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With so many different product planning software available, figuring out which is right for you is tough. You know you want to manage and schedule your product development more efficiently but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different tools with large teams and diverse products, with my picks of the best product planning software.

Why Trust Our Product Planning Software Reviews

We’ve been testing and reviewing product planning software since 2021. As product managers ourselves, we know how critical, and difficult, it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different product management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our product planning software review methodology.

The Best Product Planning Software Comparison Chart

This comparison chart summarizes basic details about each of the top product planning software we just covered in the overviews.

Tools Price
airfocus From $83 /editor/month
Zeda.io From $99/creator/month
monday.com Dev From $8/user/month
ProductPlan From $49/user/month
Asana From $13.49/user/month
Productboard From $20/user/month (billed annually)
Aha From $59/user/month
Confluence From $5.75/user/month
Portfoleon From $24/user/month
Roadmunk From $19/month, paid annually
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

How to Choose Product Planning Software

With so many different product planning software solutions available, it can be challenging to make decisions on what product planning software is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting product planning software consider:

  • What problem are you trying to solve - Start by identifying the product planning feature gap you're trying to fill to clarify the features and functionality the product planning software needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the product managers, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your product planning software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated product planning tool.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare product planning software features until you’re blue in the face, but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Product Planning Software Reviews

Here’s a brief description of each product planning software that showcases its best use case and standout features.

Best product planning software for teams that value flexibility and OKR-roadmap alignment

  • 14-day free trial
  • From $83 /editor/month
Visit Website
Rating: 4.3/5

airfocus helps product teams worldwide prioritize and manage their product roadmaps. airfocus’ unique scoring system enables teams to quickly rank features based on critical parameters like value, effort, and risk, and develop a well-defined roadmap.

Why I picked airfocus: airfocus' scoring system is a standout feature that sets it apart from other product planning tools. This feature allows teams to make data-driven decisions when prioritizing their backlog. Consequently, product teams can better focus on building features that are most valuable to their customers.

airfocus is ideal for teams looking to prioritize large feature backlogs. In addition, airfocus helps you leverage several popular prioritization frameworks, including Priority Poker, MosCoW, RICE, Kano Model, and others.

airfocus Standout Features and Integrations

Features include a prioritization-based scoring system, customizable roadmap views, goals and OKR tracking, collaboration and team communication tools, risk management features, and others.

Integrations include 10+ tools like Asana, Github, Intercom, Jira, Salesforce, Shortcut, Slack, Trello, Webhooks, Zapier, and others.

Pros and cons

Pros:

  • Robust prioritization scoring system
  • Very responsive customer support
  • Effective collaboration and communication tools

Cons:

  • Occasional bugs with Jira synchronization
  • Limited customization features

Best product planning tool to build customer-centric roadmaps with AI insights

  • 14-day free trial
  • From $99/creator/month
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Rating: 4.5/5

Zeda.io is an AI-powered product discovery and strategy platform designed to assist B2B and SaaS businesses in identifying customer problems and guide product development decisions. Its AI-guided strategy capabilities enable companies to create revenue-driving product roadmaps informed by customer insights and product intelligence.

Why I picked Zeda.io: the software consolidates all customer feedback into a central hub, offering a holistic view of customer insights and the ability to close the feedback loop faster with AI. This fosters data-driven decision-making and ensures everyone in the product team is on the same page. What makes Zeda.io stand out is its capacity to provide AI-driven insights, which are crucial for informed product development decisions essential for aligning product, success, sales, and marketing teams.

The Product Intelligence tool also helps product managers make data-driven decisions to prioritize features and initiatives based on potential business impact in their planning process. They can also leverage the AI for automated release notes to communicate product updates efficiently.

Zeda.io Standout Features and Integrations

Standout features include a centralized idea pool, feature hierarchy, custom tags and attributes, insights analysis with themes, impact and effort scoring, collaboration on discussion threads, customizable feedback forms, drag-and-drop roadmap builder, resource allocation, sprint planning & tracking, release note generation, and user segmentation.

Integrations include Jira, Salesforce, HubSpot, Zendesk, Trello, Asana, Slack, GitHub, Microsoft Teams, Intercom, Gong, Mixpanel, Amplitude, Looker Studio, Figma, Notion, and Confluence.

Best product planning software for sprint management

  • Free plan available
  • From $8/user/month
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Rating: 4.7/5

monday.com Dev is a project management tool designed specifically for product managers in the tech space. The tool offers a wide range of features and integrations that make it easy for tech PMs (Product Managers) to manage their projects and collaborate with team members.

Why I picked monday.com Dev: monday.com Dev stands out for its customizable platform allowing PMs and developers to build and manage projects using a visual interface. Moreover, the backlog and bug tracking features of monday.com Dev bridge the gap between PMs and technical folks, like developers and engineers.

monday.com Dev Standout Features and Integrations

Features include customizable templates such as Scrum and Kanban, time tracking and reporting features, sprint management tools, a sprint burndown chart, docs for knowledge management, and more. 

Integrations include 10+ tools like Google Drive, Dropbox, LinkedIn, Microsoft Teams, OneDrive, Outlook, Slack, Zapier, Zoom, and others.

Pros and cons

Pros:

  • Customizable templates for agile development methodologies
  • User-friendly interface
  • Great scope for workflow automation

Cons:

  • Limited features on the mobile app
  • No Gantt chart feature

Best product planning software for capturing critical product attributes

  • 14-day free trial
  • From $49/user/month
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Rating: 4.4/5

ProductPlan is a product management software vendor specializing in intuitive and visually-appealing product roadmaps. The tool is ideal for product managers, product owners, and product teams seeking to collaborate on product planning and prioritize features. What drew me towards ProductPlan is their all-in-one product management platform that gives an aggregate view of the various aspects of product planning and strategy.

Why I picked ProductPlan: ProductPlan helps you to create, share, and communicate your product roadmap effectively. The tool focuses on collaboration, visualization, and ease of use. ProductPlan can help you stay on top of your product strategy and ensure that everyone on your team is aligned and working towards the same goals.

ProductPlan offers a user-friendly interface that is easy to navigate. The drag-and-drop functionality makes it simple for teams to create and modify product roadmaps quickly and easily. With ProductPlan, users can create custom fields to capture important product data, such as market research, user feedback, and customer data. This feature enables teams to tailor product plans to their specific needs.

ProductPlan Standout Features and Integrations

Features include customizable templates, flexible layouts, custom filters, a prioritization board, roadmap highlights, a drag-and-drop interface, team collaboration features, analytics, and reporting tools.

Integrations include 10+ tools like Asana, Atlassian, Jira, Microsoft Teams, Slack, Trello, Zapier, and others.

Pros and cons

Pros:

  • Intuitive and easy drag-and-drop interface
  • Great collaboration and team communication features
  • Roadmap highlights depict how original plans changed overtime

Cons:

  • Limited customization options for templates
  • Occasional date glitches on the roadmapping tool

Best product planning software for infusing a project management flavor

  • 30-day free trial + free plan available
  • From $13.49/user/month
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Rating: 4.3/5

Asana is a well-established project management vendor, helping companies streamline workflows and improve productivity. Asana offers flexibility and customization options that allow teams to adapt the tool to their specific needs.

Why I picked Asana: Asana's ability to automate and streamline project workflows stands out. With custom templates, dependencies, and automation, Asana allows teams to simplify their processes and focus on delivering high-quality results.

Asana helps manage projects and tasks collaboratively across teams. For product managers looking for a tool packed with project management firepower, Asana doesn’t disappoint. Asana’s product roadmapping comes with backlog management and a unique project conversation feature that allows you to convey important project updates.

Asana Standout Features and Integrations

Features include custom templates and workflows for project planning, multiple views (list, board, calendar) for flexibility, dependencies, automation rules to streamline workflows, and others. 

Integrations include 10+ tools like Adobe Creative Cloud, Aureum, Figma, Looker, Okta, Salesforce, Splunk, Tableau, Vimeo, and others.

Pros and cons

Pros:

  • Collaboration focused
  • Efficient task management
  • Generous free plan

Cons:

  • Slightly steep learning curve
  • Limited assignment features

Best product planning software to centralize customer feedback

  • 15-day free trial
  • From $20/user/month (billed annually)
Visit Website
Rating: 4.3/5

Productboard’s expertise lies in creating software for customer-driven product development. It is a great tool for businesses seeking to align their product roadmap with customer feedback. Their unique interface brings customer feedback and product development together, allowing teams to prioritize features and build customer-driven products.

Why I picked Productboard: Productboard helps collect and organize customer feedback from multiple channels and collate these data points into one common place. This feature ensures that teams build products that address customer needs.

Productboard is ideal for product managers, product owners, and development teams seeking to prioritize and align their product development efforts with customer feedback. 

Productboard Standout Features and Integrations

Features include a centralized customer feedback portal, feature prioritization, roadmap creation, feature idea validation, and others. 

Integrations include 10+ tools, like Amplitude, Fable, Grain, InSided, Intercom, Microsoft Teams, Slack, Zapier, and others.

Pros and cons

Pros:

  • Easy-to-use interface
  • Great for customer-driven product development
  • Nifty progress tracking feature

Cons:

  • Purely web-based tool with no desktop application
  • No native integrations with project management software

Best product planning software to create visually stunning roadmaps

  • 30-day free trial
  • From $59/user/month
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Rating: 4.2/5

Aha! is an absolute delight for product managers seeking a comprehensive platform that covers product strategy, road mapping, and analytics. One distinct feature of Aha! is its intuitive interface that allows users to map out product strategy and features with ease, and track progress through roadmaps, timelines, and Gantt charts.

Why I Picked Aha!: Aha! lets you create and manage your product strategy and vision, which helps product managers to align product development with company goals. The tool also allows you to define initiatives, features, and releases while keeping stakeholders in the loop with automated notifications and progress updates. 

Another noteworthy feature is the tool's powerful product analytics that gives product managers deep insights into their products and performance. With 50+ product management templates at your disposal, Aha! will definitely help you rock your upcoming product ideation meeting. Aha! also provides a robust idea management system that enables teams to collect, evaluate, and prioritize product ideas. As a result, the most promising ideas receive the attention they deserve. 

Aha! Standout Features and Integrations

Features include product strategy, vision mapping, customizable roadmaps, timelines, Gantt charts, automated notifications, progress updates, customizable reports & analytics, idea &  feedback management, and others. 

Integrations include 10+ tools, like FlowDock, GitLab, Jira, Salesforce, Slack, Teams, Trello, ZenDesk, and others.

Pros and cons

Pros:

  • Intuitive and visually-rich interface
  • Offers prototyping, product strategy, road mapping, and analytics
  • Excellent customer support

Cons:

  • No OKR (Objectives & Key Results) support
  • Some bugs with the Jira integration

Best product planning software for team collaboration

  • Free for 10 users, no trial period
  • From $5.75/user/month
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Rating: 4.1/5

Confluence emerges from Atlassian, a leading provider of collaboration and productivity software. It is one of the best product management tools, particularly well-suited for agile development processes. Confluence streamlines collaboration and knowledge sharing across teams by improving communication and reducing errors.

Why I picked Confluence: Confluence is a powerful tool for managing product development processes. The main use case for Confluence is for product managers to create, organize, and share product requirements documents.

With Confluence, you can truly stay on top of things by constantly tracking key statuses and action items. Confluence oozes collaboration with messaging, comments, likes, and real-time activity feeds. Additionally, I’m particularly impressed with the remote brainstorming session feature that Confluence offers.

Confluence Standout Features and Integrations

Features include customizable templates for product requirements documents and user stories, real-time collaboration and commenting, tracking a documented history, and others.

Integrations include 10+ tools like Dropbox, Google Drive, Jira, Microsoft Teams, Slack, Trello, and others.

Pros and cons

Pros:

  • Easy to create and search product documentation
  • Real-time collaboration and commenting
  • Integrations with other Atlassian tools

Cons:

  • Some glitches with the Slack integration
  • Occasional bugs with ticket status synchronization

Best product planning software for portfolio management

  • 14-day free trial + free plan available
  • From $24/user/month
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Rating: 4.9/5

Portfoleon is a real blessing for agile teams and project managers looking to manage and prioritize a portfolio of projects. Portfoleon’s customizable project hierarchy allows users to manage portfolios and sub-portfolios of various sizes. The software also offers drag-and-drop prioritization, customizable workflows, and team collaboration tools.

Why I picked Portfoleon: Portfoleon's flexible project hierarchy and intuitive interface are amazing. Its customizable project management approach and integrated agile tools make it an all-in-one solution for managing complex portfolios.

The primary target audience for Portfoleon is organizations managing multiple projects or portfolios, particularly those using agile methodologies. Additionally, Portfoleon offers a range of customizable reports and visualizations to help users track progress and make data-driven decisions.

Portfoleon Standout Features and Integrations

Features include a customizable project hierarchy, drag-and-drop prioritization, agile project management tools, customizable workflows, resource management, team collaboration tools, customizable reports, visualizations, and others.

Integrations are available with Jira and Zapier.

Pros and cons

Pros:

  • Customizable project hierarchy
  • Intuitive UI and drag-and-drop features
  • Offers a range of reports and visualizations

Cons:

  • Slightly steep learning curve
  • Limited integrations

Best product planning software with boardroom-ready roadmaps

  • 14-day free trial
  • From $19/month, paid annually
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Rating: 4/5

Roadmunk is a cloud-based product management tool that helps companies create and manage their roadmaps and portfolios. Roadmunk has made several inroads in powerful visualization and collaboration features with their boardroom-ready roadmap, removing the hassle of research for business presentations. The tool also boasts 35+ roadmap templates exportable in various formats, including PNG and HTML.

Why I picked Roadmunk: Roadmunk offers easy-to-use roadmap customization options, an interactive drag-and-drop interface, and collaboration features. With this tool, product managers can easily create, visualize, and share product roadmaps with teams and stakeholders, making it a great choice for agile teams and organizations.

The tool allows users to add multiple timelines, milestones, and custom data points. With Roadmunk, product managers can customize and share roadmaps, and generate invaluable reports & analytics to support product development and performance. 

Roadmunk Standout Features and Integrations

Features include customizable roadmaps, visualization of linked items between roadmap initiatives, collaboration with teams and stakeholders, customer feedback management, and others.

Integrations include 5+ tools, such as Asana, Azure DevOps, GitHub, Jira, Trello, and others.

Pros and cons

Pros:

  • Easy drag-and-drop interface
  • Collaborative workspace for team members and stakeholders
  • Customizable roadmaps with multiple timelines and data points

Cons:

  • Copy-pasting workflow is a little complicated
  • Dull color choices

Other Product Planning Software

Here are a few more worthwhile options that didn’t make the best product planning software list:

  1. Wrike

    Best product planning software with pre-built product management templates

  2. Craft.io

    Best product planning software to connect strategy with features

  3. Toggl Plan

    Best product planning software for tracking product feature delivery timelines

  4. Trello

    Best for Kanban-style project planning and scheduling

  5. dragonboat

    Best product planning software for connecting initiatives and OKRs

  6. ClickUp

    Best product planning software for charting dependencies and forecasting risks

  7. ProdPad

    Best product planning software for building product strategy

  8. Roadmap Planner

    Best for showing future stages of a project

  9. Productific

    Best product planning software for gathering roadmap feedback from real users

  10. YouTrack

    Best product planning software for agile release planning

If you still haven't found what you're looking for here, check out these tools closely related to product planning software that we've tested and evaluated.

Selection Criteria for Product Planning Software

Perhaps you're wondering how I selected the best product planning software for this list. To build this top 10 list, I evaluated and compared a wide range of types of product planning software with positive user ratings.

After determining my long list of top choices, I further refined my list by using the selection criteria below to evaluate how each tool weighed up against the other. I also drew on my years of product management experience to highlight unique features that help add value to your product management journey.

These criteria ensure that the chosen software not only meets the basic requirements of project planning but also addresses the unique needs of your projects.

Core Product Planning Functionality (25% of the final scoring): To be considered for inclusion on my list of the best product planning software, the solution had to support the ability to fulfill common use cases. These include:

  • Aligning product vision and goals with strategic planning tools
  • Prioritizing product features effectively
  • Developing and communicating visual product roadmaps
  • Facilitating collaboration across cross-functional teams
  • Integrating user feedback directly into the planning process

Additional Standout Features (25% of the final scoring): This section of the evaluation assesses unique features that differentiate the software from competitors, such as advanced analytics and innovative collaboration tools. These features are then tested for real-world applicability and potential competitive advantage.

Such standout features might include:

  • Innovative Collaboration Tools: Platforms that offer real-time editing, in-app messaging, or integration with modern communication tools. For instance, tools that integrate seamlessly with Slack for immediate feedback loops stand out.
  • Advanced Analytics: Platforms that provide predictive analytics or AI-driven insights into user behavior or feature success potential offer a competitive edge.
  • Unique User Feedback Mechanisms: Tools that go beyond simple feedback forms, incorporating in-app user behavior tracking or sentiment analysis, provide deeper insights.
  • Customizability and Flexibility: Exceptional software offers highly customizable workflows that can be tailored to a wide variety of project management methodologies, from Agile to Waterfall.
  • Security and Compliance: Noteworthy platforms offer advanced security protocols and compliance certifications, catering to industries with stringent data protection requirements.

Usability (10% of final scoring): Usability testing focuses on the software’s user interface design, ease of navigation, and overall user experience. These factors are evaluated through direct interaction, particularly noting ease-of-use and intuitiveness.

Other factors include:

  • Interfaces should be intuitive, with drag-and-drop functionality for roadmapping and scheduling.
  • Clear, concise, and customizable dashboards that provide at-a-glance insights into project status, resource allocation, and feature prioritization.
  • Mobile responsiveness is crucial for teams that need access on the go.

Onboarding (10% of final scoring): This section of the evaluation examines the availability and quality of training resources, ease of setup, and support for new users. It especially looks for training videos, templates, interactive tours, and supportive communities or customer service.

The evaluation also looks for:

  • Comprehensive training resources, including video tutorials, webinars, and interactive product tours, to facilitate a smooth transition.
  • Availability of customizable templates that align with common project types or industries to accelerate the setup process.
  • Active user communities or forums where new users can seek advice and share best practices.

Customer Support (10% of final scoring): Here, the evaluation reviews the responsiveness, availability, and effectiveness of customer support, which is assessed through direct inquiries and the examination of support options like live chat and knowledge bases.

Effective customer support should include:

  • 24/7 live chat support for immediate assistance with any issues.
  • A robust knowledge base that covers both basic and advanced topics.
  • Dedicated account managers for enterprise-level clients to ensure a personalized support experience.

Value For Money (10% of final scoring): This criterion involves comparing pricing against the features and benefits offered and analyzes pricing model transparency, scalability of plans, and availability of trials or demos.

High-value tools should include:

  • Transparent pricing models that scale with the size of your team and the scope of your project needs.
  • Free trials or demo versions that allow you to test the software's capabilities before committing financially.
  • Tiered pricing plans that cater to different sizes of organizations, from startups to large enterprises.

Customer Reviews (10% of final scoring): This part of the evaluation analyzes feedback from various sources to assess user satisfaction and the software’s strengths and weaknesses. Tools are scored based on the prevalence of positive versus negative feedback, with particular attention paid to comments related to the criteria above.

Other scoring criteria include:

  • High ratings for user interface design and ease of use, indicating a software that teams can adopt quickly.
  • Positive feedback on customer support responsiveness and helpfulness.
  • Consistent praise for the software's ability to streamline project planning processes and improve team collaboration.

Each software is scored on a scale from 1 to 10 in every category. Scores are then weighted according to the percentages assigned to each criterion and summed to produce a total score, which is converted into a final star rating. Through this detailed approach, I was able to prioritize software that not only ticks off all the functional requirements, but also exceeds expectations and drives project success.

Product planning software is continuing to evolve in 2024 in response to advancing technology, the changing needs of product managers, and the evolving expectations of consumers. These trends particularly highlight the product planning software industry's response to the key challenges faced by product management professionals and are geared towards making product planning more efficient, data-driven, and aligned with user needs and business goals.

  • Integration with Artificial Intelligence and Machine Learning: AI and ML are increasingly being leveraged to provide predictive analytics, automate the prioritization of features, and offer insights into customer feedback. Tools like Roadmunk and Aha! now boast AI-driven functionalities that analyze large datasets to forecast trends and suggest product decisions, making the product planning process more data-driven and efficient.
  • Enhanced Collaboration Features: As remote work becomes more prevalent, product planning software has evolved to include more robust collaboration tools. Platforms such as Asana and Jira have introduced advanced communication features, real-time updates, and integrated feedback mechanisms, allowing teams to stay aligned and make quicker, more informed decisions irrespective of their geographical locations.
  • User Feedback Loops: Direct integration of user feedback into product planning tools has become a standout feature. Software like ProdPad and UserVoice have refined their feedback collection and analysis capabilities, enabling product managers to easily gather, categorize, and prioritize user feedback directly within their product roadmap planning tools. This trend underscores the growing importance of user-centric product development.
  • Customizable and Dynamic Roadmapping: Flexibility in roadmapping has seen significant enhancements, with tools offering more customizable and interactive roadmaps. Trello and Monday.com, for instance, have introduced dynamic roadmapping features that allow for easy adjustments and visualization options, catering to the agile and ever-changing nature of product development projects.
  • Focus on Sustainability and Ethical Considerations: As global awareness of sustainability grows, product planning software is beginning to include features that help teams consider environmental and ethical implications in their product development processes. This includes assessment tools for evaluating the sustainability of product features or supply chains, reflecting a broader trend towards responsible product management.
  • Advanced Scenario Planning and Simulation Features: Finally, there's a trend towards incorporating advanced scenario planning and simulation capabilities within product planning software. These features allow teams to model various market scenarios and product feature outcomes, providing a sandbox environment for testing different strategies before implementation. Tools like Scenario Planner are leading the way, offering product teams the ability to simulate impacts of different decisions, enhancing strategic planning with data-backed insights.

As these trends continue to evolve, product managers will hopefully become even better equipped to navigate the complexities of product development and launch, ensuring their strategies are both innovative and impactful.

What Is Product Planning Software?

Product planning software is a platform that helps organizations plan and manage the development and lifecycle of a product. This software typically offers features that help with tasks such as roadmap creation, task management, resource allocation, collaboration, and communication among team members involved in the product development process.

Product planning software aims to provide a centralized and organized environment for product managers, teams, and stakeholders to align on goals, track progress, and make informed decisions throughout the various stages of bringing a product from concept to market.

Features of Product Planning Software

Product planning software can be an indispensable tool for product managers, equipping teams with the structure and insights needed to bring their ideas to fruition effectively. Here are the most important features to look for:

  1. Strategic Planning Tools: These enable the definition and alignment of the product vision and goals. By clearly articulating the product vision, teams can ensure every feature and task aligns with the overarching objectives, making strategic decisions easier to justify and communicate.
  2. Feature Prioritization Frameworks: Software that provides a structured approach to prioritize product features is crucial. It allows product managers to evaluate and rank features based on value, cost, and impact, ensuring that the most important features are developed and released first.
  3. Roadmapping Capabilities: The ability to create visual product roadmaps helps in planning and communicating the product's development journey. This visualization aids in aligning stakeholders and team members around the timeline and major milestones, facilitating a shared understanding of project goals.
  4. User Feedback Integration: Integrating user feedback directly into the product planning process is essential. This feature allows product managers to capture and prioritize customer needs and preferences, ensuring the product meets market demands.
  5. Data Analytics and Reporting: Analytics tools help track the performance of the product and its features. Insightful data enables product managers to make informed decisions based on user engagement and feature utilization, guiding continuous improvement.

Selecting the right product planning software is a pivotal step towards successful product management. By focusing on software that offers these essential features, product managers can effectively navigate the complexities of bringing new products to market, ensuring that their vision is realized through meticulous planning, prioritization, and execution.

Benefits of Product Planning Software


Product planning software offers a myriad of benefits, from enhancing team collaboration to ensuring strategic alignment of product goals. As such, understanding the primary benefits these tools can offer can be crucial for potential buyers evaluating these solutions. Here are five key benefits of product planning software for users and organizations:

  1. Streamlined Collaboration: Facilitates seamless communication and collaboration across teams. By centralizing communication and project details, product planning software ensures that all team members are aligned and informed, reducing misunderstandings and increasing efficiency in the product development process.
  2. Enhanced Strategic Alignment: Aligns product development efforts with business objectives. This software helps users define and track high-level goals, ensuring that every feature and update contributes to the overarching business strategy, thereby maximizing the impact of product initiatives.
  3. Improved Decision-Making: Offers data-driven insights for better decision-making. With features like analytics and reporting, product planning software provides valuable insights into market trends, user feedback, and product performance, enabling users to make informed decisions about product direction and priorities.
  4. Increased Productivity: Automates routine tasks and streamlines workflow management. By automating tasks such as scheduling, tracking, and reporting, product planning software frees up time for teams to focus on more strategic and creative aspects of product development, thereby boosting overall productivity.
  5. Better Roadmap Visualization: Provides clear visualizations of product roadmaps and timelines. This allows teams and stakeholders to easily understand the product’s development path, including key milestones and deliverables, facilitating better planning and communication about the product’s future.

For businesses looking to streamline their product development processes and align their efforts with their strategic goals, investing in product planning software can be a wise decision that promises significant returns.

Costs & Pricing For Product Planning Software

Navigating the vast landscape of product planning software pricing plans can be a daunting task, especially for new buyers. These platforms generally come with a variety of pricing options to cater to different organizational needs, sizes, and budget constraints. Understanding the plan and pricing structures is crucial for making an informed decision that aligns with your business objectives and budget constraints.

Here's a breakdown of the common plan options and their pricing for product planning software:

Plan Comparison Table for Product Planning Software

Plan TypeAverage PriceCommon Features Included
Basic$10 - $20 per user/month- Roadmapping
- Task Management
- Basic Collaboration Tools
- Limited Integration Capabilities
Standard$20 - $50 per user/month- Advanced Roadmapping
- Enhanced Collaboration Tools
- Reporting and Analytics
- Custom Workflows
Premium$50 - $100 per user/month- Strategic Planning Tools
- Advanced Analytics
- Unlimited Integrations
- Priority Support
EnterpriseCustom Pricing- Customizable Dashboards
- Advanced Security Features
- Dedicated Support
- Onboarding and Training Services
Free Option$0- Basic Roadmapping
- Task Management
- Limited Users
- Community Support

When exploring product planning software options, it's important to consider not just the cost but also the features and scalability of each plan. The right choice will depend on your team's size, the complexity of your projects, and the level of support you anticipate needing. Always weigh the benefits of each plan against your specific needs and budget to ensure you're getting the most value for your investment.

Product Planning Software Frequently Asked Questions

If you’re new to product planning software, you might have some questions about what it is, what it does, and how it differs from other types of software used in product development. Here are some frequently asked questions and brief answers to help you get started:

What key features are included in product planning software?

Key features of product planning software include:

Can product planning software support both agile and waterfall work methodologies?

Many modern product planning solutions are designed to be methodology-agnostic, offering the flexibility to switch between Agile and Waterfall methodologies or even blend them. This is particularly useful for organizations that apply different methodologies across various teams or projects. Features like customizable workflows, integration with other tools, and varied reporting capabilities allow these tools to serve a wide range of project management needs, making them adaptable to virtually any development strategy.

Agile-specific features might include:

  • Sprint planning
  • Backlogs
  • User stories
  • Burndown charts

Meanwhile, Waterfall-specific features might include:

  • Structured project timelines
  • Gantt charts
  • Milestone tracking

How do these tools handle customer feedback and incorporate it into product development?

Many product planning tools effectively bridge the gap between customer feedback and product development through various features, like:

  • Feedback Portals: Allows customers to submit feedback directly into the tool, ensuring their voices are heard.
  • Integration with Customer Support Tools: Connects with platforms like Zendesk or Intercom to funnel customer issues and suggestions into the development pipeline.
  • Sentiment Analysis: Uses AI to gauge customer sentiment from feedback, helping prioritize features or fixes.
  • Roadmap Sharing: Enables sharing of product roadmaps with customers, showing how their feedback is shaping future developments.
  • Task and Feature Linking: Links customer feedback to specific tasks or features in the development plan, ensuring traceability.

These features ensure a seamless flow of feedback into the product development cycle, making it a cornerstone of product planning. This customer-driven approach not only enhances product relevance but also fosters a loyal user base by making customers feel valued and heard.

Are there any product planning tools specifically designed for small businesses or startups?

Yes, there are product planning tools specifically designed with small businesses or startups in mind. These tools often emphasize ease of use, affordability, and the essential features needed to get a product off the ground without overwhelming users with complex functionalities.

Trello, for example, offers a highly visual and intuitive interface that’s great for simple project tracking and collaboration. Asana is another, known for its flexibility and ease of task management, making it a good fit for small teams looking to stay organized without the need for extensive training.

What are the main phases of product development?

The main phases of product development typically include:

  1. Ideation. This is where you get together with a team to come up with ideas, identify the problems that your product will solve. Once you select a few ideas that have good support, you go into discovery and research mode where you search the topic to validate and refine the idea.
  2. Competition Analysis. Once you’ve refined the ideas, you need to see if you are going to be the first one releasing the product or will just add to an already existing competitive market. Therefore, you will look at other companies and what they are doing.
  3. Market Research. Now that you know if you are the first or twentieth company to release the product, you research the demographic profile that will most likely buy your product. Knowing this is incredibly useful from a marketing perspective, but can also inform your go-to-market strategy.
  4. MVP Development. Before you get into a bigger commitment, you develop a minimum viable product. This will help you test your market with a more tangible product and validate if there’s a need and desire for it.
  5. Launch. This is the official product launch after a successful MVP phase.
  6. Ongoing management and optimization. As you can probably tell from its name, this is your day-to-day activities for as long as the product is relevant and on the market. This phase stops whenever there is a decision to sunset the product.

What’s the difference between product planning, product management, and product road mapping software?

Product planning software focuses on the ideation, planning, and prioritization phases of product development.

Product management refers to a wide umbrella of activities required to maintain and build new products, including market research, roadmap creation, execution, gathering feedback, and tweaking. Product management software typically encompasses product planning, development, launch, and ongoing management.

Product roadmapping software helps teams create and visualize their product roadmap, which is a high-level plan that outlines the product’s direction and major milestones over time.

Read more about why a product roadmap is important.

How do you create a simple product roadmap?

The basic elements of a roadmap are swimlanes, bars, a timeline, due dates, and completion percentages.

Therefore, creating a simple product roadmap can happen in a product management tool, a whiteboard solution like Miro or even Google Slides. However, you won’t always have time to sit down and build a roadmap. Therefore, we suggest you go to your preferred tool and look for a roadmap template to help you get quickly started. All you have to do is modify the information on screen to fit your needs.

What Next?

Now that you have read about product planning, you can deepen your understanding of a product strategy to build better products and what makes it different from a product vision. You can further read about the components of a product development strategy and discover the four biggest myths around it, or you can learn more about UX design tools for product developers.

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By Joshua Solomon

Joshua Solomon is a former product manager at a top telecom firm. He has amassed a great wealth of experience in roadmap creation, user story prioritization, cross-functional collaboration and other nuances of product management.