18 Best Product Marketing Courses For Upskilling In 2025

Whether you’re launching your first product or managing a full portfolio, product marketing challenges grow with you. Crafting the perfect message, driving adoption, and staying ahead of trends can feel like a moving target.

While blogs, podcasts, and webinars offer quick insights, a well-designed product marketing course goes deeper—giving you structured learning, expert guidance, and practical tools you can immediately apply. These courses are built to deliver actionable skills and real-world strategies that scale—helping you position your products, your team, and yourself for success at any level.

Best Product Marketing Courses Shortlist

Here's a shortlist of the best product marketing courses I think are worth your time in 2025:

1. Product Marketing Course (Stanford Online) 
2. Product Marketing (Reforge) 
3. Product Marketing Launch Plan (Udemy)
4. Product and Digital Marketing Bootcamp (Utiva)
5. Product Marketing Foundations (LinkedIn Learning)
6. Product Marketing for Technology Companies (Udemy) 
7. Product Marketing & Management Fundamentals (Pragmatic Institute)
8. Product Marketing Course (Young Urban Project) 
9. Product Marketing for SaaS Businesses and Digital Products (Udemy)
10. Product Marketing Certified: Core (Product Marketing Alliance)
11. Market: Product Marketing Course (Pragmatic Institute) 
12. Product Marketing: Go To Market Strategy (GTM) (Udemy) 
13. Product Marketing (eCornell) 
14. Advanced Product Marketing (LinkedIn Learning) 
15. Product Management Marketing (Udemy) 
16. Product Marketing: Creating Compelling Brand Imagery (Skillshare) 
17. Specialization in Product Marketing (UW Professional & Continuing Education) 
18. Product Marketing Manager Certification (Product School)

Find more details about each course below.

Overview of The Best Product Marketing Courses

1. Product Marketing Course (Stanford Online)

This course teaches methods to develop new products that meet customer needs, using frameworks and templates tailored for effective product marketing. Through practical tools, students will gain insights into segmentation, positioning, and market strategies that increase product value.

• Who It’s For: Professionals seeking to enhance their product marketing skills
• Topics Covered:
  • Customer segmentation and targeting
  • Product positioning techniques
  • Value proposition frameworks
  • New product strategy development
  • Market opportunity identification
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 8 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $765
• Take The Course: Stanford Online

2. Product Marketing (Reforge)

This course provides advanced training in product marketing, focusing on strategies for creating impactful messaging and executing an effective go-to-market strategy. It is designed for on-demand learning, allowing students to progress at their own pace.

• Who It’s For: Product marketing managers and marketers in growth-stage tech companies
• Topics Covered:
  • Positioning and messaging development
  • Pricing and packaging strategies
  • GTM planning and execution
  • Post-launch measurement and analysis

• Online, In-Person, or Both? Online
• Exam Required? No
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: Free
• Take The Course: Reforge

3. Product Marketing Launch Plan (Udemy)

This online course provides a step-by-step approach to building a go-to-market plan for new products, focusing on actionable copywriting and strategic marketing tactics. Participants learn how to craft a comprehensive marketing plan for real-world launches through structured modules.

• Who It’s For: Startups, entrepreneurs, product managers, and marketers
• Topics Covered:
  • Value proposition design
  • Target audience identification
  • Product launch team development
  • Messaging and copywriting
  • Demand generation and marketing mix
  • Product pricing strategy

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 3 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $84.99
• Take The Course: Udemy

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4. Product and Digital Marketing Bootcamp (Utiva)

This course combines practical training and real-life case studies to equip participants with digital marketing and product launch skills. Designed as an intensive, hands-on program, it provides essential course material to develop digital and product marketing sales enablement strategies.

• Who It’s For: Aspiring product marketers and digital marketing enthusiasts
• Topics Covered:
  • Product and digital marketing fundamentals
  • Sales enablement strategies
  • B2B and B2C marketing approaches
  • SEO and analytics for digital marketing
  • Marketing analytics and metrics

• Online, In-Person, or Both? Both
• Exam Required? No
• Duration: 3 months (weekends only)
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $650
• Take The Course: Utiva

5. Product Marketing Foundations (LinkedIn Learning)

This course provides foundational knowledge in product marketing, focusing on key skills needed to position and promote products effectively. It covers practical methods for understanding customer needs, aligning product messaging, and driving market success.

• Who It’s For: Beginners exploring product marketing
• Topics Covered:
  • Market research fundamentals
  • Customer personas and segmentation
  • Product positioning and messaging
  • Go-to-market strategy basics
  • Post-launch measurement and analysis

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 55 minutes
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $19.99 or 1-month free trial
• Take The Course: LinkedIn Learning

6. Product Marketing for Technology Companies (Udemy)

This course guides participants through the unique challenges of product marketing in technology companies, focusing on skills like positioning, messaging, and campaign management. It emphasizes effective communication across business units and best practices for product launches and sales enablement.

• Who It’s For: Product marketing managers with years of experience or newcomers in technology companies seeking foundational knowledge
• Topics Covered:
  • Product positioning and messaging
  • Marketing funnel support
  • Product-focused campaign management
  • Sales enablement techniques
  • Cross-functional collaboration best practices
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 3 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements:
  • Familiarity with sales, marketing, and their roles in the organization
  • Understanding of the marketing funnel, lead nurturing, and customer retention
  • Basic knowledge of product management and development methodologies

• Price: $49.99
• Take The Course: Udemy

7. Product Marketing & Management Fundamentals (Pragmatic Institute)

This course teaches a market-driven approach to product marketing and management, using the Pragmatic Framework to identify and optimize strategic opportunities. Practical tools and methods guide participants in aligning products with real market needs to drive business impact.

• Who It’s For: Product managers and marketing leaders aiming to enhance their strategic impact
• Topics Covered:
  • Market needs assessment
  • Product optimization techniques
  • Strategic opportunity identification
  • Positioning and messaging development
  • Data-driven roadmap integration

• Online, In-Person, or Both? Both
• Exam Required? Yes
• Duration: 7 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $1,295
• Take The Course: Pragmatic Institute

8. Product Marketing Course (Young Urban Project)

This course provides a comprehensive pathway into a product marketing career, focusing on real-world strategies and techniques top industry PMMs use. Through live, interactive sessions and practical assignments, it offers lifetime access to course content for continuous learning and skill development.

• Who It’s For: Beginners and intermediate marketers
• Topics Covered:
  • Product marketing strategies
  • Generative AI in product marketing
  • Campaign creation and management
  • Hands-on assignments for skill-building
  • Career guidance and mentorship

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 8 weeks
• How Many Hours Of Instruction: 40 hours
• Eligibility Requirements: None
• Take The Course: Young Urban Project

9. Product Marketing for SaaS Businesses and Digital Products (Udemy)

This course covers essential strategies and tactics for marketing SaaS products and digital offerings, using real-world scenarios to teach effective positioning and analytics. Through hands-on examples, it includes guidance on growth marketing, content strategies, and retention planning tailored for SaaS businesses.

• Who It’s For: New and aspiring SaaS marketers, as well as SaaS product owners preparing for launch
• Topics Covered:
  • SaaS product positioning and pricing
  • Competitor analysis
  • Digital and content marketing for SaaS
  • Demand generation and marketing automation
  • SaaS-specific metrics and analytics
  • Customer retention strategies

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 10 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $54.99
• Take The Course: Udemy

10. Product Marketing Certified: Core (Product Marketing Alliance)

This course provides a structured certification program covering essential aspects of product marketing, from market research to go-to-market strategies. It equips participants with actionable frameworks and tools to apply in their day-to-day roles.

• Who It’s For: Marketing professionals seeking product marketing certification
• Topics Covered:
  • Market research fundamentals
  • Customer personas and positioning
  • Pricing strategies
  • Go-to-market frameworks
  • Cross-functional collaboration
  • Standardized PMM processes

• Online, In-Person, or Both? Online
• Exam Required? Yes
• Duration: 19+ hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $1,299
• Take The Course: Product Marketing Alliance

11. Market: Product Marketing Course (Pragmatic Institute)

This course provides a structured approach to understanding buyers and aligning product marketing strategies with market needs. It includes tools and templates to create personas, map buyer journeys, and measure the impact of marketing efforts.

• Who It’s For: Professionals involved in market planning
• Topics Covered:
  • Buyer persona development
  • Buyer journey mapping
  • Go-to-market strategy alignment
  • Messaging matrix creation
  • Strategic metrics and impact measurement

• Online, In-Person, or Both? Both
• Exam Required? Yes
• Duration:
  • Online: 1 session
  • In-person: 1 to 2 sessions
• How Many Hours Of Instruction: 7 hours
• Eligibility Requirements: None
• Price:
  • Online: $1,295
  • In-person: $1,495
• Take The Course: Pragmatic Institute

12. Product Marketing: Go To Market Strategy (GTM) (Udemy)

This course provides learners a structured approach to building a robust Go-To-Market (GTM) strategy, emphasizing effective positioning, customer targeting, and sales alignment. It includes practical tools and frameworks to take GTM planning to the next level, from initial research to launch and continuous optimization.

• Who It’s For: Entrepreneurs, marketing managers, and strategists
• Topics Covered:
  • GTM framework essentials
  • Market research and competitor analysis
  • Product positioning and messaging
  • Target segmentation and prioritization
  • Distribution and channel selection
  • Pricing strategies
  • Sales and marketing integration
  • KPI development and performance measurement
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 2 hours
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $19.99
• Take The Course: Udemy

13. Product Marketing (eCornell)

This course equips participants with strategic tools for positioning products effectively, conducting competitive analysis, and optimizing pricing strategies. Designed to enhance market success, it provides hands-on methods for understanding customer needs, assessing market disruption, and driving product value.

• Who It’s For: Marketers, senior product marketing managers, business executives, and entrepreneurs
• Topics Covered:
  • Market evaluation techniques
  • Customer value drivers
  • Competitive analysis
  • Market research applications
  • Pricing strategy foundations
  • Adapting to market disruptions
• Online, In-Person, or Both? Online
• Exam Required? Yes
• Duration: 2 months
• How Many Hours Of Instruction: 3 to 5 hours per week
• Eligibility Requirements: None
• Price: $2,099 (discounted price)
• Take The Course: eCornell

14. Advanced Product Marketing (LinkedIn Learning)

This course teaches advanced techniques for ensuring products resonate with their target audience through refined research methods and strategic alignment. It covers building a go-to-market strategy and fostering cross-functional collaboration for impactful product marketing.

• Who It’s For: Experienced marketers seeking advanced knowledge
• Topics Covered:
  • Advanced audience research methodologies
  • Product-audience alignment
  • Go-to-market strategy creation
  • Cross-functional collaboration with stakeholders

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 40 minutes and 36 seconds
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: 1-month free trial
• Take The Course: LinkedIn Learning

15. Product Management Marketing (Udemy)

This course provides practical insights into product management marketing, focusing on effective strategies to position and promote products. It includes pro tips and techniques to enhance product visibility, drive demand, and align marketing efforts with product goals.

• Who It’s For: Product managers and marketers
• Topics Covered:
  • Product positioning and promotion
  • Demand generation strategies
  • Marketing alignment with product goals
  • Effective messaging techniques
  • GTM planning

• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 37 hours and 26 minutes 
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Price: $89.99
• Take The Course: Udemy

16. Product Marketing: Creating Compelling Brand Imagery (Skillshare)

This course provides guidance on creating compelling brand imagery to enhance product marketing, focusing on planning and executing photo shoots that capture brand identity. It covers each step, from creative direction to selecting photos for different channels.

• Who It’s For: Marketers interested in brand imagery
• Topics Covered:
  • Visual marketing techniques
  • Brand imagery creation
  • Consumer engagement
• Online, In-Person, or Both? Online
• Exam Required? No
• Duration: 50 minutes
• Eligibility Requirements: None
• Price: Free
• Take The Course: Skillshare

If you're interested in mastering the visual side of product marketing, understanding how innovation drives product success can be a valuable next step. Strong brand imagery is just one piece of the puzzle—exploring how to innovate and develop standout products can give you a competitive edge.

Check out our list of the best product innovation courses to learn strategies for building groundbreaking products that align with compelling brand storytelling.

17. Specialization in Product Marketing (UW Professional & Continuing Education)

This course provides in-depth training on designing and executing effective product marketing strategies through customer and competitive research. It includes practical exercises for creating messaging frameworks, go-to-market plans, and leveraging AI tools for optimized campaigns.

• Who It’s For: Marketing professionals seeking specialization
• Topics Covered:
  • Marketing strategies
  • Product launch
  • Consumer behavior
• Online, In-Person, or Both? Online
• Exam Required? Yes
• Duration: 11 weeks
• How Many Hours Of Instruction: 6-8 hours per week
• Eligibility Requirements:
  • Minimum of one year experience in marketing, product management, or a similar role
  • Completion of one of the following programs: Marketing Foundations, Certificate in Digital Marketing, Certificate in Storytelling & Content Strategy, and Certificate in Software Product Management
• Price: $1,995
• Take The Course: UW Professional & Continuing Education

18. Product Marketing Manager Certification (Product School)

This course equips participants with skills to build impactful go-to-market strategies, craft compelling messaging, and effectively position products to maximize customer engagement. It covers everything from pricing tactics to competitive analysis, providing a comprehensive foundation for successful product launches.

• Who It’s For: Aspiring product marketing managers
• Topics Covered:
  • Go-to-market (GTM) strategy development
  • Market research and data-driven decision-making
  • Competitive intelligence
  • Product positioning and messaging
  • Pricing and packaging strategies

• Online, In-Person, or Both? Online
• Exam Required? Yes
• How Many Hours Of Instruction: Self-paced
• Eligibility Requirements: None
• Take The Course: Product School

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