10 Best Product Analytics Dashboard Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
With so many different analytics solutions available, figuring out which one is right for you is tough. You know you want to present complex product data in a clear and accessible manner, allowing teams to quickly understand how customers use your products and make informed decisions but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different tools with large teams and diverse products, with my picks of the best product analytics dashboards.
What are product analytics dashboards?
A product analytics dashboard is a digital display that aggregates and visualizes key performance indicators (KPIs) and metrics related to a product's usage and effectiveness. These dashboards provide a centralized view of product data, enabling teams to track and understand how users interact with the product.
They primarily achieve this through customizable data visualizations, real-time data updates, segmentation capabilities, and integration with various data sources.
The Best Product Analytics Dashboards Pricing Chart
Here is a table where you can compare the tools we just covered in the overviews.
Tool | Best For | Trial Info | Price | ||
---|---|---|---|---|---|
1 | Best for real-time collaboration and visualization of product analytics data | Free plan available | From $8/user/month | Website | |
2 | Product analytics dashboard for automatic friction scores | 14-day free trial + free plan available | From $39/month | Website | |
3 | Product analytics dashboard with a session replay feature | Free demo available | Pricing upon request | Website | |
4 | Product analytics dashboard with predictive analytics | Free plan available | From $50,000/year (billed annually) | Website | |
5 | Product analytics dashboard with a click heatmap feature | 14-day free trial + free plan available | Pricing upon request | Website | |
6 | Product analytics dashboard with custom real-time alerts feature | Free plan available | From $20/month | Website | |
7 | Product analytics dashboard for measuring customer engagement | Free version | Pricing upon request | Website | |
8 | Product analytics tool with a resource wiki builder | 14-day free trial + free plan available | Pricing upon request | Website | |
9 | Product analytics dashboard for improving product adoption | 14-day free trial + free demo | Pricing upon request | Website | |
10 | Best for embedded interactive visualizations | Free plan available | From $22/user/month (billed annually) | Website |
Overviews Of The 10 Best Product Analytics Software Solutions
Here’s a brief description of each product analytics dashboard solution to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
Miro
Best for real-time collaboration and visualization of product analytics data
Miro is an online whiteboard platform that supports teamwork in brainstorming, planning, and designing by keeping everyone on the same page.
Miro distinguishes itself with an infinite canvas for extensive project mapping and an integrated video chat for direct communication. The platform also accommodates diverse idea expressions, including numerical, image-based, or video formats, and offers tools for quickly adapting diagrams and charts. TalkTrack recordings additionally allow for asynchronous process explanations, enhancing collaboration. Miro integrates smoothly with major workplace tools like Notion, Confluence, Asana, and Monday.com, making it a practical choice for product analytics dashboards.
The software also integrates with other workplace tools like Zoom, Microsoft Teams, Slack, Google Workspace, Asana, monday.com, Jira, Dropbox, OneDrive, Notion, Airtable, ClickUp, and Unito, among others.
A free plan is available and paid plans start from $10 per user per month.
Mouseflow is a comprehensive user behavior analytics tool designed to help businesses understand how visitors interact with their websites and web-based apps. By offering a suite of features like session recordings, heatmaps, funnel analytics, and form analysis, Mouseflow provides a holistic view of user engagement.
As a product analytics dashboard, Mouseflow excels with its detailed and actionable data. The session recording tool allows businesses to watch real user sessions and understand their journey, while the heatmap tool visually represents user interactions, highlighting areas of interest and neglect. The form analysis feature identifies where users encounter issues in form completion, and the funnel analytics tool helps track and optimize user conversion paths. Mouseflow's friction score feature further quantifies user difficulties, providing a clear metric to guide improvements.
Integrations include Omniconvert, Adobe Target, AB Tasty, Convert Experiences, BigCommerce, WooCommerce, Shopify, Intercom, HubSpot, Google Analytics, Google Tag Manager, Zendesk, WordPress, Wix, Kissmetrics, and others.
A free plan and a 14-day free trial are available.
Product analytics dashboard with a session replay feature
Quantum Metric is a product analytics tool for improving products by gathering data from customers’ behavior in-app. It has alerts that notifies you of critical customer actions, like delay or frustration using a specific feature. Quantum Metric offers page analytics for isolating detractors and promoters and the features that drive them.
Quantum Metric is the best product analytics dashboard with a session replay feature for recreating how customers use your site or app. This feature allows you to see the challenges or errors customers encounter so you can improve underperforming pages.
You can use Quantum Metric to capture specific timeframes and share them with team members. Session replays also capture the metadata behind the replay, like user platform or network details and other factors that may have affected customer experience.
Quantum Metric pricing and a free demo are available upon request.
Product analytics dashboard with predictive analytics
Google Analytics is a product analytics dashboard for understanding how people use your app or website. You can use it to find insights about user demographic trends or changes in customer behavior. It has a reporting feature for the real-time monitoring of activities on your site or app.
Google Analytics is the best product analytics dashboard if you want to know how customers will act in the future because of its predictive capabilities. You can use Google Analytics to determine which customers are in danger of churning or who might be susceptible to an upsell. The tool lets you group information according to users, purchasing actions, and/or app usage and build marketing plans around that data.
Google Analytics integrates with other Google solutions like Google Ads, Google Cloud, Google Play, and Google Ad Manager.
Google Analytics has a free version and they offer a paid version with tiered pricing that’s available upon request.
UXCam is a product analytics dashboard for mobile applications. It has a screen flow feature to see how customers engage with your mobile app and identify drop-off points that could be better optimized. UXCam uses machine learning to analyze the user experience and automatically uncover issues your product team might have missed.
UXCam is the best product analytics dashboard for identifying features or layouts that cause customer frustration with the help of its heatmaps. This helps identify customer behavior within the app to pinpoint design elements you can improve upon. Click heatmaps also enable you to identify features that customers frequently use and use them as selling points to attract new users.You can connect your EXCam to a paid Zapier account to access premium apps and tools.
UXCam has a free version with limited features for up to 10,000 sessions per month.
Pricing details for paid plans are available upon request. They offer a 14-day free trial for paid plans.
Mixpanel
Product analytics dashboard with custom real-time alerts feature
Mixpanel is a business analytics platform for tracking user interactions to improve engagement and retention. It has an insight reporting feature to see popular features and how they affect customer conversion. You can connect Mixpanel to a data source or data warehouse to analyze business intelligence from various sources. It has interactive dashboards your team can use to monitor metrics and key performance indicators.
You can use Mixpanel to uncover the paths that loyal users take to improve conversion rates. The feature also lets you identify high-performing segments and the features customers find attractive. The tool identifies the features customers use that resulted in churn so your product team can improve them.
Mixpanel also lets you re-engage potential churn customers to convert them with improved features.You can integrate Mixpanel with a data warehouse or product analytics tools like Google Cloud, AB Tasty, Amazon Web Services, and Apptimize.
Mixpanel has a free plan with limited features for up to 100,000 monthly tracked users. Pricing for the paid plans starts at $20/month/account.
Product analytics dashboard for measuring customer engagement
Amplitude is a product analytics software for tracking user behavior and gaining insights into product improvement opportunities. This data analytics tool has a “milestone analysis” feature that determines the key factors that lead to customers making high-value actions, like buying into upsell opportunities or upgrading their product subscriptions.
Amplitude is the best product analytics dashboard for measuring net promoter score (NPS) without using the typical self-report surveys, which can be unreliable. This tool lets you track user behavior while using your product, such as customers signing up for an account or completing a purchase. Amplitude can also help you improve retention rates by identifying pain points of churn victims.
Amplitude has a free forever plan with limited features. Pricing for paid plans and a free demo is available upon request.
Pendo is a product adoption platform used by companies like Cisco, Marketo, Zendesk, ADP, and OpenTable, to name a few. It lets you create tooltips or walkthroughs to promote seldom-used but valuable features. You can also use Pendo to set retention goals, track active accounts, watch adoption trends, and report on user behavior.
Pendo is the best product analytics dashboard if you want to address product analytics data with in-app wikis, resources, and self-help modules. Pendo helps you identify customer needs and pain points and then gives you space to build out comprehensive walkthroughs to guide customers through these areas with ease.
Pendo integrates with other product analytics tools like G2 Reviews, Twilio Segment, and Fullstory.
Pendo has a free version with limited features for up to 1,000 active monthly users, and they provide pricing information for paid plans and a free demo upon request.
Heap is a digital insights platform to monitor what is happening in your product, app, or website and how these events affect your revenues. It has interactive dashboards to keep all team members aligned toward achieving the same core metrics and goals. This product analytics tool has a built-in performance monitoring feature to alert you upon detecting fluctuations in KPIs.
Heap is the best product analytics dashboard if you want to identify behaviors that signify long-term value and improve product adoption. Heap can help you isolate and eliminate features that prevent users from adopting your product. You can then use this product analytics software to create a roadmap for customers with product adoption and activation in mind.
Heap integrates with other tools, including Marketo, Intercom, Optimize, and Salesforce.
Heap is a free product analytics tool for up to 10,000 sessions and one project per month.
For paid plans, they offer pricing details upon request, as well as a 14-day free trial or free demo.
Observable is a web-based platform that enables you to create interactive data visualizations and dashboards using code. It supports various programming languages, allowing for flexible and dynamic data exploration. Designed for collaboration, Observable brings together developers, data scientists, and analysts to work on data projects.
Its embedded analytics feature lets you and your team create interactive visualizations that can be shared and embedded directly into your applications or websites. What makes this handy is the real-time interactivity it brings to your data presentations, allowing users to engage with the data dynamically, which can lead to better insights and decision-making. Another notable feature is the rapid prototyping capabilities through live JavaScript notebooks. These notebooks let you quickly test and visualize your data analytics ideas without the need for complex setup or deployment processes. You can build and iterate on your dashboards using various programming languages supported by the platform.
Integrations include AWS, Azure, GCP, GitHub, GitLab, Jenkins, Host monitoring, and Kubernetes.
Observable offers a free plan as well as paid plans with access to free trials and demos.
Other Product Analytics Dashboard Options
Here are a few more product analytics tools that didn’t make the top list.
- Creabl
Product analytics dashboard for the entire customer journey
- LogRocket
Product analytics dashboard with revenue and funnel insights
- InnerTrends
Product analytics dashboard with cohort analysis feature
- Zoho Analytics
Product analytics dashboard with an AI assistant feature
- Tableau
Visual analytics platform for analyzing business intelligence.
- dragonboat
Product portfolio management software for strategizing, prioritizing, delivering, and improving products
- Hotjar
Product experience tool to discover user needs using heatmaps.
- Similarweb
Web analytics SaaS for understanding your competitor’s web traffic and performance.
- Open Web Analytics
Free and open-source web analytics for tracking how people use your website.
- Matomo
Web analytics software for generating reports on your website and its users.
Comparison Criteria
What do I look for when I select the best product analytics dashboard tools? Here’s a summary of my evaluation criteria:
- User Interface (UI): A product analytics dashboard needs to have a clean user interface so users can find the feature they need quickly.
- Usability: Users without an analytics background will be using the product analytics dashboard, so I look for software that any team member can master.
- Integrations: Product teams use other product development tools, so I look for software that will work with them.
- Value for Pricing: I look for software with many features at a reasonable price.
Product Analytics Systems: Key Features
- Session replay: Records and replays user sessions to understand how users interact with your products.
- Interactive dashboards: Gives users a glimpse of critical metrics and KPIs for easier monitoring.
- Cohort analysis: Allows product teams to group users to understand how different demographics use a product.
- Predictive analytics: The ability to predict how users will act in the future according to how they interact with your product.
What Do You Think About This List?
A product analytics dashboard can help you understand how customers use your products so you can leverage useful features and improve features that customers ignore. You can use the software to gain insights into why customers are not converting so you can implement product improvements to improve conversion rates and generate more revenue.
There are other software and tools you can use to gain more customers and improve your company’s financial health, and you can read about them when you subscribe to The Product Manager.
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