Product Feedback Software Shortlist
Here’s the list of the best tools that I’ll cover in this article.
95% of companies collect feedback from their customers to understand what their customers want and what they’ll buy. It’s absolutely possible to track all feedback with spreadsheets, but it’s not exactly an ideal method to use. Poor processes can become chaotic and unusable. Using product feedback software can help manage this because I’m going to guess that you’re trying to avoid chaos in your business.
This software can help your business collect feedback from your customers and provide you with a picture of how they perceive your brand. The feedback that your software provides is essential because it can help you find product improvement opportunities. It does this by automating the feedback-collecting process and turning it into data you and your teams can analyze and provide a better customer experience.
Selection Criteria
What do I look for when I select the best product feedback software? These are the qualifications I use to evaluate and score each tool:
- User Interface (UI): I look for an interface that’s consistent, clear, and easy to navigate as soon as you start using the software. It should have a clean layout accessible to as many users as possible, including those with color blindness, low vision, situational disabilities, and hearing impairments.
- Usability: I look for software that’s easy to use and provides you with the features and functionality you need to collect and interpret as much customer feedback as possible. I also look for a platform that you should be able to figure out how to use without any hassles.
- Integrations: I look for product feedback software that can integrate with popular business tools, such as Google Analytics, Salesforce, Slack, Hubspot, Jira, and Trello. This integration will make getting started with new software more accessible and useable with your current systems and help you avoid headaches.
- Value for Price: I look for cost-effective software when you compare it to the features it provides that are most useful for your business. It should provide a free trial to allow you to see whether it meets your needs, so you can determine if you’ll get the value for your budget before spending it.
Product Feedback Software Key Features
Here’s a list of the standard features you can find in product feedback software that can help your business thrive.
- Feedback Management: The best product feedback software should allow users to import all existing imports from their current systems after integrating them. Feedback management helps you to aggregate all of your customer data feedback, analytics, and product priorities into one location that all of your teams can access and identify trends and customer needs.
- Customer Feedback Automation: This feature can help your business use feedback responses from your customers to implement automated marketing e-mails or internal team notifications.
- Survey Tools: After a specific amount of time after your customer signs up with your company or makes a purchase, your feedback platform should follow up and send a request to ask them some questions. These questions can be about their experience and whether they have any suggestions to improve your product.
- Net Promoter Score (NPS): After collecting the survey results from your customers, an excellent feedback platform should provide users with satisfaction and loyalty measurements. This information provides your product teams with data to analyze and an explanation of your users’ ratings.
- Sentiment Analysis: This feature allows users to build a sentiment analysis model with the need to know how to code or understand machine learning. After gathering your product reviews, you can upload the data to the platform, which will then analyze the information and display the results in great detail.
- Communications Tools: It’s essential to pick feedback software that includes communication tools for users. This feature can allow your customer service teams to follow up with customers who take the time to provide their feedback.
- Multi-Channel Support: Feedback tools that are flexible and offer your customers multi-channel support on various communication platforms are crucial. This feature can help you efficiently respond to customers through the channels they prefer.
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Overviews Of The 10 Best Product Feedback Software
Here’s a brief description of each product feedback software to showcase best use cases, noteworthy features, and screenshots to give a snapshot of the user interface.
SurveySparrow
Best for its customizable feedback surveys
SurveySparrow is an advanced and customizable product feedback software offering a broad range of question types and an intuitive user interface, making it easier to create and deploy surveys. It helps businesses and organizations easily collect customer feedback, measure satisfaction levels, and gauge user experiences and preferences. Users can customize surveys with various branding options, images, and videos to create engaging, user-friendly surveys with high response rates. It also offers a unique conversational interface that resembles an actual conversation, making the survey-taking experience more engaging and interactive for respondents. Furthermore, these surveys are optimized for mobile devices, making it more convenient for customers to provide feedback on the go.
The platform gives feedback options such as NPS, CSAT, or CES, which help understand customer feedback depending on their expectations. It allows users to distribute surveys via email, SMS, web links, and social media. The flexibility to distribute surveys through multiple channels makes it easier to reach a broader audience and collect more feedback. The platform provides real-time analytics and reporting, making tracking survey responses and analyzing results easier. Companies can view answers in real time, create reports in various formats, and compare survey results over time. The software also offers survey benchmarks that allow users to collate results with industry standards.
SurveySparrow offers various automation features, making it simpler to automate surveys and save time. Users can set up email reminders, automate follow-up surveys, and trigger surveys based on customer behavior. The software follows industry-standard protocols such as SSL encryption, data backups, and data recovery to ensure the safety and privacy of user data.
It integrates with Zapier, which can connect with many other software applications, including Salesforce, Trello, and HubSpot. This provides the ability to automate workflows, save time, and increase efficiency.
Pricing starts at $19 per month, and a free 14-day trial is available.
Jotform Enterprise
Best for enterprise B2B product feedback
Jotform Enterprise is a web form-building workspace that allows you to customize how you gather customer feedback without writing a single line of code. The software gives businesses access to offline forms, surveys for product feedback and reviews, collaboration tools, approvals for automated workflows, and conditional logic for a personalized customer form experience. They specialize in B2B businesses but can be adapted to a wide range of customer markets and industries.
Jotform Enterprise offers companies an easy-to-use tool that makes closing deals, collaborating with coworkers, signing waivers, and collecting form responses a more seamless process. Jotform Enterprise has a collection of survey styles and templates for product feedback specifically but you can easily make your own from scratch using the drag-and-drop form builder. You can customize fields, colors, and even add your logo (with a paid plan). Jotform Surveys can be tailored for any use case regarding information gathering and management. The software’s integrated report builder allows users to transform customer responses into professional reports easily so you can spot areas of excellence or a need for improvement.
Additional features include workflow automations, conditional logic, e-sign documents with automated signing orders, webhooks, API, and helpful ways to integrate feedback into your workflow.
Jotform Enteprise integrates with Box, OneDrive, Airtable, Google Drive, PayPal Business, Google Sheets, Google Calendar, Slack, HubSpot, monday.com, and other apps.
Pros
- No coding required
- Hundreds of templates to choose from
Cons
- White labeling not available on free plan
Pendo
Best for product decisions
Pendo helps businesses collect customer requests from their applications without interrupting their experience. Small and medium businesses, as well as large enterprises, can utilize this cloud-based platform. Internal teams can also implement requests on the customer’s behalf and submit their own feedback. The platform is a comprehensive solution for analytics, customer onboarding, and in-app feedback.
Pendo is an analytics tool you can use to track your customers’ activities and understand how they’re using your product. The information the platform provides can help product managers make crucial product decisions, track how customers are adopting features, and monitor behavior. You can use Pendo to request feature suggestions from your customers and allow them to browse feature ideas, vote, and add their ideas using a feedback form. Your team can analyze these results to determine which features are popular or valued by customers.
Features include sentiment analysis, in-app walkthroughs, targetted messanging, feedback surveys, customer roadmaps, and reporting.
Pendo integrates with various third-party applications, such as Calendly, Hubspot, Salesforce Sales Cloud, Slack, Zapier, and Zendesk.
Pendo offers custom pricing upon request. But they do offer a free plan for one web application, as well as one iOS and one Android mobile app, and up to 500 active users per month.
Pros
- Establish sentiment feedback by asking hyper-specific questions.
- Trigger messages based on specific events and activities.
- Allows users to develop messages without needing any technical knowledge.
Cons
- The onboarding process can be lengthy.
- Expensive for start-ups.
Qualaroo
Best for design prototype testing
Qualaroo lets small to large businesses create target surveys and add them to your product so you can collect real-time feedback from your customers. Product managers can also send surveys through channels such as e-mail, links, and social media to understand their customers’ experience with their products. The platform’s built-in, AI-based sentiment analysis engine can analyze your feedback data in real time and channel the insights into your improvement strategies.
Qualaroo has the ability to test design prototypes by adding surveys directly into a product design template. You can ask specific questions to customers and gauge how your product will perform when you launch it. The goal of this feature is to get an understanding while your customers are using your product to provide you with the most relevant insights.
Key features include access controls/permissions, activity dashboard, activity tracking, alerts/notifications, anonymous feedback, API, churn management, collaboration tools, and communication management.
Qualaroo integrates with tools such as Tableau, Salesforce, Zapier, Intercom, Hubspot, Slack, and Mailchimp.
Qualaroo costs from $100/month when paying monthly or $80/month when billed annually. It also comes with a 15-day free trial.
Pros
- Easy to learn.
- The nudge feature allows users to check on customers.
- Customizable features for various surveys.
Cons
- It can be expensive for smaller businesses.
- The free trial offers minimal features.
Uservoice
Best for collecting and organizing feedback from multiple sources
UserVoice is a popular choice for large enterprise businesses that require a simple voting platform to understand what their customers want to see in their applications. It’s a feedback application that helps users create centralized spaces to allow their customers to provide product suggestions, feature update requests, and new ideas. You can also use UserVoice’s survey prompts to target specific user groups to understand their experience with your product.
UserVoice’s solutions are capable of helping product managers collect and organize feedback from various sources. Your users can submit their feedback and requests through website widgets, dedicated portals, and forums your team can embed in your native apps. The platform then translates this information into measurable and actionable insights your teams can use to improve your product. You can also prioritize feature requests using qualitative data and user votes in combination with quantitative analytics that incorporates NPS, segmentation, customer spending, and other user data.
Key features include analytics, customer management, and e-mail integration.
UserVoice integrates with the systems your currently using, such as Fullstory, Salesforce, Gainsight, Slack, and Jira.
UserVoice costs from $199/month when paying month-to-month or $169/month when billed annually. The platform also offers a 21-day free trial.
Pros
- Teams can show users what you’re currently working on.
- Easily identify the most requested features.
- Internal dashboard promotes cross-departmental collaboration.
Cons
- It can be difficult to export data.
- Expensive for most businesses.
Productboard
Best for product roadmapping
Productboard helps businesses prioritize customer feedback and feature requests by collecting this information and displaying it on a single board. Start-ups, small-to-medium businesses, enterprises, and agencies can use the platform to extract feature requests, prioritize what to build, and engage with customers. You can use it to manage product development, marketing, and launch activities from one place.
Productboard combines user feedback voting with feature prioritization and roadmaps. The roadmap it develops uses customer feedback data to help product managers get teams on board with the roadmap they will be used to implement new features. Your roadmap can provide in-depth strategic criteria to help you make prioritization decisions and visualize how features can support your product and objectives.
Key features include customer management, data export, data import, external integrations, Gantt charts, API, multi-user, notifications, project management, task scheduling/tracking, prioritization, and roadmapping.
Productboard integrates with other applications to consolidate your data, such as Salesforce, Slack, Microsoft Teams, Zapier, Intercom, and Zendesk.
Productboard costs from $25/user/month when paying month-to-month or $20/user/month when billed yearly. The platform also offers a 15-day free trial.
Pros
- Roadmaps keep teams informed and engaged.
- Partial data segmentation based on customer profiles.
- Easy to set up and use.
Cons
- Not possible to segment data according to most attributes, such as MRR.
- Limited integrations
Usersnap
Best for bug reporting
Usersnap helps small to large businesses collect new ideas and hear what the customers want to develop customer-centric products. Your customers can use screen and video recordings as well as screenshots to submit feedback and suggestions to your teams. Product managers can see all feedback in one location to easily analyze it for feature prioritization.
Usersnap’s bug-tracking features help your customer experience, tech support, and product teams resolve customers’ pain points. It does this by allowing your customers to alert your teams when they find bugs and product issues. The platform helps businesses make it easier to get the insights they require to improve their product.
Key features include brand design consistency, bug history, collaboration, data retention, device responsiveness, feedback aggregation, feedback collection, photo submission, real-time action, real-time analysis, security, sorting, survey deployment, surveys, system monitoring, text/notes, trigger alerts, video interview, and video snippets.
Usersnap integrates with over 5,000 third-party applications to enhance your product feedback processes, such as Zendesk, Slack, Intercom, Zapier, Asana, and Jira.
Usersnap costs from $99/month when paying month-to-month or $69/month when billed annually.
Pros
- Teams can collaborate to respond to customers.
- Dashboards and reports allow users to analyze trends.
- Publish feedback to track suggestions.
Cons
- Needs more options for feedback widget customization.
- Lacks advanced analysis features
Mopinion
Best for building custom feedback forms
Mopinion helps digital enterprises of all sizes get an overview of vital feedback metrics, such as NPS, customer effort score, and customer satisfaction. It enables product managers and teams to analyze their customers’ behavior and create effective strategies to improve experiences. Your teams can use proactive alerts and role-based views to collaborate with each other and connect this information with a project management tool to act on customer feedback.
Mopinion allows users to build, design, and configure feedback forms through its easy-to-use interface. You can also target these forms to specific customer groups to get insights into why they might not be converting. Product teams can visualize the incoming feedback data in customizable dashboards and charts for analysis.
Key features include 2-factor authentication, A/B testing, analytics, API, calendar management, contact management, customer management, dashboard, data export, data import, data visualization, e-mail integration, external integrations, Google apps integration, link tracking, marketing automation, multi-user, notifications, scheduling, third-party plugins/add-ons, order management, template designer, and net promoter score.
Mopinion integrates with various applications to help expand your possibilities, such as Slack, Google Analytics, Jira, Salesforce, and Hubspot.
Mopinion costs from $329/month when paid monthly or $259/month when billed annually. The vendor also offers a 14-day free trial.
Pros
- Collect feedback across multiple channels.
- Trigger metrics based on rules, such as mouse movement.
- Users can take full control of feedback data.
Cons
- Requires much time and effort to learn.
- Difficult to duplicate feedback forms.
Featurebase
Best for public suggestion boards
Featurebase is a product feedback software that collects and analyzes customer feedback for businesses. Customers can submit their input easily through various channels, including email, social media, and support tickets. They can also upvote, downvote, and comment on each other's input and quickly identify the most pressing issues and prioritize them for product development.
Businesses to create a custom feedback board that they can configure to display feedback based on a specific product or category. They can also tag feedback to denote urgency or its relation to a particular feature. The software uses AI algorithms to categorize feedback and identify trends, keeping customer comments organized and easier to track.
The software's analytics and reporting suite helps companies determine how often a feedback item appears, which products have the most feedback, and which features are the most popular. Teams can collaborate on feedback analysis and decision-making, and users can assign tasks and track progress from a central dashboard.
Integrations include platforms like Jira, Trello, and Slack. Paid plans start from $19/month, and a 10-day free trial is available.
Pros
- Feedback boards are customizable to meet unique business needs
- Feedback can be turned into initiatives teams can then prioritize
- User voting and commenting adds a layer to feedback
Cons
- Feedback isn't collected directly in the product
- Users may not want feedback to be public-facing
Canny
Best for listening to business conversations
Canny helps small to large businesses that are looking to understand how popular a feature is with their customers. The platform organizes feedback and feature requests from customers on a public voting board where your users can upvote their favorite features. You can also use Canny to share your roadmap so customers can see what you’re building next.
Canny gathers feedback and generates automated reports to identify product areas that might require some improvement. After hearing what customers are saying about your business, you can use the platform to send e-mails to all concerned users and update them regarding the changes your team makes based on their feedback. You can also collect feedback from various channels and automatically organize these insights into a list that you can use for your roadmap.
Key features include alerts/notifications, chat/messaging, collaboration tools, commenting/notes, customer segmentation, discussions/forums, feedback management, idea management software, idea ranking, ideation, innovation management, multi-channel data collection, polls/voting, and prioritization.
Canny integrates with products you might already be using, such as Jira, ClickUp, GitHub, Salesforce, Hubspot, Slack, and Zendesk.
Canny costs from $400/month, but they offer discounts to businesses working in non-profit, healthcare, and education. They also offer a discount for early-stage companies and a free version.
Pros
- Responsive customer support team.
- Clean, intuitive interface.
- It makes it easy for customers to submit requests.
Cons
- Expensive for smaller businesses.
- Can’t remove Canny branding on client-facing site.
The 10 Best Product Feedback Software Summary
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | SurveySparrow Best for its customizable feedback surveys | 14-day free trial | From $19/month | Visit Website |
2 | Jotform Enterprise Best for enterprise B2B product feedback | Free plan available | Pricing upon request | Visit Website |
3 | Pendo Best for product decisions | Free trial + free plan available | From $7,000/year (up to 2,000 users/month) | Visit Website |
4 | Qualaroo Best for design prototype testing | Free trial available | From $100/month | Visit Website |
5 | Uservoice Best for collecting and organizing feedback from multiple sources | Free demo available | Pricing available upon request | Visit Website |
6 | Productboard Best for product roadmapping | 15-day free trial | From $20/user/month | Visit Website |
7 | Usersnap Best for bug reporting | 15-day free trial | From $99/month | Visit Website |
8 | Mopinion Best for building custom feedback forms | 14-day free trial | From $329/month | Visit Website |
9 | Featurebase Best for public suggestion boards | Featurebase offers a 10-day free trial upon sign-up without needing a credit card. | Subscription plans start at $19 per month. | Visit Website |
10 | Canny Best for listening to business conversations | Free version available | From $400/month for 5 users | Visit Website |
Other Options
Here are a few more product feedback software that didn’t make the top list.
- Usersnap - Provides various tools for businesses to collect different types of feedback.
- Canny - Put customer feedback and feature requests on a public voting board.
- Podium - Get more customer reviews to control your online reputation.
- GetFeedback - Measure customers’ voices to provide excellent experiences.
- Hotjar - Track user experience in real-time to get qualitative and quantitative feedback.
- Userback - Automate feedback lifecycle for products to improve improvement developments.
- UserTesting - Create, launch, and manage various tests to collect feedback and gain engagement levels and marketing campaign reach.
- Appzi - Identify products or services to provide or improve.
- Doorbell - Get automatically generated screenshots to understand what customers are experiencing.
- Conflux - Send feedback through an emotion analysis engine to identify customer satisfaction levels.
- SurveyMonkey Enterprise - Confidently collect actionable feedback to make a significant business impact by using AI.
- Momentive - Identify how your teams can enhance your product with agile insights.
- Simplesat - Ask questions at the right time to get vital improvement feedback from customers.
- Wonderflow - Use AI to analyze product feedback and develop winning solutions.
- Zendesk - Capture and leverage customer feedback to identify customer complaints and pain point trends.
- Intercom - Use unifying data and systems to create dialogues with the customer and make the most of every opportunity.
- VideoAsk - Have short, cloud-based video conversations with your audience to collect customer testimonials.
- Qualtrics CustomerXM (CX) - Hear and understand the effort, emotion, and intent in your customers’ feedback wherever they’re saying it.
- Jotform Enterprise - Create and publish online forms easily.
What do you think about this list?
Well, that’s all, folks! With these options, you should be able to find customer feedback software that’s going to be an excellent match for your business. If the software you decide to use makes your company’s strengths shine bright like a diamond and resolve your weaknesses, then you’re making great progress.
Your progress is essential in an increasingly competitive market where brands are now competing on customer experiences. So, it’s now more crucial than ever to consider feedback software when developing your customer feedback loop strategy.
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