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In this review, I’m going to share my analysis and evaluation from my hands-on experience with airfocus. But first, if you’re just beginning your search for the best product management tools, check out my picks for the best product management software. You probably already know that airfocus is among the most popular product management tools out there, but you need to better understand what’s good (and not so good) about it.

This in-depth airfocus review will walk you through the tool's pros and cons, features and functionality, and more to help guide you to better understand its capabilities and its suitability for your needs.

Airfocus review showing the prioritization tool smart scoring
I like how airfocus' prioritization feature allows users to make informed decisions with the help of smart scoring.

Airfocus Software Product Overview

Airfocus provides a modular product management platform that helps teams prioritize tasks and build strategic roadmaps. It is aimed primarily at product teams and project managers seeking a more structured decision-making framework. The tool offers significant benefits by streamlining the prioritization process and enhancing visibility for team members and stakeholders. It addresses common pain points such as scattered feedback, unclear priorities, and complex project timelines. Notable features include Priority Poker for collaborative prioritization, customizable scoring templates, and various visual roadmapping tools like Gantt and Kanban boards.


  • Prioritization Framework: It simplifies decision-making; Airfocus introduces a unique scoring system that helps teams quantify what matters most.
  • Priority Poker: Engages team members; this feature makes prioritization sessions interactive, fostering team consensus on task importance.
  • Real-Time Collaboration: Enhances stakeholder involvement; with real-time updates, everyone stays on the same page, which is crucial for dynamic environments.


  • Learning Curve: This can be steep for new users; some may find the prioritization framework and feature set overwhelming at first.
  • Integration Limitations: It may not connect with all tools; while Airfocus offers API access, some users might miss native integrations with specific platforms they use.
  • Cost Barrier: Potentially high for small teams; startups or individuals might find the investment sizable compared to more basic alternatives.

Expert Opinion

In my assessment, Airfocus stands out for its robust prioritization and roadmapping capabilities, particularly suited for medium to large enterprises or teams serious about strategic product planning. While it can be more complex to master compared to some leaner tools, its comprehensive features such as Priority Poker and customizable templates offer a level of depth that can significantly benefit teams with intricate workflows. However, it may not be the best fit for smaller startups or teams looking for a simple tool with a quick learning curve.

Airfocus: The Bottom Line

Airfocus differentiates itself with a strong focus on prioritization and roadmap visualization tools. Features like Priority Poker set it apart by turning prioritization into a collaborative game-like experience, and the platform's emphasis on customizable templates caters to various planning needs. This focus makes it particularly valuable for teams that require a nuanced approach to manage their product strategy and project milestones effectively.

Airfocus Deep Dive

Here's a deep dive into Airfocus's features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Product Roadmapping - Yes
  2. Task Prioritization and Scheduling - Yes
  3. Collaborative Workspaces - Yes
  4. Integration with Project Management Tools - Yes
  5. Idea Management - Yes
  6. Feedback Collection - Yes
  7. Resource Allocation - Yes
  8. Milestone Tracking - Yes
  9. User Story Mapping - Yes
  10. Backlog Management - Yes
  11. Progress Tracking - Yes
  12. Data Import/Export - Yes
  13. Customizable Templates - Yes
  14. Analytics and Reporting - Yes
  15. Real-Time Updates - Yes
  16. Gantt Charts - Yes
  17. Kanban Boards - Yes
  18. File Sharing - Yes
  19. Prioritization Frameworks (e.g., RICE, MoSCoW) - Yes
  20. Dependencies Tracking - Yes
  21. API Access - Yes
  22. User Permissions and Roles - Yes
  23. Notifications and Alerts - Yes
  24. Customer Support - Yes
  25. Mobile Accessibility - Yes

Feature Overview

  1. Priority Poker: Airfocus includes a unique gamified approach to prioritization called Priority Poker, fostering team engagement and consensus in decision-making processes.
  2. Modular Product Management Platform: The modular nature of Airfocus allows teams to customize their management platform according to their specific needs, enhancing flexibility and scalability.
  3. Customizable Roadmaps: Users can create visually engaging, custom roadmaps with timeline and chart views, ensuring clarity in product strategy and communication with stakeholders.
  4. Advanced Prioritization Frameworks: Airfocus provides robust prioritization frameworks that help product teams weigh various factors to make informed strategic decisions.
  5. Real-time Collaboration: With real-time messaging and updates, Airfocus ensures that team members stay in sync and can collaborate effectively from anywhere.
  6. Interactive Gantt and Kanban Views: Airfocus offers interactive Gantt and Kanban boards, giving users multiple perspectives for managing tasks and sprints with ease.
  7. Dependencies Tracking: The tool allows for precise tracking of dependencies, ensuring that teams can foresee and address potential blockers in their workflow.
  8. Comprehensive Permissions System: With detailed user permissions, Airfocus ensures that access to sensitive product information is controlled and secure.
  9. Integrated Feedback Loops: The software incorporates feedback mechanisms, allowing for continuous collection and integration of user reviews into product development.
  10. Impactful Reporting and Analytics: Airfocus offers powerful analytics and reporting tools, complete with screenshots and an overall rating system to track progress and performance.

Standout Functionality

  1. Priority Poker: Airfocus's Priority Poker stands out as a collaborative and interactive method for teams to engage in the prioritization process, making it not just a tool for decision-making but also a team-building exercise.
  2. Customizable Roadmaps with Initiatives: The platform's customizable roadmaps allow users to create detailed plans that include not just tasks but also larger initiatives, providing a comprehensive timeline view that aligns with strategic objectives.
  3. Advanced Prioritization Frameworks: Unlike many other tools that offer basic prioritization features, Airfocus provides advanced frameworks that help in determining the true value and urgency of tasks, thereby enabling more strategic decision-making and prioritization.


Airfocus offers native integrations with several popular project management and team collaboration tools including Jira, Asana, Trello, Azure DevOps, Microsoft Planner, and, which facilitate seamless data synchronization and workflow continuity. The platform also provides an API, allowing for custom connections and deeper integration with other systems as required by the user. Add-ons such as Zapier and Slack integrations expand the platform’s capabilities by enabling automated workflows and improving communication among team members.

Airfocus Pricing

  • Advanced Plan: This basic tier, suitable for growing teams that require more sophisticated planning tools, is priced at approximately $69/editor/month (billed annually).
  • Pro Plan: Aimed at large teams and organizations, this plan includes comprehensive features for in-depth product management. This plan's pricing is customizable. Contact airfocus for more information.
  • Enterprise Plan: For enterprise clients requiring a full suite of features along with premium support and security, Airfocus offers custom pricing tailored to the specific needs of the organization. This tier often includes dedicated customer success support and advanced control over permissions and administration.

Ease of Use

I find the user interface of Airfocus clean and user-centric, but new users may experience a learning curve due to its many advanced features. The onboarding process guides through the initial setup, but the wealth of options for prioritization and roadmapping can overwhelm without proper tutorial guidance. Navigation is logical, yet the organization of features demands attention to detail to fully leverage the tool's capabilities.

Customer Support

Airfocus offers a variety of support channels, including documentation, webinars, and live chat, which I find comprehensive. However, I observe some users report delays in response times, particularly when seeking personalized support. Occasionally, users also express frustration with navigating through generic help resources when they require specific issue resolutions.

Airfocus Use Case

Who Would Be A Good Fit For Airfocus

I find Airfocus ideally suited for mid-sized to large companies that prioritize strategic planning and need robust prioritization frameworks for their product roadmaps. The tool garners loyalty from product teams in tech-centric industries who value its advanced prioritization and roadmapping features to align their product strategy with execution.

Who Would Be A Bad Fit For Airfocus

Airfocus may disappoint small startups or teams with limited resources that require a simple, low-cost management tool for immediate task tracking rather than long-term strategic planning. Its feature-rich environment can be overwhelming for those who need only basic roadmap visualization without the depth of prioritization frameworks and extensive integrations.

Airfocus FAQs

Can Airfocus integrate with my current project management tools?

Yes, Airfocus offers integrations with popular tools like Jira, Asana, Trello, and more to streamline your workflow.

Does Airfocus support real-time collaboration?

Yes, team members can collaborate in real-time, offering updates and changes that reflect immediately across the platform.

Is there a free trial available for Airfocus?

Yes, Airfocus provides a 14-day trial to test out its features before committing to a paid plan.

Does Airfocus have templates for roadmap planning?

Yes, it offers a variety of customizable templates to help teams start their roadmaps efficiently.

Can I manage multiple products within Airfocus?

Yes, it supports multiple products and roadmaps, allowing for organized management within a single workspace.

Does Airfocus offer different views for roadmaps, like Kanban or timeline?

Yes, Airfocus provides multiple views including timeline, chart, and Kanban board views to suit different planning styles.

Can I prioritize features and initiatives in Airfocus?

Yes, Airfocus comes with a prioritization framework that helps you objectively prioritize features and initiatives.

Are there any training materials or support provided by Airfocus?

Airfocus offers a comprehensive resource library, including documentation, webinars, and tutorials to help users maximize the tool's potential.

Alternatives to Airfocus

  • Aha!: Ideal for companies looking for an extensive feature set for both product roadmap and ideation management, Aha! stands out with its comprehensive set of tools for setting strategy, capturing ideas, scoring features, and detailing requirements.
  • Wrike: Wrike excels in collaborative planning and is often favored by teams that require robust project management features alongside their product roadmaps, offering a blend of task management, document collaboration, and time tracking.
  • Jira Software: Jira Software is preferred by agile development teams that need strong issue-tracking and sprint planning capabilities integrated with their roadmap tools, featuring advanced reporting and customizable workflows.

Airfocus Company Overview & History

Airfocus is a product management platform that provides teams with the tools to create strategic roadmaps and prioritize their project portfolios. The software is utilized by a diverse range of companies, from startups to enterprise-level organizations, particularly those in need of advanced prioritization and roadmapping capabilities. Based in Germany, Airfocus is a privately held company that has garnered attention for its user-centric design and collaborative features.

The company's mission is to empower teams to create products that matter by offering a modular product management platform that aligns teams and decision-makers. Noteworthy milestones include its establishment as a key player in the European product management scene and its continuous expansion to serve a global customer base.


In this Airfocus review, we've navigated through its comprehensive features, from prioritization frameworks to robust roadmapping tools. It stands out with unique offerings like Priority Poker and intuitive templates, making it a solid choice for teams committed to strategic planning and execution. While it may present a steeper learning curve for some, the collaborative and customizable nature of Airfocus tailors a potent experience for product teams, large enterprises, and various project environments.

I recommend Airfocus to those looking for a detailed and flexible approach to product management. Your insights and experiences are invaluable; feel free to comment and share how Airfocus works for you.

Hannah Clark
By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.