Acquiring visitors to your website or app can be an expensive proposition in today’s competitive business world. So it makes sense to make the most of every click.
Yet it’s all too easy for visitors to slip through the cracks. Small design issues that developers overlook can cause people to become confused, hesitant, or lost. Over time, this adds up to a catastrophic loss of opportunities, prospects, and sales.
User behavior analytics tools fix this problem by giving detailed insights into how visitors interact. In this article, I’ll discuss the best software tools in this niche. I’ll show you what each website analytics tool is best for and highlight the top features and uses.
Here’s the list of the best user behavior analytics systems that I’ll cover in this article.
What do I look for when selecting the best behavior analytics platforms? Here’s a summary of my evaluation criteria:
User Interface (UI): I look for well-designed tools that make it easy for users to find the data they need
Usability: I expect a good behavioral analytics platform to offer intuitive navigation and features
Integrations: I’m seeking software that integrates natively with everyday business tools
Value for $: I look for tools that are affordable for smaller businesses and organizations
User Behavior Analytics Apps: Key Features
I expect the best analytics tools to include most or all of the following features:
Session recordings: Admins should be able to record and replay individual user sessions.
Real-time views: The ability to watch visitors as they interact with the website/app and identify problem areas.
Page benchmarking: The option to compare the performance of two pages to see which is getting the better results.
Advanced reporting: Detailed insights into the behavior of users, either individually or in aggregate.
Mobile app: An option to use an Apple or Android app to analyze user data.
Collaboration tools: Easy ways to share information and comments with other team members.
User surveys: The option to offer pop-up surveys to visitors to gather direct feedback.
Security: Solid safeguards to protect visitors and ensure data integrity.
The Product Manager is reader-supported. We may earn a commission when you click through links on our site — learn more about how we aim to stay transparent.
Overviews Of The 10 Best User Behavior Analytics Tools
Here’s a brief description of each user behavior analytics software solution to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
1. Hotjar – Best for all-in-one user behavior analytics
Hotjar is a user behavior analysis tool that helps businesses optimize the way visitors use their websites. This is achieved using heatmaps, recordings, feedback, and surveys. Admins can anonymously view user sessions to spot usability issues that need to be fixed.
Admins can replay sessions, add tags to recordings, create notes, and collaborate with other team members. They can also create surveys, send invitation links to consumers, or launch surveys directly on the site. Visitors can leave visual feedback on the site, enabling professionals to monitor sentiments across pages.
This tool integrates with many popular business tools, including Slack, Hubspot, Optimizely, and Omniconvert.
Hotjar costs from $31/user/month, and a 15-day free trial is available.
This web analytics tool tracks customer journeys and gives insights into customer behavior. Using Mixpanel, you can convert more leads into customers, generate custom reports, and build funnels. You can also view top user flows, create cohorts and automate workflows.
Other features include audience targeting, A/B testing, conversion tracking, and data visualization. Admins can build custom dashboards, receive update alerts and monitor KPIs. By digging down into the data, they can learn which features are popular, identify power users and find out what leads to long-term retention.
This tool integrates with major business platforms such as AB Tasty, AWS, and Convert.
Mixpanel costs from $25/user/month. A free plan with limited features is also available.
3. FullStory – Combines quantitative and qualitative data in real-time
FullStory is a digital experience analytics platform that helps businesses track and monitor user activity. Everything is indexed automatically, from clicks to page transitions. Entire teams can collaborate to analyze the data and make informed business decisions.
Session playbacks provide a complete view of the customer’s journey. Admins can inspect customer activity, identify rage clicks, and create funnels. Other features include click maps giving detailed page insights, plus the ability to pinpoint dead clicks.
This tool integrates with business platforms such as Gravity Data, Survicate, Workato, and Productboard.
FullStory offers customized pricing on request. There is also a free plan which includes a base level of sessions and storage.
4. CrazyEgg – Best for detailed heatmaps of user interactions
Crazy Egg helps organizations conduct A/B tests, understand user behavior and optimize content. Admins can analyze heat maps, scroll maps, and visual reports to see how people interact with their website. Other features include marketing analytics, project management, and a centralized dashboard.
Visitors can be traced back to their source in email or advertising campaigns. Additionally, admins can record entire user sessions and analyze the buyer’s journey in detail. It’s also easy to create custom reports.
This tool integrates with third-party platforms such as Shopify, Aweber, WordPress, and Wix.
CrazyEgg costs from $24/user/month. A 30-day free trial is available.
5. Datadog – End-to-end visibility into user journeys
Datadog is an analytics, monitoring, and network security platform for cloud-based enterprises. This SaaS platform integrates and automates application performance management, infrastructure management, and log management. Using this system, businesses get unified, real-time observability of the whole tech stack.
The software provides insight into front-end application performance from the perspective of real users. User journeys are correlated with synthetic tests, backend metrics, traces, and network performance data. Usage across mobile and web apps can be analyzed by browser, country, or any custom dimension.
This tool integrates with many business platforms, including Amazon AWS, Workday, Microsoft Azure, and Oracle.
Datadog costs from $15/user/month. A 14-day free trial is available.
CleverTap helps marketers create differentiated customer engagement strategies at scale. Focused on increasing customer lifetime value, it includes features such as flows, AB testing, pivots, user segmentation, and funnels. Marketers can create customized campaigns that include triggered messages, push notifications, and scheduled offers.
Customer insights show which message works best with what segment of users. Admins can visualize and correlate data across multiple sources using a single dashboard. The software also includes visitor profiles complete with demographic data, event interactions, user activity, responses, and usage history.
This tool integrates with applications such as SendGrid, Twilio, Branch & Tune, and the Facebook Audience Network.
CleverTap costs from $200/user/month. A 14-day free trial is available.
7. LogRocket – Best for frontend monitoring and product analytics
LogRocket is a complete product analytics and front-end monitoring solution. It uses session replay, performance monitoring, threat detection, and powerful analytics to highlight and fix UX and technical problems. As a result, businesses can improve conversions, engagement, and retention.
This tool integrates with major business platforms such as Google Analytics, Heap, Delighted, and Datadog.
LogRocket costs from $99/user/month. A 14-day free trial is available.
8. Pendo – Deploy customer onboarding and retention tools
Pendo is a product management solution designed to help with customer retention, user onboarding, and product planning. Using this tool, analysts can track individual features and test overall product usage across web and mobile apps. They can also create and distribute surveys to generate detailed insights into customer sentiment.
Thanks to the product roadmap module, admins can visualize product strategy and create plans based on multiple criteria. The software also captures feature requests, facilitates product optimization, and helps to generate more revenue.
This tool integrates with third-party apps such as Hubspot, Jira, Slack, and Salesforce.
Pendo offers customized pricing on request. A free plan with limited features is also available.
9. Userlytics – Best for easy user experience testing
Userlytics is a cloud-based platform designed for remote user testing and research. It helps businesses understand the user’s journey by recording test participants interacting with the website or mobile app. Features include hyperlinked annotations, picture-in-picture recording, card sorting, device targeting, and tree testing.
Admins can define test goals and filter by country, age, gender, or technology. They can also create different tasks for participants. A live conversation feature allows hosts to schedule calls with participants or invite multiple viewers to the test.
This tool works as a mobile app for both Android and iOS.
Userlytics costs from $49/user/month. There is no free trial.
10. Mouseflow – Detailed data for every touchpoint of the user’s journey
Mouseflow is a behavior analytics platform that helps optimize the customer experience. You can build six types of heatmaps for all pages automatically and set up funnels to find out where users drop off. In the same platform, you can also use form analytics to improve lead generation and launch feedback campaigns to learn more from visitors.
Mouseflow helps you contextualize behavioral data and test results using replays, visualizations, and feedback. You can catch bugs before they spread and also prioritize feature updates. With A/B testing, you can find out what tipped a winning test.
This tool integrates with major business platforms such as Hubspot, Optimizely, WordPress, and Google Analytics.
Mouseflow costs from $24/user/month. A free 14-day trial is available.
Need expert help selecting the right Analytics Software?
We’ve secured a partnership with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Analytics Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
Here’s a few more that didn’t make the top list.
Indicative – Best for omnichannel customer journey analytics.
PlaybookUX – Provides video-based feedback on user interactions.
Remember to sign up for our newsletter, too. We’ll keep you updated with the latest thinking and best practices from the world of product management, plus we’re always adding useful reviews and articles.