Skip to main content

There are seemingly countless product feedback software solutions available, so figuring out which is best for you is tough. You want to collect, centralize, and analyze feedback and turn it into actionable tasks for development teams but need to figure out which tool is the best fit. I've got you! In this post I make things simple, leveraging my experience managing big, complex products, and using dozens of different tools to bring you this shortlist of the best product feedback software.

What is product feedback software?

Product feedback software is a special type of tool that helps product managers collect, manage, and analyze feedback from users, customers, and stakeholders regarding a particular product. The tool does this by automating the feedback-collecting process and turning it into data you and your teams can analyze and provide a better customer experience.

These tools are invaluable for understanding customer needs, improving product features, and making data-driven decisions to enhance the overall product experience. Common features include categorization and tagging, user sentiment analysis, trend reports, feedback surveys, and collaboration.

Overviews Of The 10 Best Product Feedback Software

Here’s a brief description of each product feedback software to showcase best use cases, noteworthy features, and screenshots to give a snapshot of the user interface.

Best for customer-led product discovery and feedback

  • 14-day free trial
  • From $99/creator/month
Visit Website
Rating: 4.5/5

Zeda.io is an AI-powered platform that assists businesses in product discovery and strategy by providing data-driven insights and trend analysis. The platform's unique selling point lies in its capability to centralize customer feedback in one place, coupled with the ability to offer AI-driven product intelligence and create impact-first roadmaps, helping teams drive revenue outcomes.

Zeda.io's focus as a customer-led product feedback software is demonstrated by its ability to centralize feedback from various channels and its robust AI capabilities that provide actionable insights. What makes Zeda.io different is its focus on impact-first roadmaps and customer-led insights, which are crucial for data-driven decision-making.

Zeda.io is a project management platform that leverages AI to offer features such as AI-Powered Product Discovery, which helps teams identify market trends and customer problems for informed product development. The software includes Market Trend Analysis and Competitor Analysis tools, enabling businesses to make strategic decisions based on market shifts and benchmarking against competitors.

Integrations include Jira, Salesforce, HubSpot, Zendesk, Trello, Asana, Slack, GitHub, Microsoft Teams, Intercom, Gong, Mixpanel, Amplitude, Looker Studio, Figma, Notion, and Confluence.

Best for prioritizing feature requests

  • Free plan available
  • From $79/month

Canny is a customer feedback management software designed to help businesses collect and prioritize feature requests to better understand and meet customer needs. The platform also allows you to build product roadmaps based on user input, ensuring that development efforts align with customer expectations.

One standout feature is Canny's ability to consolidate feedback from multiple sources into a centralized platform. This integration capability means that feedback scattered across emails, support tickets, and other channels can be organized coherently in one place, ready for product teams to action.

Canny takes feedback collection a step further with features for analysis. For example, users can sort feedback and build customer segments to gain a better understanding of which product features to prioritize in the next iteration. The platform even allows for direct conversation with customers and internal collaboration about specific feedback points.

Canny integrates with Jira, Asana, ClickUp, GitHub, Zendesk, Slack, Microsoft Teams, Google Workspace, Zapier, Segment, Google Analytics, and more.

Best for its user microsurveys with real-time insights

  • 14-day free trial
  • From $89/month (billed annually)
Visit Website
Rating: 4.7/5

UserGuiding is a product walkthrough and user onboarding software designed to facilitate the creation of interactive product walkthroughs and user onboarding processes. It stands out for its code-free approach, allowing companies to design and implement onboarding experiences without the need for technical programming skills, which is a significant advantage for businesses looking to onboard users efficiently.

UserGuiding provides a comprehensive suite of features that facilitate the collection of user feedback through NPS surveys and in-app surveys. What makes UserGuiding different is its emphasis on micro-surveys that can collect quick feedback from the customer and display the resulting data in real time within the tool.

You can select the ready-to-use templates or create the survey you need from scratch in under 5 minutes. Once you have collected enough information, you can download the data to your computer so you can manipulate it in other software.

NPS surveys let you collect feedback that is more related to customer sentiment. An analytics page will display the resulting information and you can dig deep to find specific user behaviors with the user-specific activity feed. Additionally, you can leverage its Slack integration to receive in-app notifications with responses.

Integrations include Mixpanel, Segment, Intercom, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Best for visually engaging surveys

  • Free plan available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. It distinguishes itself by offering a suite of features that focus on creating visually engaging and interactive questionnaires, which can be a key factor in increasing response rates and obtaining quality feedback.

I chose SurveyLegend as product feedback software because it provides a user-friendly platform for creating visually engaging surveys that are accessible on any device. What makes SurveyLegend different is its emphasis on design and user experience, with mobile-friendly surveys and a variety of sharing options, including social media, email, and SMS. I believe SurveyLegend is best for visually engaging surveys due to its ability to effortlessly design and configure surveys that capture attention and get responses.

SurveyLegend provides a comprehensive set of tools for survey creation and management, allowing users to construct surveys with an intuitive drag-and-drop interface and no coding required. It supports multilingual surveys, including right-to-left languages, and offers a variety of question types and fields, such as text, choice, and media options.

SurveyLegend integrates with Google Sheets, enabling users to automatically send survey data to a spreadsheet. It also integrates with Mailchimp, allowing for the automatic population of email lists with survey data. Additionally, SurveyLegend can generate leads in Salesforce by capturing survey responses as leads.

Best for its customizable feedback surveys

  • 14-day free trial + free plan available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveySparrow is an advanced and customizable product feedback software offering a broad range of question types and an intuitive user interface, making it easier to create and deploy surveys. It helps businesses and organizations easily collect customer feedback, measure satisfaction levels, and gauge user experiences and preferences. Users can customize surveys with various branding options, images, and videos to create engaging, user-friendly surveys with high response rates. It also offers a unique conversational interface that resembles an actual conversation, making the survey-taking experience more engaging and interactive for respondents. Furthermore, these surveys are optimized for mobile devices, making it more convenient for customers to provide feedback on the go.

The platform gives feedback options such as NPS, CSAT, or CES, which help understand customer feedback depending on their expectations. It allows users to distribute surveys via email, SMS, web links, and social media. The flexibility to distribute surveys through multiple channels makes it easier to reach a broader audience and collect more feedback. The platform provides real-time analytics and reporting, making tracking survey responses and analyzing results easier. Companies can view answers in real time, create reports in various formats, and compare survey results over time. The software also offers survey benchmarks that allow users to collate results with industry standards.

SurveySparrow offers various automation features, making it simpler to automate surveys and save time. Users can set up email reminders, automate follow-up surveys, and trigger surveys based on customer behavior. The software follows industry-standard protocols such as SSL encryption, data backups, and data recovery to ensure the safety and privacy of user data. 

It integrates with Zapier, which can connect with many other software applications, including Salesforce, Trello, and HubSpot. This provides the ability to automate workflows, save time, and increase efficiency.

Pricing starts at $19 per month, and a free 14-day trial is available.


Best for direct interactions with target audiences

  • Free version available
  • From $50/month
Visit Website
Rating: 4.9/5

Lightster is a platform designed to streamline the process of gathering user feedback and testing products across various stages of development. The software supports a broad spectrum of users, from startup founders conducting initial customer discovery to product managers validating feature enhancements.

Unlike many traditional feedback tools that require lengthy setup times and complex user interfaces, Lightster simplifies the process by allowing direct interactions between creators and their target audience through its web and mobile applications. This real-time interaction capability includes live feedback session features through chat, audio, or video calls directly within the platform. You can also send surveys or unmoderated tests to your target audience to get input on their user experience.

Furthermore, the platform has a comprehensive user matching system to connect product teams with users who fit specific demographic and behavioral criteria. You can select from criteria like age, employment status, job title, location, general interests, and more. Teams can even add screening questions for higher-quality matches that help drive the next improvement to your product.

Lightster integrates with various productivity and design tools to facilitate user testing and feedback collection, including Google Calendar, Outlook Calendar, Figma, Miro, Mural, and more.

Pros and cons

Pros:

  • User-focused feedback
  • Robust target audience filtering
  • Multiple ways to engage with target audience

Cons:

  • Could have more integrations
  • Engagement is not guaranteed

Best for design prototype testing

  • 15-day free trial
  • From $99/month
Visit Website
Rating: 4.5/5

Qualaroo lets small to large businesses create target surveys and add them to your product so you can collect real-time feedback from your customers. Product managers can also send surveys through channels such as e-mail, links, and social media to understand their customers’ experience with their products. The platform’s built-in, AI-based sentiment analysis engine can analyze your feedback data in real time and channel the insights into your improvement strategies.

Qualaroo has the ability to test design prototypes by adding surveys directly into a product design template. You can ask specific questions to customers and gauge how your product will perform when you launch it. The goal of this feature is to get an understanding while your customers are using your product to provide you with the most relevant insights.

Key features include access controls/permissions, activity dashboard, activity tracking, alerts/notifications, anonymous feedback, API, churn management, collaboration tools, and communication management.

Qualaroo integrates with tools such as Tableau, Salesforce, Zapier, Intercom, Hubspot, Slack, and Mailchimp.

Qualaroo costs from $100/month when paying monthly or $80/month when billed annually. It also comes with a 15-day free trial.

Pros and cons

Pros:

  • Easy to learn.
  • The nudge feature allows users to check on customers.
  • Customizable features for various surveys.

Cons:

  • It can be expensive for smaller businesses.
  • The free trial offers minimal features.

Best for product decisions

  • 14-day free trial + free plan available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Pendo helps businesses collect customer requests from their applications without interrupting their experience. Small and medium businesses, as well as large enterprises, can utilize this cloud-based platform. Internal teams can also implement requests on the customer’s behalf and submit their own feedback. The platform is a comprehensive solution for analytics, customer onboarding, and in-app feedback.

Pendo is an analytics tool you can use to track your customers’ activities and understand how they’re using your product. The information the platform provides can help product managers make crucial product decisions, track how customers are adopting features, and monitor behavior. You can use Pendo to request feature suggestions from your customers and allow them to browse feature ideas, vote, and add their ideas using a feedback form. Your team can analyze these results to determine which features are popular or valued by customers.

Features include sentiment analysis, in-app walkthroughs, targetted messanging, feedback surveys, customer roadmaps, and reporting.

Pendo integrates with various third-party applications, such as Calendly, Hubspot, Salesforce Sales Cloud, Slack, Zapier, and Zendesk.

Pendo offers custom pricing upon request. But they do offer a free plan for one web application, as well as one iOS and one Android mobile app, and up to 500 active users per month.

Pros and cons

Pros:

  • Establish sentiment feedback by asking hyper-specific questions.
  • Trigger messages based on specific events and activities.
  • Allows users to develop messages without needing any technical knowledge.

Cons:

  • The onboarding process can be lengthy.
  • Expensive for start-ups.

Best for collecting and organizing feedback from multiple sources

  • Free demo available
  • from $500/month (min 5 seats)
Visit Website
Rating: 4.3/5

UserVoice is a popular choice for large enterprise businesses that require a simple voting platform to understand what their customers want to see in their applications. It’s a feedback application that helps users create centralized spaces to allow their customers to provide product suggestions, feature update requests, and new ideas. You can also use UserVoice’s survey prompts to target specific user groups to understand their experience with your product.

UserVoice’s solutions are capable of helping product managers collect and organize feedback from various sources. Your users can submit their feedback and requests through website widgets, dedicated portals, and forums your team can embed in your native apps. The platform then translates this information into measurable and actionable insights your teams can use to improve your product. You can also prioritize feature requests using qualitative data and user votes in combination with quantitative analytics that incorporates NPS, segmentation, customer spending, and other user data.

Key features include analytics, customer management, and e-mail integration.

UserVoice integrates with the systems your currently using, such as Fullstory, Salesforce, Gainsight, Slack, and Jira.

UserVoice costs from $199/month when paying month-to-month or $169/month when billed annually. The platform also offers a 21-day free trial.

Pros and cons

Pros:

  • Teams can show users what you’re currently working on.
  • Easily identify the most requested features.
  • Internal dashboard promotes cross-departmental collaboration.

Cons:

  • It can be difficult to export data.
  • Expensive for most businesses.

Best for product roadmapping

  • 15-day free trial
  • From $20/user/month (billed annually)
Visit Website
Rating: 4.3/5

Productboard helps businesses prioritize customer feedback and feature requests by collecting this information and displaying it on a single board. Start-ups, small-to-medium businesses, enterprises, and agencies can use the platform to extract feature requests, prioritize what to build, and engage with customers. You can use it to manage product development, marketing, and launch activities from one place.

Productboard combines user feedback voting with feature prioritization and roadmaps. The roadmap it develops uses customer feedback data to help product managers get teams on board with the roadmap they will be used to implement new features. Your roadmap can provide in-depth strategic criteria to help you make prioritization decisions and visualize how features can support your product and objectives.

Key features include customer management, data export, data import, external integrations, Gantt charts, API, multi-user, notifications, project management, task scheduling/tracking, prioritization, and roadmapping.

Productboard integrates with other applications to consolidate your data, such as Salesforce, Slack, Microsoft Teams, Zapier, Intercom, and Zendesk.

Productboard costs from $25/user/month when paying month-to-month or $20/user/month when billed yearly. The platform also offers a 15-day free trial.

Pros and cons

Pros:

  • Roadmaps keep teams informed and engaged.
  • Partial data segmentation based on customer profiles.
  • Easy to set up and use.

Cons:

  • Not possible to segment data according to most attributes, such as MRR.
  • Limited integrations

The 10 Best Product Feedback Software Comparison Chart

Here is a table you can use to compare the tools we just covered in the overviews.

Tools Price
Zeda.io From $99/creator/month
Canny From $79/month
UserGuiding From $89/month (billed annually)
SurveyLegend From $19/month
SurveySparrow From $19/month
Lightster From $50/month
Qualaroo From $99/month
Pendo Pricing upon request
Uservoice from $500/month (min 5 seats)
Productboard From $20/user/month (billed annually)
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Product Feedback Software Options

Here is a list of other software that did not make it to the top but are still worth your consideration.

  1. Usersnap

    Best for bug reporting

  2. Mopinion

    Best for building custom feedback forms

  3. Featurebase

    Best for public suggestion boards

  4. Savio

    Best for aggregating customer feedback

  5. Forsta

    Best for customer experience management

  6. Userpilot

    Best for product adoption

  7. Jotform

    Best for enterprise B2B product feedback

  8. Survicate

    Best for targeted surveys

  9. airfocus

    Best for team collaboration

  10. ProdPad

    Best for turning feedback into actionable roadmaps

Selection Criteria For Product Feedback Software

When selecting the software for this list, I researched and compared all the popular tools according to user reviews and ratings. Then, leaning on my years of experience in product management, I filtered only those with the following core functionality.

Core Functionality

  • Feedback Collection and Aggregation: The software should provide a mechanism for systematically collecting feedback from users and stakeholders.
  • Feedback Analysis and Prioritization: The software should offer tools for analyzing and categorizing feedback.
  • Communication and Collaboration: It should enable discussions around specific feedback items.

Once the software complied with the core functionality of a product feedback tool, I looked at the key features to weigh tools against one another.

Key Features

  • Feedback Management: The best product feedback software should allow users to import all existing imports from their current systems after integrating them. Feedback management helps you to aggregate all of your customer data feedback, analytics, and product priorities into one location that all of your teams can access and identify trends and customer needs.
  • Customer Feedback Automation: This feature can help your business use feedback responses from your customers to implement automated marketing e-mails or internal team notifications.
  • Survey Tools: After a specific amount of time after your customer signs up with your company or makes a purchase, your feedback platform should follow up and send a request to ask them some questions. These questions can be about their experience and whether they have any suggestions to improve your product.
  • Net Promoter Score (NPS): After collecting the survey results from your customers, an excellent feedback platform should provide users with satisfaction and loyalty measurements. This information provides your product teams with data to analyze and an explanation of your users’ ratings.
  • Sentiment Analysis: This feature allows users to build a sentiment analysis model with the need to know how to code or understand machine learning. After gathering your product reviews, you can upload the data to the platform, which will then analyze the information and display the results in great detail.
  • Communications Tools: It’s essential to pick feedback software that includes communication tools for users. This feature can allow your customer service teams to follow up with customers who take the time to provide their feedback.
  • Multi-Channel Support: Feedback tools that are flexible and offer your customers multi-channel support on various communication platforms are crucial. This feature can help you efficiently respond to customers through the channels they prefer.

User Interface (UI)

I look for an interface that’s consistent, clear, and easy to navigate as soon as you start using the software. It should have a clean layout accessible to as many users as possible, including those with color blindness, low vision, situational disabilities, and hearing impairments.

Usability

I look for software that’s easy to use and provides you with the features and functionality you need to collect and interpret as much customer feedback as possible. I also look for a platform that you should be able to figure out how to use without any hassles.

Integrations

I look for product feedback software that can integrate with popular business tools, such as Google Analytics, Salesforce, Slack, Hubspot, Jira, and Trello. This integration will make getting started with new software more accessible and useable with your current systems and help you avoid headaches.

Pricing

I look for cost-effective software when you compare it to the features it provides that are most useful for your business. It should provide a free trial to allow you to see whether it meets your needs, so you can determine if you’ll get the value for your budget before spending it.

Product Feedback Software FAQs

How do you get product feedback from users?

There are many ways to collect product feedback. These can include:

  • Interviews that can include in-person sessions, surveys and focus groups
  • Product prototypes
  • A/B testing to test hypotheses
  • In-app feedback forms
  • Email responses
  • Social listening

What's Next?

Well, that’s all, folks! With these options, you should be able to find customer feedback software that’s going to be an excellent match for your business. Remember that all the information in the world is not good enough if you are not gathering meaningful user feedback.

Your progress is essential in an increasingly competitive market where brands are now competing on customer experiences. So, it’s now more crucial than ever to consider feedback software when developing your customer feedback loop strategy.

If you enjoyed this article and want to learn more from expert product managers, you should sign up for our newsletter. Here, you’ll learn about the latest in product management trends and tools to help improve your business.

By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.