Asana Pricing Tiers & Costs
A complete overview of Asana pricing tiers, additional costs, value for money, and how to pick the right plan for you. Plus, alternatives to consider and a side-by-side pricing comparison.
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Asana is a product management tool offering multiple pricing tiers and plans, with a subscription-based structure. While it's often associated with task management, many product managers rely on Asana to map out product timelines, manage feature rollouts, and coordinate cross-functional teams. Its pricing is relatively affordable compared to enterprise-focused alternatives, especially for smaller teams or organizations that don’t need heavy configuration or advanced reporting. That said, some advanced features—like timeline views, goals, and custom workflows—are locked behind higher-tier plans, which can impact usability for scaling teams.
This pricing guide breaks down what each Asana plan includes, how features compare across tiers, and where you might hit limitations as your team grows. Whether you're a startup looking for a free or low-cost option or a larger team weighing Asana against tools like Jira or Monday.com, this guide will help you evaluate Asana's pricing structure in the context of your team’s needs and budget.
How Much Does Asana Cost?
Asana’s paid plans start from $10.99 per user per month when billed annually and go up to $24.99 per user per month when billed monthly for the advanced plan. A free version of Asana is available, best suited for individuals and small teams of up to 10 members, offering basic features. Custom pricing tiers exist for enterprise plans, which are tailored for larger organizations with extensive needs, and pricing is available upon request.
Asana Plans & Pricing Tiers
Here's an overview of the available Asana plans:
| Plan Type | Price | What’s Included? |
| Personal | Free | Task management, project overviews, unlimited assignee and due dates, as well as list, board, and calendar views. |
| Starter | $10.99/user/month (billed annually) | Timeline and Gantt views, Workflow Builder, unlimited dashboards, advanced search, private teams and projects, and custom fields. |
| Advanced | $24.99/user/month (billed annually) | 100 portfolios, workload features, advanced integrations, approval workflows, advanced reporting, and custom fields and rules. |
| Enterprise | Upon request | Advanced security, data export, unlimited views and seats, workflow bundles, resource management, advanced integrations, SAML authentication, custom branding, priority support, and more. |
| Enterprise+ | Upon request | All Enterprise features plus additional compliance and security capabilities, data loss prevention, and audit logging. |
Let’s break down the available Asana plans a bit further:
Asana Personal Plan
The Personal plan is ideal for individuals or very small teams just getting started with task management. It suits freelancers or early-stage startups managing basic projects. This plan offers essentials like three view types, status updates, and up to 10 teammates. While it’s great for simple collaboration, it lacks advanced features like reporting, time tracking, and admin controls.
Asana Starter Plan
The Starter plan is designed for growing teams that need more robust project tracking. Suitable for small to mid-sized businesses, it supports up to 500 teammates and includes five view types, reporting dashboards, and basic automation. This plan helps with improved coordination but has limited automation volume and lacks portfolio-level features and advanced reporting.
Asana Advanced Plan
The Advanced plan fits larger teams (still only up to 500 teammates) managing multiple projects or departments. Best for medium to large businesses, it includes advanced reporting, goal tracking, and up to 25,000 automations monthly. Teams benefit from more control with admin console access and permission controls. However, it doesn’t offer enterprise-grade integrations or unlimited admin controls.
Asana Enterprise Plan
The Enterprise plan is for companies needing to coordinate and automate complex work across departments. It’s well-suited for large organizations requiring unlimited users, advanced integrations, workflow bundles, and team-level membership controls. It provides greater flexibility and control but doesn’t offer some of the compliance features found in Enterprise+.
Asana Enterprise+ Plan
Enterprise+ is built for organizations with strict compliance requirements and a need for highly customizable admin controls. Ideal for regulated industries or multinational corporations, it includes data residency, HIPAA compliance, EKM, and SIEM integration. While it provides maximum control and security, it requires contacting sales for pricing and setup.
Asana Pricing vs. Competitors
Asana’s pricing falls in the mid-range for project management software, offering flexibility across free, Premium, Business, and Enterprise plans. Smaller teams can get started with unlimited tasks, board view, and basic templates, while growing teams may need advanced features like task dependencies, milestones, and real-time project progress tracking. Premium tiers unlock tools like proofing, activity log, and integrations with Power BI, along with more control over team collaboration. Asana Intelligence and custom templates add value for teams managing complex projects. Whether you're a startup or scaling a sales team, Asana remains a versatile project management platform that adapts to your needs.
Comparison Chart: Asana vs. Alternatives
Wondering how Asana pricing compares to other product management tools? Here’s a comparison chart that breaks down the costs of other product management tools side-by-side:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best product planning software to connect strategy with features | 14-day free trial | From $19/editor/month | Website | |
| 2 | Best product planning software with pre-built product management templates | Freemium version available | From $10/user/month (min of 2 seats) | Website | |
| 3 | Best product planning software that utilizes user feedback | Free plan available | From $79/month | Website | |
| 4 | Best product planning software for teams that value flexibility and OKR-roadmap alignment | 14-day free trial | From $59/editor/month | Website | |
| 5 | Best product planning software for outcome-focused roadmaps | 7-30 day free trial | From $25/user/month | Website | |
| 6 | Best product planning software for real-time visual ideation | Free plan available | From $8/user/month | Website | |
| 7 | Best product planning software for infusing a project management flavor | 30-day free trial | From $10.99/user/month (billed annually) + free plan available | Website | |
| 8 | Best product planning software to create visually stunning roadmaps | Free trial + free demo available | From $59/user/month | Website | |
| 9 | Best product planning software for portfolio management | 14-day free trial + free plan available | From $24/user/month | Website | |
| 10 | Best product planning software with boardroom-ready roadmaps | 14-day free trial | From $19/month, paid annually | Website |
Alternatives to Asana
Asana is a solid product management tool, but there are plenty of other options out there. Depending on your use case, budget, team size, and other factors, you might consider shopping around for a solution that’s better suited to your needs. If you’re looking for alternative product management tool options to Asana, here are a few worth checking out:
Our one-on-one guidance will help you find the perfect fit.
How to Choose the Right Asana Plan
When deciding which Asana plan to go with, you’ll want to consider the added value and potential drawbacks that come with each plan. Scrolling through long lists of features can quickly lead to confusion and uncertainty, so here are a few factors to keep in mind as you evaluate and assess your options:
Asana Scalability and Team Size
Asana scales well across team sizes, but choosing the right plan depends on how your team collaborates today—and how that might evolve. The Personal plan works for solo users or very small teams handling basic task tracking. Once you’re managing multiple projects, coordinating across functions, or need shared visibility, the Starter and Advanced plans offer support for up to 500 team members, with features like timeline views, project templates, and task dependencies to keep teams aligned. For larger organizations or those with distributed departments, the Enterprise and Enterprise+ plans introduce more admin controls, compliance support, and user management tools to help scale operations without losing structure. If you expect your team to grow or your workflows to become more complex, starting with a plan that supports that trajectory can save time and rework later.
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Industry-Specific Asana Features
Asana isn’t built for one specific industry—but its flexibility makes it a strong option for teams across healthcare, finance, marketing, and operations. For regulated industries, the Enterprise+ plan includes key features like HIPAA compliance, data residency, and audit controls to meet internal security standards. Marketing and client services teams often lean on tools like time tracking, workload views, and project templates to manage campaigns and delivery timelines. Agencies and operations teams benefit from features like task dependencies, proofing, and milestones to keep complex projects moving without constant oversight. While Asana doesn’t offer deep vertical-specific modules, its adaptability makes it well-suited for teams that need structure, visibility, and cross-functional alignment—without committing to an industry-locked solution.
Asana Integration Capabilities
Connecting your product management tool to the rest of your tech stack helps maintain efficient workflows and reduces manual work. Asana offers native integrations with tools like Slack, Microsoft Teams, and Google Workspace, supporting communication and coordination across teams. For broader automation, you can use third-party platforms like Zapier to connect Asana with other apps. It also provides an API for building custom integrations, giving your team flexibility to adapt Asana to your existing systems and workflows.
Asana Security Safeguards
When choosing an Asana plan, it’s important to evaluate which security features align with your organization’s risk profile, compliance requirements, and team size. The Starter and Advanced plans offer core protections like user permissions, two-factor authentication, and basic admin controls—often sufficient for smaller teams. For organizations with stricter security needs, the Enterprise plan adds features like SAML-based SSO, mobile data controls, guest access restrictions, and SCIM provisioning. Enterprise+ includes audit logs, SIEM integration, and data loss prevention—tools commonly required in regulated industries such as healthcare, finance, or government. If your team handles sensitive data, reviewing internal security policies and compliance obligations will help determine which plan offers the right level of protection.
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With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
Asana Pricing FAQs
Here are answers to a few common questions about Asana pricing:
What additional costs should I anticipate with Asana?
You may encounter additional costs with Asana if you require integrations with third-party tools or choose to upgrade to higher-tier plans for advanced features. Custom enterprise solutions may also involve extra costs based on specific requirements, such as enhanced security features or increased support.
Are there any discounts or promotions available for Asana?
Asana offers discounts to non-profit organizations and educational institutions. Eligible users can apply for these discounts through Asana’s website by providing the necessary documentation to verify their status. The specifics of the discount may vary, so it’s best to check directly with Asana for the most current offerings.
How often does Asana change its pricing structure?
Asana does not frequently change its pricing structure. The last known pricing update occurred in recent years, but specific details on the frequency and extent of changes are not publicly disclosed. Users are encouraged to check Asana’s website for the latest pricing information.
What is the billing cycle for Asana plans?
Asana offers both monthly and annual billing options for its paid plans. Choosing an annual billing cycle often provides cost savings compared to monthly payments, making it an attractive option for those planning long-term use.
Can I switch between Asana plans?
Yes, you can switch between Asana plans at any time. If you upgrade, the new features become available immediately, and the billing adjusts accordingly. Downgrading may result in the loss of access to certain features, so it’s important to evaluate your needs before making changes.
Does Asana offer a money-back guarantee?
Asana does not typically offer a money-back guarantee. However, users can take advantage of the free Personal plan to explore the platform’s features before committing to a paid plan. This allows you to assess whether Asana meets your needs without financial risk.
Is Asana Good Value?
In my opinion, Asana offers strong value for product managers, especially those leading cross-functional teams or working in fast-moving environments. Its clean interface and intuitive layout make onboarding easy, even for teams with little experience using project management software.
The Starter and Advanced plans include timeline and Gantt views—useful for sprint tracking, roadmap planning, and managing task dependencies. Built-in automations, reporting dashboards, and integrations with tools like Slack, Jira, and Salesforce help streamline collaboration and reduce manual effort.
For teams in regulated industries, the Enterprise and Enterprise+ plans offer advanced compliance features like HIPAA support and audit logs. That said, many smaller teams find the mid-tier plans offer a good balance of features and affordability, especially with templates, milestones, and unlimited tasks available.
Compared to other project management tools, Asana stands out for its flexibility and ease of use. While it may not include deep product-specific features like prioritization frameworks or OKR tracking, it excels at helping teams stay aligned and move quickly.
Verdict: Asana is a strong option for product managers who need clarity, flexibility, and cross-team collaboration—without the complexity or overhead of more specialized platforms.
Want to learn more about Asana? Check out their site for additional information.
From $10.99/user/month (billed annually)
30-day free trial
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