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There are seemingly countless product feedback software solutions available, so figuring out which is best for you is tough. You want to collect, centralize, and analyze feedback and turn it into actionable tasks for development teams but need to figure out which tool is the best fit. I've got you! In this post I make things simple, leveraging my experience managing big, complex products, and using dozens of different tools to bring you this shortlist of the best product feedback software.

What is product feedback software?

Product feedback software is a special type of tool that helps product managers collect, manage, and analyze feedback from users, customers, and stakeholders regarding a particular product. The tool does this by automating the feedback-collecting process and turning it into data you and your teams can analyze and provide a better customer experience.

These tools are invaluable for understanding customer needs, improving product features, and making data-driven decisions to enhance the overall product experience. Common features include categorization and tagging, user sentiment analysis, trend reports, feedback surveys, and collaboration.

The 10 Best Product Feedback Software Comparison Chart

Here is a table you can use to compare the tools we just covered in the overviews.

Overviews Of The 10 Best Product Feedback Software

Here’s a brief description of each product feedback software to showcase best use cases, noteworthy features, and screenshots to give a snapshot of the user interface.

Best for feedback analysis with tailored surveys

  • 14-day free trial + free plan available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveySparrow is an advanced and customizable product feedback software offering a broad range of question types and an intuitive user interface, making it easier to create and deploy surveys. It helps businesses and organizations easily collect customer feedback, measure satisfaction levels, and gauge user experiences and preferences. Users can customize surveys with various branding options, images, and videos to create engaging, user-friendly surveys with high response rates. It also offers a unique conversational interface that resembles an actual conversation, making the survey-taking experience more engaging and interactive for respondents. Furthermore, these surveys are optimized for mobile devices, making it more convenient for customers to provide feedback on the go.

The platform gives feedback options such as NPS, CSAT, or CES, which help understand customer feedback depending on their expectations. It allows users to distribute surveys via email, SMS, web links, and social media. The flexibility to distribute surveys through multiple channels makes it easier to reach a broader audience and collect more feedback. The platform provides real-time analytics and reporting, making tracking survey responses and analyzing results easier. Companies can view answers in real time, create reports in various formats, and compare survey results over time. The software also offers survey benchmarks that allow users to collate results with industry standards.

SurveySparrow offers various automation features, making it simpler to automate surveys and save time. Users can set up email reminders, automate follow-up surveys, and trigger surveys based on customer behavior. The software follows industry-standard protocols such as SSL encryption, data backups, and data recovery to ensure the safety and privacy of user data. 

It integrates with Zapier, which can connect with many other software applications, including Salesforce, Trello, and HubSpot. This provides the ability to automate workflows, save time, and increase efficiency.

Pricing starts at $19 per month, and a free 14-day trial is available.

Best for analyzing feedback at scale with AI

  • 14-day free trial + free plan available
  • From $175/month (billed annually)
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Rating: 4.5/5

Sprig is a product experience platform designed to help businesses capture, analyze, and act on user feedback. By integrating advanced AI and machine learning technologies, Sprig provides a comprehensive suite of tools to gather real-time insights directly from users. 

Sprig enables teams to continuously gather and analyze product feedback through in-app surveys, feedback widgets, session replays, heatmaps, and AI analysis. This real-time feedback loop helps identify user pain points, preferences, and behavior patterns, providing actionable insights that drive data-backed product improvements.

Additionally, Sprig's AI-powered analysis tool automatically summarizes and categorizes user feedback and behavior data, making it easy for product teams to understand and prioritize issues without needing to spend hours manually sifting through every user response themselves. 

Integrations include popular tools like Segment, Mixpanel, Amplitude, Optimizely, LaunchDarkly, Slack, User Interviews, Google Tag Manager, Census, RudderStack, and Zapier.

Sprig pricing starts at $175/month, billed annually. It also offers a free plan and a 14-day free trial.



Best for prioritizing feature requests

  • Free plan available
  • From $79/month
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Rating: 4.6/5

Canny is a customer feedback management software designed to help businesses collect and prioritize feature requests to better understand and meet customer needs. The platform also allows you to build product roadmaps based on user input, ensuring that development efforts align with customer expectations.

One standout feature is Canny's ability to consolidate feedback from multiple sources into a centralized platform. This integration capability means that feedback scattered across emails, support tickets, and other channels can be organized coherently in one place, ready for product teams to action.

Canny takes feedback collection a step further with features for analysis. For example, users can sort feedback and build customer segments to gain a better understanding of which product features to prioritize in the next iteration. The platform even allows for direct conversation with customers and internal collaboration about specific feedback points.

Canny integrates with Jira, Asana, ClickUp, GitHub, Zendesk, Slack, Microsoft Teams, Google Workspace, Zapier, Segment, Google Analytics, and more.

Best for feedback for the entire user journey

  • 10-day free trial
  • From $59/month
Visit Website
Rating: 4.6/5

Survicate is a customer feedback tool that allows businesses to collect and analyze customer insights through targeted surveys. It offers a variety of survey types, including NPS, CSAT, and CES, which can be deployed across different channels such as email, web, mobile, and in-product. Overall, Survicate aims to help businesses understand customer needs, gather product feedback, and make data-driven decisions based on customer input.

This platform enables businesses to create targeted surveys that can be embedded directly into their products. This allows companies to collect valuable feedback from users while they interact with the product through the entire user journey, leading to insights about user satisfaction, feature requests, and potential areas for improvement. Survicate also offers customizable survey templates, which can be adjusted to match the look and feel of the product, ensuring a consistent user experience.

Key features include customizable logos, brand colors, and messages for brand consistency, advanced targeting, email embedding, automated feedback collection and recurring surveys for continuous insights, real-time analytics, a drag-and-drop survey builder, and a centralized feedback hub.

Survicate integrates with many third-party applications, including Google Analytics, Google Sheets, HubSpot, Microsoft Teams, Zendesk, Slack, Productboard, Segment, Mixpanel, and Mailchimp.

Survicate costs from $59/month. A 10-day free trial is included.

Pros and cons

Pros:

  • Offers real-time NPS and cSAT scoring
  • Easy to set up and use
  • Can capture partial responses

Cons:

  • Some issues with feedback deletion
  • Customer support services could be improved

Best for visually engaging surveys

  • Free plan available
  • From $19/month
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Rating: 4.4/5

SurveyLegend is a web-based platform designed to create, distribute, and analyze surveys, forms, and polls. It distinguishes itself by offering a suite of features that focus on creating visually engaging and interactive questionnaires, which can be a key factor in increasing response rates and obtaining quality feedback.

I chose SurveyLegend as product feedback software because it provides a user-friendly platform for creating visually engaging surveys that are accessible on any device. What makes SurveyLegend different is its emphasis on design and user experience, with mobile-friendly surveys and a variety of sharing options, including social media, email, and SMS. I believe SurveyLegend is best for visually engaging surveys due to its ability to effortlessly design and configure surveys that capture attention and get responses.

SurveyLegend provides a comprehensive set of tools for survey creation and management, allowing users to construct surveys with an intuitive drag-and-drop interface and no coding required. It supports multilingual surveys, including right-to-left languages, and offers a variety of question types and fields, such as text, choice, and media options.

SurveyLegend integrates with Google Sheets, enabling users to automatically send survey data to a spreadsheet. It also integrates with Mailchimp, allowing for the automatic population of email lists with survey data. Additionally, SurveyLegend can generate leads in Salesforce by capturing survey responses as leads.

Best for direct interactions with target audiences

  • Free version available
  • From $50/month
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Rating: 4.9/5

Lightster is a platform designed to streamline the process of gathering user feedback and testing products across various stages of development. The software supports a broad spectrum of users, from startup founders conducting initial customer discovery to product managers validating feature enhancements.

Unlike many traditional feedback tools that require lengthy setup times and complex user interfaces, Lightster simplifies the process by allowing direct interactions between creators and their target audience through its web and mobile applications. This real-time interaction capability includes live feedback session features through chat, audio, or video calls directly within the platform. You can also send surveys or unmoderated tests to your target audience to get input on their user experience.

Furthermore, the platform has a comprehensive user matching system to connect product teams with users who fit specific demographic and behavioral criteria. You can select from criteria like age, employment status, job title, location, general interests, and more. Teams can even add screening questions for higher-quality matches that help drive the next improvement to your product.

Lightster integrates with various productivity and design tools to facilitate user testing and feedback collection, including Google Calendar, Outlook Calendar, Figma, Miro, Mural, and more.

Pros and cons

Pros:

  • User-focused feedback
  • Robust target audience filtering
  • Multiple ways to engage with target audience

Cons:

  • Could have more integrations
  • Engagement is not guaranteed

Best for enterprise B2B product feedback

  • Free plan available
  • From $34/month (billed annually)
Visit Website
Rating: 4.7/5

Jotform Enterprise is a web form-building workspace that allows you to customize how you gather customer feedback without writing a single line of code. The software gives businesses access to offline forms, surveys for product feedback and reviews, collaboration tools, approvals for automated workflows, and conditional logic for a personalized customer form experience. They specialize in B2B businesses but can be adapted to a wide range of customer markets and industries.

Jotform Enterprise offers companies an easy-to-use tool that makes closing deals, collaborating with coworkers, signing waivers, and collecting form responses a more seamless process. Jotform Enterprise has a collection of survey styles and templates for product feedback specifically but you can easily make your own from scratch using the drag-and-drop form builder. You can customize fields, colors, and even add your logo (with a paid plan). Jotform Surveys can be tailored for any use case regarding information gathering and management. The software’s integrated report builder allows users to transform customer responses into professional reports easily so you can spot areas of excellence or a need for improvement. 

Additional features include workflow automations, conditional logic, e-sign documents with automated signing orders, webhooks, API, and helpful ways to integrate feedback into your workflow.

Jotform Enteprise integrates with Box, OneDrive, Airtable, Google Drive, PayPal Business, Google Sheets, Google Calendar, Slack, HubSpot, monday.com, and other apps.

Pros and cons

Pros:

  • No coding required
  • Hundreds of templates to choose from

Cons:

  • White labeling not available on free plan

Best for feedback based on event triggers

  • 14-day free trial + free plan available
  • From $39/month
Visit Website
Rating: 4.7/5

Mouseflow is a comprehensive web analytics tool designed to help businesses understand user behavior on their websites. It offers a wide range of capabilities, including session replay, heatmaps, funnel analysis, form analytics, and user feedback.

Mouseflow stands out as a feedback tool for web-based products with its ability to provide detailed session recordings and heatmaps. These features allow companies to see exactly how users interact with their site, making it easier to identify areas that need improvement. Furthermore, the form analytics feature helps in understanding where users might be facing issues while filling out forms.

I particularly like its event trigger-based feedback mechanism. This allows businesses to set specific triggers, such as clicks, form submissions, or even page exits, to prompt users for feedback at the most relevant moments. For instance, if a user struggles with a particular form field, Mouseflow can trigger a feedback request right after the interaction, capturing the user's experience while it is fresh in their mind. 

Integrations include HubSpot, AB Tasty, Convert Experiences, BigCommerce, WooCommerce, Google Analytics, Google Tag Manager, Zendesk, Omniconvert, Adobe Target, Shopify, Intercom, WordPress, and others.

Best for design prototype testing

  • Free plan available
  • From $39.99/month (billed annually)
Visit Website
Rating: 4.5/5

Qualaroo lets small to large businesses create target surveys and add them to your product so you can collect real-time feedback from your customers. Product managers can also send surveys through channels such as e-mail, links, and social media to understand their customers’ experience with their products. The platform’s built-in, AI-based sentiment analysis engine can analyze your feedback data in real time and channel the insights into your improvement strategies.

Qualaroo has the ability to test design prototypes by adding surveys directly into a product design template. You can ask specific questions to customers and gauge how your product will perform when you launch it. The goal of this feature is to get an understanding while your customers are using your product to provide you with the most relevant insights.

Key features include access controls/permissions, activity dashboard, activity tracking, alerts/notifications, anonymous feedback, API, churn management, collaboration tools, and communication management.

Qualaroo integrates with tools such as Tableau, Salesforce, Zapier, Intercom, Hubspot, Slack, and Mailchimp.

Qualaroo costs from $100/month when paying monthly or $80/month when billed annually. It also comes with a 15-day free trial.

Pros and cons

Pros:

  • Easy to learn.
  • The nudge feature allows users to check on customers.
  • Customizable features for various surveys.

Cons:

  • It can be expensive for smaller businesses.
  • The free trial offers minimal features.

Best for product decisions

  • 14-day free trial + free plan available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Pendo helps businesses collect customer requests from their applications without interrupting their experience. Small and medium businesses, as well as large enterprises, can utilize this cloud-based platform. Internal teams can also implement requests on the customer’s behalf and submit their own feedback. The platform is a comprehensive solution for analytics, customer onboarding, and in-app feedback.

Pendo is an analytics tool you can use to track your customers’ activities and understand how they’re using your product. The information the platform provides can help product managers make crucial product decisions, track how customers are adopting features, and monitor behavior. You can use Pendo to request feature suggestions from your customers and allow them to browse feature ideas, vote, and add their ideas using a feedback form. Your team can analyze these results to determine which features are popular or valued by customers.

Features include sentiment analysis, in-app walkthroughs, targetted messanging, feedback surveys, customer roadmaps, and reporting.

Pendo integrates with various third-party applications, such as Calendly, Hubspot, Salesforce Sales Cloud, Slack, Zapier, and Zendesk.

Pendo offers custom pricing upon request. But they do offer a free plan for one web application, as well as one iOS and one Android mobile app, and up to 500 active users per month.

Pros and cons

Pros:

  • Establish sentiment feedback by asking hyper-specific questions.
  • Trigger messages based on specific events and activities.
  • Allows users to develop messages without needing any technical knowledge.

Cons:

  • The onboarding process can be lengthy.
  • Expensive for start-ups.

Other Product Feedback Software Options

Here is a list of other software that did not make it to the top but are still worth your consideration.

  1. Uservoice

    For organizing feedback from multiple sources

  2. Usersnap

    For bug reporting

  3. ProdPad

    For turning feedback into actionable roadmaps

  4. Mopinion

    For building custom feedback forms

  5. Featurebase

    For public suggestion boards

  6. Userpilot

    For product adoption

  7. Forsta

    For customer experience management

  8. Savio

    For aggregating customer feedback

  9. UserGuiding

    User microsurveys with insights

  10. Sogolytics

    For advanced omnichannel surveys

Selection Criteria For Product Feedback Software

When selecting the software for this list, I researched and compared all the popular tools according to user reviews and ratings. Then, leaning on my years of experience in product management, I filtered only those with the following core functionality.

Core Functionality

  • Feedback Collection and Aggregation: The software should provide a mechanism for systematically collecting feedback from users and stakeholders.
  • Feedback Analysis and Prioritization: The software should offer tools for analyzing and categorizing feedback.
  • Communication and Collaboration: It should enable discussions around specific feedback items.

Once the software complied with the core functionality of a product feedback tool, I looked at the key features to weigh tools against one another.

Key Features

  • Feedback Management: The best product feedback software should allow users to import all existing imports from their current systems after integrating them. Feedback management helps you to aggregate all of your customer data feedback, analytics, and product priorities into one location that all of your teams can access and identify trends and customer needs.
  • Customer Feedback Automation: This feature can help your business use feedback responses from your customers to implement automated marketing e-mails or internal team notifications.
  • Survey Tools: After a specific amount of time after your customer signs up with your company or makes a purchase, your feedback platform should follow up and send a request to ask them some questions. These questions can be about their experience and whether they have any suggestions to improve your product.
  • Net Promoter Score (NPS): After collecting the survey results from your customers, an excellent feedback platform should provide users with satisfaction and loyalty measurements. This information provides your product teams with data to analyze and an explanation of your users’ ratings.
  • Sentiment Analysis: This feature allows users to build a sentiment analysis model with the need to know how to code or understand machine learning. After gathering your product reviews, you can upload the data to the platform, which will then analyze the information and display the results in great detail.
  • Communications Tools: It’s essential to pick feedback software that includes communication tools for users. This feature can allow your customer service teams to follow up with customers who take the time to provide their feedback.
  • Multi-Channel Support: Feedback tools that are flexible and offer your customers multi-channel support on various communication platforms are crucial. This feature can help you efficiently respond to customers through the channels they prefer.

User Interface (UI)

I look for an interface that’s consistent, clear, and easy to navigate as soon as you start using the software. It should have a clean layout accessible to as many users as possible, including those with color blindness, low vision, situational disabilities, and hearing impairments.

Usability

I look for software that’s easy to use and provides you with the features and functionality you need to collect and interpret as much customer feedback as possible. I also look for a platform that you should be able to figure out how to use without any hassles.

Integrations

I look for product feedback software that can integrate with popular business tools, such as Google Analytics, Salesforce, Slack, Hubspot, Jira, and Trello. This integration will make getting started with new software more accessible and useable with your current systems and help you avoid headaches.

Pricing

I look for cost-effective software when you compare it to the features it provides that are most useful for your business. It should provide a free trial to allow you to see whether it meets your needs, so you can determine if you’ll get the value for your budget before spending it.

Product Feedback Software FAQs

How do you get product feedback from users?

There are many ways to collect product feedback. These can include:

  • Interviews that can include in-person sessions, surveys and focus groups
  • Product prototypes
  • A/B testing to test hypotheses
  • In-app feedback forms
  • Email responses
  • Social listening

What's Next?

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Hannah Clark
By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content marketing space. She’s spent the better part of the past decade working in marketing agencies and offering freelance branding and content development services. Today, she’s a digital publisher who is privileged to work with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.