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With so many different product portfolio solutions available, figuring out which one is right for you is tough. You know you want to evaluate and make decisions about which products or projects to invest in, maintain, enhance, or retire, but need to figure out which tool is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences with handling dozens of different products in large portfolios, with my picks of the best product portfolio management tools.

Why Trust Our Product Portfolio Management Tool Reviews

We’ve been testing and reviewing product portfolio management tools since 2021. As product managers ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different product management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our product portfolio management tool review methodology.

The Best Product Portfolio Planning Software Comparison Chart

Here is a table where you can compare the tools we just covered in the overviews.

Tools Price
Craft.io From $19/editor/month
QuickBase From $600/month (billed annually), which equates to $25/user/month with a minimum requirement of 20 users. This is for the Team plan, which includes core features suitable for smaller teams. For larger organizations or those needing advanced features, QuickBase offers higher-tier plans, and pricing for these can be obtained upon request.
airfocus From $83 /editor/month
ProductPlan From $49/user/month
Productboard From $20/user/month (billed annually)
Propel Pricing upon request
Planview Clarizen Pricing upon request
Aha From $59/user/month
ProdPad From $25/user/month
Planview Enterprise One Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How To Choose Product Portfolio Management Tools

With so many different product portfolio management (PPM) solutions available, it can be challenging to make decisions on what product portfolio management tool is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting product portfolio management tools, consider the following:

  • What problem are you trying to solve - Start by identifying the product portfolio management feature gap you're trying to fill to clarify the features and functionality the product portfolio management tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the product managers, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your PPM tool power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated product portfolio management tool.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare product portfolio management features until you’re blue in the face, but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Product Portfolio Planning Tool Reviews

Here’s a brief description of each of the product portfolio management tools that are featured on this top 10 list.

Best end-to-end product portfolio management tool for digital product managers

  • 14-day free trial
  • From $19/editor/month
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Rating: 4.2/5

Craft.io is an end-to-end product portfolio management solution with best practices built into the platform. Digital product managers at enterprise organizations can use it to effectively manage their product portfolios and keep alignment with company-level objectives.

Executives can leverage a high-level view of all the organizational product data in one place—every initiative, every line of business, and every product group. It allows them to visualize, track, edit, and manage items–including dependencies–across teams and initiatives. Product executives gain visibility and insight into how work is completed to meet business objectives across different teams and roll up selected workspaces with respective products and epics for a bird’s eye view of different work streams.

This big-picture awareness facilitates informed decisions with a holistic view of all products and business objectives together in one space and allows executives to share the company’s strategic plans and progress at the portfolio level and evaluate efforts. And by aggregating product data across your portfolio, you can get macro and micro views of how everything is performing.

Craft.io integrates with Jira, Azure DevOps, GitLab, GitHub, Targetprocess, Figma, Adobe XD, Okta, Google Workspace, Active Directory, SAML, Lucidchart, Confluence, Miro, and PingIdentity. You can also connect to over 1,000 additional applications via a paid account with Zapier.

Best for dynamic work & complex projects

  • 30-day free trial
  • From $600/month (billed annually), which equates to $25/user/month with a minimum requirement of 20 users. This is for the Team plan, which includes core features suitable for smaller teams. For larger organizations or those needing advanced features, QuickBase offers higher-tier plans, and pricing for these can be obtained upon request.
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Rating: 4.4/5

QuickBase is a project management platform designed to support dynamic work environments and manage complex projects. It provides a robust set of tools that cater to the needs of businesses requiring agility and the ability to customize workflows and processes to handle intricate project demands.

I selected QuickBase as a product portfolio management tool after evaluating its capabilities in handling dynamic work and complex projects. Its no-code and low-code platforms enable teams to collaborate effectively and manage a diverse range of tasks with ease. What differentiates QuickBase is its high degree of customization and integration options, which are essential for the complex nature of product portfolio management. I believe QuickBase is best suited for this use case due to its adaptability to changing project requirements and its ability to provide a cost-effective solution for managing intricate project details.

Additional key features include mobile capabilities, security and compliance tools, AI capabilities, role-based admin and governance, end-to-end visibility, and resources such as eBooks, research reports, and webinars to help users learn and stay updated on the latest technology trends.

QuickBase integrates with a variety of widely-used applications including Salesforce, Slack, Microsoft Outlook, and Gmail, which facilitates data synchronization and workflow coordination. It also connects with cloud storage services like Dropbox, Box, Google Drive, and Microsoft OneDrive, as well as with Zapier for workflow automation. For financial and data analysis, QuickBase offers integrations with QuickBooks, Tableau, and Power BI, and for the construction industry, it integrates with Procore.

Best for product roadmapping with built-in prioritization

  • 14-day free trial
  • From $83 /editor/month
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Rating: 4.3/5

Airfocus is a product portfolio management and roadmapping software that teams can use to plan, prioritize, and manage their product backlog. It allows for objective and unbiased roadmap planning, so your product team can focus on driving impact. This is largely because of its unique built-in scoring system that helps you prioritize new product features. You can use factors like overall feature value, effort required to build, and potential risk to rank items in your backlog.

Product managers can build their roadmap with the software with a focus on either outcomes or objectives. It provides a public-facing portal where you can send out announcements to your customer base and gather user feedback and insights. You can then use that customer feedback to inform your roadmap and product strategy.

The software integrates with other SaaS tools including Asana, Github, Intercom, Jira, Salesforce, Shortcut, Slack, Trello, Webhooks, and others. You can also connect a Zapier account to build additional integrations. Pricing starts from $23/user/month, and a 14-day free trial is available.

Best for visualizing and sharing product milestones

  • 14-day free trial
  • From $49/user/month
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Rating: 4.4/5

ProductPlan was established in 2013 and has since been used to build hundreds and thousands of roadmaps and to plan more than 8 million initiatives. Global customers range from growing teams to Fortune 100 companies.

ProductPlan lets you collaborate with your team on live roadmaps using their simple drag and drop editor. Customize the way you view your timelines, lists, tables, and your portfolio layouts as well. ProductPlan makes it easy for your stakeholders to view your data without having to pay for using the tool and lets you send them links to editable roadmaps.

ProductPlan integrates with tools such as Confluence, Jira Software, Pivotal Tracker, Slack, Trello, Zapier, Microsoft Teams, GitHub, and Azure DevOps. Connect with more tools through the ProductPlan API.

ProductPlan costs from $49/user/month and offers a free 14-day trial.

Best for product evaluation and flexible hierarchies

  • 15-day free trial
  • From $20/user/month (billed annually)
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Rating: 4.3/5

Productboard is a product management platform for companies that specialize in product, design, marketing, and engineering. It launched in 2014 and has since been topping prestigious lists and is backed by top VC (venture capital) firms.

Productboard helps users with roadmaps, prioritization, insights, and engagement. Through the platform, you can have the benefits of centralized feedback where you can easily share data and roadmaps so you can keep the whole organization aligned.

Productboard integrates with Slack, Microsoft Teams, Salesforce, Zendesk, Intercom, Zapier, Chrome Extension, InSided, Gong, FullStory, Gainsight, Grain, and many more tools. Check their website out for the full list of integrations.

Productboard costs from $20/user/month and offers a free trial. Customized pricing for bigger organizations with more specific needs are also available upon request.

Best for product commercialization that requires ongoing customer feedback

  • Free demo available
  • Pricing upon request
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Rating: 4.4/5

Propel is a product lifecycle management (PLM) software that promises its users faster time to market. Propel has found success in the medical, tech, consumer goods, and industrial products industries and also offers solutions for companies that focus on engineering, operations and supply chain, quality management, sales and marketing, as well as information technology.

Propel was built on the Salesforce platform making it one of the best solutions for managing products. Its features allow users to not only manage project tasks but also communicate with everyone involved in the supply chain as well as the customers.

Propel is not limited for use by engineers but is also made for use by all employees and customers. Propel integrates with the following ERP systems: Netsuite, MS Dynamics, SAP, Oracle EBS, Sage, Rootstock Software, QAD, Infor, and Epicor Kinetic ERP.

Propel offers pricing details upon request.

Best for rapidly growing and complex enterprise product portfolio management

  • Free trial + free demo available
  • Pricing upon request
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Rating: 4.2/5

Planview is a platform for product portfolio management that gives leadership data-driven insights on where to invest in new products and innovations. Designed to drive collaboration, the platform provides teams with a simple solution for capturing and sharing crucial data at every stage of product development, from ideation to in-market analysis. 

The platform has an open forum for collecting ideas both internally and externally that allows stakeholders to score and prioritize the most promising concepts quickly. Customizable dashboards are a central hub for data collection, resource capacity and scenario planning, and strategic road mapping.

Support for various product development methods allows cross-functional teams to work in their preferred environments while communicating complex issues with the push of a button. Integration with gated project management software keeps everyone aligned on priorities, allowing organizations to accelerate new product development processes and speed the best products to market with greater efficiency.

Best for product roadmapping

  • 30-day free trial
  • From $59/user/month
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Rating: 4.2/5

Aha! is a roadmap software that’s trusted by more than 5,000 companies worldwide to cater to their needs in product management, IT, project management, services, business operations, and marketing. Aha! also provides solutions in the areas of production innovation, customer empathy, and employee engagement.

What makes Aha! suitable for product portfolio management are its features that let you create custom workflows, allocate resources and budgets, track dependencies with Gantt charts, and visualize progress. Built-in templates make it easy for anyone to get started and keep going without the hassle of figuring the software out first.

Aha! integrates with 30 tools such as Jira, Slack, Azure, DevOps, Salesforce, Google Analytics, and Zendesk.

Aha! costs from $59/user/month and offers a free 30-day trial. Aha! is also available for free for startups that are less than 18 months old and have less than 10 employees.

Best for intensive or complex product strategies

  • 7-30 day free trial
  • From $25/user/month
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Rating: 4.3/5

ProdPad is a product management software made by product people, for product people. It launched in 2012 and is fully customer-funded. It was built specifically for large organizations with thousands of team members. ProdPad is a robust tool made for complex processes and extra-large organizations.

ProdPad specializes in helping you build products that matter to your customers. With ProdPad’s features, you won’t be spending time scraping projects and redoing a ton of work. Get feedback from your customers, create and adjust roadmaps, and launch your products effectively all through ProdPad.

ProdPad integrates with Azure DevOps, GitHub, Jira, Pivotal Tracker, Rally, TFS, Trello, Chrome Extension, Confluence, Doorbell.io, Slack, Uservoice, Email Dropbox, Slack, Active Directory Federated Service, Google Apps, and SAML Single Sign-On. More integrations with ProdPad are available through API and Custom WebHooks, as well as Zapier.

ProdPad costs from $149 for up to 3 users and offers a free trial.

Best for products with lean and/or Agile workflows

  • 30-day free trial
  • Pricing upon request
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Rating: 3.6/5

Planview is a work and portfolio management tool that has been in the industry for over 30 years with over 2.4 million users and multiple awards. Planview is also known as an authority in publishing studies about the world of work.

Planview is best for teams that work in lean or agile environments. Planview gives you project planning visibility, productivity and efficiency tracking, bug tracking, as well as the ability to manage backlogs. You can also analyze your team capacity and identify constraints across portfolios and hybrid workflows allowing you to more accurately evaluate and re-align your team, resources, and budget.

Planview integrates with Microsoft Teams, Dropbox, Google Drive, MS OneDrive, DocuSign, Box, Microsoft SharePoint, Zoom, Outlook, Slack, Microsoft Power Automate, Microsoft Power BI, and Google Workspace. More integrations are available using a paid Zapier plan.

Planview offers pricing details upon request and offers a free, fully-functional 30-day trial.

Other Product Portfolio Management Tools

Here are a few more that didn’t make the top list. If you need additional suggestions for handy product portfolio management tools, check these out.

  1. Planisware

    Best for easy scaling between 5 and 30,000 users

  2. monday.com

    Best work operating system for scaling growth

  3. ClickUp

    Best all-in-one product portfolio and PLM tool

  4. Wrike

    Best product portfolio dashboards & data visualizations

  5. dragonboat

    Best for outcome-driven product teams

  6. Planview

    Best product management roadmap tool for enterprise organizations

  7. Adobe Workfront

    Best for complex product development lifecycles

  8. Scoro

    Good for quickly compiling reports on your products, profitability, team utilization, based on real-time data.

  9. Asana

    Popular SaaS that’s good for laying out your team’s goals, plans, and responsibilities in one shared space with flexibility and aesthetics.

  10. Sciforma

    Good for adapting to your current product portfolio maturity and supporting team members in any growth efforts.

If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated: 

Selection Criteria For Product Portfolio Management Tools

Selecting the right product portfolio management (PPM) tools is a critical process that hinges on understanding both the functionality these tools offer and how well they meet specific use cases that are paramount for organizations looking to strategically plan, analyze, and optimize their product portfolios. Through personal trials and extensive research into these tools, I've developed a set of criteria that guide my evaluation, ensuring that the tools not only possess core functionalities but also align with buyers' needs, addressing their pain points effectively.

Core Product Portfolio Management Tool Functionality (25% of total weighting): To be considered for inclusion on my list of the best product portfolio management tools, the solution had to support the ability to fulfill common use cases:

  • Strategic alignment of projects and business objectives
  • Comprehensive portfolio analysis for decision support
  • Efficient resource allocation across the portfolio
  • Effective risk identification and mitigation strategies
  • Scenario planning for future-proofing the portfolio

Additional Standout Features (25% of total weighting score): Beyond core functionalities, standout features can significantly enhance a PPM tool's value by addressing specific challenges or offering innovative solutions. Exploring and testing for these functionalities involves hands-on trials to assess how they contribute to the unique value proposition of PPM tools. Some features I look for include:

  • Advanced analytics and predictive modeling capabilities
  • Integration with external data sources for enriched market analysis
  • AI-driven insights for enhanced decision-making
  • Customizable dashboards and reporting tools for varied stakeholder needs
  • Collaboration features that support remote and cross-functional teams

Usability (10% of total weighting score): Usability testing is crucial for ensuring that users can efficiently navigate and utilize the PPM tool without facing a steep learning curve. In this assessment, I look for tools that are accessible and easy-to-use for various stakeholders. I evaluate:

  • Intuitive interfaces, such as drag-and-drop for task management
  • Clear, understandable navigation and dashboard layouts
  • Responsive design for cross-device compatibility
  • Customizable views that cater to different user preferences

Onboarding (10% of total weighting score): A smooth onboarding process is key to successful tool adoption and immediate realization of its value. This criterion assesses features such as:

  • Availability of comprehensive training materials, such as videos and webinars
  • Interactive product tours and guides for new users
  • Accessible customer support for immediate assistance
  • Community forums or help centers for peer-to-peer support

Customer Support (10% of total weighting score): Reliable customer support is fundamental for resolving issues promptly and ensuring continuous, effective use of the PPM tool. I look for several different resources, including:

  • Multiple support channels (e.g., email, chat, phone)
  • Prompt and helpful customer service responses
  • Dedicated account managers for enterprise clients
  • Regularly updated FAQs and knowledge bases

Value For Money (10% of total weighting score): Determining value for money involves comparing the cost of the PPM tool against the range and depth of features it offers. This criterion assesses pricing transparency, plan flexibility, and overall cost-effectiveness to ensure buyers receive maximum value from their investment. I also consider:

  • Transparent pricing models without hidden costs
  • Flexible plans that scale with business needs
  • Free trials or demos to assess value before purchase
  • Cost-benefit analysis compared to competing tools

Customer Reviews (10% of total weighting score): Customer reviews provide real-world insights into how well a PPM tool performs across various contexts. This evaluation looks at user feedback regarding satisfaction levels, specific benefits, and any drawbacks, offering a holistic view of the tool's impact on its user base. Specifically, I evaluate:

  • Overall satisfaction ratings and testimonials
  • Specific feedback on usability, customer support, and value
  • Case studies or success stories highlighting real-world applications
  • Reports of any recurring issues or limitations

This criteria framework ensures that the selected PPM tools not only meet a high standard of core functionality, but also excel in providing a user-friendly experience, comprehensive support, and exceptional value, all of which are crucial for businesses aiming to optimize their product portfolios effectively.

In 2024, many product portfolio management (PPM) tools are going through significant transformations, driven by evolving business needs and advancements in technology. Here are several trends that I believe will continue to impact PPM tools and the product management sector as a whole in the future.

  • Increased Integration with AI and Machine Learning: There's a noticeable shift towards leveraging artificial intelligence (AI) and machine learning (ML) within PPM tools. These technologies are being used to enhance predictive analytics, automate routine tasks, and provide deeper insights into market trends, risk assessment, and resource optimization. The integration of AI and ML is enabling more informed decision-making and strategic planning, reflecting a trend towards more data-driven management practices.
  • Increased Emphasis on Customer-centric Features: There's a growing trend towards incorporating customer feedback and market demand signals directly into PPM tools. Features that facilitate the gathering and analysis of customer insights are becoming crucial for ensuring that product portfolios are closely aligned with customer needs and preferences, highlighting the shift towards more market-driven product development strategies.
  • Remote Work Features: As remote work becomes more prevalent, PPM tools are incorporating better collaboration features and support for distributed teams. This includes enhanced communication tools, shared workspaces, and integration with other collaboration platforms. The focus on supporting remote work reflects the changing dynamics of team structures and the need for flexible, accessible tools that facilitate teamwork across locations.
  • Sustainability and ESG Factors: An emerging trend is the incorporation of sustainability and Environmental, Social, and Governance (ESG) considerations into product portfolio management. Tools are beginning to offer features that help companies assess and manage the sustainability impact of their products, aligning with growing demands for corporate responsibility and sustainability in business strategies.
  • Greater Use of Blockchain for Security and Transparency: Blockchain technology is finding its way into PPM tools to enhance security, transparency, and traceability of transactions and data exchanges within the tool. This innovation addresses growing concerns over data integrity, especially in highly regulated industries.

These trends reflect the evolving landscape of product portfolio management tools, highlighting a shift towards more intelligent, user-friendly, and integrated solutions. As companies navigate the complexities of managing their product portfolios, these tools are becoming indispensable in supporting strategic decision-making, enhancing efficiency, and fostering innovation.

What Are Product Portfolio Management Tools?


Product portfolio management tools are software that help organizations efficiently plan, organize, and analyze their product portfolios. These tools provide a centralized platform for managing a collection of products or projects, allowing businesses to align their product strategies with overall business objectives. Product portfolio management tools typically include features such as portfolio project prioritization, resource allocation, risk management, financial analysis, strategic alignment, lifecycle management, performance tracking, collaboration tools, and scenario planning.

These tools are particularly valuable for large enterprises managing diverse product portfolios or organizations engaging in multiple projects simultaneously. They contribute to strategic decision-making, resource optimization, and the overall success of the organization's product-related initiatives.

Features of Product Portfolio Management Tools

Product portfolio management tools (PPM) serve as a backbone for organizations aiming to strategically plan, analyze, and optimize their array of products to maximize value and align with overarching business goals. When selecting a PPM tool, it is essential to understand which features will allow you to get a comprehensive view of a product's lifecycle, from inception to retirement, and make strategic decisions. Here are some of the most important features to look for when determining which tool will be the best for you:

1. Strategic Alignment: Ensures products align with business strategies. This feature is vital as it helps organizations ensure every product in their portfolio supports their broader strategic objectives, avoiding misallocation of resources on misaligned projects.

2. Portfolio Analysis: Offers in-depth analysis of the product portfolio. It allows companies to evaluate their product mix to identify growth opportunities, assess risks, and determine the balance between new and existing products, ensuring a diversified and balanced portfolio.

3. Resource Allocation: Enables efficient allocation of resources across projects. Proper resource allocation ensures that critical projects receive the necessary funding, manpower, and attention, optimizing the overall return on investment.

4. Market Analysis: Provides tools for analyzing market trends and customer needs. Understanding market dynamics is crucial for positioning products effectively, identifying new opportunities, and reacting to competitive threats.

5. Financial Analysis: Facilitates financial forecasting and profitability analysis. This feature helps in assessing the financial viability of products, forecasting revenues, and analyzing costs, which is essential for prioritizing investments and maximizing profitability.

6. Risk Management: Identifies and manages risks associated with products. By evaluating potential risks early, companies can develop strategies to mitigate them, ensuring the sustainability and success of their product portfolio.

7. Scenario Planning: Allows for the creation of different future scenarios. Scenario planning is essential for preparing for various market conditions, enabling companies to quickly adapt their strategies in response to changes in the external environment.

8. Portfolio Optimization: Helps in optimizing the mix of products for maximum value. This entails selecting the right combination of projects and products to invest in, ensuring that the portfolio is aligned with strategic goals and market demands.

9. Decision Support: Provides data-driven insights to support decision making. Access to real-time data and analytics empowers leaders to make informed decisions about product development, enhancements, and discontinuations.

10. Collaboration and Workflow Management: Facilitates teamwork and streamlines workflows. Effective collaboration and efficient workflows are essential for speeding up time-to-market and ensuring that projects are completed within scope, time, and budget constraints.

Leveraging a PPM equipped with these features empowers organizations to make strategic decisions that align with their business objectives, allocate resources efficiently, capitalize on market opportunities, and mitigate risks. By adopting a tool that offers these capabilities, companies can ensure that they not only survive but thrive in the competitive landscape, driving growth and innovation.

Benefits of Product Portfolio Management Tools

Product portfolio management (PPM) tools are essential for businesses looking to streamline their product development processes and align their portfolios with strategic objectives. Here are five primary benefits that PPM tools provide to users and organizations:

1. Improved Strategic Alignment: By using PPM tools, organizations can align their product development efforts with their overall business strategy, ensuring that every project contributes to their long-term objectives and maximizes business value.

2. Enhanced Decision Making: PPM tools aggregate data from across the portfolio, offering actionable insights that enable managers to make informed decisions regarding which projects to prioritize, continue, or terminate, thus optimizing the product mix.

3. Increased Efficiency: These tools automate and optimize project planning, resource allocation, and scheduling tasks, reducing manual effort and allowing teams to focus on innovation and value creation rather than administrative tasks.

4. Risk Mitigation: With PPM tools, organizations can proactively identify potential risks across their portfolio, allowing them to devise strategies to mitigate these risks before they impact project outcomes or financial performance.

5. Resource Optimization: PPM tools provide a comprehensive overview of all resources, enabling managers to allocate them in a way that maximizes efficiency and minimizes waste, thus ensuring that key projects have the necessary support to succeed.

Adopting a product portfolio management tool can significantly transform how organizations approach product development and portfolio management. For potential buyers, understanding these benefits is crucial in selecting a tool that not only meets their current needs, but also supports their strategic objectives, driving sustained growth and competitive advantage in their respective markets.

Costs & Pricing For Product Portfolio Management Tools

Product portfolio management (PPM) tools offer a variety of plan options tailored to meet the diverse needs of organizations, from startups to large enterprises. These plans are designed to provide scalability, flexibility, and a suite of features that align with different business requirements and budget constraints.

Understanding the common plan types and their pricing structures is essential for selecting a tool that not only fits your organizational needs, but also offers the best value for your investment. Here's a breakdown of some typical plan options and pricing for PPM tools:

Plan Comparison Table for PPM Tools

Plan TypeAverage PriceCommon Features
Free$0Basic portfolio management, limited projects, basic analytics, community support
Entry-Level$10-20/user/monthEnhanced project tracking, advanced analytics, integration with other tools, email support
Professional$20-50/user/monthUnlimited projects, full portfolio management, advanced reporting, priority support
Enterprise$50-100+/user/monthCustomizable dashboards, AI-driven insights, premium support, advanced security, API access

When considering a PPM tool, it's important for buyers to assess both the features and capabilities of each plan as well as how they align with their current and future portfolio management needs. Scalability and the ability to upgrade as your organization grows are also key factors to keep in mind. Remember that you can always scale up your plan—start with a free plan to get your bearings, and then advance through the ranks as your company grows.

Product Portfolio Management Frequently Asked Questions

Find answers to common questions other people ask about this topic.

What is product portfolio management?

Product portfolio management is the process of looking at every product a company offers to see how well it meets company goals. It’s also about envisioning future product strategies for company growth, cost savings, or other goals.

The objective of product portfolio management is to create and execute a comprehensive, lucrative strategy for the entire product line of a company. The aim of good product portfolio management is to improve the strength of the product portfolio as much as possible.

Read more about product portfolio management, who is responsible for it and its benefits.

What's the difference between product management software vs project management software?

Project managers and PMOs use similar software to product managers—the acts of managing products and projects have a lot in common.

While in some cases a general work management tool will suffice, there are product management tools designed specifically for managing a product portfolio. In addition to project management or project portfolio management software features, product tools may include special features. These include things like:

Related Read: How To Use User Story Mapping To Improve Agile Backlog Prioritization

Why use product portfolio management software?

There are plenty of benefits to using product portfolio management tools. Here are just a few stats showing how PPM software benefits product decision-makers, managers, and teams.

  • Users of product portfolio software report pipeline value growth, and reductions in project delivery times, of between 25% and 75%.
  • Some reports of productivity gains hit 20% or more, saving an average of one day per week.
  • 20-50% cycle time reduction with fewer manual tasks, one version of the truth, and real-time design and development collaboration.
  • Increases in revenue are tied to successful product selection and improved time to market.
  • 21% of IT buyers report the need for a product solution with portfolio management capabilities.
  • Products may be up to 2.5X more successful when a portfolio management system is employed.
  • Portfolio management solutions lose 13X less money because they hit their strategic initiatives more successfully

What key features are in product portfolio management software?

  • Market demand analytics – You’ll want to make informed decisions about your product direction according to key market trends
  • Resource allocation and resource management for products (Gantt charts, etc) – Resource capacity will need to be segmented between everything in the portfolio, prioritizing highest impact projects
  • Product rebranding tools – Project execution tools for changing up a product branding strategy or messaging
  • Product team communication features – Centralize collaborative work management so every team member stays in the loop
  • Tools for product development or elimination – Features like time tracking and KPI metrics will inform you whether to keep or scrap a product
  • Portfolio-level corporate strategy outline – There should be ways to brainstorm, record, comment on, and approve big picture portfolio strategy
  • Product results measurements with big picture dashboards – Simple visualizations for stats like resource utilization per product
  • Task management (kanban boards, task lists, due dates, etc) – Plan, assign, and track tasks relating to the development or maintenance of each product

Which teams use product portfolio management software?

Here are a few examples of teams that use this software:

  • Web development teams
  • IT teams
  • Marketing teams
  • Sales teams
  • Product acquisition teams
  • Customer relationship teams
  • Market research teams
  • Publishing teams
  • Professional services companies

What other product management tools can I use?

If a PPM tool isn’t the right fit for your needs, there are plenty of other product management tools out there that might suit you better. Check out some of our other product management tool reviews:

What's Next?

The unfortunate truth is that 95% of new products will fail. This is why business-savvy companies build and maintain a portfolio of different products, from sure-things to passion projects, daring experiments to sensical spinoffs and expansions.

The product portfolio management tools on this list will give your product a fighting chance to defy the statistics.

Check This Out: How Feature Flag Management Helps You Manage Your Scaling Product

By Ben Aston

Ben Aston is an online media entrepreneur and founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.

Ben applies his expertise in design and strategy to enable businesses to deliver innovative products and services that delight customers. Ben is passionate about understanding customer needs through design research, identifying opportunities based on those insights, and empowering designers and technologists to create solutions. He is driven to develop and uncover new opportunities for clients, establishing strong connections with their customers through product solutions that create lasting value.