Ramli John

Founder of Delight Path, Ramli John is a leading expert in product-led onboarding for B2B SaaS companies. As the bestselling author of Product-Led Onboarding, which has sold over 35,000 copies, Ramli empowers product teams to design onboarding experiences that drive activation and customer retention. With a background in marketing, UX design, and software development, he has advised companies like Zapier, Appcues, and Mixpanel, creating actionable strategies that boost MRR and customer success.