11 Must-Attend Product Marketing Conferences Happening in 2024-2025
Attending product management conferences can provide you with fresh perspectives and innovative marketing ideas. If you're working in a product marketing function, product marketing conferences are always worth your while—even if it means stepping away from an ever-accumulating workload.
So to save you time on finding the most worthwhile product marketing events, I've compiled this roundup of the conferences that are sure to deliver the most value for your time. I've included a mix of virtual events and in-person summits focused on brand positioning, digital marketing strategies, and consumer engagement, which can help you network with industry experts and explore new tools and trends in the product marketing landscape.
Annnd here they are!
Best Product Marketing Conferences Shortlist
Here's a shortlist of the product marketing conferences I think are worth attending in 2024-2025:
- IRL - Alberta, Canada (Oct 2025)
- Product Marketing World - Multiple Locations and Dates
- Sales Enablement Summit - Multiple Locations and Dates
- Product-Led World - Multiple Locations and Dates
- Chief Product Officer Summit World - Multiple Locations and Dates
- LeadsCon Las Vegas 2024 - Las Vegas, NV (April 2024)
- Forrester B2B Summit North America - Austin, TX (May 2024)
- Strategic Marketing West 2024 - Los Angeles, CA (May 2024)
- Customer Marketing Summit - Las Vegas, NV (May 2024)
- Gartner Marketing Symposium/Xpo - Denver, CO (June 2024)
- Global Digital Marketing World Forum - London, UK (June 2024)
Find more details about each conference below:
Best Product Marketing Conferences Of 2024-2025
1. IRL - Alberta, Canada (Oct 2025)
- Dates: October 1-4, 2025
- Location: Alberta, Canada
- Pricing: From $2,950
- Website: IRL
Overview:
The IRL 25 conference is an exclusive and immersive event for SaaS executives scaling their businesses from millions to billions in revenue. It's for leaders scaling up post-Series B, and the conference will cover challenges including as product-market fit, go-to-market strategies, customer retention, leadership hiring, and scaling infrastructure.
IRL is a conference designed for participation. Participants engage in tailored tracks, collaborative workshops, expert-led discussions and masterminds while enjoying outdoor adventures and gourmet dining experiences together.
Why You Should Attend:
The IRL conference stands out due to its unique approach to outdoor programming and building in-person engagement. It's also by application only to ensure a high quality of attendees. This one-of-a-kind event forgoes the typical conference format—it's participant-driven, with a carefully selected roster of SaaS executives who form an exclusive network that help each other take their business to the next level.
The IRL conference offers a rare chance to build relationships with like-minded leaders in a refreshing environment away from the usual hustle. If you’re part of an exec team at a SaaS company driving growth beyond $10m ARR, IRL is for you.
2. Product Marketing World - Multiple Locations and Dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Price starts at $895
- Website: Product Marketing World
- Social Media: Facebook | X | LinkedIn
Product Marketing Summit: Conference Locations and Dates
| Location | Date |
| Product Marketing Summit | DoubleTree by Hilton Hotel Denver, CO | April 10, 2024 |
| Product Marketing Summit | Okura Hotel, Amsterdam, Netherlands | May 16-17, 2024 |
| Product Marketing Summit | Twelve Midtown, Atlanta, GA | June 5-6, 2024 |
| Product Marketing Summit | (TBD) Seattle, WA | June 12-13, 2024 |
| Product Marketing Summit | (TBD) San Francisco, California | September 18-19, 2024 |
| Product Marketing Summit | (TBD) Boston, MA | October 16-17, 2024 |
| Product Marketing Summit | (TBD) Chicago, IL | November 13-14, 2024 |
Overview:
The Product Marketing World summit series is a pivotal event organized by the Product Marketing Alliance, a global collective aimed at uniting product marketing experts.
Why You Should Attend:
The product marketing conference provides an extensive platform for learning, networking, and sharing insights on the latest trends and practices in product marketing.
It covers crucial topics such as Information Technology (IT), Marketing, Sales, Software and Applications, and more, facilitating a comprehensive exchange of knowledge and ideas among participants from diverse professional backgrounds.
3. Sales Enablement Summit - Multiple Locations and Dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Register to see current pricing
- Website: Sales Enablement Summit
- Social Media: Instagram | Facebook | X
Sales Enablement Summit 2024: Conference Locations and Dates
| Location | Date |
| Sales Enablement Summit 2024 | DoubleTree by Hilton Hotel, Denver, CO | April 10-11, 2024 |
| Sales Enablement Summit 2024 | Okura Hotel, Amsterdam, Netherlands | May 16-17, 2024 |
| Sales Enablement Summit 2024 | ARIA Resort & Casino, Las Vegas, NV | May 22-23, 2024 |
| Sales Enablement Summit 2024 | Grand Hyatt, Seattle, WA | June 05-06, 2024 |
| Sales Enablement Summit 2024 | Marriott Marquis, San Francisco, CA | September 04-05, 2024 |
| Sales Enablement Summit 2024 | The Westin Copley Place, Boston, MA | October 03-04, 2024 |
| Sales Enablement Summit 2024 | Doltone House, Sydney, Australia | October 30-31, 2024 |
| Sales Enablement Summit 2024 | St. Regis, 29 Tanglin Road, Singapore | November 06, 2024 |
| Sales Enablement Summit 2024 | (TBD) Chicago, IL | November 14-15, 2024 |
| Sales Enablement Summit 2024 | (TBD) Toronto, Canada | November 20-21, 2024 |
| Sales Enablement Summit 2024 | (TBD) London, UK | December 04-05, 2024 |
Overview:
The Sales Enablement Summit is a prominent event designed to bring together sales enablement professionals from across the globe.
Why You Should Attend:
The conference aims to cover various topics, including developing high-performance sales cultures, strategies for career growth in enablement, and cross-functional collaboration to enhance business strategies. With over 100 attendees expected and a lineup of speakers and mentors from leading organizations, the event promises a wealth of insights and networking opportunities.
4. Product-Led World - Multiple Locations and Dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Register to see current pricing
- Website: Product-Led Summit
- Social Media: Instagram | Facebook | X
Product-Led Summit: Conference Locations and Dates
| Location | Date |
| Product-Led Summit | Okura Hotel, Amsterdam, UK | May 16-17, 2024 |
| Product-Led Summit | Aria Resorts and Casino, Las Vegas, NV | May 22-24, 2024 |
| Product-Led Summit | Marriott Marquis, San Francisco, CA | September 4-5, 2024 |
| Product-Led Summit | (TBD) Berlin, UK | October 16, 2024 |
| Product-Led Summit | (TBD) Sydney, Australia | October 30-31, 2024 |
| Product-Led Summit | (TBD) Singapore | November 07, 2024 |
| Product-Led Summit | (TBD) Chicago, IL | November 13-14, 2024 |
| Product-Led Summit | (TBD) Toronto, CA | November 20-21, 2024 |
| Product-Led Summit | Intercontinental - The O2, London, UK | December 04-05, 2024 |
Overview:
The Product-Led World conferences, organized by the Product-Led Alliance, focus on fostering growth and innovation through a product-led approach. These events bring together product professionals, growth gurus, founders, and thought leaders to share their experiences, challenges, and success stories related to product-led growth (PLG).
Why You Should Attend:
Attending a Product-Led World conference is an invaluable opportunity for professionals in the hospitality sector located in Europe and the USA. Topics covered include customer onboarding, metrics & measurement, AI & machine learning, product leadership, and achieving scale aiming to help attendees master their PLG strategy by learning from the world's fastest-growing community for product pros.
5. Chief Product Officer Summit World - Multiple Locations and Dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Register to see current pricing
- Website: Chief Product Officer Summit
- Social Media: Instagram | Facebook | X
Chief Product Officer Summit: Conference Locations and Dates
| Location | Date |
| Chief Product Officer Summit | Hotel Okura, Ferdinand Bolstraat, Amsterdam, UK | May 16, 2024 |
| Chief Product Officer Summit | Marriott Marquis, San Francisco, CA | September 04, 2024 |
| Chief Product Officer Summit | Intercontinental - The O2, London, UK | December 04, 2024 |
Overview:
Tailored for current and aspiring CPOs, this summit delves into the challenges and opportunities of leading a product team. Sessions cover strategic leadership, product innovation, stakeholder management, and more.
Why You Should Attend:
This is a specialized conference for those at the helm of product strategy or aspiring to participate. It's a unique opportunity to glean insights from successful product leaders and understand a CPO’s evolving role in today's fast-paced business environment.
6. LeadsCon Las Vegas 2024 - Las Vegas, NV (April 2024)
- Dates: April 8-10, 2024
- Location: Paris Hotel & Casino, Las Vegas, NV
- Pricing: $1,949
- Website: LeadsCon Las Vegas 2024
- Social Media: Facebook | LinkedIn
Overview:
LeadsCon Las Vegas 2024 is shaping up to be a pivotal marketing event for lead generation and performance marketing professionals. This conference is expected to attract over 10,000 attendees, making it a significant gathering for industry experts.
Why You Should Attend:
The event promises a blend of new strategies and unique insights to nurture and convert more quality leads. With a comprehensive three-day schedule featuring networking sessions and content delivered by leading experts, attendees will gain valuable insights and techniques to stay competitive.
7. Forrester B2B Summit North America - Austin, TX (May 2024)
- Dates: May 5-8, 2024
- Location: Austin Convention Center, Austin, TX
- Pricing: Price starts at $3,895
- Website: Forrester B2B Summit North America
- Social Media: X | LinkedIn
Overview:
The Forrester B2B Summit North America covers strategic content planning, customer experience orchestration, revenue transformation, go-to-market strategies, data and technology scaling, and buyer insights activation. Notable speakers include Craig Moore, Phyllis Davidson, and Shari Srebnick who are experts in content planning and strategies.
Why You Should Attend:
This conference is distinct for its comprehensive focus on B2B marketing's evolving facets, especially relevant in today's dynamic business environment. It's a valuable opportunity for professionals to adapt to changing market demands and leverage new strategies for sustainable growth.
8. Strategic Marketing West 2024 - Los Angeles, CA (May 2024)
- Dates: May 8-9, 2024
- Location: Register to see current location in Los Angeles, CA
- Pricing: Register to see current pricing
- Website: Strategic Marketing West 2024
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
Strategic Marketing West 2024 is a conference for marketing professionals interested in leveraging the latest generative AI to engage consumers more effectively. It offers insights into managing high-quality data, integrating new technologies, and delivering compelling content in a competitive market.
Why You Should Attend:
Strategic Marketing West 2024 aims to future-proof startups by integrating disruptive tech effectively. It focuses on creating teams that blend creative ideas with data-centric thinking to make the most of disruptive technologies like Generative AI. The event is geared towards senior marketing leaders and focuses on effectively managing data to capture customer insights, staying agile to evolve with consumer trends, and harnessing cutting-edge technology .
9. Customer Marketing Summit - Multiple Locations and Dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Price starts at $895
- Website: Customer Marketing Summit
- Social Media: Instagram | Facebook | X
Customer Marketing Summit: Conference Locations and Dates
| Location | Date |
| Customer Marketing Summit | Revere Hotel, Boston, MA | April 11-12, 2024 |
| Customer Marketing Summit | Marriott Marquis, San Francisco, CA | September 04-05, 2024 |
| Customer Marketing Summit | Intercontinental - The O2, London, UK | December 04, 2024 |
Overview:
The Customer Marketing Summit is a key event for those looking to excel in customer marketing, offering multiple sessions across different locations, including San Francisco and London in 2024.
Why You Should Attend:
Attending the Customer Marketing Summit can equip you with the strategies to build stronger customer relationships, drive loyalty, and ultimately contribute to sustained business growth. These summits focus on a variety of pertinent topics, such as the future positioning of customer marketing functions, the development of impactful advocacy programs, the significance of customer advisory boards, and the use of storytelling to enhance the customer journey.
10. Gartner Marketing Symposium/Xpo - Aurora, CO (June 2024)
- Dates: June 3-5, 2024
- Location: Gaylord Rockies Resort & Convention Center, Aurora, CO
- Pricing: $4,825
- Website: Gartner Marketing Symposium/Xpo™
- Social Media: Instagram | X | LinkedIn
Overview:
The Gartner Marketing Symposium/Xpo aims to ignite new ways of thinking and fuel growth within the marketing sector.
Notable speakers at the event include Sekou Andrews, an award-winning poetic voice, entrepreneur, and two-time National Poetry Slam Champion; J.R. Martinez, a veteran, actor, best-selling author, and keynote speaker; and Haben Girma, a renowned disability rights lawyer and author.
Why You Should Attend:
The symposium is designed around the five critical priorities for marketing professionals today: reasserting marketing's pivotal role in digital orchestration, gearing up for the future of hybrid marketing, fine-tuning the integration of budgets, planning and activation, accurately measuring marketing value shared with stakeholders, and revamping the marketing and communications engines for enhanced flexibility.
11. Digital Marketing World Forum - London, UK (June 2024)
- Dates: June 25-26, 2024
- Location: Olympia National, London, UK
- Pricing: $881.20
- Website: Digital Marketing World Forum
- Social Media: Instagram | Facebook | X | LinkedIn
Overview:
The Digital Marketing World Forum (DMWF) in London is a pivotal event that covers a broad spectrum of digital marketing topics designed to future-proof your marketing strategies. The forum is set to host an impressive array of speakers from top brands like Tommy Hilfiger, Unilever, Sony, and Google.
Why You Should Attend:
The opportunity to learn from over 120 industry-leading speakers and to network with over 2,500 senior professionals makes this event a must-attend for those looking to stay at the forefront of the digital marketing revolution, particularly in the current business climate where digital transformation and customer engagement are more critical than ever.
More Conferences
Here are some other lists of product management conferences:
- Exciting design conferences and web design conferences showcasing the latest trends and innovations in design
- Informative PM conferences focusing on product management strategies and best practices
- Engaging UX conferences and UX research conferences dedicated to user experience and usability testing
- Conferences for Chief Product Officers and product leaders designed to address the unique challenges and opportunities of high-level decision-makers.
More Resources for Product Marketers
- Geek Alert: 17 Best Product Marketing Books I Swear By
- 40 Best Product Marketing Tools In 2024
- Product Marketing Strategy Guide: How To Make The “4 Ps” Work For You
Happy networking!
Attending a product marketing conference is a strategic move for professionals looking to expand their knowledge and network within the industry. Here's wishing you a great year of learning, networking opportunities, and reaching for that next level in your career.
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