20 Best Product Strategy Courses For Upskilling In 2025
Crafting a winning product strategy isn’t just about instincts—it’s about having the right frameworks, insights, and connections to make smarter decisions faster. Without a proven approach, you might find yourself:
- Spending extra cycles aligning teams and priorities when a clear roadmap could do the heavy lifting.
- Sifting through endless advice, unsure which strategies actually drive results.
- Working in a silo when tapping into expert knowledge and peer insights could unlock better solutions.
That’s where a great product strategy course comes in. It gives you a structured, tested way to refine your approach, access real-world case studies, and learn from industry leaders—all while connecting with a network of peers facing similar challenges. Here’s a roundup of top courses to help you sharpen your strategy and stay ahead.
Best Product Strategy Courses Shortlist
Here's my shortlist of the best product strategy courses I think are worth your time in 2025:
- Product Strategy: Develop and Manage Successful Products (Kellogg School of Management)
- Product Management and Strategy (Wharton Executive Education)
- Mastering Product Management: Building Your Strategy (Stanford Online)
- Digital Product Strategy (NUS)
- Product Management: Initial Product Strategy and Plan (SkillUp EdTech)
- Product Management: Building a Product Strategy (LinkedIn Learning)
- Strategic Product Management - The 7-Step Framework (Udemy)
- Product Strategy Program (Reforge)
- Product Strategy and Roadmap Training (Roman Pichler)
- Intro To Product Strategy (Hustle Badger)
- Product Strategy for Product Managers (Udacity)
- Path to Product Strategy Course (Tim Herbig)
- Product Strategy & Management (Experience Haus)
- Introduction to Strategic Product Management (Maven)
- Build a Product Platform Strategy to Accelerate Growth (Stanford Online)
- Product Strategy for Designers (Maven)
- Product Strategy Micro-Certification (PSC)™️ (Product School)
- Product Strategy: Become Expert in Tech Product Positioning (Product Strategy Academy P.C.)
- Product Management - Getting Product Strategy Right (Udemy)
- Product Strategy & Leadership Certification Course (Institute of Product Leadership)
Find more details about each course below.
Overview of The Best Product Strategy Courses
1. Product Strategy: Develop and Manage Successful Products (Kellogg School of Management)
This course equips participants with tools and frameworks for developing and implementing impactful product strategies. It uses case studies, insights, and examples from top tech companies like Microsoft and Meta to deliver a hands-on learning experience.
- Who It’s For: Product managers, business leaders, and cross-functional teams in product-related roles
- Topics Covered:
- New product opportunities
- Partnerships and ecosystems
- Product strategies and frameworks
- Business models, including SaaS
- Best practices for product design
- Agile product development principles
- Creating go-to-market strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: 4 to 6 hours per week
- Eligibility Requirements: None
- Price: $2,850
- Take The Course: Kellogg School of Management
2. Product Management and Strategy (Wharton Executive Education)
This course emphasizes Agile frameworks and performance metrics for developing and managing product portfolios. It incorporates interactive tools and strategies for implementing effective product management practices.
- Who It’s For: Early- to mid-career product professionals, consultants, and business leaders
- Topics Covered:
- Agile methodologies, including scrum
- Customer-driven product strategies
- Commercialization and market launches
- Real-world case studies and industry examples
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- How Many Hours Of Instruction: 4 to 6 hours per week
- Eligibility Requirements: None
- Price: $2,950
- Take The Course: Wharton Executive Education
3. Mastering Product Management: Building Your Strategy (Stanford Online)
This course provides a structured playbook for developing product strategies aligned with company goals. It covers essential techniques such as creating roadmaps, managing product teams, and driving product growth.
- Who It’s For: Product managers aiming to advance their strategic planning capabilities
- Topics Covered:
- Translating company strategy into product strategy
- Creating product roadmaps and PRDs
- Cross-functional collaboration during sprints
- Risk mitigation and driving product adoption
- Customer retention strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 9 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $765
- Take The Course: Stanford Online
4. Digital Product Strategy (NUS)
This course equips participants with the skills to create sustainable digital product strategies through hands-on activities, including developing product visions and go-to-market plans. It combines workshops, case studies, and industry feedback to prepare participants for long-term success in the digital product ecosystem.
- Who It’s For: Managers and professionals in corporate enterprises or start-ups working on digital product strategies
- Topics Covered:
- Digital product ecosystem and competition
- Product vision and business alignment
- Go-to-market strategies and monetization
- Long-term product growth and customer retention
- End-of-life planning and management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 days
- How Many Hours Of Instruction: 8 hours per day
- Eligibility Requirements:
- Knowledge of managing digital products
- Product or project work experience
- Price: S$3,597
- Take The Course: NUS
5. Product Management: Initial Product Strategy and Plan (SkillUp EdTech)
This course focuses on developing initial product strategies and plans through tools like SWOT analysis and market requirement documents. It includes quizzes and practical exercises to refine skills in stakeholder engagement and product concept development.
- Who It’s For: Beginners in product management
- Topics Covered:
- Product concept identification
- Market and solution analysis
- Using a SWOT template for assessments
- Developing a product roadmap
- Financial analysis and business case preparation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 18 hours
- How Many Hours Of Instruction: 6 hours a week (self-paced)
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
6. Product Management: Building a Product Strategy (LinkedIn Learning)
This course provides a step-by-step guide to developing a product strategy that aligns with organizational goals and market needs. It also covers methods for maintaining and implementing strategies effectively.
- Who It’s For: Intermediate product managers and leaders
- Topics Covered:
- Defining strategic vision for products
- Market segmentation and differentiation
- Pricing and positioning strategies
- Maintaining and aligning product strategy
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 5 minutes
- How Many Hours Of Instruction: 1 hour and 5 minutes
- Eligibility Requirements: None
- Price:
- Career: $39.99
- Learning for Teams: $31.67 per user
- Take The Course: LinkedIn Learning
7. Strategic Product Management - The 7-Step Framework (Udemy)
This course offers a structured framework for mastering strategic product management, focusing on turning ideas into successful launches. It combines practical tools with detailed course content to cover every phase of product strategy and development.
- Who It’s For: Aspiring product managers, entrepreneurs, and professionals transitioning into product management
- Topics Covered:
- Business objectives and product vision
- Product lifecycle stages and innovation strategies
- Lean Startup methodology
- Market and product discovery
- Financial projections and pricing strategies
- UX research and validation techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 hours and 4 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Basic knowledge of product management concepts
- Price: $13.99
- Take The Course: Udemy
8. Product Strategy Program (Reforge)
This course teaches how to define and execute product strategies across feature, growth, and scaling dimensions. It incorporates on-demand learning, real-world case studies, and interactive exercises in English.
- Who It’s For: Senior PMs, Group PMs, Directors, and Heads of Product transitioning from execution to strategy
- Topics Covered:
- Feature strategy development
- Growth and product-market fit expansion
- Scaling products with strategic infrastructure investments
- Mapping feature adoption, retention, and satisfaction
- Communicating and getting buy-in for product strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 hours and 40 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- 14-day free trial
- Individual: $1,995
- Starter (up to 10 members): $5,995
- Scale (up to 30 members): $14,995
- Enterprise (30+ members): Pricing available upon request
- Take The Course: Reforge
9. Product Strategy and Roadmap Training (Roman Pichler)
This course uses practical tools and real-life examples to create effective product strategies and outcome-based roadmaps. It emphasizes developing, validating, and evolving strategies across the product lifecycle while aligning them with product discovery and delivery.
- Who It’s For: Product leaders and Scrum product owners
- Topics Covered:
- Creating inspiring visions and strategies
- Validating product strategies for success
- Developing adaptive, outcome-based roadmaps
- Guiding product discovery and delivery
- Using key performance indicators (KPIs) effectively
- Managing software platforms and product portfolios
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 days
- How Many Hours Of Instruction: 5 hours per day
- Eligibility Requirements: None
- Price: £1,100 - £1,250 (plus VAT)
- Take The Course: Roman Pichler
10. Intro To Product Strategy (Hustle Badger)
This course equips learners with the skills to build a strong product strategy, including user research, identifying growth and market opportunities, crafting a product vision, and aligning strategy with business goals. It provides interactive templates, actual exercises, and strategic frameworks to enhance decision-making.
- Who It’s For: Product managers and leaders
- Topics Covered:
- Defining objectives and identifying user needs
- Recognizing organizational strengths
- Crafting a vision and strategy pillars
- Estimating impact and creating roadmaps
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 weeks
- How Many Hours Of Instruction: 2-3 hrs per week (self-paced)
- Eligibility Requirements: None
- Price:
- Free
- Monthly Subscription: £29
- Annual Subscription: £299
- Take The Course: Hustle Badger
11. Product Strategy for Product Managers (Udacity)
This course provides foundational training in crafting market-driven product strategies and defining target users through research and market sizing. It includes real-world projects and practical exercises, with no prerequisites required.
- Who It’s For: Product managers looking to refine strategic skills
- Topics Covered:
- Market research and user definition
- Creating compelling product visions
- Sizing markets and identifying opportunities
- Communicating strategies to stakeholders
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Month-to-month: $330
- 4 months: $281/month
- Take The Course: Udacity
12. Path to Product Strategy Course (Tim Herbig)
This course focuses on crafting and implementing evidence-based product strategies aligned with organizational goals and audience needs. It provides practical tools to define visions, playing fields, and winning moves, enabling teams to make focused strategic decisions.
- Who It’s For: Product leaders, user experience (UX) professionals, and product team members
- Topics Covered:
- Product strategy foundations
- Creating strategic narratives and product visions
- Identifying and prioritizing target audiences
- Forming value propositions
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: €497 (excl. VAT)
- Take The Course: Tim Herbig
13. Product Strategy & Management (Experience Haus)
This course combines hands-on projects and interactive sessions to teach product strategy and management techniques. Participants apply their learning to real-world challenges, focusing on vision setting, customer analysis, and roadmap development.
- Who It’s For: Aspiring product strategists and managers
- Topics Covered:
- Product development lifecycle and risk management
- Competitive analysis and market research
- Defining MVPs, branding, and measuring success
- Building roadmaps and conducting usability testing
- Agile, Lean, and other process frameworks
- Launch strategies and working with industry tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 weeks
- How Many Hours Of Instruction: 32 hours (2-hour sessions twice a week)
- Eligibility Requirements: None
- Price: £995 (inc. VAT)
- Take The Course: Experience Haus
14. Introduction to Strategic Product Management (Maven)
This course provides foundational knowledge on strategic product management. It focuses on the tools and methodologies to manage product lifecycle and covers product planning, market analysis, and strategic decision-making.
- Who It’s For: Newcomers to strategic product management
- Topics Covered:
- Product lifecycle management
- Product planning and roadmap development
- Competitive positioning and differentiation
- Product strategy tools and frameworks
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 weeks
- How Many Hours Of Instruction: 4 to 6 hours per week
- Eligibility Requirements: None
- Price: $635
- Take The Course: Maven
15. Build a Product Platform Strategy to Accelerate Growth (Stanford Online)
This course focuses on strategies for designing, monetizing, and launching successful product platforms. It teaches how to create and scale product platforms and discusses the impact of digital transformation on platform-based business models.
- Who It’s For: Product managers focusing on growth strategies
- Topics Covered:
- Designing a product platform
- Monetizing and launching platforms
- Understanding users, developers, and stakeholders ecosystem
- Adapting to digital transformation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $765
- Take The Course: Stanford Online
16. Product Strategy for Designers (Maven)
This course teaches designers how to influence product decisions and communicate their ideas effectively and strategically. It includes live sessions, hands-on projects, and resources for building design confidence and stakeholder alignment, with lifetime access to materials.
- Who It’s For: Designers interested in strategic thinking
- Topics Covered:
- Navigating ambiguous product challenges
- Building stakeholder buy-in through storytelling
- Applying design principles to strategic decisions
- Communication techniques for presenting with confidence
- Collaborative alignment across teams
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- How Many Hours Of Instruction: 3 to 4 hours per week (self-paced)
- Eligibility Requirements: None
- Price: $985
- Take The Course: Maven
17. Product Strategy Micro-Certification (PSC)™️ (Product School)
This course focuses on creating and implementing effective product strategies through practical exercises, case studies, and insights from industry experts. It provides a structured approach to crafting strategies that align with user needs and company goals.
- Who It’s For: Product managers seeking certification
- Topics Covered:
- Defining and aligning product strategy
- 6-step product strategy creation
- Communicating product strategy and aligning with stakeholders
- The Product Strategy Formula
- Online, In-Person, or Both? Online
- Exam Required? Yes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Product School
18. Product Strategy: Become Expert in Tech Product Positioning (Product Strategy Academy P.C.)
This course teaches essential tools and techniques for crafting effective product strategies, including user research, prioritization, and product vision. It uses real-world examples to help participants apply strategic frameworks immediately to technical projects or startup ideas.
- Who It’s For: Product managers, startup founders, and professionals involved in tech product positioning
- Topics Covered:
- Designing a compelling product vision
- Understanding user jobs to be done
- Prioritizing innovation ideas and minimizing waste
- Conducting structured user interviews
- Translating user insights into actionable strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 46 minutes
- How Many Hours Of Instruction: 1 hour and 46 minutes
- Eligibility Requirements: None
- Price: $34.99
- Take The Course: Udemy
19. Product Management - Getting Product Strategy Right (Udemy)
This course provides step-by-step guidance on building, communicating, and executing a cohesive product strategy. It emphasizes practical tools for creating actionable roadmaps and aligning strategy with business objectives.
- Who It’s For: Product managers, entrepreneurs, and professionals transitioning to tech product roles
- Topics Covered:
- Linking business strategy to product strategy
- Identifying and addressing customer needs
- Stakeholder engagement and buy-in techniques
- Goal setting and team alignment
- Validating ideas with MVP experiments
- Building and socializing Agile roadmaps
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 13 minutes
- How Many Hours Of Instruction: 2 hours and 13 minutes
- Eligibility Requirements:
- Basic knowledge of Agile practices
- Access to Miro (free version)
- Price:
- Personal Plan (Udemy subscription): $20 a month
- Individual: $74.99
- Take The Course: Udemy
20. Product Strategy & Leadership Certification Course (Institute of Product Leadership)
This course offers advanced product strategy and leadership training, combining strategic frameworks, financial acumen, and data-informed decision-making. Participants engage in case studies, capstone projects, and mentorship to build impactful leadership skills tailored for digital business environments.
- Who It’s For: Mid-to-senior professionals aiming to enhance their product strategy and leadership capabilities
- Topics Covered:
- Strategic frameworks and digital transformation models
- Product strategy and portfolio management
- Financial planning and product finance
- Data visualization and business analytics
- Executive presence and communication skills
- Leading teams and driving change
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 5 months
- How Many Hours Of Instruction: 6 to 8 hours per week
- Eligibility Requirements: None
- Price: $1,699
- Take The Course: ICSL
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