When building digital products, a lot of questions arise: What features do users want? How will they interact with the product? How can we make the user experience better?
Product analytics tools provide answers to these questions and more. They allow product managers to assess their development efforts critically. Armed with the detailed insights such tools provide, product teams can then optimize performance, remove roadblocks, and increase customer satisfaction.
In this article, I will go over 10 of the best product analysis tools on the market and explain what each does best. I hope this will help you narrow down your choices while shopping around.
The Best Product Analytics Tools List
Here’s the list of the best product analytics software solutions that I’ll cover in this article.
Google Analytics is the de facto application for analyzing user activity and behavior on websites and mobile apps. Over the years, it has grown into a powerful tool that provides detailed reports around user behavior, customer location, and per-click quotas.
With the help of Google Analytics, it’s easy to see where visitors come from, what device they use, and how they interact with the website or app. You can leverage this data to increase conversions, reduce bounce rates and enhance engagement with your digital products. This may be your product information website, an ad landing page, or your core product itself.
Due to its universal popularity, Google Analytics integrates with a wide range of related services and tools. A few examples are GitHub, Stack Overflow, Twitter, and other Google products like YouTube.
2. Quantum Metric – Best for automatically identifying user experience issues
Powered by big data and machine intelligence, Quantum Metric gives businesses a detailed overview of customer behavior. This is achieved using interactive customer experience journeys. These journeys help product managers to understand customers’ needs and struggles.
Quantum Metric automatically records user sessions for viewing as video replays, as well as creating step-by-step logs of user behavior. Heat maps show where users struggle, spotlighting opportunities for improvement.
This tool integrates with major platforms such as Salesforce, Google Cloud, Slack, and Google Analytics.
Quantum Metric costs from $5,500/user/month. There is no free trial.
3. LogRocket – Best for session replay & performance monitoring
LogRocket helps development teams to fix software problems, improve conversions and maximize product engagement. It combines session replay, product analytics data, and performance monitoring in one platform. Software developers can deploy these insights to create a better product experience for end users.
This tool reproduces user sessions with pixel-perfect replays. Team members can search for sessions by user to fix user-reported issues promptly. By watching real users interact with the app, managers can make better product decisions.
LogRocket integrates with popular software development tools such as GitHub, Jira, Trello, Sentry, and Mixpanel.
This tool costs from $99/user/month. There is a free plan which allows for up to 1000 sessions per month.
InnerTrends is a combined product analytics and data science tool that generates reports that are easy to understand. Features include customer engagement scoring, full lifetime cycle tracking, and a growth opportunity finder. Users are tracked from first touch to sign up, then from onboarding to platform use.
This tool provides a range of pre-built reports designed to provide actionable insights quickly. All reports are in plain English, so everyone on the product team can easily understand their meaning. With InnerTrends, you can optimize the entire SaaS customer journey as a cohesive cross-departmental unit.
InnerTrends integrates with Mixpanel, Heap, Customer.io, Google Ads, and any other platform that has an API.
This tool costs from $79/user/month. A free 14-day trial is available.
5. Dragonboat – Best for product portfolio management
Dragonboat helps team leaders to strategize, prioritize, deliver and enhance software products. It allows product teams to connect objectives with initiatives and build data-driven roadmaps. Past results can inform future iterations of products.
This tool is an excellent choice for teams focused on a diverse and complex product portfolio. It connects OKRs, KPIs, product strategies, and customer needs using Agile execution. Product managers benefit from the tool’s centralized feedback solution, automated progress tracking, and integrated team messaging.
Dragonboat integrates with a range of apps, including Asana, Jira, Confluence, and Github.
This tool costs from $49/user/month. There is no free trial.
With Zoho Analytics, you can connect, prepare, and analyze your product data on a large scale. Data preparation is handled directly within the application. Features include data preparation and management, visual analysis, collaborative analytics and data storytelling.
You can integrate data from hundreds of sources, including files, data feeds, web URLs, databases, and business apps. Visual analysis features help with slicing and dicing data as required using a variety of charts, widgets, pivot tables, and tabular view components to best tell your product story.
Zoho Analytics integrates with major platforms such as Salesforce, Microsoft Dynamics, and HubSpot.
Pricing starts from $24/user/month. There is also a free plan for up to two users.
7. Heap – Best free ad-hoc analytics & basic reporting
Heap helps companies automate user analytics reporting by capturing every user action taken on a website. Built for medium to large-sized companies, it includes features such as an event visualizer, path analysis, and conversion charts.
Unlike many competing tools, Heap does not need complex website integration. It works ‘out of the box’ to capture all user activity. This ease of use helps product managers get the information they need fast. Basics reports and ad-hoc analytics are available even through their basic freemium plan.
Heap integrates with platforms such as Shopify, Salesforce, and HubSpot.
Heap is free to use for 1 project and up to 10k sessions/month. Paid plans offer customized pricing upon request.
8. Pendo – Best for managing customer feature requests
Pendo is a product management application designed for customer-facing businesses like healthcare, educational technology, and financial services.
By giving insights into user behavior throughout their product journey, Pendo helps you increase customer retention. Targeted walkthroughs and messaging within the app help you improve onboarding and feature adoption. Data analysts can track features and product usage across both web and mobile applications.
This tool also allows product and marketing teams to capture, prioritize, and manage customer feature requests using Pendo Feedback. This provides a pipeline of product insights from sources such as user interviews, beta testing, reviews, and customer success check-ins. The resulting data can be combined with analytics to improve roadmap planning.
Pendo integrates with third-party solutions such as Algolia, Figma, HubSpot, Jira, Microsoft Teams, Slack, Salesforce, and Tableau.
This tool offers customized pricing upon request. A free plan is available, supporting up to 1,000 active users.
Mixpanel enables organizations of any size to analyze user behavior cost-effectively. It provides interactive reports, shows which new features and functionalities are popular, and highlights power users. You can build retroactive funnels and analyze conversion rates on the fly.
This tool takes a different approach than most analytics platforms. Instead of analyzing by page views, it measures the actions or steps taken by people entering the application being monitored. An action can be anything from uploading an image to streaming a video.
Mixpanel integrates with platforms such as Google Cloud, Optimizely, Zoho, and Slack.
This tool costs from $25/user/month. A free plan is available for up to 100,000 tracked users.
Productboard is a cloud-based product management platform that helps product teams understand customer experiences and needs. It assists with prioritizing improvements and allocating resources. Core features include idea collaboration, milestone tracking, and monitoring of workflows.
This tool enables product managers to develop and launch customer-oriented roadmaps. In addition, developers can engage with the customer community and collect anonymous user feedback. Even the lowest level pricing plan allows for unlimited roadmap read-only views for stakeholders.
Productboard integrates with major business applications such as Jira, Salesforce, Slack, and platforms with open APIs.
This tool costs from $20/user/month and a 15-day trial is available.
There are many free product analytics tools on the market which may be suitable for small product development teams on a tight budget. Apps with free plans include Google Analytics, Quantcast Measure, Piwik, and Similar Web. Although they may not be as feature-rich as paid tools, they can provide a wealth of valuable information.
Why are product analytics tools important?
To be successful, a digital product must include all the features that users want, presented in the best way. Product analytics tools help development teams stay ahead of the curve, meet all user requirements, and gain a competitive advantage.
What are product metrics?
Product metrics are quantifiable data points that allow development teams to analyze and measure the success of a particular product. Core metrics may include free-to-paid conversion rate, customer churn, and monthly recurring revenue. A good understanding of these metrics is essential for good product management—helping to improve the product and increase sales.
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