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10 Best Product Feedback Software In 2023

Product Feedback Software Shortlist

Here’s the list of the best tools that I’ll cover in this article.

  1. Pendo

    Best for product decisions

  2. Uservoice

    Best for collecting and organizing feedback from multiple sources

  3. Qualaroo

    Best for design prototype testing

  4. Productboard

    Best for product roadmapping

  5. Usersnap

    Best for bug reporting

  6. Mopinion

    Best for building custom feedback forms

  7. Canny

    Best for listening to business conversations

  8. Userpilot

    Best for product adoption

  9. Forsta

    Best for customer experience management

  10. Savio

    Best for aggregating customer feedback

95% of companies collect feedback from their customers to understand what their customers want and what they’ll buy. It’s absolutely possible to track all feedback with spreadsheets, but it’s not exactly an ideal method to use. Poor processes can become chaotic and unusable. Using product feedback software can help manage this because I’m going to guess that you’re trying to avoid chaos in your business.
This software can help your business collect feedback from your customers and provide you with a picture of how they perceive your brand. The feedback that your software provides is essential because it can help you find product improvement opportunities. It does this by automating the feedback-collecting process and turning it into data you and your teams can analyze and provide a better customer experience.

Selection Criteria

What do I look for when I select the best product feedback software? These are the qualifications I use to evaluate and score each tool: 

  1. User Interface (UI): I look for an interface that’s consistent, clear, and easy to navigate as soon as you start using the software. It should have a clean layout accessible to as many users as possible, including those with color blindness, low vision, situational disabilities, and hearing impairments.
  2. Usability: I look for software that’s easy to use and provides you with the features and functionality you need to collect and interpret as much customer feedback as possible. I also look for a platform that you should be able to figure out how to use without any hassles.
  3. Integrations: I look for product feedback software that can integrate with popular business tools, such as Google Analytics, Salesforce, Slack, Hubspot, Jira, and Trello. This integration will make getting started with new software more accessible and useable with your current systems and help you avoid headaches.
  4. Value for Price: I look for cost-effective software when you compare it to the features it provides that are most useful for your business. It should provide a free trial to allow you to see whether it meets your needs, so you can determine if you’ll get the value for your budget before spending it.

Product Feedback Software Key Features

Here’s a list of the standard features you can find in product feedback software that can help your business thrive.

  1. Feedback Management: The best product feedback software should allow users to import all existing imports from their current systems after integrating them. Feedback management helps you to aggregate all of your customer data feedback, analytics, and product priorities into one location that all of your teams can access and identify trends and customer needs.
  2. Customer Feedback Automation: This feature can help your business use feedback responses from your customers to implement automated marketing e-mails or internal team notifications.
  3. Survey Tools: After a specific amount of time after your customer signs up with your company or makes a purchase, your feedback platform should follow up and send a request to ask them some questions. These questions can be about their experience and whether they have any suggestions to improve your product.
  4. Net Promoter Score (NPS): After collecting the survey results from your customers, an excellent feedback platform should provide users with satisfaction and loyalty measurements. This information provides your product teams with data to analyze and an explanation of your users’ ratings.
  5. Sentiment Analysis: This feature allows users to build a sentiment analysis model with the need to know how to code or understand machine learning. After gathering your product reviews, you can upload the data to the platform, which will then analyze the information and display the results in great detail.
  6. Communications Tools: It’s essential to pick feedback software that includes communication tools for users. This feature can allow your customer service teams to follow up with customers who take the time to provide their feedback.
  7. Multi-Channel Support: Feedback tools that are flexible and offer your customers multi-channel support on various communication platforms are crucial. This feature can help you efficiently respond to customers through the channels they prefer.

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Overviews Of The 10 Best Product Feedback Software

Here’s a brief description of each product feedback software to showcase best use cases, noteworthy features, and screenshots to give a snapshot of the user interface. 

1

Pendo

Best for product decisions

Pendo helps businesses collect customer requests from their applications without interrupting their experience. Small and medium businesses, as well as large enterprises, can utilize this cloud-based platform. Internal teams can also implement requests on the customer’s behalf and submit their own feedback. The platform is a comprehensive solution for analytics, customer onboarding, and in-app feedback.

Pendo is an analytics tool you can use to track your customers’ activities and understand how they’re using your product. The information the platform provides can help product managers make crucial product decisions, track how customers are adopting features, and monitor behavior. You can use Pendo to request feature suggestions from your customers and allow them to browse feature ideas, vote, and add their ideas using a feedback form. Your team can analyze these results to determine which features are popular or valued by customers.

Pendo integrates with various third-party applications, such as Calendly, Hubspot, Salesforce Sales Cloud, Slack, Zapier, and Zendesk.

Key features:

  • Insights – Analytics to understand what users are doing across their product journey.
  • Sentiment – Surveys to capture how users feel about their product experience.
  • Guidance – In-app walkthroughs and targeted messaging to improve onboarding and feature adoption.
  • Feedback – Product demand intelligence to prioritize which features to build next.
  • Roadmap – Product planning to set, track, and communicate roadmap priorities.

Pendo offers custom pricing upon request. But they do offer a free plan for one web application, as well as one iOS and one Android mobile app, and up to 500 active users per month.

Free version available

From $7,000/year

Pros

  • Establish sentiment feedback by asking hyper-specific questions.
  • Trigger messages based on specific events and activities.
  • Allows users to develop messages without needing any technical knowledge.

Cons

  • The onboarding process can be lengthy.
  • Expensive for start-ups.
2

Uservoice

Best for collecting and organizing feedback from multiple sources

UserVoice is a popular choice for large enterprise businesses that require a simple voting platform to understand what their customers want to see in their applications. It’s a feedback application that helps users create centralized spaces to allow their customers to provide product suggestions, feature update requests, and new ideas. You can also use UserVoice’s survey prompts to target specific user groups to understand their experience with your product.

UserVoice’s solutions are capable of helping product managers collect and organize feedback from various sources. Your users can submit their feedback and requests through website widgets, dedicated portals, and forums your team can embed in your native apps. The platform then translates this information into measurable and actionable insights your teams can use to improve your product. You can also prioritize feature requests using qualitative data and user votes in combination with quantitative analytics that incorporates NPS, segmentation, customer spending, and other user data.

UserVoice integrates with the systems your currently using, such as Fullstory, Salesforce, Gainsight, Slack, and Jira.

Key features:

  • Analytics
  • Customer Management
  • E-mail Integration

UserVoice costs from $199/month when paying month-to-month or $169/month when billed annually. The platform also offers a 21-day free trial.

Free Demo

Pricing Upon Request

Pros

  • Teams can show users what you’re currently working on.
  • Easily identify the most requested features.
  • Internal dashboard promotes cross-departmental collaboration.

Cons

  • It can be difficult to export data.
  • Expensive for most businesses.
3

Qualaroo

Best for design prototype testing

Qualaroo lets small to large businesses create target surveys and add them to your product so you can collect real-time feedback from your customers. Product managers can also send surveys through channels such as e-mail, links, and social media to understand their customers’ experience with their products. The platform’s built-in, AI-based sentiment analysis engine can analyze your feedback data in real time and channel the insights into your improvement strategies.

Qualaroo has the ability to test design prototypes by adding surveys directly into a product design template. You can ask specific questions to customers and gauge how your product will perform when you launch it. The goal of this feature is to get an understanding while your customers are using your product to provide you with the most relevant insights.

Qualaroo integrates with tools such as Tableau, Salesforce, Zapier, Intercom, Hubspot, Slack, and Mailchimp.

Key features:

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Anonymous Feedback
  • Churn Management
  • Collaboration Tools
  • Communication Management

Qualaroo costs from $100/month when paying monthly or $80/month when billed annually. It also comes with a 15-day free trial.

Free trial available

From $100/month

Pros

  • Easy to learn.
  • The nudge feature allows users to check on customers.
  • Customizable features for various surveys.

Cons

  • It can be expensive for smaller businesses.
  • The free trial offers minimal features.
4

Productboard

Best for product roadmapping

Productboard helps businesses prioritize customer feedback and feature requests by collecting this information and displaying it on a single board. Start-ups, small-to-medium businesses, enterprises, and agencies can use the platform to extract feature requests, prioritize what to build, and engage with customers. You can use it to manage product development, marketing, and launch activities from one place.

Productboard combines user feedback voting with feature prioritization and roadmaps. The roadmap it develops uses customer feedback data to help product managers get teams on board with the roadmap they will be used to implement new features. Your roadmap can provide in-depth strategic criteria to help you make prioritization decisions and visualize how features can support your product and objectives.

Productboard integrates with other applications to consolidate your data, such as Salesforce, Slack, Microsoft Teams, Zapier, Intercom, and Zendesk.

Key features:

  • API
  • Customer Management
  • Data Export
  • Data Import
  • External Integrations
  • Gantt Charts
  • Multi-User
  • Notifications
  • Project Management
  • Task Scheduling/Tracking
  • Prioritization
  • Roadmapping

Productboard costs from $25/user/month when paying month-to-month or $20/user/month when billed yearly. The platform also offers a 15-day free trial.

15-day free trial

From $25/user/month

Pros

  • Roadmaps keep teams informed and engaged.
  • Partial data segmentation based on customer profiles.
  • Easy to set up and use.

Cons

  • Not possible to segment data according to most attributes, such as MRR.
  • Limited integrations
5

Usersnap

Best for bug reporting

Usersnap helps small to large businesses collect new ideas and hear what the customers want to develop customer-centric products. Your customers can use screen and video recordings as well as screenshots to submit feedback and suggestions to your teams. Product managers can see all feedback in one location to easily analyze it for feature prioritization.

Usersnap’s bug-tracking features help your customer experience, tech support, and product teams resolve customers’ pain points. It does this by allowing your customers to alert your teams when they find bugs and product issues. The platform helps businesses make it easier to get the insights they require to improve their product.

Usersnap integrates with over 5,000 third-party applications to enhance your product feedback processes, such as Zendesk, Slack, Intercom, Zapier, Asana, and Jira.

Key features:

  • Brand Design Consistency
  • Bug History
  • Collaboration
  • Data Retention
  • Device Responsiveness
  • Feedback Aggregation
  • Feedback Collection
  • Photo Submission
  • Real-Time Action
  • Real-Time Analysis
  • Security
  • Sorting
  • Survey Deployment
  • Surveys
  • System Monitoring
  • Text/Notes
  • Trigger Alerts
  • Video Interview
  • Video Snippets

Usersnap costs from $99/month when paying month-to-month or $69/month when billed annually.

From $19/month for the basic plan

Pros

  • Teams can collaborate to respond to customers.
  • Dashboards and reports allow users to analyze trends.
  • Publish feedback to track suggestions.

Cons

  • Needs more options for feedback widget customization.
  • Lacks advanced analysis features
6

Mopinion

Best for building custom feedback forms

Mopinion helps digital enterprises of all sizes get an overview of vital feedback metrics, such as NPS, customer effort score, and customer satisfaction. It enables product managers and teams to analyze their customers’ behavior and create effective strategies to improve experiences. Your teams can use proactive alerts and role-based views to collaborate with each other and connect this information with a project management tool to act on customer feedback.

Mopinion allows users to build, design, and configure feedback forms through its easy-to-use interface. You can also target these forms to specific customer groups to get insights into why they might not be converting. Product teams can visualize the incoming feedback data in customizable dashboards and charts for analysis.

Mopinion integrates with various applications to help expand your possibilities, such as Slack, Google Analytics, Jira, Salesforce, and Hubspot.

Key features:

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Calendar Management
  • Contact Management
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • E-mail Integration
  • External Integrations
  • Google Apps Integration
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Third-Party Plugins/Add-Ons
  • Softphone
  • Order Management
  • Template Designer
  • Net Promoter Score

Mopinion costs from $329/month when paid monthly or $259/month when billed annually. The vendor also offers a 14-day free trial.

14-day free trial

From $329/month

Pros

  • Collect feedback across multiple channels.
  • Trigger metrics based on rules, such as mouse movement.
  • Users can take full control of feedback data.

Cons

  • Requires much time and effort to learn.
  • Difficult to duplicate feedback forms.
7

Canny

Best for listening to business conversations

Canny helps small to large businesses that are looking to understand how popular a feature is with their customers. The platform organizes feedback and feature requests from customers on a public voting board where your users can upvote their favorite features. You can also use Canny to share your roadmap so customers can see what you’re building next.

Canny gathers feedback and generates automated reports to identify product areas that might require some improvement. After hearing what customers are saying about your business, you can use the platform to send e-mails to all concerned users and update them regarding the changes your team makes based on their feedback. You can also collect feedback from various channels and automatically organize these insights into a list that you can use for your roadmap.

Canny integrates with products you might already be using, such as Jira, ClickUp, GitHub, Salesforce, Hubspot, Slack, and Zendesk.

Key features:

  • API
  • Alerts/Notifications
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Customer Segmentation
  • Discussions/Forums
  • Feedback Management
  • Idea Management Software
  • Idea Ranking
  • Ideation
  • Innovation Management
  • Multi-Channel Data Collection
  • Polls/Voting
  • Prioritization

Canny costs from $400/month, but they offer discounts to businesses working in non-profit, healthcare, and education. They also offer a discount for early-stage companies and a free version.

From $400/month/up to 5 administrators and an unlimited number of contributors

Pros

  • Responsive customer support team.
  • Clean, intuitive interface.
  • It makes it easy for customers to submit requests.

Cons

  • Expensive for smaller businesses.
  • Can’t remove Canny branding on client-facing site.
8

Userpilot

Best for product adoption

Userpilot is a customer success platform that doubles as a product feedback tool. Small to large businesses can use the platform to define product goals, track usage, and accelerate growth. Product managers can get the insights they need to optimize their customer’s experience after analyzing feedback they receive primarily from NPS surveys.

Userpilot is an ideal choice for customer onboarding through advanced segmentation. With this feature, you can personalize your customer’s adoption of your product. You can implement this personalization throughout your customers’ entire journeys. This can help product managers improve their product adoption with new customers.

Userpilot integrates with Google Analytics, Amplitude, Segment, Heap, and Intercom.

Key features:

  • Customer Management
  • Dashboard
  • Data Export
  • Data Visualization
  • Employee Onboarding
  • Feedback Management
  • Gamification
  • Multi-User
  • Notifications
  • Onboarding
  • Password and Access Management
  • Net Promoter Score

Userpilot costs from $299/month when paid monthly or $249/month when billed annually. The platform also provides a 14-day free trial.

Pros

  • WYSIWYG editor.
  • Intuitive templates.
  • Design ideal onboarding processes.

Cons

  • It can take some time to set up and test new user flows.
  • Expensive compared to other tools.
9

Forsta

Best for customer experience management

Forsta allows small-to-medium businesses and large corporations to deliver incredible value and get the insights to form a business strategy foundation. The platform makes survey programming convenient and time-saving for product managers by using error-free, pre-saved templates. Businesses can also use previously used templates to clone surveys from previous projects and modify them to their needs.

Forsta collects customer data and shows your teams how it’s all connected. The platform’s advanced analytics let users get an in-depth overview of their data. This includes individual customer data or business-wide trends. The interactive dashboard within the platform provides you with your customers’ point-of-view of every contact with your product.

Forsta integrates with other third-party applications, such as Salesforce, Microsoft Dynamics, Zendesk, Content Square, and Tableau.

Key features:

  • Customer Satisfaction (CSAT) Score
  • Employee Pulse Surveys
  • Employee Segmentation
  • Goal and Challenge Creation
  • Interoperability
  • Multilanguage Support
  • Multiple Branding Support
  • Peer Recognition
  • Performance Benchmarking
  • Reporting and Dashboards
  • Science-based Templates
  • Social Feedback Portal
  • Survey Customization
  • Vertical-specific Solutions

Forsta offers custom pricing upon request.

Pros

  • Real-time project monitoring.
  • Excellent customer support from the vendor.
  • A user-friendly system that allows the collection of quantitative and qualitative insights.

Cons

  • Some features can use improvement.
  • Steep learning curve.
10

Savio

Best for aggregating customer feedback

Savio is an ideal choice for customer-centric companies that require ways to organize and prioritize feature requests. Product teams can use features such as feedback-sharing and voting boards to help you prioritize the best features. You can also use the platform to follow up with customers after building something they want to see.

Savio can aggregate all customer feedback and feature requests into a centralized place. The platform then makes it easy to segment customer requests by key customer attributes, such as customer journey stage. Your product teams can then use this information to develop valuable insights.

Savio integrates with many third-party integrations, such as Intercom, Shopify, Hubspot, Salesforce, Zendesk, and Slack.

Key features:

  • Centralize feature requests.
  • Drive customer-centric product decisions.
  • Prioritize top requests using data.
  • Use customer-facing tools to collect feature requests.

Savio costs from $49/month for up to three users and comes with a 14-day free trial.


14-day free trial

From $49/month

Pros

  • Affordable pricing based on the features users receive.
  • Public voting boards to keep customers engaged.
  • Quickly receive feedback from e-mail, integrations, and the web.

Cons

  • No public boards to share what you’re planning to build with customers.
  • No way to create roadmaps collaboratively among your teams.

The 10 Best Product Feedback Software Summary

Tool Free Option Price
1
Pendo

Best for product decisions

Free version available

From $7,000/year Visit Website
2
Uservoice

Best for collecting and organizing feedback from multiple sources

Free Demo

Pricing Upon Request Visit Website
3
Qualaroo

Best for design prototype testing

Free trial available

From $100/month Visit Website
4
Productboard

Best for product roadmapping

15-day free trial

From $25/user/month Visit Website
5
Usersnap

Best for bug reporting

Not available

From $19/month for the basic plan Visit Website
6
Mopinion

Best for building custom feedback forms

14-day free trial

From $329/month Visit Website
7
Canny

Best for listening to business conversations

Not available

From $400/month/up to 5 administrators and an unlimited number of contributors Visit Website
8
Userpilot

Best for product adoption

Not available

Visit Website
9
Forsta

Best for customer experience management

Not available

Visit Website
10
Savio

Best for aggregating customer feedback

14-day free trial

From $49/month Visit Website

Other Options

Here are a few more product feedback software that didn’t make the top list.

  1. Usersnap - Provides various tools for businesses to collect different types of feedback.
  2. Canny - Put customer feedback and feature requests on a public voting board.
  3. Podium - Get more customer reviews to control your online reputation.
  4. GetFeedback - Measure customers’ voices to provide excellent experiences.
  5. Hotjar - Track user experience in real-time to get qualitative and quantitative feedback.
  6. Userback - Automate feedback lifecycle for products to improve improvement developments.
  7. UserTesting - Create, launch, and manage various tests to collect feedback and gain engagement levels and marketing campaign reach.
  8. Appzi - Identify products or services to provide or improve.
  9. Doorbell - Get automatically generated screenshots to understand what customers are experiencing.
  10. Conflux - Send feedback through an emotion analysis engine to identify customer satisfaction levels.
  11. SurveyMonkey Enterprise - Confidently collect actionable feedback to make a significant business impact by using AI.
  12. Momentive - Identify how your teams can enhance your product with agile insights.
  13. Simplesat - Ask questions at the right time to get vital improvement feedback from customers.
  14. Wonderflow - Use AI to analyze product feedback and develop winning solutions.
  15. Zendesk - Capture and leverage customer feedback to identify customer complaints and pain point trends.
  16. Intercom - Use unifying data and systems to create dialogues with the customer and make the most of every opportunity.
  17. VideoAsk - Have short, cloud-based video conversations with your audience to collect customer testimonials.
  18. Qualtrics CustomerXM (CX) - Hear and understand the effort, emotion, and intent in your customers’ feedback wherever they’re saying it.
  19. Jotform Enterprise - Create and publish online forms easily.

What do you think about this list?

Well, that’s all, folks! With these options, you should be able to find customer feedback software that’s going to be an excellent match for your business. If the software you decide to use makes your company’s strengths shine bright like a diamond and resolve your weaknesses, then you’re making great progress.

Your progress is essential in an increasingly competitive market where brands are now competing on customer experiences. So, it’s now more crucial than ever to consider feedback software when developing your customer feedback loop strategy.

If you enjoyed this article and want to learn more from expert product managers, you should sign up for our newsletter. Here, you’ll learn about the latest in product management trends and tools to help improve your business.

By Hannah Clark

Hannah Clark is the Editor of The Product Manager.

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