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In my Asana in-depth review, I’m sharing the results of my analysis and evaluation from hands-on testing and experimentation. Before we dive in, if you’re just starting your search for the best product management tools, you should first check out my picks for the best product management software. Asana is one of the top-rated product management tools out there, but to figure out if it's a good match for you, it's important to understand the software’s benefits and drawbacks.

My in-depth Asana review will take you through everything you need to know to make a more informed decision—pros and cons, features and functionality, pricing, and more—to help you to better understand its capabilities and suitability for your needs.

Asana software review screenshot showing tasks
I like how Asana helps users organize their team's work, reducing reduce mental clutter and increasing productivity.

Asana Software Product Overview

Asana orchestrates task and project management to enable team collaboration and organization. It primarily serves teams and organizations looking to streamline workflows and enhance communication.

The tool offers the benefit of centralizing tasks, subtasks, and communications, simplifying project tracking and progress visibility. It addresses common pain points such as missed deadlines, scattered communication, and unclear task assignments. Among its standout features are customizable dashboards, robust integration options, and a user-friendly interface.

Expert Opinion

From my vantage point, Asana stands as a robust contender in the realm of management software. Its interface is intuitive, albeit with a notable learning curve for new adopters. Pricing can scale quickly for smaller entities as essential advanced features lie behind premium tiers.

Support and onboarding are generally comprehensive, easing the transition for new teams. Asana excels in integrations and task customization, allowing for a tailored experience that can potentially outshine competitors.

It seems particularly well-suited for mid-size to large teams that require detailed project tracking and have the resources to leverage the full suite of tools offered.

Asana Review: The Bottom Line

Asana distinguishes itself with a highly customizable approach to task and project management that’s not as prevalent in similar platforms. It provides a user experience focused on minimizing clutter and streamlining communication channels within a single interface.

The tool's adaptability in handling a broad spectrum of workflows and its real-time update feature stand out. In fact, most noteworthy is its suite of integrations, enabling Asana to serve as a central hub for numerous business tools, making it an asset for teams invested in creating a comprehensive project management ecosystem.

Asana Deep Dive

Product Specifications

Asana software review screenshot showing kanban boards
I also like how Asana can help users visualize progress on digital Kanban boards, pictured here, and see their team move tasks from to-do to done.

Asana Feature Overview

  1. Task Management: Allows for the creation, assignment, and prioritization of tasks, providing clear to-do lists for team members.
  2. Project Scheduling: Offers a visual timeline for planning and adjusting projects, ensuring deadlines are met and work is evenly distributed.
  3. Team Collaboration Tools: Incorporates discussion boards and team pages, centralizing communication and promoting transparency.
  4. File Sharing: Enables users to attach files directly to tasks, ensuring relevant information is accessible where needed.
  5. Reporting/Analytics: Provides insights into project progress and team productivity, allowing for data-driven decision-making.
  6. Custom Workflows: Users can create and customize their workflow, ensuring that Asana adapts to a team's specific processes.
  7. Resource Management: Assists in tracking current resource allocations, helping prevent overbooking and burnout.
  8. Kanban Boards: Offers a visual system to track the progress of work and manage tasks through different stages of completion.
  9. Gantt Charts: Gives a timeline view of a project, allowing for easy scheduling and visualization of task dependencies.
  10. Project Portfolio Management: Helps manage multiple projects in one view, ensuring strategic alignment and easy access to project statuses.

Standout Functionality

Asana software review screenshot showing the meeting agenda
I also like how Asana helps users prepare their agendas so they can stay on track and assign any action items, as shown here.

Unique features in Asana when compared to other management software include:

  1. Universal Reporting: The ability to pull reports from across different teams and projects into a unified view is particularly powerful.
  2. Workload View: This view offers a clear visual representation of individual team member workloads, promoting balanced distribution of tasks.
  3. Automation Rules: Asana allows users to create custom rules to automate repetitive tasks, a feature that is quite advanced for its category.


Asana integrates with over 100 popular third-party apps like Slack, Dropbox, Google Drive, Zapier, Tableau, Zoom, and Salesforce, which can greatly enhance functionality.

These integrations allow for seamless transition of information across platforms, ensuring that teams can continue to use their preferred apps alongside Asana.

An API is available, which offers the ability to create custom integrations for unique workflows. There are also numerous add-ons available through Asana’s app directory, which can extend the platform’s capabilities, such as time tracking or enhanced reporting tools.

Asana Pricing

Asana’s pricing is competitive and offers a free plan, making it accessible for small teams or individual users. The paid tiers include:

  • Basic plan: $0/user/month - Provides core features for simple task and project management.
  • Premium plan: $10.99/user/month (billed annually) - Includes additional features that are more advanced, like timelines, custom fields, and unlimited dashboards.
  • Business plan: $24.99/user/month (billed annually) - Offers portfolios, workload, and advanced integration capabilities.
  • Enterprise plan: Pricing upon request - Tailored for larger organizations with additional needs in control, support, and customization.
  • Enterprise+ plan: Pricing upon request - Designed for large companies that require precise controls and strict compliance, including audit logs and HIPAA compliance.

Additional costs to consider might be the increased pricing for monthly billing as opposed to annual billing and potential costs for additional integrations or add-ons.

Ease of Use

As I navigate Asana, I appreciate its clean user interface and generally straightforward navigation. However, new users may encounter a complexity in the breadth of features that Asana offers. The onboarding process is well supported with documentation and tutorials, but the sheer number of options and configurations can initially be daunting to some.

Customer Support

Asana maintains a responsive customer support team accessible via email and offers extensive online resources. However, some users may find the lack of immediate support, like phone or live chat, a bit frustrating, especially when facing urgent issues.

Asana Use Case

Who would be a good fit for Asana?

Asana fits well with mid-sized to large teams that need detailed project planning and tracking. Its most loyal users tend to be those who value high customization in their project management tools and work in industries such as technology, marketing, and creative services, where task complexity and collaboration are high.

Who would be a bad fit for Asana?

Conversely, Asana may not be the best fit for individuals or small teams who prefer a simpler task management solution without extensive collaboration features. Additionally, organizations with stringent data privacy requirements or industries with specific compliance regulations may find Asana's security measures and features inadequate for their needs.

Asana FAQs

What is Asana primarily used for?

Asana is used for task and project management, helping teams organize, track, and manage their work.

Can Asana support large enterprise teams?

Yes, Asana can scale to support large enterprise teams, especially with its Business and Enterprise plans.

Is there a mobile app available for Asana?

Yes, Asana offers mobile apps for both iOS and Android devices.

Does Asana integrate with other tools?

Yes, Asana has a wide range of integrations with other tools such as Slack, Google Drive, and Salesforce.

Can you track time in Asana?

Asana does not have a built-in time-tracking feature, but it can integrate with time-tracking tools.

Does Asana offer Gantt charts?

Yes, as a matter of fact, Asana offers a timeline view, which is similar to a Gantt chart, allowing for visual project planning for multiple project views.

Can Asana be used for CRM purposes?

While Asana is not a dedicated CRM tool, it can be customized for basic CRM tasks.

Does Asana have a free version?

Yes, Asana offers a free tier with basic features suitable for individuals or small teams.

Alternatives to Asana

  • Trello: Best for visual task management using Kanban boards; it's simpler to use for smaller teams, small businesses, or less complex projects.
  • Offers a more colorful and customizable interface, which might appeal to those who prioritize design and user experience.
  • Jira: Better suited for software development teams that need advanced issue tracking and agile project management software features.

If you're still unsure which alternative to choose, check out other Asana management software alternatives.

Asana Company Overview & History

Asana is a web and mobile application designed to help teams organize, track, and manage their work. Companies across various industries, from startups to established enterprises, use Asana to improve collaboration and productivity.

Furthermore, it is a private company co-founded by Dustin Moskovitz, a Facebook co-founder, and Justin Rosenstein, an ex-Google and Facebook engineer. The headquarters are located in San Francisco, California.

Additionally, the company has attracted talent and advisors from diverse backgrounds, all contributing to its mission to help humanity thrive by enabling all teams to work together effortlessly.

Moreover, Asana's history includes significant milestones like its public listing on the New York Stock Exchange in 2020, consistent growth in its user base, and regular feature expansions to meet the evolving needs of modern teams.


In summary, Asana stands out as a versatile project management tool that scales from the smallest projects to the needs of large organizations. Therefore, I recommend it to teams looking for robust task management and collaboration features.

If you're considering Asana or already using it, I'd love to hear about your experiences and how it's impacted your workflow. Your insights can greatly benefit others who are navigating the project management tool landscape.

By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.