13 Best Product Analytics Courses for Upskilling In 2024
Why is a product analytics course a guaranteed great investment for every PM? Because maintaining a sense of mastery over your product analytics will always be crucial throughout your product career. From collecting and managing data to communicating insights to your team, the depth of your product analytics skillset directly correlates with the business outcomes your team can achieve.
Here are some of the best product analytics courses for product managers to learn about new tools, strategies, and best practices that will make you indispensable to your team.
Best Product Analytics Courses Shortlist
Here's a shortlist of the best product analytics courses I think are worth your time in 2024:
- Product Analytics Certification Course (Pendo)
- Product Analytics (Reforge)
- Product Analytics 101 (The Product Folks)
- Product Analytics (CXL Institute)
- Product Analytics Basics (Edvice)
- The Ultimate Product Analytics Course (Product Analytics Academy)
- Product Analytics and Iteration (eCornell)
- Product Analytics (Uplimit)
- Fundamentals of Product Analytics (Escuela Escribano)
- Advanced Course in Product Analytics (Escuela Escribano)
- Product Analytics (University of New South Wales)
- Modern Product Analytics (Gapsquad)
- Corporate Product Analytics Training Course (Edstellar)
Find more details about each course below.
Overview Of The Best Product Analytics Courses
1. Product Analytics Certification Course (Pendo)
This course is designed for product leaders looking to improve their skills in product analytics and promote data-driven practices within their teams and organizations. It provides a solid foundation for product analytics tools, ensuring practical data usage throughout the organization.
- Who It’s For: Product managers and analysts seeking advanced analytics skills
- Topics Covered:
- Data-driven decision making
- Metrics and KPIs
- User behavior analysis
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free (limited time)
- $149
- Take The Course: Pendo
2. Product Analytics (Reforge)
This course is designed for individuals who work with Excel and Google Sheets. It helps improve the ability to understand and analyze datasets, providing SQL templates for those interested in running SQL analysis. Still, it is not intended for beginners or those seeking advanced statistical techniques.
- Who It’s For: Founders, senior product managers, user researchers, product designers, and other executives
- Topics Covered:
- Core analytics concepts
- Product metrics
- Experimentation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Start this course for free
- Take The Course: Reforge
3. Product Analytics 101 (The Product Folks)
This course introduces product metrics and explains how companies like Facebook, Walmart, and Tinder use them. It is designed to help learners understand what matters in product analytics and improve their skills as product managers. This course is a unique opportunity to gain valuable insights into this critical field.
- Who It’s For: Beginners interested in product analytics
- Topics Covered:
- Introduction to analytics
- Basic metrics
- Data interpretation
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Price: Free
- Take The Course: The Product Folks
4. Product Analytics (CXL Institute)
This course teaches essential product analytics skills for effectively collecting, analyzing, and interpreting product-level data. It covers tracking key metrics, segmenting users for deeper insights, and using tools like Google Sheets and MySQL for detailed analysis. By mastering these skills, learners can implement product improvements and make strategic decisions that support business growth.
- Who It’s For: Product professionals looking to leverage data for better decision-making
- Topics Covered:
- Data analysis
- Customer insights
- Performance measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Monthly: $289/month
- Quarterly: $177/month
- Annual: $125/month
- Take The Course: CXL Institute
5. Product Analytics Basics (Edvice)
This course combines theory and practice, covering features and methods for working with data, key metrics, and how to choose analytics tools. It is a comprehensive program comprising four parts, with the first part focusing on the basics of an analyst's career and setting up an analytics system. This approach helps learners gain a strong foundation for practical data analysis.
- Who It’s For: Individuals new to product analytics
- Topics Covered:
- Basic analytics
- Data collection
- Reporting
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Edvice
6. The Ultimate Product Analytics Course (Product Analytics Academy)
This course explains important success metrics and KPIs for checking how well a product is doing, helping to set clear growth and user engagement goals. It also shows how to use Mixpanel to look at product data, which helps understand how users interact with the product and track important numbers.
- Who It’s For: Experienced product managers and analysts
- Topics Covered:
- Advanced analytics
- Data visualization
- Predictive modeling
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 6 weeks
- How Many Hours Of Instruction: 2 hours per week
- Eligibility Requirements: None
- Price:
- Mini-Course: Free
- Entire Course: $175 (discounted)
- Take The Course: Product Analytics Academy
7. Product Analytics and Iteration (Cornell)
This course shows how to track progress, test ideas about a product, and share what is learned using data and experiments. Keith Cowing provides useful tips to help learners make smart choices. It highlights the importance of company culture and helps participants share their findings to shape the product's future direction.
- Who It’s For: Product managers looking to incorporate iteration into their analytics
- Topics Covered:
- Iterative processes
- Data-driven improvements
- Product performance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 weeks
- How Many Hours Of Instruction: 3 to 5 hours per week
- Eligibility Requirements: None
- Take The Course: eCornell
8. Product Analytics (Uplimit)
This course does not offer a one-size-fits-all template for students to use in their companies. Instead, it focuses on equipping learners with the skills to choose the right frameworks and adapt them based on their industry, growth stage, and data maturity levels. This approach helps ensure the tools and methods fit each organization's needs.
- Who It’s For: Product professionals and data analysts
- Topics Covered:
- User behavior
- Metric analysis
- Data interpretation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 weeks
- How Many Hours Of Instruction: 6 to 8 hours per week
- Eligibility Requirements: None
- Price: $400
- Take The Course: Uplimit
9. Fundamentals of Product Analytics (Escuela Escribano)
This course uses a flipped-classroom approach, encouraging students to take charge of their learning. It combines self-paced study, practical exercises, personalized support, and monthly live sessions to provide a complete and flexible learning experience. This design helps learners become competent in the basics of product analytics.
- Who It’s For: Beginners in product analytics
- Topics Covered:
- Basic principles
- Data collection
- Analysis techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 40 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- VAT if applicable: €399
- 2 Monthly Payments: €200
- Take The Course: Escuela Escribano
10. Advanced Course in Product Analytics (Escuela Escribano)
This course runs for six weeks and uses a flipped classroom approach, letting students take control of their learning. It has four modules where learners can study independently by reading lessons, watching videos, and doing exercises. There are also chances to work together on an analytical case study before each live session and four Office Hour sessions to ask questions.
- Who It’s For: Experienced professionals seeking advanced skills
- Topics Covered:
- Advanced data analysis
- Predictive analytics
- Performance measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: €399 + VAT if applicable
- Take The Course: Escuela Escribano
11. Product Analytics (University of New South Wales)
This course combines product development principles, data analytics, and a human-centered design-thinking process. It covers generating new product ideas using natural language processing, planning product roadmaps, developing data products like recommendation algorithms and chatbots, optimizing attributes through A/B testing, forecasting demand, and advertising ideas on crowdfunding platforms.
- Who It’s For: Graduate students and professionals
- Topics Covered:
- Theoretical frameworks
- Practical applications
- Data analytics tools
- Online, In-Person, or Both? Both
- Exam Required? No
- Eligibility Requirements:
- COMM5005, COMM5011, COMM5000, COMM5501, ECON5248 or MARK5811 or in program 8543, 8338, 8621 or 5659
- Students who can demonstrate equivalent statistics knowledge but still need to meet the listed prerequisite can seek permission by submitting an online form
- Take The Course: University of New South Wales
12. Modern Product Analytics (Gapsquad)
This course is more than just a how-to guide for specific tools like Google Analytics or Mixpanel, which have plenty of resources available. Instead, it focuses on the main ideas and analysis methods that can be used with any tool. It teaches product analytics's key values and principles, showing how successful teams create products while reducing risks and improving customer satisfaction.
- Who It’s For: Professionals looking to update their analytics skills
- Topics Covered:
- Modern techniques
- Data tools
- Performance metrics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1-3 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free 7-day trial
- Monthly: $39/month
- Annual: $29/month
- Take The Course: Gapsquad
13. Corporate Product Analytics Training Course (Edstellar)
This course, led by Edstellar instructors, helps professionals learn how to use data to improve product development and performance. It focuses on analyzing product data and making smart decisions to encourage innovation at work. By finishing this training, professionals can better optimize their products.
- Who It’s For: Corporate teams and organizations
- Topics Covered:
- Team-based analytics
- Collaborative tools
- Data strategies
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 16 to 24 hours
- Eligibility Requirements: None
- Take The Course: Edstellar
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