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10 Best User Feedback Software To Improve Customer Satisfaction [2022]

A business’ profit comes from its customers, which makes customer feedback critical for companies that want to attract more customers and increase their revenue. According to a Forbes article, 73% of companies with above-average customer experience registered higher revenues than competitors. 

One of the best ways to improve customer experience is by listening to the voice of the customer to find ways of serving them better. With the help of an excellent user feedback software, you can collect customer feedback and use them to improve your business’ performance. This article will tell you about some of the best user feedback software in the market and how you can use them to retain existing customers, attract new ones, and make your business profitable. 

Related Read: A Guide To Product Analytics: Benefits, Metrics & Why It Matters

Tool Shortlist

Here’s the list of the best user feedback software I’ll cover in this article.

  1. Uservoice
  2. Usersnap
  3. GetFeedback
  4. Canny 
  5. Productboard
  6. Gainsight PX 
  7. Pendo 
  8. Podium
  9. Qualaroo
  10. Usabilla by Surveymonkey 

Comparison Criteria

What do I look for when I select the best user feedback systems? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): I look for user feedback software without unnecessary features that clutter the user interface.
  2. Usability: I want to launch surveys quickly so I look for user feedback software that is easy to use to create and run surveys anytime I need to. 
  3. Integrations: I use many other software so I look for user feedback software that will work well with other business tools I use, so I won’t encounter compatibility issues.
  4. Value for $: I want to save money so I look for user feedback software with amazing features at reasonable rates.

User Feedback Platform: Key Features

  1. Variety of surveys: A user feedback software should run different survey types so I can use one depending on the type of customer insight I need. 
  2. Analytics: The software should help me analyze customer feedback, so I know how to use them to improve customer satisfaction. 
  3. Customization: The best customer feedback tools should allow you to customize surveys and feedback gathering so you can create surveys that blend well with your website or mobile app
  4. Automation: It should automate the gathering of insights to connect with all website visitors or mobile app users. 
  5. Communication tools: The software should have communication tools to communicate not just with customers but with team members like chat messaging, email capability, or automated chat assist. 

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Overviews Of The 10 Best User Feedback Software Solution

Here’s a brief description of each user feedback app to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1. Uservoice – User feedback software with a dedicated widget for measuring NPS score

Uservoice User Feedback Software Screenshot
You can use Uservoice’s NPS widget to gauge customer loyalty and the likelihood of your product getting recommended to new users.

Uservoice is a product feedback management software that acts as a centralized platform for gathering and analyzing customer feedback. It allows your internal team to collate user feedback and share data with your product development team, giving them a better idea of what to improve on. It has an analytics feature that gives you visibility on trending customer feedback and the customer segment driving the said feedback so you can prioritize dominant issues and affected customer segments.   

Net promoter score is one of the best ways of gauging how effective your product and company are, and if you want a user feedback software to help you collect and analyze NPS, then Uservoice is an excellent software for you. Uservoice has an NPS widget you can embed on your website, providing customers an easy way to let you know about their recommendations. What’s great about Uservoice’s NPS is you can dig deeper and connect user feedback to customer data, so you know who provided you with feedback and why. 

Uservoice integrates with other user feedback tools, including Slack, Microsoft Teams, Salesforce, Jira, and Zendesk. 

Uservoice provides pricing information and a free demo upon request. 

2. Usersnap – User feedback software with video feedback feature for sharing customer experience

Usersnap User Feedback Software Screenshot
Customers can use Usersnap to send video feedback or screen recording about issues they encounter with your product.

Usersnap is a customer feedback software for SaaS companies that collect customer feedback through video feedback and customer surveys. You can use Usersnap to label and assign issues to your product development team using Usersnap’s dashboard. The software can help improve customer engagement by sharing ticket status and directly responding to feedback senders to close the customer feedback loop. 

If you want to understand better the issues customers are encountering with your products, then Usersnap is the ideal user feedback software for you because of its video feedback feature. With Usersnap, customers can record their screens to capture issues, allowing a better context to help find solutions quickly. This visual feedback feature allows you to capture critical metadata like URL, browser information, and console log errors you can send to your engineers to help customers. 

Usersnap integrates with other customer feedback and product management tools like Basecamp, Trello, WordPress, Evernote, and GitLab. 

Usersnap pricing starts at $9/month/up to 2 users, and they provide a 15-day free trial. 

3. GetFeedback – User feedback software with a mobile app survey feature

GetFeedback User Feedback Software Screenshot
GetFeedback allows you to gain customer insights using your mobile app via an integrated mobile app survey.

GetFeedback is a feedback collection platform that allows you to gather and resolve customer feedback and issues to improve customer satisfaction. It allows you to create and launch one or more NPS programs quickly to help you gain insights on how to inspire customer loyalty and attract more customers. The software can automatically trigger customer surveys based on customer lifecycle events to help get the pulse of customers in every step of their customer journey. 

Almost all customers use mobile devices, making having a mobile app critical for any business. If you want to utilize your mobile app to collect feedback, then GetFeedback is the user feedback software for you. Its app survey functionality works on iOS and Android mobile devices, enabling you to reach more customers. You can customize GetFeedback’s widget to blend into your webpage and mobile app, ensuring a better user experience. 

GetFeedback integrates with other CRM and customer feedback tools like Zapier, Adobe Analytics, Google Tag Manager, ContentSquare, and Acoustic. 

GetFeedback provides pricing details and a free trial upon request. 

4. Canny – User feedback software for analyzing feedback from specific customers

Canny User Feedback Software Screenshot
Canny gives you information on the customers who provide feedback to understand where the feedback is coming from. 

Canny is a user feedback software that allows you to collect, analyze, and organize feedback from customers and teammates. You can use Canny to create customer profiles with customized fields to gather the information you need to serve customers better. Canny lets you automatically group similar user feedback and requests to make it easy for your customer support team to attend to them. 

Although customer feedback is important, you can only fully appreciate it if you know who is providing it, and Canny can help you in this regard. Canny enables you to connect customer data to feedback giving you a better understanding of the type of customer demographics providing you customer reviews. You can use custom fields to segment customers, making it easier to filter feedback and attend to concerns from VIP customers. 

Canny integrates with other CRM and productivity tools like HubSpot, Jira, ClickUp, and Intercom. 

Canny pricing starts at $50/month/100 tracked users, and they offer a 14-day free trial. 

5. Productboard – User feedback software for prioritizing features during product development

ProductBoard User Feedback Software Screenshot
Productboard lets you collect feedback on features your customers want to see on your products.

Productboard is a user feedback software you can use to understand customer needs in building new products and adding new features to existing products. The software provides you with a centralized repository of customer data to ensure that your team understands products and features valuable to customers to help improve customer retention rates. You can use Productboard to collect customer feedback on planned features to gauge which ones resonate more with customers.  

Customers who have features they want are happy customers, and Productboard can help you get feedback on the features that customers want to see on your products. You can use customer insights gained through Productboard to prioritize features that can increase customer satisfaction. Productboard also allows you to share planned features with customers to improve customer engagement. 

Productboard integrates with other CRM tools like Azure DevOps, Pivotal Tracker, InSided, and Gainsight. 

Productboard pricing starts at $20/user/month and offers a 15-day free trial. 

6. Gainsight Px – User feedback software with a wide variety of survey types

Gainsight PX User Feedback Software Screenshot
Gainsight lets you create different survey types depending on the insight you want to receive from respondents.

Gainsight is a platform you can use to improve customer satisfaction by centralizing customer data and insights in one location. It uses analytics to determine features that you can improve through customer feedback. Gainsight Px can help you create in-app user guides and a knowledge base of tips, tricks, and useful articles, so customers know how to fully utilize your products to drive customer satisfaction and unburden your help desk team. 

Surveys are excellent means of gaining customer insights, and Gainsight Px can help you ensure you use the right type of survey to get the insights you need to improve customer satisfaction. You can use Gainsight Px to create and embed a wide variety of survey types like ratings, yes or no, multiple-choice, or free SMS surveys, depending on your needs. This survey software has pre-built and customizable templates for common surveys like Customer Effort Score or Net Promoter Score, so you have one ready at your disposal. 

Gainsight Px integrates with customer success tools like SAP CRM, Zoho, Microsoft Dynamics, Zoom, Google Analytics, Outlook, etc. 

Gainsight Px provides customized pricing and a free trial upon request. 

7. Pendo – User feedback software with sentiments analytics feature to understand how customers feel

Pendo User Feedback Software Screenshot
You can use Pendo’s sentiment analysis to understand what delights or frustrates customers about your products and services.

Pendo is a user feedback tool you can use to create in-app walkthroughs to improve new users’ onboarding and introduce existing users to new features. You can use Pendo to store user feedback giving you a better idea of the features you need to improve and new features customers want to see. Pendo lets you generate reports and metrics using user feedback that the software collected so you can prioritize new features that can help boost your revenue.  

Understanding how customers feel about your products and services is an excellent way of determining areas where you are excelling and areas where you need to improve, and Pendo’s sentiment analysis feature can help you. Pendo can help you analyze online reviews to gauge whether customers feel positively or negatively about your products and services. Instead of sending an online survey to a customer, you can use Pendo to present NPS, quizzes, and polls directly to customers through your mobile app to boost response rates.   

Pendo integrates with other business tools, including Calendly, Figma, QualtricsXM, Amazon Redshift, and TrustRadius. 

Pendo has a free plan, while the pricing for paid plans is available upon request. 

8. Podium – User feedback software with automation feature for surveys and customer engagement

Podium User Feedback Software Screenshot
Podium lets you automate customer feedback collection.

Automation can help you save time, and Podium has an automation feature, so you engage customers and manage feedback effortlessly. To ensure you get the information you need, you can create automated responses and follow-up questions according to customer responses. Podium also lets you receive real-time notifications whenever you receive a customer response ensuring customers receive timely assistance. 

Podium integrates with other CRM and product management tools like Lightspeed, ServiceTitan, ACS, Airtable, etc. 

Podium pricing starts at $189/license/month, and they offer a free trial upon request. 

9. Qualaroo – User feedback software with a Nudge feature for prototype creation

Qularoo User Feedback Software Screenshot
Qualaroo’s Nudge feature allows you to get user insights at every stage of the design process.

Qualaroo is a customer and user feedback software to gather insights from app users and website visitors. You can use it as a survey tool to gain insights on how your product performs and the features that customers like. Qualaroo also enables you to run exit surveys to find out why customers are not converting to help you improve conversion and retention rates. 

Gathering user insights is one of the best ways to keep your product development team on track to develop products that provide value to customers. Qualaroo’s Nudge feature can help you. Nudges allow you to collect customer insights on every stage of product development to implement changes on features that users feel negatively about. Qualaroo has a reporting dashboard to summarize customer insights using word clouds and other visualizations to make them easier to understand for product developers and stakeholders. 

Qualaroo integrates with other business productivity tools like Mailchimp, Salesforce, Google Analytics, Google Tag Manager, etc. 

Qualaroo pricing starts at $80/account/month, and they offer a free trial upon request. 

10. Usabilla – User feedback software for launching feedback campaigns

Usabilla User Feedback Software Screenshot
Usabilla has a feedback button creator ensuring customization and seamless integration into your website.

Usabilla is a user feedback collection platform you can use on all your digital channels like your website, mobile app, or social media account to help improve customer satisfaction. Instead of an intrusive pop-up survey, Usabilla allows you to create slide-out surveys that are unobtrusive and sit on the side of your website so customers can still use your website properly. You can use Usabilla to create branded feedback forms and a feedback button that blends into your website well. 

If you want to ensure that you get actionable insights from customers, then Usabilla might be the best user feedback software for you because it allows you to launch feedback campaigns from your website. With Usabilla, you can actively send feedback surveys and feedback forms to customers and target specific demographics of your customer base. You also have a choice between easy-to-complete and straightforward exit surveys or detailed questionnaires for more accurate results. 

Usabilla integrates with Google Analytics, Jira, Slack, Zapier, and others. 

Usabilla provides customized pricing and a demo upon customer request. 

Need expert help selecting the right Feedback Management Software?

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It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

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Other Options

Here’s a few more that didn’t make the top list.

  1. Hotjar – Integrated website analytics solution for generating heatmaps of user behavior, feedback falls, and customer surveys
  2. Hubspot – SaaS for CRM-powered customer feedback surveys.
  3. Userback – Visual feedback tool for software teams. 
  4. Mopinion – User feedback software with easy-to-install SDKs for iOS and Android mobile devices
  5. UserTesting – Human insight platform for understanding how a target audience behaves during product use. 
  6. Appzi – Website feedback tool for collecting user feedback and customer data for forwarding to customer support or issue tracking tools. 
  7. Doorbell – Customer feedback system for websites and mobile applications. 
  8. Conflux – Feedback management platform for collecting, organizing, managing, and tracking feedback from customers, users, and employees.  

Related Read: 10 Best Feature Flag Software For Managing Feature Flags [2022]

What do you think about this list?

Whether you have a small business, an e-commerce website, or a large enterprise, knowing how customers feel about your products and services can go a long way towards helping you improve and increase revenue. A user feedback software can help you gather and analyze user feedback to help you come up with innovations to improve your products, retain existing customers, and attract new ones. 

Aside from user feedback software, there are other software you can use to manage your business and serve your customers better. Follow The Product Manager if you want to learn more about these other software.

Related List of Tools: User Tracking Software

By Ben Aston

I’m Ben Aston, a digital project manager and founder of thedpm.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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