illustration of a product roadmap on a desktop screen for product roadmap tools

Top 10 Interactive Product Roadmap Tools In 2021

Companies that understand the importance of customer experience also know that a great experience does not start when the consumer buys a product; it starts at the very beginning of the product development journey. Like any other journey, the product development process depends on various resources, including product roadmap tools.

This article focuses on the best interactive roadmap tools available on the market today for product managers and team members. We start by providing general knowledge about defining roadmap software, its benefits, and the factors that managers can focus on when evaluating and comparing roadmapping tools. Finally, we list the best tools that can bolster product strategy for agile teams.

The Best Product Roadmap Software List

Let’s start with a list of the best product roadmap tools:

  2. Trello
  3. Wrike
  4. Tara
  5. SharpCloud
  6. ProdPad
  7. ProductPlan
  8. airfocus
  9. Productboard
  10. Roadmap Planner

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An Overview of the Best Product Roadmap Tools

Here’s a brief description of the ten best product roadmap tools we could find on the market today:

1. – Best product management tool for teams of any size Interactive Product Roadmap Tools Screenshot
Simple board Kanban Software development Active Sprints. provides a viable option for big and small teams looking for roadmapping solutions that can help them plan, track, and manage their work. This tool comes with visual and flexible features to assist teams needing an agile workflow to collaborate on projects. The availability of 24/7 support makes using this software easier. 

  • Excellent support through recorded webinars and tutorials.
  • Simple and intuitive user interface. 
  • Free 14-day trial.
  • Many important features are missing from the basic plan.
  • The pricing and plans can be confusing.
  • Task tracking features are not advanced.

2. Trello – Best for Kanban-style project planning and scheduling 

Trello  Interactive Product Roadmap Tools Screenshot
Blend timelines and to-do cards in Kanban-style swimlanes in a single dynamic roadmap. 

Trello is a collaboration tool that organizes different parts of projects into boards. The software gives team members an idea of the projects in progress and the stage at which each part of the project is. It makes life easy because all notes, images, and other documents are found directly under the board where they are required. This ensures that communication doesn’t happen through hard-to-locate emails but as messages under each board. 

  • It’s easy to add members.
  • Visual boards make it easier to follow projects.
  • Provides real-time updates.
  • The free version only allows 10 MB of storage.
  • Poor integration with other software. 
  • It only allows shorter descriptions on boards.

3. Wrike – Best for collaboration between teams and customization

Wrike  Interactive Product Roadmap Tools Screenshot

Wrike is designed to help teams collaborate better by sharing files, tasks, and reports in real-time. It comes with customizable workflows, dashboards, and request forms, among other features.

  • Great user interface
  • Setting up is quick and easy
  • Suitable for all business sizes
  • Customer service can sometimes be slow
  • Fails to import data from other project management software
  • Expensive if you want to use all the features

4. Tara – Best for quick stats and insights to show ongoing daily and weekly progress

Tara  Interactive Product Roadmap Tools Screenshot
Roadmap using task timelines on different calendar views. 

Tara promises a “simple yet powerful product development” tool. This software is ideal for teams that want a simple solution for running weekly sprints and tasks. The software is synced to GitHub. 

  • Provides many features at a reasonable price for small companies. 
  • Great customer support. 
  • Facilitates effective communication between teams.
  • It does not allow users to edit project names.

5. SharpCloud – Best for roadmapping guidance, like webinars and ebooks

Sharpcloud  Interactive Product Roadmap Tools Screenshot
Roadmap using bold Gantt chart templates that make an impact. 

One of the attractive features of SharpCloud is that it’s simple to use, making it possible to create a roadmap in a few minutes as long as you have the data. The software shows the path toward attaining your objectives. This ensures that all individuals and processes are aligned to the goals of the project.


  • Visualizes the decision-making process. 
  • It makes data easier to understand.
  • Very responsive support team.
  • It takes time to get used to.
  • Too many features that make the tool complicated.

6. ProdPad – Best for lean product roadmaps with plenty of room for change

ProdPad -  Interactive Product Roadmap Tools Screenshot
Simple roadmapping using Now, Next, and Later charts to plan. 

The main focus of the developers of ProdPad was to ensure that your product planning process follows the lean-approach. They have accomplished this by ensuring that you only share what is essential for your project with your team. The tool is also focused on helping developers of products to understand the needs of the customers.

  • The interface design is intuitive.
  • Visualization chart helps teams to prioritize projects.
  • Allows you to create multiple ideas that you can use later based on your priorities.
  • Issues with customization, particularly for areas not related to your business.
  • Needs external tools to fully use the client feedback feature.
  • Difficulty in navigating between designs.

7. ProductPlan – Best for an extensive collection of ready-to-go roadmap templates 

ProductPlan  Interactive Product Roadmap Tools Screenshot
Robust color-coded product roadmaps for quick visualization. 

ProductPlan is designed for teams that want to share as many roadmaps as possible so that everyone keeps in sync. Coming with a 14-day free trial period, the tool helps product development teams integrate data and all crucial tools on one platform.

  • Simple to use with great intuitive design. 
  • Integrates into existing project management tools easily.
  • Great visualization that allows everyone to get a glimpse of the different stages of the project.
  • Moving bars between lanes is only possible with drag and drop.
  • Slightly expensive when compared to other tools. 
  • It doesn’t allow you to upload a spreadsheet to build an initial roadmap.

8. airfocus – Best for a RICE scoring roadmap to prevent feature bias

Airfocus  Interactive Product Roadmap Tools Screenshot
Roadmapping that tracks value, cost, and necessity. 

airfocus prides itself on being the “prioritization platform built to help you make the right product decisions.” One of the tool’s most outstanding features is that it is customizable. It employs algorithms that score items based on input. The priority tasks are then visually mapped on an interactive prioritization matrix.

  • Covers all project management basics: Kanban board, Gantt roadmapping, and Priority chart.
  • Straightforward and easy to use. 
  • Great customer support. 
  • When compared to other tools, the user interface seems to need improvement.
  • Challenging to align ideas to milestones.
  • Does not allow users to set filters when sharing roadmap links.

9. Productboard – Best for understanding customer needs and prioritizing tasks

Productboard  Interactive Product Roadmap Tools Screenshot
Create company roadmaps and organize ideas into tasks and projects.

The developers of Productboard boast that the software is “comprehensive, flexible, and built on an open platform to meet the needs of today’s product organizations.” It allows users to prioritize the features that customers need most. The software also allows you to tailor the product roadmaps for different audiences. 

  • Flexible and allows users to define different kinds of views. 
  • Allows for features to be ranked according to priority.
  • Great user interface.
  • No free trial to allow users to decide if they like the tool. 
  • Too costly. 
  • No GitLab integration.

10. Roadmap Planner – Best for showing future stages of a project

Roadmap Planner Interactive Product Roadmap Tools Screenshot
Roadmap uses Swagbot to align tasks and deadlines.

The Roadmap Planner delivers a solution for teams that want to keep track of the future stages of product development. This software does not require a connection to the internet, implying that you can continue using it wherever you are. It’s generally useful for individuals responsible for the planning phase of product development.

  • Works even without an internet connection.
  • Simple and visually attractive. 
  • Delivers a big picture of upcoming projects.
  • The free version only allows one user.
  • Steep learning curve. 
  • Synchronization can be unstable.

Other Product Roadmap Tools

Here are a few more that didn’t make the top list. If you need additional suggestions for a handy software product roadmap, check these out:

  1. StoriesOnBoard – Best visual product roadmap tool
  2. Airtable – Good for roadmapping with powerful filtering, sorting, and grouping, giving you the freedom to arrange your work just the way you like.
  3. ZenHub – Good for planning roadmaps, using task boards, and generating automated reports directly from your team’s work.
  4. – Good for planning using “building blocks”—like tables and buttons—and time-saving templates.
  5. – Good for collecting feedback for projects on your product roadmap to manage expectations for important stakeholders.
  6. – Good for capturing breakthrough ideas using its voting-based ideas portal, allowing you to prioritize what will have the most considerable impact.
  7. Roadmunk – Best for Jira integration with data syncing. 

The Best Free Product Roadmap Tools

Here are a few free product roadmapping tools to choose from if you’re short on cash but flush with ideas. 

  1. – Free for 14 days, unlimited products.
  2. Bitrix24 – Limited to one project.
  3. TeamGantt – Limited to one project.
  4. OpenProject – Linux OpenSource.
  5. Productific – Lean roadmap tool for indie makers.
  6. – Free plan limited to 500 objects.

Product Roadmap Software FAQs 

Before we get into more detail about product roadmap tools, let’s answer some of the common questions product management teams ask about roadmapping software. 

What Is A Product Roadmap?

To answer this question, I checked out what some of the experts in product roadmapping say. According to Atlassian Agile Coach, “a product roadmap is a plan of action for how a product or solution will evolve over time. Product owners use roadmaps to outline future product functionality and when new features will be released.”  

The product roadmap works in the same way as any plan you put in place when you embark on a journey. You look at the speed limits and possible obstacles that you might encounter along your journey. You also anticipate any delays and determine how you will deal with them. Several tools are available to help you accomplish this.

What Is Product Roadmap Software? 

Product roadmap software is a digital tool designed to assist product managers and project management teams in planning, prioritizing, and mapping a product strategy that aligns with a firm’s business goals.

Usually, product roadmap software is offered as a web-based SaaS (software as a service) product. The SaaS model involves customers accessing and using software via an internet browser with the help of applications hosted by a third-party.

Roadmapping software is used by individuals or teams involved in product strategy and development to help them create visual roadmaps that will keep the teams on track throughout the product life cycle. The software also includes project management features that assist product development teams in building timelines and identifying backlogs.

What Are Some Common Examples Of Product Roadmap Software? 

Product management software does not always have to be complicated and expensive. In its simplest form, it could be an excel spreadsheet. Product owners can also create product roadmaps in the form of a mind map, Gantt chart, Kanban Board, PowerPoint presentation, text-based notes, an interactive calendar, and others like that.  

Why Do Product Development Teams Need Product Roadmap Software?

A product roadmap software can provide several benefits for teams involved in product development. Let’s look at some of the reasons your team may need one: 

  • Permits each team and individual to see how they fit into the product development cycle.
  • Ensures that everybody involved in product development has all the details they need about various product development stages.
  • Assists with prioritization, allowing managers to determine where more resources should be put.
  • Allows team members to continually analyze processes to determine if the processes are still valid and in line with the business strategy.

Product Roadmapping Software Comparison Criteria 

Of course, we cannot pretend that this is a definitive list of the market’s best tools. We identify these tools to provide you with an idea of the features we think make the best tools. What are we looking for when we select the product roadmap tools for review? Here’s a summary of our evaluation criteria:

Does the software have the following key features? 

  • Planning tools 
  • Product roadmap template options 
  • Agile product roadmap layout 
  • Drawing/building tools to create roadmap layouts from scratch 
  • Project overviews 
  • Resource allocation and scheduling tools, including calendars and timelines, milestones, and dependencies
  • Backlog prioritization tools 
  • Collaboration/whiteboarding tools to work in sync with team members 

Does the product roadmap tool pass the following test? 

1. User Interface (UI): Is it clean and attractive? Do the templates and building tools look great and are they easy to pick up on?

2. Usability: Is it easy to learn and master? Does the company that provides the software offer good tech and user support, tutorials, or training? 

3. Integrations: Is it easy to connect with other tools, especially the standard tools used by product and agile teams such as Slack, Jira, and GitHub? Does it have any built-in integrations? 

4. Value for money: How appropriate is the price for features, capabilities, and use case? Is pricing clear, transparent, and flexible?  

What Do You Think About These Product Roadmap Tools?

Have you tried out any product roadmap builder listed above? Do you prefer free product roadmap software or many of their paid counterparts? Sound off in the comments.