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10 Best User Feedback Software To Improve Customer Satisfaction [2023]

Tool Shortlist

Here’s the list of the best user feedback software I’ll cover in this article.

  1. Craft.io

    Best feedback software portal specifically designed to help product managers make better product decisions

  2. Pendo

    User feedback software with sentiments analytics feature to understand how customers feel

  3. Qualaroo

    User feedback software with a Nudge feature for prototype creation

  4. Uservoice

    User feedback software with a dedicated widget for measuring NPS score

  5. Productboard

    User feedback software for prioritizing features during product development

  6. Usersnap

    User feedback software with video feedback feature for sharing customer experience

  7. Usabilla

    User feedback software for launching feedback campaigns

  8. Podium

    User feedback software with automation feature for surveys and customer engagement

  9. GetFeedback

    User feedback software with a mobile app survey feature

  10. Canny

    User feedback software for analyzing feedback from specific customers

A business’ profit comes from its customers, which makes customer feedback critical for companies that want to attract more customers and increase their revenue. According to a Forbes article, 73% of companies with above-average customer experience registered higher revenues than competitors. 

One of the best ways to improve customer experience is by listening to the voice of the customer to find ways of serving them better. With the help of an excellent user feedback software, you can collect customer feedback and use them to improve your business’ performance. This article will tell you about some of the best user feedback software in the market and how you can use them to retain existing customers, attract new ones, and make your business profitable. 

Related Read: A Guide To Product Analytics: Benefits, Metrics & Why It Matters

Comparison Criteria

What do I look for when I select the best user feedback systems? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): I look for user feedback software without unnecessary features that clutter the user interface.
  2. Usability: I want to launch surveys quickly so I look for user feedback software that is easy to use to create and run surveys anytime I need to. 
  3. Integrations: I use many other software so I look for user feedback software that will work well with other business tools I use, so I won’t encounter compatibility issues.
  4. Value for $: I want to save money so I look for user feedback software with amazing features at reasonable rates.

User Feedback Platform: Key Features

  1. Variety of surveys: A user feedback software should run different survey types so I can use one depending on the type of customer insight I need. 
  2. Analytics: The software should help me analyze customer feedback, so I know how to use them to improve customer satisfaction. 
  3. Customization: The best customer feedback tools should allow you to customize surveys and feedback gathering so you can create surveys that blend well with your website or mobile app
  4. Automation: It should automate the gathering of insights to connect with all website visitors or mobile app users. 
  5. Communication tools: The software should have communication tools to communicate not just with customers but with team members like chat messaging, email capability, or automated chat assist. 

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Overviews Of The 10 Best User Feedback Software Solution

Here’s a brief description of each user feedback app to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1

Craft.io

Best feedback software portal specifically designed to help product managers make better product decisions

Craft.io is an end-to-end product management platform, with user feedback software functionality built in. It provides product professionals an all-in-one solution to manage the lifecycle of digital products, from feedback collection and feature definition to prioritization, capacity planning, road mapping, and portfolio management. 

Using the Feedback Portal, you can collect user experience data and share it with your team. The Feedback Portal also allows you to tag and track user feedback to make informed data-driven decisions. You can then connect that feedback to work items to prioritize the work according to actual user needs.

Craft.io integrates with Jira, Azure DevOps, GitLab, GitHub, Targetprocess, Teams, Slack, Dropbox, Okta, Google Workspace, Active Directory, SAML, Google Drive, Confluence, Salesforce, PingIdentity, and 1,000s of additional applications via Zapier.

14-day free trial

From $49/month/user

2

Pendo

User feedback software with sentiments analytics feature to understand how customers feel

Pendo is a user feedback tool you can use to create in-app walkthroughs to improve new users’ onboarding and introduce existing users to new features. You can use Pendo to store user feedback giving you a better idea of the features you need to improve and new features customers want to see.

Pendo lets you generate reports and metrics using user feedback that the software collected so you can prioritize new features that can help boost your revenue. Understanding how customers feel about your products and services is an excellent way of determining areas where you are excelling and areas where you need to improve, and Pendo’s sentiment analysis feature can help you.

Pendo can help you analyze online reviews to gauge whether customers feel positively or negatively about your products and services. Instead of sending an online survey to a customer, you can use Pendo to present NPS, quizzes, and polls directly to customers through your mobile app to boost response rates.

Pendo integrates with other business tools, including Calendly, Figma, QualtricsXM, Amazon Redshift, and TrustRadius.

Pendo has a free plan, while the pricing for paid plans is available upon request.

Free version available

From $7,000/year

3

Qualaroo

User feedback software with a Nudge feature for prototype creation

Qualaroo is a customer and user feedback software to gather insights from app users and website visitors. You can use it as a survey tool to gain insights on how your product performs and the features that customers like.

Qualaroo also enables you to run exit surveys to find out why customers are not converting to help you improve conversion and retention rates. Gathering user insights is one of the best ways to keep your product development team on track to develop products that provide value to customers.

Qualaroo’s Nudge feature can help you. Nudges allow you to collect customer insights on every stage of product development to implement changes on features that users feel negatively about.

Qualaroo has a reporting dashboard to summarize customer insights using word clouds and other visualizations to make them easier to understand for product developers and stakeholders.

Qualaroo integrates with other business productivity tools like Mailchimp, Salesforce, Google Analytics, Google Tag Manager, etc.

Qualaroo pricing starts at $80/account/month, and they offer a free trial upon request.

Free trial available

From $100/month

4

Uservoice

User feedback software with a dedicated widget for measuring NPS score

Uservoice is a product feedback management software that acts as a centralized platform for gathering and analyzing customer feedback. It allows your internal team to collate user feedback and share data with your product development team, giving them a better idea of what to improve on.

It has an analytics feature that gives you visibility on trending customer feedback and the customer segment driving the said feedback so you can prioritize dominant issues and affected customer segments.

Net promoter score is one of the best ways of gauging how effective your product and company are, and if you want a user feedback software to help you collect and analyze NPS, then Uservoice is an excellent software for you.

Uservoice has an NPS widget you can embed on your website, providing customers an easy way to let you know about their recommendations. What’s great about Uservoice’s NPS is you can dig deeper and connect user feedback to customer data, so you know who provided you with feedback and why.

Uservoice integrates with other user feedback tools, including Slack, Microsoft Teams, Salesforce, Jira, and Zendesk.

Uservoice provides pricing information and a free demo upon request.

Free Demo

Pricing Upon Request

5

Productboard

User feedback software for prioritizing features during product development

Productboard is a user feedback software you can use to understand customer needs in building new products and adding new features to existing products. The software provides you with a centralized repository of customer data to ensure that your team understands products and features valuable to customers to help improve customer retention rates.

You can use Productboard to collect customer feedback on planned features to gauge which ones resonate more with customers. Customers who have features they want are happy customers, and Productboard can help you get feedback on the features that customers want to see on your products. You can use customer insights gained through Productboard to prioritize features that can increase customer satisfaction.

Productboard also allows you to share planned features with customers to improve customer engagement. Productboard integrates with other CRM tools like Azure DevOps, Pivotal Tracker, InSided, and Gainsight.

Productboard pricing starts at $20/user/month and offers a 15-day free trial.

15-day free trial

From $25/user/month

6

Usersnap

User feedback software with video feedback feature for sharing customer experience

Usersnap is a customer feedback software for SaaS companies that collect customer feedback through video feedback and customer surveys. You can use Usersnap to label and assign issues to your product development team using Usersnap’s dashboard.

The software can help improve customer engagement by sharing ticket status and directly responding to feedback senders to close the customer feedback loop. If you want to understand better the issues customers are encountering with your products, then Usersnap is the ideal user feedback software for you because of its video feedback feature.

With Usersnap, customers can record their screens to capture issues, allowing a better context to help find solutions quickly. This visual feedback feature allows you to capture critical metadata like URL, browser information, and console log errors you can send to your engineers to help customers.

Usersnap integrates with other customer feedback and product management tools like Basecamp, Trello, WordPress, Evernote, and GitLab.

Usersnap pricing starts at $9/month/up to 2 users, and they provide a 15-day free trial.

From $19/month for the basic plan

7

Usabilla

User feedback software for launching feedback campaigns

Usabilla is a user feedback collection platform you can use on all your digital channels like your website, mobile app, or social media account to help improve customer satisfaction. Instead of an intrusive pop-up survey, Usabilla allows you to create slide-out surveys that are unobtrusive and sit on the side of your website so customers can still use your website properly.

You can use Usabilla to create branded feedback forms and a feedback button that blends into your website well. If you want to ensure that you get actionable insights from customers, then Usabilla might be the best user feedback software for you because it allows you to launch feedback campaigns from your website.

With Usabilla, you can actively send feedback surveys and feedback forms to customers and target specific demographics of your customer base. You also have a choice between easy-to-complete and straightforward exit surveys or detailed questionnaires for more accurate results.

Usabilla integrates with Google Analytics, Jira, Slack, Zapier, and others. Usabilla provides customized pricing and a demo upon customer request.

Free Demo

Pricing Upon Request

8

Podium

User feedback software with automation feature for surveys and customer engagement

Automation can help you save time, and Podium has an automation feature, so you engage customers and manage feedback effortlessly. To ensure you get the information you need, you can create automated responses and follow-up questions according to customer responses.

Podium also lets you receive real-time notifications whenever you receive a customer response ensuring customers receive timely assistance.

Podium integrates with other CRM and product management tools like Lightspeed, ServiceTitan, ACS, Airtable, etc.

Podium pricing starts at $189/license/month, and they offer a free trial upon request.

Free demo available

From $289/month

9

GetFeedback

User feedback software with a mobile app survey feature

GetFeedback is a feedback collection platform that allows you to gather and resolve customer feedback and issues to improve customer satisfaction. It allows you to create and launch one or more NPS programs quickly to help you gain insights on how to inspire customer loyalty and attract more customers.

The software can automatically trigger customer surveys based on customer lifecycle events to help get the pulse of customers in every step of their customer journey. Almost all customers use mobile devices, making having a mobile app critical for any business. If you want to utilize your mobile app to collect feedback, then GetFeedback is the user feedback software for you.

Its app survey functionality works on iOS and Android mobile devices, enabling you to reach more customers. You can customize GetFeedback’s widget to blend into your webpage and mobile app, ensuring a better user experience.

GetFeedback integrates with other CRM and customer feedback tools like Zapier, Adobe Analytics, Google Tag Manager, ContentSquare, and Acoustic.

GetFeedback provides pricing details and a free trial upon request.

10

Canny

User feedback software for analyzing feedback from specific customers

Canny is a user feedback software that allows you to collect, analyze, and organize feedback from customers and teammates. You can use Canny to create customer profiles with customized fields to gather the information you need to serve customers better.

Canny lets you automatically group similar user feedback and requests to make it easy for your customer support team to attend to them. Although customer feedback is important, you can only fully appreciate it if you know who is providing it, and Canny can help you in this regard.

Canny enables you to connect customer data to feedback giving you a better understanding of the type of customer demographics providing you customer reviews. You can use custom fields to segment customers, making it easier to filter feedback and attend to concerns from VIP customers.

Canny integrates with other CRM and productivity tools like HubSpot, Jira, ClickUp, and Intercom.

Canny pricing starts at $50/month/100 tracked users, and they offer a 14-day free trial.

From $400/month/up to 5 administrators and an unlimited number of contributors

The 10 Best User Feedback Software Solution Summary

Tool Free Option Price
1
Craft.io

Best feedback software portal specifically designed to help product managers make better product decisions

14-day free trial

From $49/month/user Visit Website
2
Pendo

User feedback software with sentiments analytics feature to understand how customers feel

Free version available

From $7,000/year Visit Website
3
Qualaroo

User feedback software with a Nudge feature for prototype creation

Free trial available

From $100/month Visit Website
4
Uservoice

User feedback software with a dedicated widget for measuring NPS score

Free Demo

Pricing Upon Request Visit Website
5
Productboard

User feedback software for prioritizing features during product development

15-day free trial

From $25/user/month Visit Website
6
Usersnap

User feedback software with video feedback feature for sharing customer experience

Not available

From $19/month for the basic plan Visit Website
7
Usabilla

User feedback software for launching feedback campaigns

Free Demo

Pricing Upon Request Visit Website
8
Podium

User feedback software with automation feature for surveys and customer engagement

Free demo available

From $289/month Visit Website
9
GetFeedback

User feedback software with a mobile app survey feature

Not available

Visit Website
10
Canny

User feedback software for analyzing feedback from specific customers

Not available

From $400/month/up to 5 administrators and an unlimited number of contributors Visit Website

Need expert help selecting the right Feedback Management Software?

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It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

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Other Options

Here’s a few more that didn’t make the top list.

  1. Hotjar - Integrated website analytics solution for generating heatmaps of user behavior, feedback falls, and customer surveys
  2. Hubspot - SaaS for CRM-powered customer feedback surveys.
  3. Userback - Visual feedback tool for software teams. 
  4. Mopinion - User feedback software with easy-to-install SDKs for iOS and Android mobile devices
  5. UserTesting - Human insight platform for understanding how a target audience behaves during product use. 
  6. Appzi - Website feedback tool for collecting user feedback and customer data for forwarding to customer support or issue tracking tools. 
  7. Doorbell - Customer feedback system for websites and mobile applications. 
  8. Conflux - Feedback management platform for collecting, organizing, managing, and tracking feedback from customers, users, and employees.  

Related Read: 10 Best Feature Flag Software For Managing Feature Flags [2023]

What do you think about this list?

Whether you have a small business, an e-commerce website, or a large enterprise, knowing how customers feel about your products and services can go a long way towards helping you improve and increase revenue. A user feedback software can help you gather and analyze user feedback to help you come up with innovations to improve your products, retain existing customers, and attract new ones. 

Aside from user feedback software, there are other software you can use to manage your business and serve your customers better. Follow The Product Manager if you want to learn more about these other software.

Related List of Tools: User Tracking Software

By Ben Aston

I’m Ben Aston, a digital project manager and founder of thedpm.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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