Productboard Pricing Tiers & Costs
A complete overview of Productboard pricing tiers, additional costs, value for money, and how to pick the right plan for you. Plus, alternatives to consider and a side-by-side pricing comparison.
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Productboard is a product management software that offers multiple pricing tiers. These tiers cater to different organizational needs, ranging from small teams to large enterprises, and are based on a subscription model. Product managers use Productboard to prioritize tasks, gather customer insights, and make informed product decisions.
Compared to competitors, Productboard's pricing is flexible and offers good value. This guide covers everything you need to know about Productboard pricing, plans, and costs to make an informed purchase decision with confidence.
How Much Does Productboard Cost?
Productboard’s paid plans start from $19 per maker per month and go up to $59 per maker per month. A free version is available, which is best suited for small teams or individuals who need basic features. There is a custom pricing tier for enterprise users that offers enhanced security and support options.
Productboard Plans & Pricing Tiers
Here's an overview of the available Productboard plans:
| Plan Type | Price | What’s Included? |
| Starter | $0/month (billed annually) | Basic product roadmap, prioritization, feedback portal, and integrations for individuals or small teams. |
| Essentials | $19/user/ month (billed annually) | Roadmap, prioritization, feedback portal, and basic integrations. |
| Pro | $59/user/ month (billed annually) | All Essentials features, advanced integrations, custom fields, and trended reporting. |
| Enterprise | Upon request | All features, Enterprise security, custom terms, and priority support. |
Let’s break down the available Productboard plans a bit further:
Productboard Starter Plan
The Starter plan is perfect for individuals or very small teams just getting started with product management. It includes essentials like release planning, a feedback portal, and over 20 integrations. However, it lacks advanced features, multiple teamspaces, and deeper customization options.
Productboard Essentials Plan
The Essentials plan is a solid starting point for small teams or startups managing basic product workflows. It supports roadmap creation and feedback collection through integrations like Slack, making it easier to gather input from team members, feature requests, and other intake sources. However, it lacks advanced customization and may feel limited for teams handling complex workflows with task dependencies, backlog prioritization, or organizing a high volume of feature ideas across multiple channels.
Productboard Pro Plan
The Pro plan suits growing teams requiring enhanced collaboration and customization. It includes features like Jira integration and custom fields, supporting more complex workflows. It may not offer enterprise-level security features.
Productboard Enterprise Plan
The Enterprise plan is tailored for large companies needing dedicated support and security. It includes priority support and custom terms. This plan is best for organizations with specific security and support requirements, with pricing upon request.
Productboard Pricing vs. Competitors
Productboard's pricing is generally considered average in the product management software market. With four pricing tiers, Productboard offers a range of plans that cater to various company sizes and needs. Each plan includes a core set of features, with more advanced functionalities and integrations available in higher-tier plans. Security safeguards increase with plan level, making it a flexible choice for different security requirements. The pricing reflects the value of its features and integrations, positioning it competitively against other tools in the market.
Comparison Chart: Productboard vs. Alternatives
Wondering how Productboard pricing compares to other product management software? Here’s a comparison chart that breaks down the costs of Productboard alternatives side-by-side:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for built-in industry-leading best practices | 14-day free trial | From $19/editor/month | Website | |
| 2 | Best for end-to-end product management | 7-30 day free trial | From $25/user/month | Website | |
| 3 | Best for managing multiple products and teams | 14-day free trial | From $59/editor/month | Website | |
| 4 | Best for product planning with user feedback | Free plan available | From $79/month | Website | |
| 5 | Best for flexible collaboration and visualization for product management | Free plan available | From $8/user/month | Website | |
| 6 | Best for team collaboration and brainstorming | Free plan available | From $15/seat/month (billed annually) | Website | |
| 7 | Best for project management collaboration | Free plan available | From $9/user/month | Website | |
| 8 | Best product management software for product discovery | 14-day free trial | From $24/month | Website | |
| 9 | Best modular product management software | 14-day free trial + free plan available | From $7/user/month | Website | |
| 10 | Best for Agile product management | Free trial available | From $8/user/month | Website |
Alternatives to Productboard
Productboard is a solid product management software, but there are plenty of other options out there. Depending on your use case, budget, team size, and other factors, you might consider shopping around for a solution that’s better suited to your needs. If you’re looking for alternative product management software options to Productboard, here are a few worth checking out:
Our one-on-one guidance will help you find the perfect fit.
How to Choose the Right Productboard Plan
When deciding which Productboard plan to go with, you’ll want to consider the added value and potential drawbacks that come with each plan. Scrolling through long lists of features can quickly lead to confusion and uncertainty, so here are a few factors to keep in mind as you evaluate and assess your options:
Productboard Scalability and Team Size
Productboard’s scalable feature tracking board helps cross-functional teams manage priorities, organize user feedback, and stay aligned throughout the development process. It supports customer-centric workflows with built-in feedback tools, templates, and features for feedback management and feature prioritization. The Essentials plan suits small teams with basic roadmap and feedback needs, while the Pro plan adds customization and integrations like Jira for growing teams. Larger organizations can scale with the Enterprise plan, which includes advanced security and dedicated support. Choosing the right plan depends on your team size, growth goals, and how you manage feature requests and feedback intake.
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Industry-Specific Productboard Features
Productboard is a general-purpose product management platform, but it’s flexible enough to serve a wide range of industries—including tech, SaaS, financial services, healthcare, and consumer goods. Compared to competitors, Productboard’s key features lean more toward broad applicability rather than niche, industry-specific solutions. That said, it offers tailored features many industries expect, like Jira integration for software teams (available on the Pro plan), customizable feedback portals for B2C brands, and advanced security controls for compliance-heavy sectors on the Enterprise plan. While it may not go as deep as some vertical-focused tools, its breadth of integrations and configurability make it a solid fit for cross-functional product teams across diverse industries.
Productboard Integration Capabilities
Don’t clog up your workflow with too many tools, workarounds, or disconnected systems. A key consideration when choosing product management software is how well it connects with the rest of your tech stack. Productboard offers native integrations with tools like Jira and Slack to streamline collaboration and task management. It also supports third-party connectors like Zapier, so you can automate workflows across platforms. For more advanced needs, Productboard provides a robust API that allows your team to build custom integrations tailored to your specific processes.
Productboard Security Safeguards
When evaluating product management tools, it’s important to understand how each plan supports your organization’s security standards. Productboard meets ISO 27001:2013 and SOC 2 requirements and performs audits to ensure ongoing compliance. The Enterprise plan includes advanced security features such as single sign-on (SSO) and access controls designed for teams with formal IT policies or regulatory obligations. The Essentials and Pro plans offer standard protections that support startups and growing companies that need reliable data security without complex configurations. Reviewing your organization’s security protocols can help you determine which plan aligns with internal policies and external requirements.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
Productboard Pricing FAQs
Here are answers to a few common questions about Productboard pricing:
What additional costs should I anticipate with Productboard?
You should anticipate additional costs for extra makers beyond the plan’s included amount. Advanced features and integrations, like single sign-on (SSO) and priority support, may also incur additional charges depending on your plan.
Are there any discounts or promotions available for Productboard?
Productboard offers discounts for nonprofits and educational institutions. To access these discounts, you need to contact Productboard directly and provide proof of eligibility.
How often does Productboard change its pricing structure?
Productboard does not frequently change its pricing structure. The last update to its pricing was not specified on the website, and there is no regular schedule for changes.
Can I switch plans after signing up with Productboard?
Yes, you can switch plans at any time. Contact Productboard support to assist with upgrading or downgrading your plan based on your team’s needs.
Does Productboard offer a trial period for its paid plans?
Productboard offers a trial period for its paid plans, allowing potential users to explore the features before committing. You can sign up on the Productboard website to start your trial.
Are there any setup fees for Productboard?
There are no setup fees for using Productboard. You pay only for the selected plan and any additional features you choose to add.
Is Productboard Good Value?
In my opinion, Productboard delivers solid value for teams looking for a structured, user-friendly product management platform. Its tiered pricing allows teams to scale usage over time, with the Essentials plan providing just enough for smaller product teams to get organized, and the Enterprise plan offering features that align with more mature product organizations that need audit trails, custom permissions, and stakeholder visibility.
What you might not catch from skimming the website is that Productboard is especially strong when it comes to centralizing product feedback and turning it into prioritized, actionable work. This makes it a good fit for industries where customer input directly shapes the roadmap—such as SaaS, B2C apps, and consumer goods.
The feedback portal isn’t just a gimmick—it’s customizable, easy to link to internal or external sources, and integrates with features like user impact scoring and objective tracking. Combined with its timeline views and Jira integration, Productboard excels at helping teams justify what’s being built and why.
Onboarding is relatively quick, especially if your team already uses tools like Jira, Slack, or Intercom. But if you’re expecting deep portfolio-level strategy or built-in capacity planning, Productboard might fall short compared to more heavyweight platforms.
Verdict: Productboard is a strong option for teams that prioritize customer-driven development and cross-functional alignment. It’s best suited for organizations that want to elevate their feature planning beyond spreadsheets, without jumping into an overly complex enterprise suite.
Want to learn more about Productboard? Check out their site for additional information.
From $20/user/month (billed annually)
15-day free trial
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