10 Best Product Analytics Tools List
Our one-on-one guidance will help you find the perfect fit.
Being unaware of user journeys is a bad idea, especially for a startup. Not knowing what happens at the touchpoints with your product can lead to negative digital experiences that drive users away. By identifying specific steps where users tend to drop off or encounter difficulties, you can pinpoint potential issues and optimize those stages. Fortunately, product analytics tools can help you identify user engagement patterns, conversion funnel bottlenecks, and performance metrics.
What Are Product Analytics Tools?
Product analytics tools are software applications used by companies to analyze and understand how users interact with their products or services. These tools help companies gather data on user behavior, such as what actions they take, how frequently they use the product, and what features they prefer. The data is then analyzed to provide insights that can be used to improve the product, make data-driven decisions, and optimize business outcomes.
Overviews Of The 10 Best Product Analytics Tools
Here’s a brief description of the top 10 product analytics platforms and what makes them great. I’ve added screenshots to show you the tool and pricing information to help you identify the ones that fit your budget.
Quantum Metric
Best for automatically identifying user experience issues
Powered by big data and machine intelligence, Quantum Metric gives businesses a detailed overview of customer behavior. This is achieved using interactive customer experience journeys. These journeys help product managers to understand customers’ needs and struggles.
Quantum Metric automatically records user sessions for viewing as video replays, as well as creating step-by-step logs of user behavior. Heat maps show where users struggle, spotlighting opportunities for improvement.
This tool integrates with major platforms such as Salesforce, Google Cloud, Slack, and Google Analytics.
Quantum Metric costs from $5,500/user/month. There is no free trial.
Google Analytics
Best free web analytics tool
Google Analytics is the de facto application for analyzing user activity and behavior on websites and mobile apps. Over the years, it has grown into a powerful tool that provides detailed reports around user behavior, customer location, and per-click quotas. With the help of Google Analytics, it’s easy to see where visitors come from, what device they use, and how they interact with the website or app.
You can leverage this data to increase conversions, reduce bounce rates and enhance engagement with your digital products. This may be your product information website, an ad landing page, or your core product itself.
Due to its universal popularity, Google Analytics integrates with a wide range of related services and tools.
A few examples are GitHub, Stack Overflow, Twitter, and other Google products like YouTube. Google Analytics is free for most users.
UXCam
Best product analytics tool for mobile-focused user behavior
UXCam is a mobile app analytics tool built for teams that is intuitive for your entire mobile app organization. UXCam automatically captures, processes, analyzes, and visualizes user behavior data, making it easy to see the motives and behaviors behind the user experience.
Teams can comment on session recordings, heatmaps, and track journeys through funnels to understand the how and why of the customer journey.
UXCam integrates with major platforms including Firebase, Google Analytics, and Segment.
UXCam offers a free plan that includes 10,000 sessions/month, and a free trial with 100,000 sessions/month.
Mixpanel
Best product analytics tool for analyzing user actions
Mixpanel enables organizations of any size to analyze user behavior cost-effectively. It provides interactive reports, shows which new features and functionalities are popular, and highlights power users.
You can build retroactive funnels and analyze conversion rates on the fly. This tool takes a different approach than most analytics platforms. Instead of analyzing by page views, it measures the actions or steps taken by people entering the application being monitored.
An action can be anything from uploading an image to streaming a video.
Mixpanel integrates with platforms such as Google Cloud, Optimizely, Zoho, and Slack. This tool costs from $20/month/account.
A free plan is available for up to 100,000 tracked users.
Pendo
Best for managing customer feature requests
Pendo is a product management application designed for customer-facing businesses like healthcare, educational technology, and financial services. By giving insights into user behavior throughout their product journey, Pendo helps you increase customer retention.
Targeted walkthroughs and messaging within the app help you improve onboarding and feature adoption. Data analysts can track features and product usage across both web and mobile applications.
This tool also allows product and marketing teams to capture, prioritize, and manage customer feature requests using Pendo Feedback. This provides a pipeline of product insights from sources such as user interviews, beta testing, reviews, and customer success check-ins. The resulting data can be combined with analytics to improve roadmap planning.
Pendo integrates with third-party solutions such as Algolia, Figma, HubSpot, Jira, Microsoft Teams, Slack, Salesforce, and Tableau.
This tool offers customized pricing upon request. A free plan is available, supporting up to 1,000 active users.
Heap
Best free ad-hoc analytics & basic reporting
Heap helps companies automate user analytics reporting by capturing every user action taken on a website. Built for medium to large-sized companies, it includes features such as an event visualizer, path analysis, and conversion charts. Unlike many competing tools, Heap does not need complex website integration.
It works ‘out of the box’ to capture all user activity. This ease of use helps product managers get the information they need fast. Basics reports and ad-hoc analytics are available even through their basic freemium plan.
Heap integrates with platforms such as Shopify, Salesforce, and HubSpot. Heap is free to use for 1 project and up to 10k sessions/month.
Paid plans offer customized pricing upon request.
dragonboat
Best for product portfolio management
Dragonboat helps team leaders to strategize, prioritize, deliver and enhance software products. It allows product teams to connect objectives with initiatives and build data-driven roadmaps.
Past results can inform future iterations of products. This tool is an excellent choice for teams focused on a diverse and complex product portfolio. It connects OKRs, KPIs, product strategies, and customer needs using Agile execution.
Product managers benefit from the tool’s centralized feedback solution, automated progress tracking, and integrated team messaging.
Dragonboat integrates with a range of apps, including Asana, Jira, Confluence, and Github.
This tool costs from $49/user/month. There is no free trial.
LogRocket
Best for session replay & performance monitoring
LogRocket helps development teams to fix software problems, improve conversions and maximize product engagement. It combines session replay, product analytics data, and performance monitoring in one platform.
Software developers can deploy these insights to create a better product experience for end-users. This tool reproduces user sessions with pixel-perfect replays. Team members can search for sessions by user to fix user-reported issues promptly.
By watching real users interact with the app, managers can make better product decisions. LogRocket integrates with popular software development tools such as GitHub, Jira, Trello, Sentry, and Mixpanel.
This tool costs from $99/user/month. There is a free plan which allows for up to 1000 sessions per month.
InnerTrends
Best for pre-built analytics reports
InnerTrends is combined product analytics and data science tool that generates reports that are easy to understand. Features include customer engagement scoring, full lifetime cycle tracking, and a growth opportunity finder. Users are tracked from first touch to sign up, then from onboarding to platform use.
This tool provides a range of pre-built reports designed to provide actionable insights quickly. All reports are in plain English, so everyone on the product team can easily understand their meaning. With InnerTrends, you can optimize the entire SaaS customer journey as a cohesive cross-departmental unit.
InnerTrends integrates with Mixpanel, Heap, Customer.io, Google Ads, and any other platform that has an API.
This tool costs from $79/user/month. A free 14-day trial is available.
Zoho Analytics
Best product analytics tool for extensive data integration
With Zoho Analytics, you can connect, prepare, and analyze your product data on a large scale. Data preparation is handled directly within the application. Features include data preparation and management, visual analysis, collaborative analytics and data storytelling. You can integrate data from hundreds of sources, including files, data feeds, web URLs, databases, and business apps.
Visual analysis features help with slicing and dicing data as required using a variety of charts, widgets, pivot tables, and tabular view components to best tell your product story.
Zoho Analytics integrates with major platforms such as Salesforce, Microsoft Dynamics, and HubSpot.
Pricing starts from $24/user/month. There is also a free plan for up to two users, as well as a 15-day free trial.
The Best Product Analytics Tools Comparison Chart
Here is a table you can use to compare the pricing information from all the tools we just covered in the overviews.
| Tool | Trial Info | Price | ||
|---|---|---|---|---|
| 1 | Quantum Metric Best for automatically identifying user experience issues | Free demo available | Pricing upon request | Website |
| 2 | Google Analytics Best free web analytics tool | Free to use | Free to use | Website |
| 3 | UXCam Best product analytics tool for mobile-focused user behavior | 14-day free trial + free plan available | Pricing upon request | Website |
| 4 | Mixpanel Best product analytics tool for analyzing user actions | Free plan available | From $20/month | Website |
| 5 | Pendo Best for managing customer feature requests | 14-day free trial + free plan available | Pricing upon request | Website |
| 6 | Heap Best free ad-hoc analytics & basic reporting | 14-day free trial + free demo | Pricing upon request | Website |
| 7 | dragonboat Best for product portfolio management | Free trial available | From $39/user/month | Website |
| 8 | LogRocket Best for session replay & performance monitoring | 14-day free trial | $99/month | Website |
| 9 | InnerTrends Best for pre-built analytics reports | 14-day free trial | From $79/month/user | Website |
| 10 | Zoho Analytics Best product analytics tool for extensive data integration | 15-day free trial + free demo | From $24/month | Website |
Other Product Analytics Tools
Here are a few more that didn’t make the top list but are worth your consideration as an analytics tool.
- Productboard - Best for stakeholder roadmaps
- Amplitude Analytics - Best for self-serve insights into what to focus on
- monday.com - Best for product analytics as part of a comprehensive project management platform
- Salesforce Service Cloud - Best for a complete cloud-based solution
- FullStory - Best for combining qualitative and quantitative information in real-time
- Plerdy - Best for detailed heatmaps of user activity
- Prodoscore - Best for understanding daily productivity
- Reviewbox - Best for ecommerce management
- Indicative - Best for connecting directly to your data warehouse
- Bitclu - Best for Amazon sellers
How I Picked The Best Product Analytics Tools
If you're wondering how I selected the best product analytics tools, here's where I'll break it all down for you. First of all, I started with product analytics tools that have high user reviews and satisfaction ratings. Then, using my experience in product management, I discerned what key criteria were most important for product analytics tools and compared how each of them stacked up against the rest.
I empathize with how much time it takes to source the right software for a job. I do this work so that you don't have to. I've been using and reviewing product management tools for years so you can trust me to do the heavy lifting and compile all the facts you need to make your final decision.
After careful consideration, I've determined that these are the most important criteria when selecting the best product analytics tools. Here's a brief list outlining the whats and whys of my selection.
User Interface (UI)
User interface is an important factor to consider when choosing a product analytics tool for your company because it can have a significant impact on how easily and efficiently your team can use the tool to gain insights and make data-driven decisions. A user-friendly interface can help your team quickly and easily navigate the tool, access the data they need, and generate reports and visualizations. This can save time and reduce frustration, allowing your team to focus on analyzing the data and using it to improve your product or service.
Key Features
- Event Tracking: Follow users and monitor their actions across your site or app.
- Segmentation: Identify who users are, where they came from, and what they are interested in.
- Profiles: Allow you to establish user categories based on the criteria of your choice.
- Notifications: Alert product teams of important events or trends.
- A/B Testing: Compare different versions of features to see what works best.
- Dashboards: Permit data visualization in the most helpful and revealing ways.
- Measurement tools: Evaluating how users engage with each feature.
- Behavior analytics: Product analytics that focus on user behavior when interacting with your app.
Usability
Usability is an important factor to consider when selecting a product analytics tool for your company because it impacts how effectively your team can use the tool to gain insights and make data-driven decisions. A usable tool is one that is easy to learn, navigate, and operate, reducing the time and effort required to use it effectively. A tool with good usability will also be well-organized, intuitive, and consistent in its design, allowing users to quickly find the data and features they need.
Integrations
Software integrations are an important factor to consider when selecting a product analytics tool for your company because they can impact the effectiveness and efficiency of your team's workflow. Integrations allow data to flow seamlessly between different tools, reducing the need for manual data entry and minimizing the risk of errors. Integrations also allow you to connect your product analytics tool with other tools your team uses, such as customer relationship management (CRM) software or marketing automation tools, providing a more complete picture of your business operations.
Pricing
Pricing is an important factor to consider when selecting a product analytics tool for your company because it impacts the affordability and value of the tool. Choosing a tool that fits within your budget is important, but it's also important to consider the value you'll get for the price you pay. Some tools may be more expensive but offer advanced features and functionality that can provide significant value and ROI for your business. On the other hand, some tools may be more affordable but may not offer the full range of features you need.
Product Analytics Software FAQs
Find answers to common questions other people ask about this topic.
Are There Any Free Product Analytics Tools?
Why Are Product Analytics Tools Important?
What Are Product Metrics?
How do I create a product dashboard?
What's Next?
We have a wonderful guide to product analytics that will tell you all about benefits and metrics. You can also learn more about product usage analytics and how to implement it.
Related tool lists:
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