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This template and sample are from a member building a set of early-stage SaaS products sold exclusively via the web.

Use it as inspiration to develop a month-over-month view of key web funnel metrics such as traffic to sales pages, conversion rates, recurring revenue, and churn.

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Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content marketing space. She’s spent the better part of the past decade working in marketing agencies and offering freelance branding and content development services. Today, she’s a digital publisher who is privileged to work with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.