Acquiring visitors to your website or app can be an expensive proposition in today’s competitive business world. So it makes sense to make the most of every click.
Yet it’s all too easy for visitors to slip through the cracks. Small design issues that developers overlook can cause people to become confused, hesitant, or lost. Over time, this adds up to a catastrophic loss of opportunities, prospects, and sales.
User behavior analytics tools fix this problem by giving detailed insights into how visitors interact. In this article, I’ll discuss the best software tools in this niche. I’ll show you what each website analytics tool is best for and highlight the top features and uses.
What are User Behavior Analytics Tools?
User behavior analytics tools are software applications that are designed to collect and analyze data related to user behavior on digital platforms such as websites, mobile applications, and other software systems. These tools typically use various data collection methods, such as tracking clicks, page views, and user interactions, to identify patterns and trends in user behavior.
User behavior analytics tools provide valuable insights into user behavior, including how users navigate through digital platforms, what actions they take, and what features they use the most. These insights can help organizations to make data-driven decisions, improve the user experience, and ultimately drive business growth.
UserGuiding is a digital adoption platform that provides a suite of tools to create interactive and customizable user onboarding experiences for web applications. It is designed to be user-friendly, requiring no coding skills, which allows team members to easily create and update onboarding content. It aims to improve user adoption, reduce customer support costs, and collect user feedback through NPS surveys.
UserGuiding helps businesses create in-product experiences aimed at guiding users towards successful interactions with their software. The tool offers a range of features including product tours, onboarding checklists, resource centers, and the ability to segment users for personalized experiences, all of which can be programmed and implemented without using code. The platform also provides analytics to track the performance of user onboarding initiatives.
This tool integrates with Mixpanel, Intercom, Woopra, Google Tag Manager, Slack, Segment, HubSpot, and Google Analytics.
UserGuiding costs from $89/month (billed annually). A 14-day free trial is available.
Mouseflow is a behavior analytics platform that helps optimize the customer experience. You can build six types of heatmaps for all pages automatically and set up funnels to find out where users drop off. In the same platform, you can also use form analytics to improve lead generation and launch feedback campaigns to learn more from visitors.
Mouseflow helps you contextualize behavioral data and test results using replays, visualizations, and feedback. You can catch bugs before they spread and also prioritize feature updates. With A/B testing, you can find out what tipped a winning test.
This tool integrates with major business platforms such as Hubspot, Optimizely, WordPress, and Google Analytics.
Mouseflow costs from $39/month (unlimited users). A free 14-day trial is also available.
This web analytics tool tracks customer journeys and gives insights into customer behavior. Using Mixpanel, you can convert more leads into customers, generate custom reports, and build funnels. You can also view top user flows, create cohorts and automate workflows.
Other features include audience targeting, A/B testing, conversion tracking, and data visualization. Admins can build custom dashboards, receive update alerts and monitor KPIs. By digging down into the data, they can learn which features are popular, identify power users and find out what leads to long-term retention.
This tool integrates with major business platforms such as AB Tasty, AWS, and Convert.
Mixpanel costs from $20/month/account. A free plan with limited features is also available.
CleverTap helps marketers create differentiated customer engagement strategies at scale. Focused on increasing customer lifetime value, it includes features such as flows, AB testing, pivots, user segmentation, and funnels. Marketers can create customized campaigns that include triggered messages, push notifications, and scheduled offers.
Customer insights show which message works best with what segment of users. Admins can visualize and correlate data across multiple sources using a single dashboard. The software also includes visitor profiles complete with demographic data, event interactions, user activity, responses, and usage history.
This tool integrates with applications such as SendGrid, Twilio, Branch & Tune, and the Facebook Audience Network.
CleverTap costs from $99/month. A 30-day free trial is available.
FullStory is a digital experience analytics platform that helps businesses track and monitor user activity. Everything is indexed automatically, from clicks to page transitions. Entire teams can collaborate to analyze the data and make informed business decisions.
Session playbacks provide a complete view of the customer’s journey. Admins can inspect customer activity, identify rage clicks, and create funnels. Other features include click maps giving detailed page insights, plus the ability to pinpoint dead clicks.
This tool integrates with business platforms such as Gravity Data, Survicate, Workato, and Productboard.
FullStory offers customized pricing on request. There is also a free plan which includes a base level of sessions and storage.
Hotjar is a user behavior analysis tool that helps businesses optimize the way visitors use their websites. This is achieved using heatmaps, recordings, feedback, and surveys. Admins can anonymously view user sessions to spot usability issues that need to be fixed.
Admins can replay sessions, add tags to recordings, create notes, and collaborate with other team members. They can also create surveys, send invitation links to consumers, or launch surveys directly on the site. Visitors can leave visual feedback on the site, enabling professionals to monitor sentiments across pages.
This tool integrates with many popular business tools, including Slack, Hubspot, Optimizely, and Omniconvert.
Hotjar costs from $31/user/month, and a 15-day free trial is available.
Userlytics is a cloud-based platform designed for remote user testing and research. It helps businesses understand the user’s journey by recording test participants interacting with the website or mobile app. Features include hyperlinked annotations, picture-in-picture recording, card sorting, device targeting, and tree testing.
Admins can define test goals and filter by country, age, gender, or technology. They can also create different tasks for participants. A live conversation feature allows hosts to schedule calls with participants or invite multiple viewers to the test.
This tool works as a mobile app for both Android and iOS.
Userlytics costs from $499/month. There is no free trial.
Pendo is a product management solution designed to help with customer retention, user onboarding, and product planning. Using this tool, analysts can track individual features and test overall product usage across web and mobile apps. They can also create and distribute surveys to generate detailed insights into customer sentiment.
Thanks to the product roadmap module, admins can visualize product strategy and create plans based on multiple criteria. The software also captures feature requests, facilitates product optimization, and helps to generate more revenue.
This tool integrates with third-party apps such as Hubspot, Jira, Slack, and Salesforce.
Pendo offers customized pricing on request. A free plan with limited features is also available.
Datadog is an analytics, monitoring, and network security platform for cloud-based enterprises. This SaaS platform integrates and automates application performance management, infrastructure management, and log management. Using this system, businesses get unified, real-time observability of the whole tech stack.
The software provides insight into front-end application performance from the perspective of real users. User journeys are correlated with synthetic tests, backend metrics, traces, and network performance data. Usage across mobile and web apps can be analyzed by browser, country, or any custom dimension.
This tool integrates with many business platforms, including Amazon AWS, Workday, Microsoft Azure, and Oracle.
Datadog costs from $15/user/month. A 14-day free trial is available.
Crazy Egg helps organizations conduct A/B tests, understand user behavior and optimize content. Admins can analyze heat maps, scroll maps, and visual reports to see how people interact with their website. Other features include marketing analytics, project management, and a centralized dashboard.
Visitors can be traced back to their source in email or advertising campaigns. Additionally, admins can record entire user sessions and analyze the buyer’s journey in detail. It’s also easy to create custom reports.
This tool integrates with third-party platforms such as Shopify, Aweber, WordPress, and Wix.
CrazyEgg costs from $24/user/month. A 30-day free trial is available.
Best for code-free onboarding setups
14-day free trial
|From $89/month (billed annually)||Website|
Detailed data for every touchpoint of the user’s journey
14-day free trial + free plan available
Best for in-depth reporting
Free plan available
Best for mobile-first products
30-day free trial
Combines quantitative and qualitative data in real-time
14-day free trial + free plan available
Best for all-in-one user behavior analytics
15-day free trial + free plan available
Best for easy user experience testing
Free demo available
Deploy customer onboarding and retention tools
14-day free trial + free plan available
|Pricing upon request||Website|
End-to-end visibility into user journeys
14-day free trial
|From $15/user/month (billed annually)||Website|
Best for detailed heatmaps of user interactions
30-day free trial
Here’s a few more that didn’t make the top list.
- Indicative - Best for omnichannel customer journey analytics.
- PlaybookUX - Provides video-based feedback on user interactions.
- Contentsquare - Automated insights into user behavior.
- Dynatrace - Automatic and intelligent observability.
- Reveall - Maps customer journeys and prioritizes next actions.
- Smartlook - Combines session recordings with event-based analytics.
- Lucky Orange - Best for adding live chat to user behavior features.
How I Selected the Best User Behavior Analytics Tools
If you're wondering how I selected the best user behavior analytics tools, here's where I'll break it all down for you. First of all, I started with user behavioral analytics toolsthat have high user review and satisfaction ratings. Then, using my experience in CX, I discerned what key criteria were most important for user behavior analytics tools and compared how each of them stacked up against the rest.
I empathize with how much time it takes to source the right software for a job. I do this work so that you don't have to. I've been using and reviewing user behavioral analytics tools for years so you can trust me to do the heavy lifting and compile all the facts you need to make your final decision.
After careful consideration, I've determined that these are the most important criteria when selecting the best user behavioral analytics tools. Here's a brief list outlining the whats and whys of my selection.
User Interface (UI)
User behavior analytics tools be intuitive, easy to use, and visually appealing. A good user interface should also provide clear and concise information that is easy to interpret, allowing users to quickly gain insights into user behavior patterns. A poorly designed user interface can lead to confusion, errors, and potentially inaccurate insights. Selecting a user behavior analytics tool with a user-friendly interface can improve the efficiency and accuracy of the analytics process and ultimately lead to better business decisions.
Any behavior tracking software should must be intuitive and user-friendly so that it can be quickly learned and used by anyone in an organization, regardless of their technical expertise. If the tool is difficult to use, then it can lead to frustration, wasted time, and potentially inaccurate insights. Selecting a user behavior analytics tool with good usability ensures that it will be used effectively to drive business decisions and improve the user experience.
Integrating with other software tools and platforms can help to streamline data collection and analysis processes, enabling users to gain deeper insights into user behavior. It can also help to reduce manual data entry and minimize errors, which can improve the accuracy of the data. Furthermore, software integrations can help to improve workflow efficiency and productivity, making it easier for users to work with the user behavior analytics tool alongside other software applications.
Good behavior tracking software should be reasonably priced and provide value for the features and benefits it offers. Moreover, hidden fees or costs associated with the tool should also be considered to avoid unexpected expenses. Therefore, selecting a user behavior analytics tool with reasonable pricing and transparent cost structure can help to ensure that the tool is affordable and provides value for the investment.
I expect the best analytics tools to include most or all of the following features:
- Session recordings: Admins should be able to record and replay individual user sessions.
- Real-time views: The ability to watch visitors as they interact with the website/app and identify problem areas.
- Page benchmarking: The option to compare the performance of two pages to see which is getting the better results.
- Advanced reporting: Detailed insights into the behavior of users, either individually or in aggregate.
- Mobile app: An option to use an Apple or Android app to analyze user data.
- Collaboration tools: Easy ways to share information and comments with other team members.
- User surveys: The option to offer pop-up surveys to visitors to gather direct feedback.
- Security: Solid safeguards to protect visitors and ensure data integrity.
How do you analyse user behavior?
What are the examples of user behavior analytics?
What are the benefits of using user behavior research tools?
What do you think about this list?
Am I on the right track with my suggestions? If you have another suggestion in mind, please let us know in the comments below. You may also like to check out our helpful articles on product analytics tools and the best user feedback software.
The world of user behavior analytics tools changes fast. We look forward to bringing you news of future developments.
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