Skip to main content
Winning Edge: Top 22 Product Intelligence Software

12 Best Product Intelligence Software Shortlist

After careful evaluation, I've curated the top 12 product intelligence software tailored to address your specific challenges and gaps effectively.

  1. Pendo - Best for in-app user interaction tracking
  2. Mixpanel - Best for real-time data analytics
  3. Amplitude - Best for product and user behavior analytics
  4. Heap - Best for capturing all user interactions automatically
  5. Segment - Best for customer data integration
  6. SellerApp - Best for Amazon marketplace sellers
  7. CleverTap - Best for mobile-first businesses
  8. UserTesting - Best for live video customer feedback
  9. Looker - Best for data exploration and visualization
  10. Tableau - Best for drag-and-drop data analytics
  11. Adobe Analytics - Best for marketing performance tracking
  12. Kissmetrics - Best for customer journey and funnel tracking

Product intelligence software, powered by AI and machine learning, offers valuable automation for businesses seeking to harness market intelligence. These sophisticated tools use complex algorithms to gather competitive data, track product performance in the SaaS sphere, and even automate key stakeholder communications.

With a deep understanding of modern business needs, I can vouch for the transformational impact of an aptly chosen product intelligence tool. It provides granular insights into your competition and empowers your decision-making with predictive analytics. It streamlines manual data gathering and unveils crucial market insights, helping businesses keep pace with swift market trends. Through my extensive use and evaluation of these tools, I'm assured that the options discussed in this article will substantially benefit your business.

What is Product Intelligence Software?

Product intelligence software is a strategic tool utilized by businesses to garner in-depth insights about their product's performance and customer usage patterns. It is primarily leveraged by product managers, UX designers, marketers, and data analysts aiming to make data-driven decisions and product success.

This type of software allows users to track and analyze how their product is used, identify potential pain points, monitor customer behavior, and measure product-market fit. The detailed analysis informs product development and innovation, offering a crucial edge in today's competitive market landscape.

Overviews of the 12 Best Product Intelligence Software

1. Pendo - Best for in-app user interaction tracking

Pendo product intelligence software interface
Here's the multi-app analytics dashboard feature in Pendo.

Pendo is a product experience platform that allows businesses to understand their user's interactions within the app. It provides critical insights about in-app user behavior and leverages these to deliver a better user experience.

Why I Picked Pendo:

Pendo emerged as a strong contender in my research, primarily for its in-depth in-app interaction tracking capabilities. I noticed that Pendo excels at providing detailed analytics about how users navigate within an application. It stands apart from the rest because of its unique focus on maximizing user experience, which directly aligns with its prowess in tracking in-app interactions.

Standout features & integrations:

Pendo is loaded with features like user segmentation, which helps in targeting specific user groups. It offers rich feedback and analytics features, providing a holistic view of the user experience. Pendo’s integration capabilities are vast, supporting integration with major CRM and marketing tools like Salesforce, Marketo, and Slack.


Pricing starts from $999/user/month (billed annually). It is worth noting that Pendo offers custom pricing for larger teams and more comprehensive needs.


  • Extensive in-app tracking
  • Rich feedback and analytics capabilities
  • Vast integration options


  • Pricing can be high for smaller businesses
  • Steeper learning curve compared to similar platforms
  • Custom pricing can lack transparency

2. Mixpanel - Best for real-time data analytics

Mizpanel product intelligence software interface
Screenshot of product metrics dashboard in Mizpanel.

Mixpanel is an advanced analytics platform designed to analyze, measure, and improve user engagement across a range of applications. Its ability to provide real-time data analytics makes it a powerful tool for businesses that need to respond quickly to changing user trends.

Why I Picked Mixpanel:

Choosing Mixpanel for this list was a straightforward decision, largely due to its outstanding real-time analytics capabilities. In comparing Mixpanel to similar platforms, I found its real-time data analytics to be a distinct advantage, enabling businesses to make prompt, data-driven decisions. The tool excels in delivering real-time insights, setting it apart in the crowded field of product intelligence software.

Standout features & integrations:

Mixpanel’s standout features include its event-based tracking and user journey funnels, which offer a deep understanding of user interactions. Furthermore, its cohort analysis allows businesses to group users based on behavior, providing targeted insights. As for integrations, Mixpanel syncs with numerous platforms such as Salesforce, Zendesk, and Jira, facilitating a unified workflow across diverse systems.


Pricing starts from $17/user/month (billed annually). It's worth noting that Mixpanel also provides a custom pricing option for enterprise-level requirements.


  • Real-time analytics
  • Advanced event-based tracking
  • Extensive integration options


  • Pricing might be steep for startups
  • The user interface may require a learning curve
  • Custom pricing lacks upfront transparency

3. Amplitude - Best for product and user behavior analytics

Amplitude product intelligence software interface
Here's Amplitude's business KPI dashboard feature.

Amplitude is a comprehensive product intelligence platform known for its ability to track and analyze product and user behavior data effectively. Its strength lies in unraveling patterns in user behavior, providing valuable inputs for product development and optimization.

Why I Picked Amplitude:

Amplitude made it to my list due to its robust and detailed user behavior analytics. When evaluating various platforms, I found that Amplitude presents an exceptional ability to parse through user behavior data and draw meaningful inferences, making it a standout choice. Its claim to be "Best for product and user behavior analytics" is underpinned by these strong capabilities.

Standout features & integrations:

Amplitude's key features include real-time analytics, cohort analysis, and advanced segmentation, which are critical in understanding and influencing user behavior. On the integration front, Amplitude aligns well with tools like Slack, Jira, and Zendesk, promoting data sharing and team collaboration.


Pricing begins from $995/month (billed annually) for the Growth plan, with custom pricing available for their Enterprise plan.


  • Comprehensive user behavior analytics
  • Real-time analytics
  • Strong integration capabilities


  • The cost may be prohibitive for smaller businesses
  • It may take time to navigate and fully utilize the complex feature set
  • Custom pricing lacks upfront clarity

4. Heap - Best for capturing all user interactions automatically

Heap product intelligence software interface
Here's the path comparisons feature in Heap.

Heap is a product analytics platform that makes user interactions and activity data instantly accessible and usable for businesses. Its primary strength is its automatic data capture feature, which eliminates the need for manual tracking setup, thereby reducing the chances of missed data or insights.

Why I Picked Heap:

I selected Heap for my list due to its automatic user interaction capture capability, which sets it apart from many other tools in the market. While most tools require manual configuration for tracking different events, Heap captures all user actions from the get-go, making it truly "best for capturing all user interactions automatically."

Standout features & integrations:

Heap's key features include automatic event capturing, retroactive analytics, and data governance, which offer a rich, flexible, and secure environment for data analysis. Heap smoothly integrates with platforms such as Salesforce, Optimizely, and Google Ads.


Heap offers custom pricing, which typically starts at around $500/user/month.


  • Automatic capturing of all user interactions
  • Ability to perform retroactive analytics
  • Integrates well with many commonly used platforms


  • Custom pricing may lack transparency for potential customers
  • Can be expensive for small businesses or startups
  • Some users might find the user interface less intuitive than competitor platforms

5. Segment - Best for customer data integration

Segment product intelligence software interface
Here's Segment's catalog feature.

Segment operates as a powerful customer data platform, aiming to provide clean, reliable customer data to the tools which businesses use for analytics and growth. Its capacity to collect user events from web & mobile apps and provide a complete data toolkit makes it ideal for companies looking to improve their data integrity and customer understanding.

Why I Picked Segment:

I picked Segment for its high degree of proficiency in consolidating customer data. Its ability to funnel customer data into a single, unified view for multiple uses, including analytics, marketing, and product development, sets it apart from other tools. Its efficient data integration makes it the best choice for customer data integration.

Standout features & integrations:

Segment's primary features include data management, prototyping, identity resolution, and data privacy, all of which contribute to maintaining a clean and controlled data environment. As for integrations, Segment works well with a myriad of tools, such as Google Analytics, Mixpanel, and Mailchimp, which broadens its application for different business needs.


Segment pricing begins from $120/month with details depending on the specific needs of the business. (billed annually)


  • Offers robust data integration options
  • Provides a single view of customer data
  • Extensive list of integrations with other platforms


  • The price point might be steep for small businesses
  • May require technical skills to maximize its features
  • Some users may find the user interface complex to navigate

6. SellerApp - Best for Amazon marketplace sellers

SellerApp product intelligence software interface
Here's the SellerApp's product trends feature.

SellerApp is a data analytics platform designed for Amazon sellers to facilitate data-driven decisions in their eCommerce business. It empowers sellers with insights and metrics that can improve visibility and increase sales on Amazon, making it an ideal tool for those in the Amazon marketplace.

Why I Picked SellerApp:

SellerApp entered my selection due to its dedicated focus on Amazon marketplace sellers. What differentiates it from others is the comprehensive suite of features tailored to the unique needs of Amazon sellers. This platform excels at providing actionable insights, market research, and trend tracking, which supports my claim of it is the best tool for Amazon marketplace sellers.

Standout features & integrations:

SellerApp's top features include keyword tracking, product sourcing, a profit dashboard, and a PPC analyzer. All these features converge to provide Amazon sellers with a strategic advantage. On the integrations front, SellerApp directly integrates with Amazon's marketplace, ensuring data sync and real-time analytics.


The pricing for SellerApp starts from $99/user/month, with a variety of plans to choose from depending on the sellers' requirements.


  • Tailored for Amazon marketplace sellers
  • Comprehensive analytics features
  • Direct integration with Amazon's marketplace


  • Might have a learning curve for new users
  • The interface might seem overwhelming due to the volume of data
  • The price point could be a hurdle for small sellers

7. CleverTap - Best for mobile-first businesses

CleverTap product intelligence software interface
Here's the omnichannel journey orchestration feature in CleverTap.

CleverTap is a comprehensive customer engagement and retention tool that offers a range of mobile marketing solutions. With its ability to analyze, segment, and engage users across mobile and web platforms, it proves to be an invaluable asset for mobile-first businesses.

Why I Picked CleverTap:

CleverTap caught my attention for its robust capabilities specifically geared toward mobile-first businesses. It is the tool's deep emphasis on mobile user engagement and the ability to leverage user behavior data for personalized marketing that sets it apart. In my view, CleverTap is best for mobile-first businesses due to its focus on delivering meaningful mobile user experiences and driving customer retention on mobile platforms.

Standout features & integrations:

Key features of CleverTap include behavior-based segmentation, real-time analytics, omnichannel marketing, and AI-powered predictive modeling. Each of these components is critical for creating and implementing effective mobile marketing strategies. In terms of integrations, CleverTap partners with several leading social media platforms like Facebook, Google Ads, LinkedIn, Zapier, and Shopify.


CleverTap pricing begins from $999/month (billed annually). This includes access to key features and customer support.


  • Specialized tool for mobile-first businesses
  • Offers a comprehensive set of features
  • Integrates well with other major platforms


  • The pricing may not be affordable for small businesses
  • A steep learning curve due to the multitude of features
  • Customer support can be improved

8. UserTesting - Best for live video customer feedback

UserTesting product intelligence software interface
Here's UserTesting's task sentiment feature.

UserTesting is a platform that allows businesses to gain real-time insights into their customer's experiences. By enabling live video feedback from a diverse set of users, it offers an unparalleled window into understanding customer interactions and preferences. This makes it the best for capturing live video customer feedback, ensuring a deeper connection between businesses and their users.

Why I Picked UserTesting:

When I was assessing different feedback tools, UserTesting stood out due to its unique emphasis on live video feedback. The ability to see and hear users interact with your product in real-time presents a wealth of qualitative data that traditional feedback tools often overlook. I chose UserTesting as the best for live video customer feedback because it allows businesses to empathize with their customers at a granular level and adapt their strategies based on these insights.

Standout features & integrations:

UserTesting's key features include the ability to target specific user demographics, live video feedback sessions, and the option to ask follow-up questions. These allow for a thorough understanding of user experiences. In terms of integrations, UserTesting can be paired with many popular platforms like Slack, Jira, and Trello, making the workflow more streamlined.


UserTesting pricing starts from $49/video (up to 15 minutes long). This includes video recordings, transcripts, and the ability to highlight and clip videos.


  • Provides live video feedback for in-depth insights
  • Allows demographic targeting for feedback
  • Wide range of integrations with popular platforms


  • The cost per video might be high for smaller businesses
  • The platform requires a learning curve to use effectively
  • More quantitative data options would be beneficial

9. Looker - Best for data exploration and visualization

Looker product intelligence software interface
Here's the Sales Ops Management dashboard in Looker.

Looker is a data platform that empowers businesses to delve into their data, providing comprehensive tools for exploration and visualization. Its emphasis on creating interactive dashboards and extensive customization options make it ideal for organizations that need a deeper understanding of their data.

Why I Picked Looker:

In deciding on a tool for data exploration and visualization, I had to make a comparison of a wide variety of offerings. I selected Looker for its rich features and reputation for facilitating data-driven decision-making. What made Looker stand out is its powerful exploration capabilities coupled with an intuitive interface. This makes it best for any organization aiming for a hands-on approach to data visualization and exploration.

Standout features & integrations:

Key features of Looker include its flexible data modeling that allows for customization and control over how data is explored and delivered. Moreover, Looker's powerful graph and visualization tools create interactive dashboards that effectively communicate insights. When it comes to integrations, Looker provides connectivity with SQL databases and major data warehouse providers, including Google BigQuery, Amazon Redshift, and Snowflake, among others.


Looker pricing is not publicly available and is provided upon request. While this may not offer upfront transparency, it does mean that packages can be tailored to specific organizational needs.


  • Robust data exploration and visualization capabilities
  • Extensive integrations with major data warehouses
  • Highly customizable data modeling


  • Lack of transparent pricing
  • Might be complex for non-technical users
  • Can be expensive for small businesses

10. Tableau - Best for drag-and-drop data analytics

Tableau product intelligence software interface
Here's what engagement analysis looks like in Tableau.

Tableau is a data visualization and business intelligence tool that helps users transform raw data into understandable, interactive dashboards. It has an easy-to-use interface with drag-and-drop features, making it an optimal choice for individuals or organizations that prefer intuitive, hands-on data analytics.

Why I Picked Tableau:

In my quest to find an effective tool for data analytics, I judged various contenders. Tableau emerged as my choice thanks to its straightforward user interface that allows even the most non-technical individuals to manipulate data with ease. Its exceptional drag-and-drop feature allows users to create visualizations quickly, making it an optimal choice for those in need of swift, uncomplicated data analytics.

Standout features & integrations:

Tableau offers robust features, including real-time data analytics, data blending, and collaborative capabilities. Perhaps the most noteworthy feature is its drag-and-drop interface that facilitates rapid dashboard and report creation. In terms of integrations, Tableau connects with a wide array of data sources, from databases like MySQL, Microsoft Teams, and Oracle, to cloud-based services like Google Analytics and Salesforce.


Tableau offers several pricing tiers, starting from $70/user/month (billed annually). This makes it a scalable solution for various business sizes, from small companies to large enterprises.


  • User-friendly drag-and-drop feature
  • Wide range of data source integrations
  • Real-time data analytics


  • Pricing can be expensive for smaller businesses
  • Complex calculations can be challenging to implement
  • Customer support could be improved

11. Adobe Analytics - Best for marketing performance tracking

Adobe Analytics product intelligence software interface
Here's the attribution dashboard of Adobe Analytics.

Adobe Analytics is a comprehensive analytics platform that offers a deep understanding of customers' interactions with your business. It's particularly suited for monitoring and optimizing marketing performance, as it integrates with other marketing tools and provides a plethora of data points for in-depth analysis.

Why I Picked Adobe Analytics:

After careful comparison and judgment of various analytics tools, I selected Adobe Analytics because it offers extensive marketing performance tracking capabilities. Its ability to pull data from a multitude of sources, combined with detailed segmentation and real-time analytics, sets it apart from other solutions. Thus, in my opinion, Adobe Analytics is best suited for those looking to monitor and optimize their marketing initiatives.

Standout features & integrations:

Some of the key features of Adobe Analytics include real-time analytics, segment discovery, anomaly detection, and contribution analysis. It excels at integrating various data sources, offering a unified view of the customer journey. As for integrations, Adobe Analytics pairs well with other Adobe Experience Cloud products like Adobe Target and Adobe Audience Manager.


Adobe Analytics offers custom pricing based on individual business needs, so the actual cost isn't publicly available. This typically means that the cost will be based on the specific features, scale, and other requirements of the client, hence the statement, “Pricing upon request”.


  • Extensive marketing performance tracking
  • Deep integration with Adobe products
  • Comprehensive customer journey analysis


  • Pricing isn't transparent
  • Can be complex for beginners
  • Limited integrations outside of the Adobe ecosystem

12. Kissmetrics - Best for customer journey and funnel tracking

Kissmetrics product intelligence software interface
Here's the Kissmetrics event library feature.

Kissmetrics is an advanced analytics platform that provides businesses with a deep understanding of their customer's behavior. Its specialty lies in tracking the customer journey and analyzing conversion funnels, making it an exceptional tool for businesses striving to improve their customer experience and conversion rates.

Why I Picked Kissmetrics:

I chose Kissmetrics for this list because of its unique focus on the customer journey and funnel tracking. It differentiates itself with its capacity to track individual customers across various touchpoints, providing valuable insights into their behavior and preferences. I believe that Kissmetrics stands out as the best option for businesses seeking to understand and improve their customer journey and conversion funnels.

Standout features & integrations:

Kissmetrics boasts standout features like behavioral tracking, segmentation, and funnel analysis. It allows businesses to track customer behavior across multiple devices and sessions, offering valuable insights that can drive conversion optimization. As for integrations, it partners with a wide array of platforms such as Shopify, WooCommerce, and HubSpot, thus enabling a flow of data across different tools.


Kissmetrics' pricing starts at $299/user/month. This is a substantial investment, but for businesses focused on optimizing their customer journey and improving their conversion funnels, it can be a worthwhile expense.


  • Exceptional at tracking customer journey and conversion funnels
  • Offers valuable behavioral insights
  • Wide array of integrations


  • High starting price
  • Steeper learning curve compared to other platforms
  • May be overkill for small businesses

Other Product Intelligence Software

Below is a list of additional product intelligence software that I shortlisted but did not make it to the top 12. Definitely worth checking them out.

  1. Upland Localytics - Good for personalized app experiences
  2. Qualaroo - Good for collecting user feedback
  3. LogRocket - Good for visualizing user interactions
  4. Crazy Egg - Good for heat map tracking
  5. Countly - Good for real-time mobile analytics
  6. FullStory - Good for session replay functionalities
  7. MoEngage - Good for customer segmentation and engagement
  8. Piwik PRO - Good for data privacy compliance
  9. UserZoom - Good for user experience research
  10. AppDynamics - Good for application performance management

Selection Criteria for Product Intelligence Software

In my quest to identify the most effective product intelligence tools, I've tested and researched numerous options in depth. I've grappled with more than 20 tools and narrowed down to my top picks based on some critical criteria. Each of these selected tools excelled in specific areas that were crucial for the task at hand.

Core Functionality

When considering product intelligence software, these core functionalities are essential:

  • User Behavior Tracking: The tool should effectively track and analyze how users interact with your product.
  • Product Performance Analysis: The software should assess the product's performance based on specified metrics.
  • Issue Identification: The tool should be capable of identifying and highlighting issues or bugs that might affect user experience.
  • Customer Segmentation: It should enable you to segment users based on their behavior, preferences, and interaction with your product.

Key Features

To truly stand out, a product intelligence tool should possess the following key features:

  • Real-Time Analytics: The tool should offer real-time data and insights to enable quick decisions and actions.
  • Funnel Analysis: It should be able to map out and analyze user journey and conversion funnels.
  • A/B Testing: The tool should allow you to perform A/B tests to find out what works best for your product.
  • Integration Capabilities: It should integrate with other tools or systems that your company uses, such as CRM or ERP systems.


The following factors contribute to the usability of a product intelligence tool:

  • Intuitive Interface: The tool should offer an intuitive, user-friendly interface that allows users to navigate and operate it without extensive technical expertise.
  • Easy Onboarding: A product intelligence tool should have a straightforward onboarding process. Helpful tutorials, guides, or customer support should be available to help new users understand how to use the tool effectively.
  • Efficient Customer Support: Prompt and effective customer support is a must. In case of any difficulties or queries, users should be able to reach out for assistance quickly.
  • Role-Based Access: For tools used in a team or enterprise setting, it's important that they have role-based access controls. This allows different team members to have appropriate access levels, ensuring data security and process integrity.

Most Common Questions Regarding Product Intelligence Software (FAQs)

What are the benefits of using product intelligence software?

Product intelligence software offers numerous benefits, providing deep insights into user interactions for improvement. Tailor user experiences, enhance development, resolve issues, and track performance over time.

How much do product intelligence tools typically cost?

The cost of product intelligence tools varies widely based on features, data volume, and user count. Prices can range from free for some basic tools to over $1000 per month for enterprise-level solutions with extensive features and capabilities.

What are the typical pricing models for product intelligence tools?

Most product intelligence tools follow a subscription-based or custom pricing model. Subscription models usually charge on a per-user, per-month basis, often offering different service levels. Custom pricing models are often designed based on the specific needs and size of the business, taking into account factors such as data volume, the number of events tracked, and the level of customer support required.

What is the typical range of pricing for these tools?

The pricing for product intelligence tools can range from as low as $10 per user per month for basic plans to over $1000 per month for advanced, enterprise-level plans.

What is the cheapest and most expensive product intelligence software?

The cheapest software is often the ones that offer a free tier, such as County and Piwik PRO. These free tiers typically offer basic functionalities and are best suited for small businesses or startups. On the higher end, tools like AppDynamics and Adobe Analytics can be more expensive, often costing upwards of $1000 per month for enterprise plans.

Are there any free product intelligence tool options?

Yes, some product intelligence tools offer free versions. Examples include Countly and Piwik PRO. However, these free options usually offer limited functionalities and might be better suited for small businesses or startups looking for basic insights.

More Product Intelligence Software Reviews


In summary, selecting the right product intelligence software is a crucial decision that hinges on several factors. Core functionalities like user behavior tracking, product performance analysis, issue identification, and customer segmentation should form the backbone of any potent product intelligence tool.

Key features to consider include real-time analytics, funnel analysis, A/B testing, and integration capabilities. These features can significantly improve the ability of your product intelligence tool to deliver valuable insights.

Usability is another crucial factor, encompassing an intuitive interface, easy onboarding, efficient customer support, and role-based access. Each of these aspects contributes to a smoother user experience and more effective utilization of the tool.

Key Takeaways:

  • Align Tool Functionality with Your Needs: Ensure that the core functionality of the product intelligence tool aligns with your specific needs and goals. A tool may have impressive features, but if it doesn't cater to your requirements, it may not be the right fit.
  • Prioritize Key Features: Identify the key features that are critical for your use case. These could include real-time analytics, funnel analysis, A/B testing, or integration capabilities. A tool that excels in these areas could provide a significant edge.
  • Don't Overlook Usability: A tool's usability can impact its effectiveness. Consider factors like the tool's interface, onboarding process, customer support, and role-based access. A user-friendly tool can make your product intelligence journey more smooth and productive.

What do you think?

As the field of product intelligence continues to evolve, new tools are constantly emerging, and existing ones are regularly updated. I've done my best to cover the top tools in the market, but there might be some that I've missed. If there are tools you believe should have been included, I invite you to share them.

Your feedback and suggestions will help make this guide more comprehensive and useful for everyone!

By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.