Skip to main content
Tools
10 Best Feature Flag Software For Managing Feature Flags [2023]

Tool Shortlist

Here’s the list of the best feature flag management software that I’ll cover in this article.

  1. 1. Unleash — Best for its role-based access controls
  2. 2. Flagsmith — Best for flexible deployments & on-premises hosting
  3. 3. Optimizely — Digital experience platform with highly customizable tests
  4. 4. Molasses — For client-side and server-side SDKs
  5. 5. Harness — Best for analytics and triage reports
  6. 6. GrowthBook — Open source feature flagging and A/B testing platform
  7. 7. Flagship — Feature flagging and feature experimentation software
  8. 8. Apptimize — For feature rollout on native mobile apps
  9. 9. CloudBees — Best for environment management
  10. 10. LaunchDarkly — Best for detailed user targeting

Feature flags (sometimes called feature toggles or feature flippers) are techniques that allow your team to change system behavior without deploying code. They’ve become an industry standard for development teams that want to release features safely and in good time. 

Feature flags enable you to turn different functionalities on and off. Feature flag software helps your dev team fix bugs or issues without impacting user experience, simplifies feature rollout and rollbacks, and makes it easy to switch users to a newer version of your software.

Read my review to learn more about the 10 best feature flag software for managing feature flags you can use in 2023. My review offers a short description of each software that made the list, screenshots, and a comparison chart so you can determine which tool would be the best fit for your dev team.

Related Read: How Feature Flag Management Helps You Manage Your Scaling Product

Comparison Criteria

What do I look for when I select the best feature flag solutions? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): I look for tools that have simple interfaces because this helps your team create standard processes for feature flags with similar functionalities. 
  2. Usability: I look for solutions that are easy to use, so your team doesn’t encounter production issues. 
  3. Integrations: I look for software that integrates with popular dev tools, such as YAML, GitHub or GitOps, communication solutions like Slack or Teams, and A/B testing tools used by your product team. 
  4. Value for Pricing: I look for solutions that help you achieve multiple goals, so you get the most out of your investment. 

Feature Flag Management: Key Features

  1. Feature Flag Creation: The tool should help you create any kind of feature flag, from simple IF statements to complex decision trees, short and long-lived feature flags, static or dynamic ones, and so on.  
  2. Feature Flag Management: The solution should help you fine-tune your feature rollouts and rollbacks, so you can make your releases easier and less stressful. 
  3. A/B Testing: The tool should allow you and/or Product and Marketing teams to conduct A/B testing in order to personalize customer experience. 
  4. Agile Workflows: The software should facilitate work for teams using both Agile and Waterfall methodologies to push their product through the software development life cycle (SDLC). 
  5. Feature Branches: The solution should allow your developers to copy the code in the trunk into a separate branch where they can make changes and merge the branch into the trunk when they’re done. 
  6. User Segments: The tool should help you segment your users so you can perform A/B tests or wrap your features in flags and roll them out based on the values you assign to different user segments. 
  7. Audit Logs: The software should help you create audit logs so you can keep a detailed history of the changes included in all your feature flags. 
  8. Progressive Delivery: The tool should help you roll out your features gradually, so you can limit their potential negative impact of continuous product iteration.

The Product Manager is reader-supported. We may earn a commission when you click through links on our site — learn more about how we aim to stay transparent.

Overviews Of The 10 Best Feature Flag Software Solutions

Here’s a brief description of each feature flagging platform to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1

Unleash

Best for its role-based access controls

Unleash is an open-source, enterprise-ready feature management solution built with privacy in mind. Companies use Unleash to decouple the release process from deployment to production.

The software operates as an API client, meaning it integrates with a codebase via APIs to be updated in real-time. The platform gives developers a centralized dashboard to quickly change feature flag configurations. Additionally, it tracks metrics and collects data on how users interact with any new feature. Its role-based access controls ensure that only authorized members can approve, test, and launch new features, providing a secure and streamlined release process.

The platform's toggling feature allows developers to switch features on or off without releasing new code. Businesses can offer early access to users, A/B test features, and change back-end connections on the fly. The software lets developers segment the user base at various levels, making it easy to control who gets what. Feature rollouts can help companies ease into new features before they’re fully ready.

Developers can release features gradually to a subset of users, and then work up to full releases. This way, users can monitor adoption before committing to an entire release. Moreover, context-based rollouts enable users to toggle features based on specific contexts, such as a user’s location or environment.

Pricing starts at $80 per month for 5 users, and a 14-day free trial is available.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 63

14-day free trial + free demo available

From $80/month for 5 users

2

Flagsmith

Best for flexible deployments & on-premises hosting

Flagsmith is an open source feature flag software that simplifies the continuous deployment of new code. The software enables your team to handle remote configs, helping them switch time-sensitive features on/off.

The solution comes with segments, A/B testing, and integrations with popular analytics engines out of the box. Its SDKs are easy to work with, and it provides hosted API to make deployment easier during development cycles. One of the things that make Flagsmith stand out is its clean interface.

You can add tags and descriptions to your feature flags, so they’re easier to manage. Flagsmith costs from $45/3 users/month.

The solution offers a free version with limited functionalities for a single user.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7 16

Free Version

From $45/3 users/month

3

Optimizely

Digital experience platform with highly customizable tests

Optimizely is feature management and A/B testing software that helps you with experimentation, server-side testing, and multivariate testing. The software has a small learning curve, but it can help your DevOps, Product, Marketing, and Design specialists if your team learns how to leverage most of its features.

This solution tends to be better suited for websites rather than apps, and it’s not ideal for those who want to use feature flags for backend rollouts. However, its mix of features makes it a good choice for companies that want to test out different customer pipelines in order to improve their CRO.

One of the things that make Optimizely shine is the fact that it allows you to add custom JS and CSS per test, so you can refine your tests with ease.

Optimizely offers custom pricing upon request.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8 4

Free demo available

Pricing upon request

4

Molasses

For client-side and server-side SDKs

Molasses is a feature management tool that helps you deploy code with fewer incidents. The software offers a good mix of feature flags and A/B testing tools, so you can test your code extensively without affecting your user base.

This solution supports SDKs for programming languages such as JavaScript, React, Go, Node, Python, and Ruby, and plans to add others in the future. You can create a detailed audit logging, so you can have a clear picture of who did what and why. You can also set up alerts and receive Slack notifications in real-time when someone changes the code.

Molasses is great if you want to speed up your development process with SDKs in different languages.

Molasses costs from $50/month. The software also offers a free version with limited capabilities.

Free Version

From $50/month

5

Harness

Best for analytics and triage reports

Harness was founded by former engineers from companies like Apple, Yahoo, and Splunk, who were frustrated with the limitations of traditional CI/CD tools and wanted to build a more modern, cloud-native solution that would enable faster and safer software delivery.

Harness feature flag software allows development teams to release new features safely and efficiently by decoupling code deployment from feature release through controlled feature toggling.

Harness provides a comprehensive feature flagging solution that enables development teams to release new features in a controlled and safe manner. Harness feature flags offer a flexible and scalable approach to feature releases, allowing teams to decouple code deployment from feature releases and gradually roll out new functionality to targeted users. With Harness, teams can easily create and manage feature flags, track flag performance metrics, and quickly roll back changes if necessary.

Harness has a free, open source community editon. Paid plans start at $100/month.

Free version available

From $100/service/month

6

GrowthBook

Open source feature flagging and A/B testing platform

GrowthBook is an open source feature management and experimentation platform that helps your engineering team adopt an experimentation culture. The software enables your engineers to use feature flags to deploy new code after interpreting user data and metrics.

The solution is modular. You can use it for feature flags, experiments, or both. Its modular build makes it ideal for SaaS startups that don’t have enough traffic to run full experiments but want the benefits of using feature flags.

The software impresses with its lightweight SDKs and allows you to evaluate everything you do locally, without network requests.

Growthbook costs from $20/user/month.

The software also offers a free version with limited capabilities.

Free Version

From $20/month

7

Flagship

Feature flagging and feature experimentation software

Flagship is a feature flagging software that enables your engineers to ship code faster, reduce risk, and constantly improve your users’ experience. The solution supports most popular technology stacks, including Java, JS, Python, and more. You can choose the best implementation method for your team, via the tool’s agnostic API or the available SDKs.

Flagship helps your team decouple deployment from the release of a feature and experiment extensively before rolling something out to all your users. The experimentation platform focuses on outcomes, not outputs, and you can run A/B tests to track the impact of your releases.

Flagship costs from $175/month/15,000 monthly active users.

The platform offers a free 30-day trial.

30 days free trial

From $175/month/15,000 monthly active users

8

Apptimize

For feature rollout on native mobile apps

Apptimize is a feature flag management tool that helps dev teams improve the user experiences they create across their digital channels. The solution focuses on mobile experiences, so it excels at helping you create better mobile apps. This software comes with easy-to-deploy software development kits (SDKs) and stands out thanks to its clean user interface and ease of use.

Apptimize simplifies your A/B tests, enabling you to schedule your feature rollouts or rollbacks based on test-driven product decisions. Thanks to its mobile-centric build and advanced testing capabilities, I chose Apptimize as the ideal tool for feature rollout on native mobile apps.

Apptimize offers customized pricing upon request. The tool offers a free version with limited capabilities.

Free Version

Pricing Upon Request

9

CloudBees

Best for environment management

CloudBees is another software delivery platform with out-of-the-box integrations and good feature flagging capabilities. The solution helps you manage release workflows and simplifies cross-team communication.

This solution has a nice-looking build that allows you to improve your continuous delivery process. Its tracking and predictive analytics features help you identify risks and opportunities in good time, and automatically collect data across your software development lifecycle.

CloudBees stands out thanks to its pipeline and environment management features. You can create custom pipelines, test your code and get real-time reports about the deployment success, failure, throughput, and runtime.

CloudBees offers customized pricing upon demand.

From $1,325/month

10

LaunchDarkly

Best for detailed user targeting

LaunchDarkly is feature management and A/B testing software that enables your dev team to wrap code with feature flags and deploy it safely, without impacting your users. The solution helps you segment your user base based on various attributes, and you can ship your feature rollouts to specific user subsets if you want to test them out.

LaunchDarkly stands out thanks to its straightforward UI, simple SDK integrations, and extensive documentation. Not only that, but the tool’s A/B tests are easy to set up, so your Product or Marketing specialists can run them.

The software’s insight graph does a great job of showing you which variants different user segments are currently receiving, so you can identify and remove ineffective flags.

LaunchDarkly costs from $10/user/month. The solution offers a free 14-day trial and a live demo.

14-day free trial

From $10/user/month

The 10 Best Feature Flag Software Solutions Summary

Tool Free Option Price
1
Unleash

Best for its role-based access controls

14-day free trial + free demo available

From $80/month for 5 users Visit Website
2
Flagsmith

Best for flexible deployments & on-premises hosting

Free Version

From $45/3 users/month Visit Website
3
Optimizely

Digital experience platform with highly customizable tests

Free demo available

Pricing upon request Visit Website
4
Molasses

For client-side and server-side SDKs

Free Version

From $50/month Visit Website
5
Harness

Best for analytics and triage reports

Free version available

From $100/service/month Visit Website
6
GrowthBook

Open source feature flagging and A/B testing platform

Free Version

From $20/month Visit Website
7
Flagship

Feature flagging and feature experimentation software

30 days free trial

From $175/month/15,000 monthly active users Visit Website
8
Apptimize

For feature rollout on native mobile apps

Free Version

Pricing Upon Request Visit Website
9
CloudBees

Best for environment management

Not available

From $1,325/month Visit Website
10
LaunchDarkly

Best for detailed user targeting

14-day free trial

From $10/user/month Visit Website

Need expert help selecting the right Feature Management Software?

We’ve secured a partnership with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Feature Management Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Other Options

Here’s a few more that didn’t make the top list.

  1. VWO FullStack - Feature management and A/B testing software that helps you run in-depth experiments. 
  2. ConfigCat - Feature flag platform that enables you to decouple your future releases from code deployment. 
  3. Harness Feature Flags - Software delivery platform that speeds up your feature rollouts with templates. 
  4. Taplytics - Feature management tool that enables you to ship your releases to specific user groups to minimize risk. 

What Is A Feature Flag?

A feature flag is a process used by software development teams to enable or disable certain software functionalities without deploying code. This process helps DevOps teams test new features, make updates, and modify system behavior without affecting user experience. 

Feature flag management can help you ship your product quickly and safely. It’s a critical part of the product roadmap, as it empowers your team to work incrementally on new features.

Feature Flags Simplify Your Feature Releases 

Feature flags help you validate and measure performance before shipping the feature to broader audiences, so you can reduce the risk of failure and constantly improve customer experience. 

You can learn more about product lifecycle management software on our blog. If you want to receive tips on feature management from leading industry experts directly in your inbox, subscribe to the Product Manager newsletter

Related Reads:

Also Worth Checking Out:

By Ben Aston

Ben Aston is an online media entrepreneur and founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.

Ben applies his expertise in design and strategy to enable businesses to deliver innovative products and services that delight customers. Ben is passionate about understanding customer needs through design research, identifying opportunities based on those insights, and empowering designers and technologists to create solutions. He is driven to develop and uncover new opportunities for clients, establishing strong connections with their customers through product solutions that create lasting value.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.