10 Best User Research Tools In 2023

As a customer experience software, UserTesting is a solution that helps businesses create, launch, and manage custom tests, including audio, video, and written testing that captures user feedback about any service, product, app, or marketing campaign. 

User tracking software is an essential part of the UserTesting experience. The platform includes a testing panel that integrates with a user database, providing detailed data about specific user audiences. These scalable insights provide essential information that could improve CRM, allow designers to create rapid prototypes, and help teams across multiple departments align goals.

UserTesting offers solutions for businesses of all sizes across a variety of verticals, including automotive, consumer technology, financial services, gaming and gambling, ecommerce, healthcare, and travel. This UX research tool has a paid plan for startups, small businesses, mid-level organizations, and enterprise companies.

UserTesting Standout Features and Integrations

Features include test builder, template gallery, demographic filters, screener questions, dashboard, metrics and analytics, transcripts, sentiment analysis, unlimited workspaces, live conversations, interactive path flows, click maps, card sorting, tree testing, and smart tags.

Integrations include Slack, Jira, Trello, Qualetrics, Adobe XD, Outlook Calendar, Google Calendar, Unbounce, Pendo, and Contentsquare.

Survicate strives to deliver an all-in-one customer feedback solution that utilizes one-click email surveys, targeted website surveys, mobile application surveys, and questionnaires to deliver actionable insights into the user experience.

Survicate is able to sync data in real-time across a number of native integrations and supported software to provide relevant, actionable information to every part of a team. They deliver solutions that explore product experience, customer experience, and marketing feedback — all integrated with CRM, marketing automation platforms, and visual reporting tools.

This user research tool provides support for organizations of all sizes, including free plans for solo-run businesses, flexible plans for SMBs, and custom options for companies that plan to scale their processes.

Survicate Standout Features and Integrations

Features include net promoter score, email and link surveys, feedback button, website surveys, mobile app surveys, in-product surveys, feedback hub, intercom messenger surveys, A/B testing, real-time reporting and analytics, negative feedback management, and response validation.

Integrations include Slack, Pardot, Zendesk, Smartlook, Mailchimp, Segment, Mixpanel, Productboard, Marketo, and Microsoft Teams.

Hotjar focuses on helping businesses understand the user journey through interviews, frequent feedback, and behavior tracking. This research platform offers all-in-one analytics tools and insights into website activity from your users. 

Hotjar is on this list of best UX research tools because it doesn’t just show businesses what their users are doing, it also helps them understand why. By visualizing conversion flows, cutting snippets of recordings and heatmaps, and getting a high-level view of user data, Hotjar extracts and shares the most meaningful data to allow businesses to stay on top of their metrics

With Hotjar, businesses can explore four plan types: heatmaps and recordings, surveys and feedback, user interviews, or some custom combination of all three developed just for their needs. These analytics tools can be helpful for organizations of all sizes across any industry using Hotjar as a survey tool to reach real research participants for better data.

Hotjar Standout Features and Integrations

Features include session recordings, heatmaps, moderated usability testing tools, user insights through interaction tracking, journeys, and research analysis, feedback, surveys, user interviews, poll management, text analysis, trend analysis, sentiment analysis, and real time data.

Integrations include Google Analytics, Slack, Unbounce, Mixpanel, Zapier, Segment, HubSpot, WordPress, Shopify, and Facebook Conversions.

A UX research platform, WEVO claims that it can help businesses uncover more insights with less effort than most other tools. They offer synthesized quantitative and qualitative insights and scores and benchmarks with less than 30 minutes of effort.

The reason WEVO claims to cut down on work while providing more valuable insights is due to a combination of high-volume feedback, AI evaluation, and expert human analysis. These tools are designed to cut down on your work time and help you follow the user journey, close the gap expectation, score your experiences, and stay ahead of the competition.

Wevo was built for UX/CX researchers, product managers, marketers, and agencies across a variety of industries. They offer a flexible subscription plan that’s based on user needs to include just what will help their company without bloating the price or muddying the interface with unnecessary tools.

WEVO Standout Features and Integrations

Features include test building, surveys, AI test collection and review, collaboration tools, continuous testing, recruitment pool, sorting, data visualization, demographic targeting, website testing, sentiment evaluation and mapping, human analysts, and qualitative data. 

Integrations N/A

Feedback Loop is a web-based user research tool that’s designed to help businesses with product concept testing, feedback management, and ongoing product research.

Using real audiences that businesses can target based on demographics and user behavior, Feedback Loop enables functionality testing for new products with data they can share with internal and external stakeholders.

Feedback Loop specializes in concept and idea testing for medium and large businesses. They offer several plan options based on testing needs, billed as solutions that continually inform decisions with actionable insights.

Feedback Loop Standout Features and Integrations

Features include recruitment pool, data import and export, data visualization, insights and analytics, prioritization, collaboration tools, survey management, survey builder, survey templates, customization, question types, branching/skip logic, and multimedia support.

Integrations include Slack.

Maze is a cloud-based user research tool that offers the optimal workshop for testing prototypes and getting user feedback that helps with design ideas. This platform also includes marketing campaign tools offered through a unified portal. Many companies use Maze to recruit participants and enhance UX design, including Vanguard, GE, ING, Rappi, and Braze.

Built for product design teams, Maze has tools that continuously collect and analyze user insights throughout the product development cycle. Users can run unmoderated product research and use incoming data to transform feedback into actionable metrics that validate design ideas and improve decision-making.

Maze offers design tools and testing for organizations of all sizes, including solo projects and enterprise-grade businesses. Because they offer continuous product discovery, Maze recommends using its tools at every stage of your product lifecycle to get expert-level research and data.

Maze Standout Features and Integrations

Features include tree testing, prototype testing, 5-second tests, card sorting, surveys, panels, video recordings, live website testing, in-product prompts, customizable reports, data import and export, poll management, visual analytics, unmoderated usability testing, and performance metrics.

Integrations include Figma, Slack, Adobe XD, Sketch, InVision, Sitoo, and Marvel.

UsabilityHub is a user research tool that provides access to real users for digital product testing with a broad range of test styles.

A benefit that UsabilityHub touts as one of its top features is their variety of testing methods, ranging from five second testing and first click testing to surveys, navigation testing, and card sorting. They have several other test methods that can support design professionals, marketers, and product managers.

UsabilityHub offers a range of plans that may work for freelancers and small businesses, as well as large organizations. With custom options for enterprise-grade companies, this tool can provide solutions for teams of all sizes.

UsabilityHub Standout Features and Integrations

Features include A/B testing, card sorting, design surveys, prototype testing, preference tests, five-second tests, first-click testing, customizable questions, data import and export, quantitative metrics, multi-language, reporting and analytics, unmoderated testing, and heatmaps.

Integrations include Figma, Unbounce, G-Suite, Box, NameSilo, Taskworld, Uniregistry, Asana, Airtable, and GoDaddy.

Discus is a testing and inspection platform for manufacturing verticals that need first article inspection, process planning, inspection planning, and supplier FAI management. They have a desktop module, AI-driven software, and 3D model add-on. 

The primary Discus tool is their Desktop module, which enables auto ballooning of TIFF or PDF engineering drawings. It also allows users to manage Technical Data Packages, identifying characteristics and requirements from any specification documents.

Discus is primarily for aerospace, automotive, and medical industries that have manufacturing hubs that require frequent product testing and inspection.

Discuss Standout Features and Integrations

Features include first article inspection, inspection planning, process planning, and supplier management.

Integrations are not available at this time.

As a cloud-based customer feedback tracking platform, Userback focuses on bug tracking, collecting respondent feedback, and information management for website owners, agencies, and developers.

The Userback system enables real-time feedback that comes directly from websites, and provides screenshots that pinpoint bugs and issues. Instant notifications of website concerns allow developers to tag, categorize, and filter in order to prioritize the most important issues. Userback also enhances research processes with an engaging feedback portal with voting, task tracking, and product roadmaps.

Userback offers flexible solutions for businesses of all sizes, including startups and enterprise-grade organizations. With several pricing models, users can choose the one that works best for their needs. Userback doesn’t currently offer any customization for plans.

Userback Standout Features and Integrations

Features include feedback portal, screen annotation, user insights, video recording, session replay, in-app feedback, bug tracking, design feedback, website feedback, user acceptance testing, product roadmapping, software feature requests, audit tracking, and task management.

Integrations include Trello, Jira, ClickUp, Slack, Basecamp, WordPress, Asana, GitHub, Microsoft Teams, and Zapier.

Centercode provides a client satisfaction tracking platform to help businesses manage their entire product lifecycle with feedback in the form of net promoter scores and KPI metrics from customers, prospects, and employees.

There are several key features that drive Centercode’s platform, from task prioritization to AI-based technology that helps evaluate user products. With the platform product analytics dashboard, product managers can review all organizational data, browse client reviews, and detect and resolve bugs to develop better products based on this data.

Centercode provides several solutions that are separated into two categories: one for users that need to test a product and another for organizations that need to share data across several teams and workflows. Custom plans are available for medium and large businesses

Centercode Standout Features and Integrations

Features include project planning and scheduling, website management, customizable questions and surverys, content moderation, external reviewer support, ideation and crowdsourcing, a question library, aggregate reports, rater tracking, and self-service portal.

Integrations include Google Analytics, Jira, and flexible API.