12 Must-Attend Product Marketing Conferences Happening in 2025
Attending product marketing conferences isn’t just about staying ahead of trends—it’s about gaining real, actionable insights and connecting with people who get the challenges you face. Whether you’re fine-tuning your messaging, navigating a tricky launch, or figuring out how AI fits into your strategy, these events give you the space to step back, rethink, and get inspired.
And yes, that ever-growing to-do list will still be there when you get back—but at least you’ll have fresh ideas to tackle it.
So to save you time on finding the most worthwhile product marketing events, I've compiled this roundup of the conferences. I've included a mix of virtual events and in-person summits focused on brand positioning, digital marketing strategies, and consumer engagement.
Annnd here they are!
Best Product Marketing Conferences in 2025 Shortlist
Here's a shortlist of the product marketing conferences I think are worth attending in 2025:
- IRL - Alberta, Canada (October 2025)
- SXSW Conference - Austin, TX (March 7-15, 2025)
- Mind the Product - London, England (March 10-11, 2025)
- Product-Led Alliance - Multiple locations and dates
- SaaStr Annual - San Mateo, CA (May 13-15, 2025)
- Leading the Product - Multiple locations and dates
- La Product Conf - Multiple locations and dates
- ProductCon - Multiple locations and dates
- Product at Heart Hamburg - Hamburg, Germany (June 25-27, 2025)
- INDUSTRY - Cleveland, Ohio (September 8-10, 2025)
- PDMA Conference - Chicago, Illinois (September 13-16, 2025)
- Pendomonium - TBA
Find more details about each conference below:
Best Product Marketing Conferences Of 2025
1. IRL - Alberta, Canada (October 2025)
- Dates: October 1-4, 2025
- Location: Alberta, Canada
- Pricing: From $2,950
- Website: IRL
Overview:
The IRL 25 conference is an exclusive and immersive event for SaaS executives scaling their businesses from millions to billions in revenue. It's for leaders scaling up post-Series B, and the conference will cover challenges including as product-market fit, go-to-market strategies, customer retention, leadership hiring, and scaling infrastructure.
retention, leadership hiring, and scaling infrastructure.
IRL is a conference designed for participation. Participants engage in tailored tracks, collaborative workshops, and expert-led discussions while enjoying outdoor adventures and gourmet dining experiences.
Why You Should Attend:
The IRL conference stands out due to its unique approach to outdoor programming and building in-person engagement. It's also by application only to ensure a high quality of attendees. This one-of-a-kind event forgoes the typical conference format—it's participant-driven, with a carefully selected roster of SaaS executives who form an exclusive network that help each other take their business to the next level.
The IRL conference offers a rare chance to build relationships with like-minded leaders in a refreshing environment away from the usual hustle. If you’re part of an exec team at a SaaS company driving growth beyond $10m ARR, IRL is for you.
2. SXSW Conference - Austin, TX (March 7-15, 2025)
- Dates: March 7-15, 2025
- Location: Austin, TX
- Pricing: TBA
- Website: SXSW
Overview:
SXSW Conference is an annual marketing event held in Austin, TX that brings together creative and tech leaders from various industries. Hosted since 1987, this conference has featured key personas over the years, including Barack Obama, Elon Musk, and Facebook Whistleblower Frances Haugen. SXSW offers executive teams and product marketers a strategic opportunity to gain insights into emerging technologies, consumer trends, and cross-industry collaboration. High-profile speakers like Arvind Krishna (IBM) and Jay Graber (Bluesky) provide valuable perspectives on AI, decentralization, and market disruption.
Why you should attend:
Unlike niche conferences that focus solely on business or technology, SXSW bridges industries and disciplines, making it an invaluable experience for teams that need to think beyond traditional marketing and product development frameworks. For organizations looking to stay ahead of market trends, build strategic relationships, and foster innovation, SXSW is a must-attend event.
3. Mind the Product - London, England (March 10-11, 2025)
- Dates: March 10-11, 2025
- Location: Barbican Centre, London, England
- Pricing: £999 (conference only) | £1649 (conference + workshop bundle)
- Website: Mind the Product
Overview:
Mind the Product is a must-attend event aimed at product managers, leaders, and even startups seeking to enhance their skills and knowledge. Since its beginning, it has become a premier destination for product professionals. The conference has hosted notable speakers and mentors from leading tech companies like Ebi Atawodi, Director of Product at Google for YouTube Studio.
Why you should attend:
Mind the Product is where you get real, no-fluff insights from people who actually build and ship products—not just talk about them. The sessions and workshops dig into the stuff that matters, like aligning teams, scaling roadmaps, and making smarter product bets. It’s also one of the best places to swap war stories with other PMs who get the challenges you’re facing and can offer fresh perspectives you won’t find in a playbook.
4. Product-Led Alliance - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varied (see table below)
- Website: Product-Led Alliance
- Social Media: LinkedIn, X, Facebook, Instagram
Product-Led Alliance: Locations and Dates
| When | Where | Pricing |
| March 18-19, 2025 | Convene, 117 West 46th Street, New York | $995 (teams 3+) | $1295 (individual) |
| June 17-18, 2025 | Grand Hyatt Seattle, Seattle | $795 (teams) | $995 (individual) |
| June 25-26, 2025 | London | Pricing upon request |
| September 16-17, 2025 | Marriott Marquis, San Francisco | $795 (teams 3+) | $895 (individual) |
| October 16, 2025 | Pullman, Berlin | €695 (teams 3+) | €795 (individual) |
| November 05, 2025 | Sydney | A$895 (teams 3+) | A$995 (individual) |
| November 19-20, 2025 | Toronto | $995 (teams 3+) | C$1295 (individual) |
| November 12-13, 2025 | Convene 333 North Green, Chicago | $795 (teams 3+) | $995 (individual) |
| October 29-30, 2025 | The Westin Copley Place, Boston | $1999 (pro+membership) | $995 (individual) |
Overview:
Product-Led Alliance is a global community dedicated to product-led growth, offering product marketing summit conferences and marketing events for product managers and marketing experts. Established in 2019, it provides a platform for sharing success stories, experiences, and challenges in product-led growth.
Why you should attend:
If you're serious about building and scaling a product-led business, these events cut through the noise with case studies, expert panels, and tactical workshops on user adoption, retention, and experimentation. You’ll walk away with practical strategies and metrics to refine your messaging, digital marketing, and product strategy—plus, you’ll connect with people who are solving the same challenges as you.
5. SaaStr Annual - San Mateo, CA (May 13-15, 2025)
- Dates: May 13-15, 2025
- Location: San Mateo County Event Center, CA
- Pricing: From $999
- Website: SaaStr Annual
Overview:
SaaStr Annual is one of the top conferences for SaaS and B2B professionals, bringing together founders, executives, and investors to share real-world insights on growth, scaling, and strategy. Since launching in the mid-2010s, it has featured speakers from major SaaS companies, including leaders like Stewart Butterfield (Slack), offering a mix of tactical advice and high-level vision.
Why you should attend:
If you’re looking to scale your SaaS business, SaaStr Annual delivers tactical sessions, workshops, and networking with top SaaS leaders. Whether you're a startup founder or an established executive, you’ll gain actionable insights on revenue growth, digital marketing, and customer retention—plus the chance to connect with thousands of peers, investors, and mentors who’ve built and scaled successful SaaS companies.
6. Leading the Product - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: $995 (conference) | $1,490 (conference + workshop)
- Website: Leading the Product
- Social Media: LinkedIn
Leading the Product: Locations and Dates
| When | Where |
| May 15-16, 2025 | Sofitel Sydney Wentworth |
| May 22-23, 2025 | Grand Hyatt Melbourne |
Overview:
Leading the Product is built for product managers and leaders who want practical, actionable insights to drive product success. Known for its engaging workshops and expert-led sessions, past speakers have included industry voices like Nir Eyal, author of Hooked. The conference focuses on real-world problem-solving, making it a standout for hands-on learning.
Why you should attend:
This event goes beyond theory, offering workshops designed to tackle real product challenges with tools you can apply immediately. It’s also a strong community-driven conference, where product professionals exchange insights and expand their networks. Whether you're refining product strategy, digital marketing, or team alignment, you'll gain perspectives from both experts and peers to level up your approach.
7. La Product Conf - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varied (see table below)
- Website: La Product Conf
La Product Conf: Locations and Dates
| When | Where | Pricing |
| May 20, 2025 | Paris, France | €718.80 (normal) | €898.80 (late bird) |
| May 22, 2025 | Madrid, Spain | €301.29(normal) | €458.59 (late bird) | €235.95 (freelancers) |
Overview:
La Product Conf is a prominent event for product management professionals, held annually in Paris. It attracts over 1,000 attendees and features talks from industry and content marketing leaders like Kate Leto, executive coach for product leaders. The conference offers a platform for connecting and learning about the latest trends in product management and digital marketing practices.
Why you should attend:
You'll engage with over 20 inspiring talks and gain insights from renowned speakers in the product management field. The event is an excellent occasion for connecting and exchanging ideas with fellow startups and professionals. It provides a comprehensive experience with refreshments, gourmet meals, and access to conference materials after the event. Your team will benefit from the knowledge and connections made at this influential gathering.
8. ProductCon - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varied (see table below)
- Website: Product School
- Social Media: Instagram, X, LinkedIn
ProductCon: Locations and Dates
| When | Where | Pricing |
| May 21, 2025 | New York, NY | $749.99 {group discount) | $799.99 (early bird) |
| August 6, 2025 | Virtual | Free |
| TBA | San Francisco | TBA |
Overview:
ProductCon is the leading product marketing conference for product managers and other marketing teams. Launched in 2018, it quickly became a pivotal space for insights on product development and customer marketing strategies both in in-person and virtual events. Notable past speakers include Nir Eyal, author of "Hooked".
Why you should attend:
ProductCon offers a unique chance to look into the world of product marketing and management. It's tailored specifically for professionals eager to sharpen their skills and learn from top leaders in the industry. Here, you'll experience the latest trends, tools, and strategies that are shaping the future of product development. Attending ProductCon, either the in-person or the virtual event, can significantly enhance your expertise and expand your connection within the product community.
9. Product at Heart Hamburg - Hamburg, Germany (June 25-27, 2025)
- Dates: June 25-27, 2025
- Location: Kampnagel, Hamburg, Germany
- Pricing: €599 (leadership event) | €629 (conference groups) | €699 (conference ticket)
- Website: Product at Heart
Overview:
Product at Heart is designed for product professionals seeking innovation and career development. Launched recently, it features notable speakers like Marty Cagan, founder of the Silicon Valley Product Group (SVPG). The conference offers leadership events, workshops, and flagship sessions.
Why you should attend:
You'll encounter advanced discussions and gain insights from industry leaders. The conference will offer various sessions tailored to product challenges, promoting a collaborative environment. It's a unique chance to connect with peers and enhance your team's strategies. Your participation will drive growth and innovation in your projects.
10. INDUSTRY - Cleveland, Ohio (September 8-10, 2025)
- Dates: September 8-10, 2025
- Location: Public Auditorium, Cleveland, Ohio
- Pricing: TBA
- Website: INDUSTRY
Overview:
INDUSTRY is a premier conference for software product managers, offering deep insights into product marketing, strategy, and development. Designed to foster growth and innovation, it has become a key event for professionals looking to stay ahead of industry trends and sharpen their skills.
Why you should attend:
INDUSTRY delivers practical, real-world solutions to modern product management challenges through keynotes, workshops, and breakout sessions. It’s an opportunity to learn from top product leaders, exchange ideas with peers, and gain strategies to navigate the evolving product landscape. Whether you're scaling a product or refining your roadmap, you’ll leave with insights you can apply immediately.
11. PDMA Conference - Chicago, Illinois (September 13-16, 2025)
- Dates: September 13-16, 2025
- Location: Marriott Marquis Chicago, Illinois
- Pricing: TBA
- Website: PDMA
- Social Media: LinkedIn, Facebook, X
Overview:
The PDMA Conference is the premier global gathering for product development and management professionals. Since its inception in 1976, this annual event has been a crucial platform for sharing innovative practices in product management, featuring past speakers like Teresa Torres, an internationally acclaimed author, speaker, and coach.
Why you should attend:
You'll experience modern product management strategies, focusing on user experience and technical expertise. The event will feature sessions on integrating Generative AI, offering practical tools and digital marketing practices for innovation. It's an excellent time to connect with industry leaders and peers, promoting a collaborative environment.
12. Pendomonium - TBA
- Dates: TBA
- Location: TBA
- Pricing: TBA
- Website: Pendo
Overview:
Pendomonium is a dynamic product marketing conference designed for product managers and marketers focused on the cutting edge of product development and customer marketing strategies. Since its inception in 2017, it has featured industry leaders like Ethan Mollick, a professor of management at Wharton, offering thorough research of emerging product trends and content marketing innovations.
Why you should attend:
This conference uniquely blends learning from top industry experts with practical, hands-on workshops tailored to the challenges of modern product management. You’ll leave with not only insights but also actionable tools and techniques to implement immediately, ensuring you stay ahead in the fast-paced product marketing world. Whether you're looking to inspire your marketing team or refine your approach, Pendomonium is the place to be.
More Conferences
Here are some other lists of product management conferences:
- Exciting design conferences and web design conferences showcasing the latest trends and innovations in design
- Informative PM conferences focusing on product management strategies and best practices
- Engaging UX conferences and UX research conferences dedicated to user experience and usability testing
- Conferences for Chief Product Officers and product leaders designed to address the unique challenges and opportunities of high-level decision-makers.
More Resources for Product Marketers
- Geek Alert: 17 Best Product Marketing Books I Swear By
- 40 Best Product Marketing Tools In 2024
- Product Marketing Strategy Guide: How To Make The “4 Ps” Work For You
Happy networking!
Attending a product marketing conference is a strategic move for professionals looking to expand their knowledge and network within the industry. Here's wishing you a great year of learning, networking opportunities, and reaching for that next level in your career.
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