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10 Best Visual Reporting Tools For Product Data In 2022

Tools Shortlist

Here’s the list of the best visual reporting apps that I’ll cover in this article.

  1. Adverity

    Start analyzing your marketing performance with adaptable templates

  2. Funnel

    Improve your marketing efforts with data analytics

  3. Tableau

    Use dashboards to build a narrative around your data

  4. SAP Analytics Cloud

    Organize your data with AI-powered suggestions

  5. Grow

    Manipulate and combine data with a non-code BI reporting tool

  6. Swydo

    Simplify your marketing reports

  7. Observable

    Find inspiration for your reports from a community of five million data lovers

  8. dReveal

    Collect and organize data for your internal audits

  9. monday.com

    Keep track of product data and KPIs with colorful dashboards

  10. Smartsheet

    Collaborate on reports in real-time

Visual reporting helps you understand what’s happening with your product at a glance, without having to spend hours interpreting spreadsheets. Data visualization tools enable you to extract user insights in an instant, so you can make better business decisions and meet your strategic objectives. 

Read my review to find out which are the best visual reporting tools for product data you can use in 2022. My review includes a brief description and a screenshot of every tool that made the list, and a comparison chart so you can determine which tool would make a good addition to your technology stack. 

Comparison Criteria

What do I look for when I select the best visual reporting platform? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): I look for tools that offer a nice interface and generate reports that are easy to interpret. 
  2. Usability: I look for solutions that are easy to use, so your team won’t waste time when generating a report. 
  3. Integrations: I look for tools that integrate with many (if not most) of the other software you use, such as conferencing and communication solutions, project management platforms, etc. 
  4. Value for $: I look for solutions that can turn raw data into actionable insights, so you can make smart decisions and increase your ROI. 

Visual Reporting Systems: Key Features

  1. Easy-to-use reporting: Your team should be able to use the software’s reporting features with ease, splitting and segmenting the data according to their needs.  
  2. Can handle multiple sources: A good data visualization tool should extract information from multiple data sources, such as spreadsheets, web pages, or other software, and turn it into neat reports. 
  3. Adaptable dashboards: The tool should feature adaptable dashboards, so your staff can tailor them to each project. 
  4. Communication and collaboration: The visual reporting software should allow your team members to examine the data, share information, and collaborate on reports. 

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Overviews Of The 10 Best Visual Reporting Tools and Software

Here’s a brief description of each visual reporting solution to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1

Adverity

Start analyzing your marketing performance with adaptable templates

Adverity is an end-to-end marketing analytics solution that helps marketing teams improve their performance with data-based decision-making. The platform extracts data from multiple sources and consolidates it into clean reports, making it easy for marketing teams to identify growth opportunities.

This solution gives you the flexibility to choose between a no-code or a low-code approach to data manipulation, and you can leverage its automation features to standardize your data strategy across multiple projects.

The platform offers multiple templates for data interpretation, and you can tailor each template to your company’s needs.

Adverity costs from $2000/business. The company offers a free version with limited functionalities.

Free Version

From $2000/business

2

Funnel

Improve your marketing efforts with data analytics

Funnel is a marketing data platform that enables you to track your marketing performance across multiple tools. The platform helps you extract metrics from multiple sources across dozens of marketing campaigns, and makes it easy to create comprehensive dashboards that track KPIs and calculate your return on advertising spend (ROAS).

This visual reporting solution pulls data from over 500 tools, including Google Analytics, Google Data Studio, Google Ad, Google Search Console, Moz Pro or any other SEO tool, and social media ad platforms, and combines it into a neat marketing report that shows you everything you need to know about your marketing campaigns.

Funnel has a vast learning center that helps you understand how to perform product analysis and turn the existing information into business intelligence reports. The solution has a bit of a learning curve, but once you get used to it, it can help you improve your marketing efforts.

Funnel costs from $399/5 users/month. You can book a free demo.

3

Tableau

Use dashboards to build a narrative around your data

Tableau is a business intelligence and data analysis solution. The tool helps you collect data from multiple sources and create collective datasets you can share with coworkers in real-time.

One of the good things about this platform is that it enables you to create a narrative around your data analysis. You can map out each data source and create custom dashboards and reports to make the information accessible for people who don’t deal with data on a regular basis.

Tableau’s data prediction tools help you plan future projects with accuracy, and its community of users share great templates and offer suggestions.

Tableau costs from $70/user/month. You can access a 14-day free trial.

14 Days Free Trial

$70/user/month

4

SAP Analytics Cloud

Organize your data with AI-powered suggestions

SAP Analytics Cloud is a platform that allows you to discover, visualize and leverage data for improved business intelligence (BI). This reporting tool impresses with its predictive analytics and analytics designer features, which allow you to create complex analytical applications.

One of the tool’s notable features is its ability to simulate any scenario and create plans from predictions. This helps you use more data in your decision-making process, making it easier to address your company’s needs. SAP Analytics Cloud comes with built-in templates you can use to organize data in real-time.

The platform’s dashboard suggestions are great, and they help you make sense of big data. SAP Analytics Cloud offers costs from $21/user/month.

You can access a free trial for up to 90 days.

90 days free trial

From $21/user/month

5

Grow

Manipulate and combine data with a non-code BI reporting tool

Grow is one of the few no-code BI reporting tools that help you dive deep into data without SQL or software engineers. The platform pulls data from multiple sources, such as CRMs, spreadsheets, ad platforms, social media, and other tools, and helps you create easy-to-understand reports.

The highlight of this solution is that it allows you to see multiple dashboards in one place. This helps you make a visual comparison of various metrics, so you can improve your decision-making process.

Grow’s training library helps you understand how to manipulate data and combine multiple datasets to identify patterns. You can slice, filter, and use different visualizations to gain helpful insights for your business.

Grow offers custom pricing upon request. You can request a free trial.

Free trial available

Pricing Upon Request

6

Swydo

Simplify your marketing reports

Swydo is a data reporting and monitoring platform that helps marketing teams create professional-looking reports. The solution enables digital marketing experts to combine data extracted from multiple sources into a single report, helping them uncover insights about their campaigns.

One of the good things about this tool is that it comes with customizable widgets. This allows marketing teams to create templates they can use across multiple clients and reports.

The platform’s marketing dashboards look great and they make the information easy to understand, so marketers can use them to present their results to clients or decision-makers.

Swydo costs from $39/month. You can access a free 14-day trial.

14 days free trial

From $39/month

7

Observable

Find inspiration for your reports from a community of five million data lovers

Observable is a cloud-based data visualization platform where your team can explore, analyze, and learn with data. Thanks to its versatility, this reporting tool is a great choice for developers, engineers, and generally anyone who enjoys coding their own way of interpreting data.

One of the great things about this platform is that it allows you to collaborate and communicate with data. You can start building reports and dashboards using predesigned templates and code snippets, but you can also reuse examples created by a community of over five million data enthusiasts.

Observable pulls data from the world’s most popular databases, including Google BigQuery, Snowflake, Excel, or Sheets. Users can export their visualizations to external reporting tools and apps, making it easy to present their findings to decision-makers.

Observable costs from $12/user/month. The platform offers a free 30-day trial. You can also access a free-forever version with limited capabilities.

30 days free trial

From $12/user/month

8

dReveal

Collect and organize data for your internal audits

dReveal is a white-labeled solution developers can use to improve their product without affecting customer experience. The software collects data and organizes it into customizable reports, so you can gain insights on how to make your product better.

dReveal has a modular construction. The Dashboard Designer gives you a bird’s eye view of what’s happening in your organization. The Report Designer helps you create and share reports. And the Model Designer helps you sort and group data sets in order to improve your dashboards.

One of the nice things about this platform is that it enables developers to define their own fields for reports, so you can break down large amounts of complex data and use it to create reports that are tailored to your company.

dReveal offers custom pricing upon demand. You can book a free demo.

Free Demo

Pricing Upon Request

9

monday.com

Keep track of product data and KPIs with colorful dashboards

monday is more than a reporting tool. It’s a visual open platform you can configure to improve your team’s productivity, build workflows, and keep track of KPIs and product data.

The platform impresses with its colorful interface, intuitive build, and automation features.monday’s reporting services make it easy to extract and interpret data. You can adapt the tool’s interactive dashboard to your needs, and take a deep dive into your company’s product analytics.

The platform’s advanced board filters help you narrow down on specific things in your boards, and you can use formulas, forms, graphs, or charts to simplify data. monday allows you to pull out information from multiple data sources, such as a Google Sheet, a Microsoft Excel doc, or other reporting software.

The platform enables you to slice and dice the available information in order to gain actionable insight into your company’s performance. monday costs from $8/user/month.

The company offers a 14-day free trial and a free-forever version with limited capabilities.

14-day free trial

From $10/user/month

10

Smartsheet

Collaborate on reports in real-time

Smartsheet is a dynamic cloud-based platform that enables teams to plan, execute, and report on work. This BI tool offers a modern take on spreadsheets, and it allows multiple team members to organize data, communicate, and react to changes in real-time.

What I like the most about this reporting software is its ability to access data from multiple sources. You can collect your data in Excel or Google Sheets docs and then pull all the historical data files in Smartsheet to gain valuable insights. The platform allows team members to create conditions and add notes to simplify their work, and you can tag users to bring them up to speed on your progress.

The tool’s automation features also help speed up your work process by taking some repetitive tasks off your hands.

Smartsheet costs from $7/user/month. You can also access a free 30-day trial.

30-day free trial

From $9/user/month

The 10 Best Visual Reporting Tools and Software Summary

Tool Free Option Price
1
Adverity

Start analyzing your marketing performance with adaptable templates

Free Version

From $2000/business Visit Website
2
Funnel

Improve your marketing efforts with data analytics

Not available

Visit Website
3
Tableau

Use dashboards to build a narrative around your data

14 Days Free Trial

$70/user/month Visit Website
4
SAP Analytics Cloud

Organize your data with AI-powered suggestions

90 days free trial

From $21/user/month Visit Website
5
Grow

Manipulate and combine data with a non-code BI reporting tool

Free trial available

Pricing Upon Request Visit Website
6
Swydo

Simplify your marketing reports

14 days free trial

From $39/month Visit Website
7
Observable

Find inspiration for your reports from a community of five million data lovers

30 days free trial

From $12/user/month Visit Website
8
dReveal

Collect and organize data for your internal audits

Free Demo

Pricing Upon Request Visit Website
9
monday.com

Keep track of product data and KPIs with colorful dashboards

14-day free trial

From $10/user/month Visit Website
10
Smartsheet

Collaborate on reports in real-time

30-day free trial

From $9/user/month Visit Website

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Other Options

Here are a few more that didn’t make the top list.

  1. Toucan Toco - Visual reporting tool that removes the complexity from data reporting. 
  2. Visplore - Data reporting solution that helps users break down and interpret big data.  
  3. Spreadsheet Server - Real-time reporting software that enables you to connect to various ERPs in Excel. 
  4. Harmoni - Nice-looking solution that helps you process and analyze complex survey data. 
  5. Sisense - AI-driven solution that enables you to uncover insights from datasets. 
  6. Zoho Analytics - Data visualization tool that helps users discover trends with data.  
  7. Dundas BI - Data analysis software that helps organizations make data-driven decisions. 
  8. Analogyx BI - Real-time analytics tool helps users process and interpret data. 

What Do You Think About This List?

Visual reporting tools help you uncover the story behind the data and make informed business decisions. And in today’s competitive business landscape, data is crucial to success. 

As Tom Davenport, the President’s Distinguished Professor of Information Technology and Management at Babson College, said 

Most people can’t understand the details of analytics, but they do want evidence of analysis and data. Stories that incorporate data and analytics are more convincing than those based on anecdotes or personal experience. Perhaps the most compelling stories of all are those that combine data and analytics, and a point of view or example that involves real people and organizations.

A visual reporting tool can help you identify weak spots in your product and create a step-by-step plan to improve them. 

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By Ben Aston

I’m Ben Aston, a digital project manager and founder of thedpm.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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