The Best Product Analytics Tools List
Here’s the list of the best product analytics software solutions that I’ll cover in this article.
When building digital products, a lot of questions arise: What features do users want? How will they interact with the product? How can we make the user experience better? The answer: Product analytics tools!
Product analytics tools allow product managers to assess their development efforts critically. Armed with the detailed insights such tools provide, product teams can then optimize performance, remove roadblocks, and increase customer satisfaction.
In this article, I will go over 10 of the best product analysis tools on the market and explain what each does best. I hope this will help you narrow down your choices while shopping around.
What are Product Analytics Tools?
Product analytics tools are software applications used by companies to analyze and understand how users interact with their products or services. These tools help companies gather data on user behavior, such as what actions they take, how frequently they use the product, and what features they prefer. The data is then analyzed to provide insights that can be used to improve the product, make data-driven decisions, and optimize business outcomes.
Product analytics tools typically offer features such as event tracking, user behavior analysis, conversion funnel analysis, A/B testing, and cohort analysis. Some popular examples of product analytics tools include Google Analytics, Mixpanel, Amplitude, and Heap Analytics.
How I Selected the Best Product Analytics Tools
If you're wondering how I selected the best product analytics tools, here's where I'll break it all down for you. First of all, I started with product analytics tools that have high user review and satisfaction ratings. Then, using my experience in product management, I discerned what key criteria were most important for product analytics tools and compared how each of them stacked up against the rest.
I empathize with how much time it takes to source the right software for a job. I do this work so that you don't have to. I've been using and reviewing product management tools for years so you can trust me to do the heavy lifting and compile all the facts you need to make your final decision.
If you have more general questions about product analytics strategy, you can skip to our FAQ at the bottom of the page. Or, you can jump right to the best product analytics tools overviews if you're ready to start comparing.
Comparison Criteria
After careful consideration, I've determined that these are the most important criteria when selecting the best product analytics tools. Here's a brief list outlining the whats and whys of my selection.
User Interface (UI):
User interface is an important factor to consider when choosing a product analytics tool for your company because it can have a significant impact on how easily and efficiently your team can use the tool to gain insights and make data-driven decisions. A user-friendly interface can help your team quickly and easily navigate the tool, access the data they need, and generate reports and visualizations. This can save time and reduce frustration, allowing your team to focus on analyzing the data and using it to improve your product or service.
Usability:
Usability is an important factor to consider when selecting a product analytics tool for your company because it impacts how effectively your team can use the tool to gain insights and make data-driven decisions. A usable tool is one that is easy to learn, navigate, and operate, reducing the time and effort required to use it effectively. A tool with good usability will also be well-organized, intuitive, and consistent in its design, allowing users to quickly find the data and features they need.
Integrations:
Software integrations are an important factor to consider when selecting a product analytics tool for your company because they can impact the effectiveness and efficiency of your team's workflow. Integrations allow data to flow seamlessly between different tools, reducing the need for manual data entry and minimizing the risk of errors. Integrations also allow you to connect your product analytics tool with other tools your team uses, such as customer relationship management (CRM) software or marketing automation tools, providing a more complete picture of your business operations.
Pricing:
Pricing is an important factor to consider when selecting a product analytics tool for your company because it impacts the affordability and value of the tool. Choosing a tool that fits within your budget is important, but it's also important to consider the value you'll get for the price you pay. Some tools may be more expensive but offer advanced features and functionality that can provide significant value and ROI for your business. On the other hand, some tools may be more affordable but may not offer the full range of features you need.
Overviews Of The 10 Best Product Analytics Tools
Here’s a brief description of each product analytics tool to showcase best use cases, some noteworthy features, and screenshots to give a snapshot of the interface.
Quantum Metric
Best for automatically identifying user experience issues
Powered by big data and machine intelligence, Quantum Metric gives businesses a detailed overview of customer behavior. This is achieved using interactive customer experience journeys. These journeys help product managers to understand customers’ needs and struggles.
Quantum Metric automatically records user sessions for viewing as video replays, as well as creating step-by-step logs of user behavior. Heat maps show where users struggle, spotlighting opportunities for improvement.
This tool integrates with major platforms such as Salesforce, Google Cloud, Slack, and Google Analytics.
Quantum Metric costs from $5,500/user/month. There is no free trial.
Google Analytics
Best free web analytics tool
Google Analytics is the de facto application for analyzing user activity and behavior on websites and mobile apps. Over the years, it has grown into a powerful tool that provides detailed reports around user behavior, customer location, and per-click quotas. With the help of Google Analytics, it’s easy to see where visitors come from, what device they use, and how they interact with the website or app.
You can leverage this data to increase conversions, reduce bounce rates and enhance engagement with your digital products. This may be your product information website, an ad landing page, or your core product itself.
Due to its universal popularity, Google Analytics integrates with a wide range of related services and tools.
A few examples are GitHub, Stack Overflow, Twitter, and other Google products like YouTube. Google Analytics is free for most users.
UXCam
Best for mobile-focused user behavior
UXCam is a mobile app analytics tool built for teams that is intuitive for your entire mobile app organization. UXCam automatically captures, processes, analyzes, and visualizes user behavior data, making it easy to see the motives and behaviors behind the user experience.
Teams can comment on session recordings, heatmaps, and track journeys through funnels to understand the how and why of the customer journey.
UXCam integrates with major platforms including Firebase, Google Analytics, and Segment.
UXCam offers a free plan that includes 10,000 sessions/month, and a free trial with 100,000 sessions/month.
Mixpanel
Best for analyzing user actions
Mixpanel enables organizations of any size to analyze user behavior cost-effectively. It provides interactive reports, shows which new features and functionalities are popular, and highlights power users.
You can build retroactive funnels and analyze conversion rates on the fly. This tool takes a different approach than most analytics platforms. Instead of analyzing by page views, it measures the actions or steps taken by people entering the application being monitored.
An action can be anything from uploading an image to streaming a video.
Mixpanel integrates with platforms such as Google Cloud, Optimizely, Zoho, and Slack. This tool costs from $20/month/account.
A free plan is available for up to 100,000 tracked users.
Pendo
Best for managing customer feature requests
Pendo is a product management application designed for customer-facing businesses like healthcare, educational technology, and financial services. By giving insights into user behavior throughout their product journey, Pendo helps you increase customer retention.
Targeted walkthroughs and messaging within the app help you improve onboarding and feature adoption. Data analysts can track features and product usage across both web and mobile applications.
This tool also allows product and marketing teams to capture, prioritize, and manage customer feature requests using Pendo Feedback. This provides a pipeline of product insights from sources such as user interviews, beta testing, reviews, and customer success check-ins. The resulting data can be combined with analytics to improve roadmap planning.
Pendo integrates with third-party solutions such as Algolia, Figma, HubSpot, Jira, Microsoft Teams, Slack, Salesforce, and Tableau.
This tool offers customized pricing upon request. A free plan is available, supporting up to 1,000 active users.
Heap
Best free ad-hoc analytics & basic reporting
Heap helps companies automate user analytics reporting by capturing every user action taken on a website. Built for medium to large-sized companies, it includes features such as an event visualizer, path analysis, and conversion charts. Unlike many competing tools, Heap does not need complex website integration.
It works ‘out of the box’ to capture all user activity. This ease of use helps product managers get the information they need fast. Basics reports and ad-hoc analytics are available even through their basic freemium plan.
Heap integrates with platforms such as Shopify, Salesforce, and HubSpot. Heap is free to use for 1 project and up to 10k sessions/month.
Paid plans offer customized pricing upon request.
dragonboat
Best for product portfolio management
Dragonboat helps team leaders to strategize, prioritize, deliver and enhance software products. It allows product teams to connect objectives with initiatives and build data-driven roadmaps.
Past results can inform future iterations of products. This tool is an excellent choice for teams focused on a diverse and complex product portfolio. It connects OKRs, KPIs, product strategies, and customer needs using Agile execution.
Product managers benefit from the tool’s centralized feedback solution, automated progress tracking, and integrated team messaging.
Dragonboat integrates with a range of apps, including Asana, Jira, Confluence, and Github.
This tool costs from $49/user/month. There is no free trial.
LogRocket
Best for session replay & performance monitoring
LogRocket helps development teams to fix software problems, improve conversions and maximize product engagement. It combines session replay, product analytics data, and performance monitoring in one platform.
Software developers can deploy these insights to create a better product experience for end-users. This tool reproduces user sessions with pixel-perfect replays. Team members can search for sessions by user to fix user-reported issues promptly.
By watching real users interact with the app, managers can make better product decisions. LogRocket integrates with popular software development tools such as GitHub, Jira, Trello, Sentry, and Mixpanel.
This tool costs from $99/user/month. There is a free plan which allows for up to 1000 sessions per month.
InnerTrends
Best for pre-built analytics reports
InnerTrends is combined product analytics and data science tool that generates reports that are easy to understand. Features include customer engagement scoring, full lifetime cycle tracking, and a growth opportunity finder. Users are tracked from first touch to sign up, then from onboarding to platform use.
This tool provides a range of pre-built reports designed to provide actionable insights quickly. All reports are in plain English, so everyone on the product team can easily understand their meaning. With InnerTrends, you can optimize the entire SaaS customer journey as a cohesive cross-departmental unit.
InnerTrends integrates with Mixpanel, Heap, Customer.io, Google Ads, and any other platform that has an API.
This tool costs from $79/user/month. A free 14-day trial is available.
Zoho Analytics
Best for extensive data integration
With Zoho Analytics, you can connect, prepare, and analyze your product data on a large scale. Data preparation is handled directly within the application. Features include data preparation and management, visual analysis, collaborative analytics and data storytelling. You can integrate data from hundreds of sources, including files, data feeds, web URLs, databases, and business apps.
Visual analysis features help with slicing and dicing data as required using a variety of charts, widgets, pivot tables, and tabular view components to best tell your product story.
Zoho Analytics integrates with major platforms such as Salesforce, Microsoft Dynamics, and HubSpot.
Pricing starts from $24/user/month. There is also a free plan for up to two users, as well as a 15-day free trial.
Need expert help selecting the right Analytics Software?
We’ve joined up with Crozdesk.com to give all our readers (yes, you!) access to Crozdesk’s software advisors. Just use the form below to share your needs, and they will contact you at no cost or commitment. You will then be matched and connected to a shortlist of vendors that best fit your company, and you can access exclusive software discounts!
iFrame_oldThe 10 Best Product Analytics Tools Summary
| Tool | Free Option | Price | ||
|---|---|---|---|---|
| 1 | Quantum Metric Best for automatically identifying user experience issues | Not available | Visit Website | |
| 2 | Google Analytics Best free web analytics tool | Not available | From $12,500/month | Visit Website |
| 3 | UXCam Best for mobile-focused user behavior | 14-day free trial + free plan available | Pricing upon request | Visit Website |
| 4 | Mixpanel Best for analyzing user actions | Freemium plan available | From $20/month | Visit Website |
| 5 | Pendo Best for managing customer feature requests | Free version available | From $7,000/year | Visit Website |
| 6 | Heap Best free ad-hoc analytics & basic reporting | 14-day free trial + free demo | Pricing upon request | Visit Website |
| 7 | dragonboat Best for product portfolio management | Not available | From $39/user/month | Visit Website |
| 8 |  LogRocket Best for session replay & performance monitoring | 14 Days Free Trial | $99/month | Visit Website |
| 9 |  InnerTrends Best for pre-built analytics reports | 14 days free trial | From $79/month/user | Visit Website |
| 10 | Zoho Analytics Best for extensive data integration | 15-day free trial + free demo available | From $24/month | Visit Website |
Other Product Analytics Software
Here are a few more that didn’t make the top list.
- Productboard - Best for stakeholder roadmaps
- Amplitude Analytics - Best for self-serve insights into what to focus on
- monday.com - Best for product analytics as part of a comprehensive project management platform
- Salesforce Service Cloud - Best for a complete cloud-based solution
- FullStory - Best for combining qualitative and quantitative information in real-time
- Plerdy - Best for detailed heatmaps of user activity
- Prodoscore - Best for understanding daily productivity
- Reviewbox - Best for ecommerce management
- Indicative - Best for connecting directly to your data warehouse
- Bitclu - Best for Amazon sellers
People Also Ask
Have questions? Start here!
Are there any free product analytics tools?
There are many free product analytics tools on the market which may be suitable for small product development teams on a tight budget. Apps with free plans include Google Analytics, Quantcast Measure, Piwik, and Similar Web. Although they may not be as feature-rich as paid tools, they can provide a wealth of valuable information.
Related Read: Wearing Many Hats: Managing Products Without A Complete Team
Why are product analytics tools important?
To be successful, a digital product must include all the features that users want, presented in the best way. Product analytics tools help development teams stay ahead of the curve, meet all user requirements, and gain a competitive advantage.
Related Read: Notable Product Analytics Certification & If They’re Worth It
What are product metrics?
Product metrics are quantifiable data points that allow development teams to analyze and measure the success of a particular product. Core metrics may include free-to-paid conversion rate, customer churn, and monthly recurring revenue. A good understanding of these metrics is essential for good product management—helping to improve the product and increase sales.
What are the Key Features of Product Analytics Tools?
The best product analytics tools will typically include features such as:
- Tracking: Follow users and monitor their actions across your site or app.
- Segmentation: Identify who users are, where they came from, and what they are interested in.
- Profiles: Allow you to establish user categories based on the criteria of your choice.
- Notifications: Alert product teams of important events or trends.
- A/B Testing: Compare different versions of features to see what works best.
- Dashboards: Permit data visualization in the most helpful and revealing ways.
- Measurement tools: Evaluating how users engage with each feature.
What Other Product Aalytics Resources Should I Check Out?
If you are interested in product analytics, you should also check out these resources and associated lists of tools:
- A Guide To Product Analytics: Benefits, Metrics & Why It Matters
- What Is Product Usage Analytics And How To Implement It
- 10 Best Free Product Analytics Tools
- 10 Product Analytics Dashboards
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Also Worth Checking Out:
Podcast: Product Testing (with Erin Hess from Crema)
List of Tools: Status Dashboard Software To Monitor Product Health Online