14 Product Marketing Newsletters To Read In 2024
Product marketing is a landscape of shifting goal posts, so it (quite literally) pays to keep up with quality product marketing newsletters. These excellent reads help you remain well-informed on emerging trends, innovative strategies, and best practices for helping users connect with your product's value proposition.
Here are some of the best product marketing newsletters for product marketers to learn about new technology, strategies, and philosophies about how we work.
Best Product Marketing Newsletters Shortlist
Here's a shortlist of the best product marketing newsletters I think are worth joining in 2024:
- Productive PMM - For product management insights
- The Product Marketer - For product marketing strategies
- Product Marketing Alliance - For industry trends and best practices
- Product Marketing Newsletter - For actionable marketing tips
- Inside Olivine - For B2B marketing tactics
- Product Marketing Starter - For beginners in product marketing
- Growth Waves - For growth marketing techniques
- Product Practice Newsletter - For product management and strategy
- Prioritised - For product management updates
- Marketing Week - For general marketing news
- The Marketing Millennials - For modern marketing trends
- Marketing For Geeks - For tech-focused marketing
- Demand Curve - For growth marketing strategies
- The Product Courier - For product marketing news
Find more details about each newsletter below.
(And then check out our roundup of newsletters for product managers!)
Overview Of The Best Product Marketing Newsletters
1. Productive PMM - For product management insights
The Productive PMM newsletter, or PMM Files, offers access to a database of over 200 PMM examples with various topics like positioning, messaging, launches, and social proof.
- Audience: Product marketers and customer marketers
- Size: 3,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Each issue of the Productive PMM newsletter includes product marketing examples that highlight successful campaigns, strategies, and techniques. It delivers a swipe file with over 1,000 pieces of product marketing inspiration, creative campaigns that effectively capture audience attention and drive engagement, and effective uses of marketing channels such as video ads and webinars. Additionally, it gives productivity strategies and tips, helping subscribers achieve more in less time.
2. The Product Marketer - For product marketing strategies
The Product Marketer newsletter by Rory Woodbridge discusses the role of product marketing within a company and provides insights on working and building a new PM team and differentiating products.
- Audience: Product marketers
- Size: 1,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The Product Marketer newsletter delivers examples of innovative and successful marketing campaigns, demonstrating and inspiring subscribers on effectively positioning and promoting products. It offers tips on highlighting key features, benefits, selling propositions, and aligning product features to resonate with target audiences. It also provides guides and strategies for launching new products, including pre-launch activities, and promotional tactics.
3. Product Marketing Alliance - For industry trends and best practices
The Product Marketing Alliance newsletter focuses on professional development and provides insights on product marketing essentials and network opportunities, including certification programs and in-person events.
- Audience: Product marketing professionals
- Size: 100,000+ subscribers
- Newsletter Frequency: Monthly
- Cost: Free with paid options available
- Subscribe here
Why Subscribe:
Product Marketing Alliance newsletter delivers comprehensive blogs, reports, events, and key talking points, ensuring subscribers are updated on industry trends and insights. It provides product marketing templates and frameworks and covers topics on competitive intelligence to understand and analyze competitors, go-to-market strategies to effectively bring a product to market, tools, and techniques to empower marketing teams, and methods for customer and market research for product development.
4. Product Marketing Newsletter - For actionable marketing tips
The Product Marketing Newsletter focuses on practical advice and actionable tips to improve marketing strategies without getting bogged down in theory.
- Audience: Product marketers
- Size: 1,700+ subscribers
- Subscribe here
Why Subscribe:
The Product Marketing Newsletter delivers in-depth coverage of various marketing strategies, including digital, content, and social media marketing. It provides tips and tools on SEO and analytics to improve a website’s performance and best practices for optimizing its online presence. The newsletter also discusses how to market products to drive growth, including positioning, go-to-market strategies, and customer engagement.
5. Inside Olivine - For B2B marketing tactics
The Inside Olivine newsletter offers product marketing insights for B2B SaaS and access to playbooks and resources for market strategies, sales enablement assets, and competitive intelligence.
- Audience: B2B marketers
- Size: 3,000+ subscribers
- Newsletter Frequency: Monthly
- Cost: Free
- Subscribe here
Why Subscribe:
Inside Olivine newsletter delivers detailed guides on communicating product values in the market through product positioning and messaging. It includes templates and frameworks for creating narratives, differentiating products from competitors, and guidance on developing buyer personas. It also offers trends, tools, and best practices in B2B marketing and expert insights from experienced B2B SaaS marketers.
6. Product Marketing Starter - For beginners in product marketing
The Product Marketing Starter by Funmilola Adeniyi is a good start for product marketing beginners. It offers easy-to-understand content and essential topics to build a strong foundation in product marketing.
- Audience: Beginner product marketers
- Size: 200+ subscribers
- Newsletter Frequency: Weekly
- Subscribe here
Why Subscribe:
Product Marketing Starter newsletter delivers the basics of product marketing, including key concepts, terminology, and foundational strategies to help beginners understand and learn the essential skills needed in the field. It includes topics on launching new products, the importance of marketing research, competitive analysis, and execution plans.
7. Growth Waves - For growth marketing techniques
The Growth Waves by Daphne Tideman offers advice and insights on Direct-to-Consumer (D2C) growth, covering strategies and processes to help overcome growth challenges and achieve business goals.
- Audience: D2C marketers
- Newsletter Frequency: Weekly
- Subscribe here
Why Subscribe:
Growth Waves newsletter delivers detailed guides on creating and implementing effective growth strategies, including scaling acquisition efforts and optimizing growth processes within a team, tips and techniques for improving conversion rates and making ads more engaging, measuring marketing effectiveness and understanding attribution, and advice on landing page optimization to help create more effective marketing funnels.
8. Product Practice Newsletter - For product management and strategy
The Product Practice Newsletter by Tim Herbig offers practical advice on product management, strategy, OKRs, and discovery.
- Audience: Product managers and strategists
- Size: 10,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Product Practice Newsletter turns theory into application by covering topics such as developing and refining product strategies, ensuring they are effective and aligned with business goals. It provides tips on setting, achieving, and implementing OKRs to drive performance and outcomes. Additionally, it delivers product discovery practices, including understanding customer needs and iterating on product ideas, to help build products that meet market demands and user expectations.
9. Prioritised - For product management updates
The Prioritised newsletter by Mind the Product delivers curated articles on product management, design, and development.
- Audience: Product managers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The Prioritised newsletter helps validate product ideas and concepts and delivers articles on metrics and data to help with product decisions. Additionally, the newsletter features job openings and upcoming events for professionals looking to advance their careers.
10. Marketing Week - For general marketing news
The Marketing Week newsletter features expert insights, analysis on marketing-related topics, and advice on overcoming marketing difficulties.
- Audience: General marketers
- Newsletter Frequency: Weekly
- Cost: Free with paid options available
- Subscribe here
Why Subscribe:
Marketing Week newsletter helps subscribers measure and improve marketing campaigns through metrics, data analytics, and market research. Additionally, the newsletter covers product launches, service innovations, and case studies on how brands stay competitive in a fast-changing market.
11. The Marketing Millennials - For modern marketing trends
The Marketing Millenials is a fun and unfiltered newsletter with engaging content on modern marketing trends from marketing managers and real-world applications and experiences without corporate jargon.
- Audience: Modern marketers
- Size: 100,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The Marketing Millenials offers tips on developing effective content strategies to drive conversions, including creating content, understanding audience needs, and leveraging various content types like blogs and social media posts. It offers insights on the latest digital marketing trends, SEO, PPC, new digital tools and platforms, and strategies for using and identifying influencers to boost brand visibility and create effective campaigns.
12. Marketing For Geeks - For tech-focused marketing
The Marketing for Geeks newsletter focused on technical and strategic aspects of marketing.
- Audience: Tech-focused marketers
- Size: 1,000+ subscribers
- Newsletter Frequency: Bi-weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Marketing for Geeks newsletter has powerful content marketing strategies, leveraging influencer marketing, and optimizing content distribution channels. Additionally, it includes tips on ensuring long-term growth and sustainability, including reducing product friction, switching costs for advantage, and using marketing personas.
13. Demand Curve - For growth marketing strategies
The Demand Curve offers training programs and a resource hub with thousands of articles on tactical growth, paid media management, and marketing case studies.
- Audience: Startups and growth marketers
- Size: 100,000+ subscribers
- Newsletter Frequency: Triweekly
- Cost: Free
- Subscribe here
Why Subscribe:
The Demand Curve newsletter delivers tips and strategies for improving conversion rates, optimizing referral programs, and simplifying the user interface. It provides advice on creating and distributing content such as turning one piece of information into multiple formats and using it across different platforms to maximize reach and engagement.
14. The Product Courier - For product marketing news
The Product Courier newsletters focus on AI and automation and how to work smarter and deliver faster. It provides cutting-edge insights into how these technologies can improve product marketing and management.
- Audience: Product professionals
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The Product Courier newsletter offers access to a library of AI prompts, tutorials, and resources to help PMs improve productivity and efficiency. It offers tips on using AI for product marketing and management, including creating assets and optimizing workflows. Each issue helps product marketers stand out in competitive markets through product positioning, messaging, and differentiation strategies.
Subscribe for More Insights
If you found this list of product marketing newsletters valuable, make sure to check out our list of the best product marketing communities to join for even more ongoing learning and connection.
Don't forget to subscribe to our newsletter for more product management resources and guides, plus the latest podcasts, interviews, and other insights from industry leaders and experts.