No-Code, High-Hope: Is This The PM’s New Scope?
document.getElementById(TheProductManager).style.backgroundColor = 'cyan';
Oh, wait, I’m writing on no-code.
As a former product manager, I’d crave getting closer to the action (developing, wireframing or UI design).
Do you feel the same way?
With no-code, it’s your time to shine. In a matter of clicks, you can morph from thinking to creating.
Stick around to discover how low-code tools are reshaping the landscape of product management.
Why Should You Care?
As a product manager, you are a mini-CEO.
You already own the strategy, roadmap creation, feature prioritization, and tons of other product instances. Why not let the engineers do the technical heavy lifting?
Imagine this. It’s a Wednesday, and you woke up with a eureka moment: an idea for a new digital portal.
But then reality sinks in.
Traditionally, you’d have to draft lengthy emails, set up numerous meetings, and organize sprints.
What if things could be different?
What if you could jump straight into action instead of wading through webs of email threads? With no-code tools, you can transform that early morning vision into a mockup or wireframe before that first cup of coffee.
You could give your team a clear representation of what you're envisioning.
Imagine you just did that.
As a PM, you’ve just lit the torch. You’ve catalyzed momentum. Your team’s not just aligned but excited.
This is the power of embracing no-code platforms as a product manager. I’m talking about breaking down the walls between idea and execution.
Wield Your No-Code Swords
AI has propelled the no-code movement. This makes it super simple to get started with no-code tools. Would you fancy embracing this evolution?
Lasagna
Cooking lasagna is no easy feat. Sourcing the right ingredients is beyond me. Think of no-code as a premade lasagna mix that you could pop in the microwave or maybe like a pre-trained GPT model—you just need to prompt it right, not build it from scratch.
No-code development platforms feature a visual drag-and-drop interface. As a result, you can quickly go from ideation to creation.
Instead of writing hundreds of lines of code, you choose from a library of pre-built components and combine them to your liking.
What about the taste (performance)?
When you cook, you definitely have greater control over the ingredients and other factors. Similarly, traditional development always trumps no-code. However, as a product manager, you don’t need to master all the nuances of a hardcore programming language.
Note: Low-code tools are advanced versions of no-code. If you’ve experience writing code, you could play around with low-code tools. I’d recommend starting with no-code tools to avoid getting bogged down by unnecessary technicalities.
Here’s why I feel you must consider tinkering around with no-code tools.
Way better collaboration
With no-code tools, you can actively contribute to the development process. No-code tools democratize the development process for PMs to get in on the act. I recall making rough wireframes for a new digital portal. Honestly, my designs didn’t make it to the live environment. However, as a PM, I felt like the captain of my ship, steering my crew towards success.
Enhanced creativity
Thinking on a visual canvas can get your creative juices flowing. As a product manager, you know your target audience better than anybody else. Why not act on that wealth of knowledge and get the ball rolling?
Supplement Your User Stories
No-code tools help you quickly design wireframes, prototypes, and mockups to harness the power of visual storytelling.
A picture is worth a thousand words. Similarly, a mockup is worth a thousand user stories.
Build MVPs quickly
The Lean Startup methodology is all about embracing the build-measure-learn feedback loop. No-code tools are ideal for whipping out an MVP quickly and kickstarting the learning process ASAP.
Can No-Code Replace Developers?
Not yet. No-code essentially stems from premade templates. Deeper levels of customization still require manual coding and squiggly angular brackets on a terminal screen. Moreover, building entire applications on no-code poses scalability challenges.
For instance, no-code will suffice to experiment with a new landing or checkout page. However, if you want to build something complex like fetching real-time updates of a delivery package, traditional coding becomes necessary.
Anna Patterson, Managing Partner at Gradient Ventures made a bold claim: “I see English being the programming language of the future.” I feel even then, you’d need to think from an engineer’s perspective to build scalable and reliable products.
The bottom line is that product managers can embrace no-code to supplement the product journey. Think of no-code as an extra tool in your product management arsenal.
Gartner’s research suggests that by 2026, 80% of the user base of low-code tools will comprise non-technical stakeholders.
Is More Expected from You?
Unless you’re a technical product manager, no-code tools and the occasional coding aren’t expected from you.
Product management is all about achieving the right product-market fit. No-code tools can help you achieve this fit quicker.
Do you need to upskill right away to protect your job? Maybe, not. I’d suggest upskilling to instill more passion in your work. Embrace no-code to breathe new energy into your products. You are a mini CEO after all :)
Case Studies
I’d love to highlight how enterprises advocate for the no-code revolution. Here are some real-life examples of how companies adopted no-code.
A CRM Built on No-code
Harris Kenny, CEO of IntroCRM attempted to build an entire CRM (Customer Relationship Management) application using Bubble - an LCNC (low-code/no-code) platform. I did a little bit of snooping around on Harris’ LinkedIn profile. (Shh, don’t tell him that).
I figured that he had absolutely no technical experience writing any kind of code. It’s pretty fascinating that Harris decided to give no-code a shot at building an MVP.
Teal
David Fano’s mission via Teal was to create an effective job search portal. Interestingly, David mentioned that Teal teed off a no-code model built on Bubble. Additionally, Webflow, Airtable, and Zapier make up other entries in David’s no-code lineup.
No-code helped the founder iterate and ship faster.
“Full-stack no-code platforms like Bubble enable anyone - not just software engineers, but also people like product managers - turn their idea into production-grade applications in just a few days. It dramatically shortens the process and timeline to go from hypothesis to designs to prototype to launchable app, which is great for product teams that want to move agilely towards having more and more impact for their product."
Allen Yang, VP of Product, Bubble
Kollecto
Tara Reed lacked the funding and coding expertise to build an online art gallery. She leveraged no code tools like Strikingly and Typeform for the Kollecto website. Tara stresses on the importance of building MVPs quickly, attaining feedback and iterating.
As a product manager, you could execute no-code MVPs to test, pivot and achieve the product-market fit.
Quote - from Strikingly/Webflow PM
A Word Of Advice
Being a product manager is complicated enough. I know you’re juggling various tasks, ideas and stakeholders. Venturing into development (although, no-code) might feel like unnecessary extra pressure.
But hear me out.
Try to approach this with a renewed perspective.
I feel stoked to be in a time where I can create a website in less time than it took Jim to put Dwight’s stapler in Jello. However, I’d suggest not getting bogged down by the technicalities. Leverage no-code to stamp authority on your ideas. Just start, and amazing things will happen.
Don’t focus much on the functionality of any single no-code tool. Instead, try to be mindful of how you can harness no-code in your product management journey to prototype, validate, build, or scale products.
I’d also suggest not feeling intimidated. Your first version or iteration might not be fancy with all the bells and whistles. I love what Reid Hoffman says, “If you’re not embarrassed of the first version of your product, then you’ve launched too late.”
No-Code, New Normal
In 2025, AI is no longer just a supporting character in the no-code movement—it’s a core enabler. Tools like Builder.ai, Pory AI, and Bubble’s built-in AI assistants allow product managers to go from idea to interactive prototype in record time. Whether it's autogenerating user flows, drafting onboarding forms, or building mock dashboards, AI-enhanced no-code platforms help PMs skip repetitive setup and focus on strategic thinking. Adding AI to the mix means PMs can ideate, iterate, and validate faster—often before that first standup of the day.
Today, many AI-powered no-code tools combine drag-and-drop interfaces with intelligent automation, making it easier than ever for PMs to stay hands-on and prototype ideas without relying entirely on engineering resources.
Would You Take a Leap of Faith With No-Code?
No-code can supplement your product management prowess and add great flavor to your contributions. Irrespective of your current product roadmap status, tinkering with no-code could broaden your perspectives and help you approach ideas with new vigor.
Before heading out to slay your product goals, check out The Product Manager newsletter for more thought-provoking pieces on product management.
