Best UX Strategy Courses for Upskilling in 2025
Investing in a UX strategy course isn’t just about learning how to make things look pretty; it’s about mastering the art of making your product work beautifully.
From understanding your customers' pain points to running usability tests that reveal what’s broken before your users do, a good UX strategy course gives you the tools to craft experiences that keep people coming back (and recommending you to others). Plus, it equips you to speak the same language as your design team, which can turn those “Why does this button go here?” debates into productive, collaborative conversations.
On a more practical note, sharpening your UX skills can work wonders for your product metrics and your career trajectory. So, why not make your roadmap easier on the eyes and the brain? Here are some of the best online UX strategy courses to gain all of these unfair advantages ASAP.
Best UX Strategy Courses Shortlist
Here's my shortlist of the best UX strategy courses I think are helpful:
- Becoming a UX Strategist (NN/g)
- Defining UX Strategy (The Fountain Institute)
- UX Strategy Fundamentals (Pluralsight)
- UX Management: Strategy and Tactics (IxDF)
- UX Strategy Course (UX Academy)
- UX Strategy Course (Make:Iterate)
- Managing User Experience Strategy (NN/g)
- Google UX Design Professional Certificate (Google)
- UI / UX Design Specialization (California Institute of the Arts)
- UX Strategy (IE University)
- Design Thinking and UX Strategy (UC Berkeley Extension)
- UX Strategy Fundamentals (The Team W, Inc.)
- Mobile UX Strategy: How to Build Successful Products (IxDF)
- User Experience (UX) Strategy Fundamentals (Udemy)
- User Experience (UX) Strategy (CIM)
- UX Strategy Masterclass - Become UX Strategist (Udemy)
- UX Foundations: Content Strategy (LinkedIn Learning)
- Practical UX Research & Strategy (Designership)
Find more details about each course below.
Overview of the Best UX Strategy Courses
Below are my detailed summaries of the best UX strategy course that made it onto my shortlist.
1. Becoming a UX Strategist (NN/g)
This course provides a deep dive into defining, delivering, and communicating effective UX strategies. Participants will learn how to align user insights with business goals, create actionable roadmaps, and drive organizational impact through innovative practices and measurable outcomes.
- Who It’s For: UX professionals and managers seeking to enhance their strategic skills
- Topics Covered:
- Building and communicating a UX strategy
- Aligning user insights with business objectives
- Measuring the success of UX initiatives
- Online, In-Person, or Both?: Online
- Exam Required?: Yes
- Duration: Duration depends on the enrolled date
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: A foundational understanding of UX principles
- Price: From $1,115 to $1,160
- Take The Course: NN/g
2. Defining UX Strategy (The Fountain Institute)
This course is designed to equip participants with the skills needed to create effective UX strategies that align with business objectives. Participants engage in a self-paced learning experience that includes weekly video content, live workshops, and project assignments.
- Who It’s For: UX & Product Designers, Design Agencies, Design Leads
- Topics Covered:
- Stakeholder mapping and challenges
- Aligning design with business strategy
- Strategy research on users and competitors
- Facilitating strategy workshops
- Designing policy principles
- Testing strategies and de-risking assumptions
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 weeks
- How Many Hours Of Instruction: 3-5 hours per week
- Eligibility Requirements: Open to UX and Product Designers, and those enhancing strategic skills
- Price: (excl. VAT)
- Basic Seat: €495
- Regular Seat: €1,295
- Pro Seat: €1,495
- Take The Course: The Fountain Institute
3. UX Strategy Fundamentals (Pluralsight)
This course introduces the essential concepts and practices behind user experience (UX) strategy. It guides learners through defining UX strategy, developing required skill sets, and applying hands-on methods to design meaningful user experiences.
- Who It’s For: Individuals interested in learning UX strategy fundamentals
- Topics Covered:
- UX strategy definition
- Skill sets for developing UX strategies
- Methods for creating a Minimum Awesome Product (MAP)
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours and 40 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for 10 days
- Take The Course: Pluralsight
4. UX Management: Strategy and Tactics (IxDF)
The UX Management: Strategy and Tactics course is designed for learners aiming to enhance their UX management skills. Taught by Frank Spillers, the course covers effective team management practices, improving ROI, and fostering a culture that values UX work.
- Who It’s For: Intermediate learners, particularly those managing UX professionals or seeking to enhance their UX practices
- Topics Covered:
- Effective team management
- Improving ROI
- Fostering a UX-centric culture
- Making a business case for UX
- Integrating UX into product delivery
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for members
- Take The Course: Interaction Design Foundation
5. UX Strategy Course (UX Academy)
The UX Strategy Course explores how to evolve UX over time and embed it into your organization's strategy. Participants will learn practical methods for fostering UX maturity and creating a culture that prioritizes exceptional experiences.
- Who It’s For: Professionals looking to deepen their UX knowledge
- Topics Covered:
- Strategic Importance of UX
- Kano Model
- Experience Mapping
- UX Maturity Models
- Cultivating a Culture of UX
- Structuring Design Organizations
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: £1,250
- Take The Course: UX Academy
6. UX Strategy Course (Make:Iterate)
The UX Strategy Course by Make:Iterate equips participants with the skills to develop effective UX strategies. It offers lifetime access to on-demand content and includes a comprehensive workbook, fictional projects for practice, and a LinkedIn certificate.
- Who It’s For: Individuals of all experience levels
- Topics Covered:
- Enhancing business acumen
- Becoming a domain expert
- Identifying market gaps
- Establishing high-impact UX metrics
- Designing compelling UX strategies
- Creating a one-page UX strategy
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Lifetime access
- How Many Hours Of Instruction: 36 lessons
- Eligibility Requirements: None
- Price: $97 (discounted price from $297)
- Take The Course: Make:Iterate
7. Managing User Experience Strategy (NN/g)
This course focuses on leveraging UX strategy to drive business impact, covering real-world applications of design thinking, content strategy, and research methods. Led by industry experts, it includes interactive elements and case studies to enhance learning.
- Who It’s For: UX professionals and leaders looking to enhance their strategic skills
- Topics Covered:
- Business relevance of UX
- Techniques for UX strategy
- Optimization
- Organizational models
- Online, In-Person, or Both? Online
- Exam Required? Yes, for certification
- Eligibility Requirements: None
- Take The Course: NN/g
8. Google UX Design Professional Certificate (Google)
This course guides participants through the complete UX design process, from research and ideation to prototyping and testing. It also focuses on building a professional portfolio with comprehensive projects to prepare for a career in UX design.
- Who It’s For: Individuals interested in starting a career in UX design
- Topics Covered:
- User research
- Wireframing
- Prototyping
- Portfolio creation
- Visual design elements
- Design critique
- UX design thinking framework
- Use of tools like Figma and Adobe XD
- AI skills in UX design
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Options for auditing for free or financial aid are available
- Take The Course: Coursera
9. UI / UX Design Specialization (California Institute of the Arts)
The UI/UX Design Specialization is a comprehensive, four-course series focused on teaching design-centric user interface and user experience skills. It encompasses the entire development process, including user research, project strategy, and the creation of wireframes and digital prototypes.
- Who It’s For: Individuals with some background in graphic or visual design, web development, or human-computer interaction
- Topics Covered:
- User research
- Project strategy
- Information Architecture
- Wireframes and sitemaps
- Digital prototypes
- Responsive web design
- Mobile-first approaches
- Web typography
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Options for auditing for free or financial aid are available
- Take The Course: Coursera
10. UX Strategy (IE University)
The UX Strategy course at IE University is a four-week online program tailored for executives who aim to deepen their understanding of user experience in the digital realm. It emphasizes user psychology and data-driven decision-making to craft engaging digital products that enhance customer loyalty.
- Who It’s For: Executives and professionals seeking to enhance their UX understanding
- Topics Covered:
- User psychology
- Behavior analysis
- Data-driven decision-making
- Designing intuitive interfaces
- Optimizing conversion funnels
- User-centered design techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 weeks
- How Many Hours Of Instruction: 5 to 6 hours per week
- Eligibility Requirements: None
- Price: €1,165
- Take The Course: IE University
11. Design Thinking and UX Strategy (UC Berkeley Extension)
The Design Thinking and UX Strategy course focuses on design thinking principles and user experience strategy for innovation and problem-solving. It emphasizes practical application through projects and storytelling and covers topics like human-centered design and Agile management.
- Who It’s For: Individuals interested in applying design methodologies to business and societal challenges
- Topics Covered:
- Human-centered design
- UX strategy fundamentals
- Customer segmentation
- Persona development
- Sketching
- Prototyping
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Minimum of 90 days and a maximum of 180 days
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: UC Berkeley Extension
12. UX Strategy Fundamentals (The Team W, Inc.)
This course provides a comprehensive introduction to the principles and processes of UX strategy. It focuses on equipping learners with tools and templates to create short—and long-term UX roadmaps and action plans for successful implementation in various team settings.
- Who It’s For: Anyone interested in building or improving a UX strategy
- Topics Covered:
- Principles of user experience strategy
- Common UX methods and activities
- Promoting UX within an organization
- Developing a UX infrastructure
- Creating UX roadmaps and action plans
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: The Team W
13. Mobile UX Strategy: How to Build Successful Products (IxDF)
The course focuses on creating user-friendly mobile experiences by covering essential topics such as understanding user interactions, developing personas, and implementing testing processes. Led by UX expert Frank Spillers, it emphasizes accessibility and the potential for mobile UX design to drive positive social change.
- Who It’s For: Intermediate learners in UX/UI design and related fields
- Topics Covered:
- User research
- Mobile UX strategy
- User testing and accessibility
- Content strategy
- UX writing
- Practical exercises with case studies
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 5 weeks
- How Many Hours Of Instruction: Approximately 9 hours and 38 minutes
- Eligibility Requirements: None
- Price: Free for members
- Take The Course: Interaction Design Foundation
14. User Experience (UX) Strategy Fundamentals (Udemy)
This course provides actionable insights into building effective UX strategies. It focuses on equipping learners with the skills and resources to design UX roadmaps, establish organizational infrastructure, and promote UX practices effectively.
- Who It’s For: Professionals looking to enhance their UX strategy knowledge
- Topics Covered:
- Principles of UX strategy
- Common UX methods and activities
- Creating UX infrastructure in organizations
- Developing UX roadmaps and action plans
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Udemy
15. User Experience (UX) Strategy (CIM)
The User Experience (UX) Strategy course offers advanced training for professionals seeking to enhance their user experience design skills. This online course covers essential aspects such as UX research, design thinking, and user testing.
- Who It’s For: Professionals looking to improve UX design skills
- Topics Covered:
- UX research
- Design thinking
- User testing
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 1 day
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: £625
- Take The Course: CIM
16. UX Strategy Masterclass - Become UX Strategist (Udemy)
This course focuses on user experience strategy, highlighting the importance of understanding design limits, desired outcomes, and stakeholder roles. It aims to teach participants how to create a value proposition and integrate it within a business model ecosystem.
- Who It’s For: Individuals interested in becoming UX strategists
- Topics Covered:
- Understanding design limits
- Identifying project stakeholders
- Creating value propositions
- Business model integration
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 38 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $44.99
- Take The Course: Udemy
17. UX Foundations: Content Strategy (LinkedIn Learning)
This course, taught by Morten Rand-Hendriksen, focuses on creating effective content strategies to enhance user experiences. It covers analyzing and restructuring various content types to ensure alignment with brand messaging and user engagement.
- Who It’s For: Beginners and intermediate learners
- Topics Covered:
- Content types: text, video, imagery
- Identifying target audiences
- Content structuring
- Developing guidelines
- Measuring success
- Persona spectrums
- Stakeholder influences
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 23 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
18. Practical UX Research & Strategy (Designership)
The Practical UX Research & Strategy course, led by Michael Wong, equips designers with the skills to conduct in-depth user research, implement strategic problem-solving, and align design decisions with business goals. Participants will learn to use research insights effectively, enhance stakeholder communication, and create data-driven reports to support design strategies.
- Who It’s For: Intermediate learners such as junior and senior designers and product managers
- Topics Covered:
- User and job stories
- Research synthesis
- Competitor analysis
- Effective communication of insights
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $300
- Take The Course: The Designership
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