30 Best Product Management Software For Faster Time-to-Market in 2025
10 Best Product Management Software Shortlist
Here's my pick of the 10 best software from the 30 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
As a product manager, your workload is no joke—so you need serious product management tools to keep up. Between the never-ending backlog of tasks and the constant need to update stakeholders, your software must be reliable, versatile, and smart enough to work seamlessly in the background.
Using these criteria, along with my own experience as a product manager, I've tested and ranked the absolute best product management software on the market right now.
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Best Product Management Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for built-in industry-leading best practices | 14-day free trial | From $19/editor/month | Website | |
| 2 | Best for end-to-end product management | 7-30 day free trial | From $25/user/month | Website | |
| 3 | Best for managing multiple products and teams | 14-day free trial | From $59/editor/month | Website | |
| 4 | Best for product planning with user feedback | Free plan available | From $79/month | Website | |
| 5 | Best for flexible collaboration and visualization for product management | Free plan available | From $8/user/month | Website | |
| 6 | Best for team collaboration and brainstorming | Free plan available | From $15/seat/month (billed annually) | Website | |
| 7 | Best for project management collaboration | Free plan available | From $9/user/month | Website | |
| 8 | Best product management software for product discovery | 14-day free trial | From $24/month | Website | |
| 9 | Best modular product management software | 14-day free trial + free plan available | From $7/user/month | Website | |
| 10 | Best for Agile product management | Free trial available | From $8/user/month | Website |
Best Product Management Software Reviews
Read more detailed information on each tool, what their standout features are and initial pricing information.
Craft.io is an end-to-end product management platform with best practices built in. It provides product professionals with an all-in-one solution to effectively manage the entire lifecycle of their digital products, from feedback collection and feature definition to prioritization, capacity planning, road mapping, and portfolio management.
Product teams can use this tool to create a single source of truth where they can slice & dice their data to create tailored, always up-to-date roadmaps that seamlessly connect strategy to features and tell a compelling product story.
Why I Picked Craft.io: The platform is built to enable product professionals with best practices built into every step of the way. The platform can help even seasoned Product Managers create, view, update, adjust, and share the right product data more quickly and efficiently with the Guru layer. For example, pre-built templates for product epics, user personas, and prioritization frameworks can help an experienced Product Manager develop these assets in minutes—as opposed to spending hours building them manually in static files.
Craft.io Standout Features & Integrations
Features include OKRs, progress dashboards, portfolio management, roadmapping, Guru views, data visualization, product management, prioritization, customer management, Gantt charts, workflow management/tracking, and capacity planning.
Integrations include Jira, Azure DevOps, GitLab, GitHub, Targetprocess, Okta, Google Workspace, Active Directory, SAML, Confluence, PingIdentity, and thousands of additional applications via a paid account with Zapier.
Craft.io Pricing & Plans
Craft.io starts at $19 per editor per month when billed annually. A 14-day free trial is also available.
ProdPad is a lean product roadmap tool that keeps everyone on your team informed and aligned. Product management gurus will appreciate features such as product spec templates, annotated designs and versioning, and realistic user personas.
Some users might struggle with ProdPad’s browsing and search capabilities, which are not nearly as streamlined as they could be (good luck hunting for that “one” important item in your ideas bank). Regular clean-up and internal naming conventions can ease this pain.
Why I Picked ProdPad: ProdPad spends considerable effort on ensuring their planning, ideas, and roadmaps solutions are strong; they meet and exceed what I am looking for when I list idea capturing as a must-have in any product management tools review criteria.
ProdPad Standout Features & Integrations
Features include roadmapping, project management, task scheduling/tracking, customer management, prioritization, and notifications.
Integration include Slack, Trello, Jira, Active Directory, Azure DevOps, Confluence, Doorbell.io, Dropbox, GitHub, Google Apps, Pivotal Tracker, Rally, TFS, UserVoice, and over 1000 more options with a connection through Zapier.
ProdPad Pricing & Plans
ProdPad costs from $25/user/month and has a free 7-30 day free trial (see: their “free trial” rewards system).
airfocus is the market’s first and only modular product management platform, specifically tailored for product teams to manage market-facing products, internal products, IT portfolios, and more. The flexible platform helps product teams manage strategy, understand user needs, prioritize, and align their teams around clear roadmaps.
airfocus users can set up their roadmaps quickly with the intuitive drag-and-drop interface and use the library of fully adjustable templates built on proven product management and roadmapping methods.
Why I Picked airfocus: airfocus stands out in its ability to rate and rank each initiative and feature of your product based on customizable scoring criteria that users can input themselves. This capability will uniquely service product management teams who struggle with stable priority rankings.
airfocus Standout Features & Integrations
Features include roadmapping, project management, task scheduling/tracking, customer feedback management, prioritization, and notifications.
Integrations include Slack, Zendesk, Jira, Trello, Asana, Azure DevOps, Shortcut, Microsoft Planner, GitHub, Intercom, Google Chrome, and hundreds more through Zapier.
airfocus Pricing & Plans
airfocus starts from $19/month and offers a 14-day free trial.
Canny is a product management tool designed to help teams collect, organize, and analyze user feedback. It enables you to prioritize feature requests, plan product roadmaps, and keep users informed about updates.
Why I picked Canny: I like its ability to tie feedback directly to user accounts. This means you can see exactly which customers are requesting specific features, allowing you to prioritize developments that matter most to your key user segments. Additionally, Canny offers user segmentation, enabling you to filter feedback based on groups like paying customers or specific industries.
Another standout aspect is Canny's feature voting system. When users submit feedback, Canny detects if a similar request already exists and consolidates votes and comments accordingly. This not only prevents duplicate entries but also highlights the most requested features, making it easier for your team to identify and focus on high-impact product developments.
Canny Standout Features & Integrations
Features include user segmentation, tags and categories, post owners, status updates, date estimates, changelog, custom fields, impact and effort scoring, public and private boards, voting on behalf, pinned comments, and custom branding.
Integrations include Intercom, Zendesk, Salesforce, HubSpot, Jira, ClickUp, GitHub, Asana, Slack, Microsoft Teams, Zapier, and Google Analytics.
Miro
Best for flexible collaboration and visualization for product management
Miro is a collaborative online whiteboard platform that's designed to help teams work more effectively together. It's like having a flexible, interactive canvas where you can brainstorm, plan, visualize, and manage projects.
Why I picked Miro: Miro is incredibly flexible and versatile. You can use it for everything from creating user story maps and product roadmaps to running sprint retrospectives and design sprints. Plus, it's fairly easy to use. You don't need to be a tech whiz to get the hang of it.
There are a few standout features that I really love about Miro. With an infinite canvas, you can zoom in, zoom out, and move around as you like. Miro's Planner Tool provides a structured method for scheduling and task distribution, contributing to smoother project execution. Additionally, Miro supports asynchronous collaboration, allowing team members to interact through comments and reactions, thus maintaining team continuity across different time zones or schedules.
Miro Standout Features & Integrations
Features include mind mapping, task tracking, user story mapping, PI planning, online workshops, Miro Assist AI, quick diagram tools, TrackTalk, which allows user to record process explanation videos, brainwriting, timebox sessions, digital sticky notes, a dependencies app to visualize dependencies, video conferencing, webinars, asset sharing, data visualization, customizable templates, and employee photos.
Integrations include Google Drive, Microsoft Excel, Slack, Trello, Google Workspace, DropBox Business, Zoom, Survey Monkey, Notion, Asana, Confluence, Monday.com, Adobe Creative Cloud, and GitHub.
Miro Pricing & Plans
Pricing starts at $10/user/month and they offer a free plan.
FigJam by Figma is an online collaborative whiteboarding tool that enables teams to work together in a digital space for brainstorming, planning, and designing. With over 300 templates available, FigJam aims to empower teams in the product development process, helping them to visualize possibilities and formulate actionable plans.
Why I Picked FigJam by Figma: FigJam by Figma is an online collaboration tool designed for teams to brainstorm, develop, and organize ideas. It can be employed for brainstorming sessions, visualizing product roadmaps, conducting retrospectives, and facilitating weekly team meetings. Users can create decision trees, diagrams, mind maps, run critiques, collect ideas, note feedback, organize research, and plan or run interactive sessions, all in one place.
The tool offers templates like the Product Vision Board and the Crazy 8's framework to aid in ideation, as well as structured processes for roadmap construction and retrospectives on product execution and market strategies. The platform additionally allows for real-time interaction with audio and live chat, commenting and voting features, and the ability to invite external contributors for temporary access, making it significantly easier for remote teams to effectively collaborate and brainstorm.
FigJam by Figma Standout Features & Integrations:
Features include various whiteboard editing tools, such as sticky notes, shapes and lines, emojis and reactions, and drawing tools, that can be used for diagramming and strategy planning. Other features include interactive meetings and workshops facilitation tools, Agile workflow planning capabilities, and AI features that can generate custom templates and visuals based on user input.
Integrations include GitLab, Slack, Notion, Asana, Dropbox, Jira, Confluence, MixPanel, Sprig, and Google Workspace.
FigJam by Figma Pricing and Plans
Pricing for FigJam starts from $3/user/month. A free plan is also available.
Visor is a cloud-based product management tool that helps businesses streamline their product development process. It's designed to make it easier for product teams to collaborate, prioritize features, and track progress. Visor is best suited for businesses looking for a comprehensive product management tool that can help them manage their products from ideation to launch.
Why I picked Visor: I chose Visor as one of the best product management tools because it's easy to use, has a ton of useful features, and provides great value for its price. Plus, it's cloud-based, which means you can access it from anywhere and it's always up-to-date.
Visor Standout Features & Integrations
Features include include API, dashboards, data export/data import, data visualization, external integrations, Gantt charts, multi-user, project management, task scheduling/tracking, resource management and third-party plugins/add-ons.
Integrations include Jira, Salesforce, and HubSpot.
Visor Pricing & Plans
Visor starts at $9 per user per month and has a free forever plan available.
Reveall is an enterprise-grade product management tool that helps businesses and organizations develop and manage their products from conception to launch.
Users can create detailed roadmaps for their products, assign tasks, collaborate with colleagues, measure customer feedback, and gain valuable insights into customer behavior. The tool offers automated alerts when changes occur in your product’s performance or user feedback and automated reports that provide an up-to-date overview of your progress toward goals.
You can integrate with customer feedback tools to gather meaningful data about customer needs and preferences, which can inform product decisions. The main dashboard lets users view project timelines and tasks and update their status in real-time. Gantt charts provide an interactive timeline view of all tasks within each project so that users can easily track progress over time. The tool offers sophisticated analytics solutions that enable users to visualize their product data with interactive graphs and gain insights into the performance of products.
The tool offers a roadmap management module allowing users to plan their product roadmaps in detail and collaborate with teams. This feature helps teams stay organized by providing an uncomplicated way to track project progress, create detailed release plans, and establish timelines for development tasks. The requirements-tracking module makes it easier for teams to track all the tasks needed for successful product development—from setting objectives and conducting user research to designing user interfaces and testing prototypes.
ClickUp is a product management tool that bills itself as the “one app to replace them all,” packaging tasks, docs, chat, goals, and dashboards into one solution. They are used by over 800,000 teams across companies like Samsung, Belmond, Booking.com, and IBM. Because it does so much, you might wonder about the learning curve; ClickUp has you covered with hep docs, on-demand demos, webinars, and even the “ClickUp university” to make sure you’re getting the most out of the platform.
Key product management features include task boards for product roadmaps, collaborative docs for idea sharing, spring management tools for development, and guest accounts for stakeholder access. You’ll also have access to native time tracking and workload capacity reports so you can see what each team member has on their plate in real time.
Why I Picked ClickUp: If you want to nix the digital clutter and have all workflow functionality tied to one app, then ClickUp is the way to go.
ClickUp Standout Features & Integrations
Features include task scheduling/tracking, project management, resource management, budgeting, contact management, data visualizations, employee database, expense tracking, file sharing, third-party plugins, collaboration support, timesheets, roadmapping, chat, customer management, email integration, feedback management, and process reporting.
Integrations include Slack, Google Workspace, Dropbox, and many more tools, as well as over 1,000+ integrations through Zapier.
ClickUp Pricing & Plans
ClickUp is free to use for unlimited users with some feature limitations. Paid plans cost from $5/user/month and offer a 30-day refund policy if you’re unsatisfied with the app.
monday dev is a versatile product management tool that aids product and development teams in planning, building, and launching new products.
Why I picked monday dev: I like that monday dev provides a comprehensive suite of tools that support agile methodologies. Its user-friendly interface facilitates detailed, interactive roadmaps, making it easy to track the entire product development lifecycle. The platform's drag-and-drop functionality also simplifies task organization and prioritization, milestone setting, and progress tracking, ensuring that teams can maintain full visibility and alignment throughout their projects.
monday dev also has robust visualization capabilities, including Gantt charts and Kanban boards. These tools offer multiple ways for teams to manage their work effectively, whether it's backlog and feature management or sprint planning and execution. The platform also excels in real-time collaboration and communication, enabling team members to comment on tasks, share updates, and attach relevant files directly within the interface.
monday dev Standout Features & Integrations
Features include burndown charts, automation of repetitive tasks and workflows, custom dashboards, task scheduling and tracking, resource management, and budgeting.
Integrations include Zoom, Google Drive, GitHub, Jira, Microsoft Teams, Slack, Trello, Dropbox, Asana, and more.
monday dev Pricing & Plans
Pricing starts from $8/user/month with a free trial available.
Other Product Management Software
Here are a few more product management software that didn’t make the top list. I encourage you to experiment with these great options as well!
- UserGuiding
For managing product adoption
- QA Wolf
For companies where web-applications are their main product
- Peoplebox.ai
For collaboration
- Productive
For project management throughout the product lifecycle
- Bonsai Agency Software
For product and business management
- Sprig
For capturing and analyzing user feedback and behavior at scale with AI
- Shortcut
For teams using agile methodologies
- Jira
For digital product development like apps & SaaS tools
- Wrike
Product management analytics
- Confluence
For its wide variety of product collaboration templates
- dragonboat
For connecting product development to OKRs
- Zeda.io
Product discovery tool offering AI-powered insights
- Planview
Product management roadmap tool for enterprise organizations
- Ignition
For full go-to-market functionality
- Walling
For visually organizing project ideas and tasks
- PathPro
For feature voting and prioritization
- Creately
Visual workspace for team collaboration used to draw flowcharts, diagrams, and mindmaps
- Aha
Product management software for road mapping
- ProductPlan
Product development software for its beautiful UI
- Productboard
Product development software for customer research
Selection Criteria For Product Management Software
Wondering how I selected the best product management tools for this list? To build this top 10 list, I evaluated and compared a wide range of product development software with positive user ratings. I then further honed my list using the selection criteria below to see how each platform stacked up against the next one. I also looked at some of the common challenges in product management to pinpoint the features that add plenty of value.
Overall, selecting the right product management software requires an in-depth understanding of the software's capabilities and how they align with specific use cases.
Here’s a summary of my evaluation criteria:
Product Management Software Core Features (20% of final scoring): We test core features to see how well the software can perform the core functions and jobs to be done, required for a tool of its type. This allows us to discount and discard tools that advertise for a specific use case but don't have the functionality to back it up.
To be considered for inclusion on my list of the best product management software, the solution had to support the ability to fulfill common use cases, including:
- Roadmapping - Creating roadmaps designed to manage the entire product lifecycle.
- Design and prototyping- Visualize ideas, create interactive prototypes, and refine concepts to ensure alignment with stakeholders.
- Collaboration - Coordinating team collaboration and facilitating communication across departments.
- Idea Management - capturing and integrating customer feedback into product planning.
- Reporting and Analytics - Providing actionable insights through comprehensive analytics.
- Task Management - Streamlining task management and workflow automation.
Additional Standout Features (20% of final scoring): We evaluate uncommon, standout features that go above and beyond the core features defined, and typically found in the category. Standout feature examples might include AI integration, advanced user analytics, or unique collaboration capabilities. A high score reflects standout features that will make work faster, more efficient, or offer additional value.
In identifying unique features and functionality, I particularly focused on:
- Advanced Integration with CRM and Sales Tools: Prioritizing seamless integration with CRM systems like Salesforce by evaluating their capability to sync product management and sales data and how the integration impacted sales metrics.
- Customizable User Interface (UI): Ensuring that tools allow modifications to layouts and views for specific team needs, and assessed user feedback on customization's impact on workflow.
- In-Depth User Behavior Analytics: Seeking out tools with comprehensive user analytics and assessing their ability to provide granular insights into user behavior to inform data-driven product decisions.
- AI-Enabled User Feedback Analysis: Investigating software that uses AI to process and analyze user feedback and exploring the effectiveness of these insights in driving product strategy and feature prioritization.
- Predictive Analytics and Forecasting: Looking for tools that provide advanced predictive models to forecast product success by analyzing historical data and market trends, validating their precision against actual outcomes.
How to Choose Product Management Software
With so many different product management solutions available, it can be challenging to make decisions on what product management software is going to be the best fit for your needs.
As you're evaluating trialing and shortlisting product management software, consider:
- What problem are you trying to solve?: Start by identifying the product management feature gap you're trying to fill to clarify the features and functionality the product management software needs to provide.
- Who will need to use it?: To evaluate cost and requirements, look at who'll be using the software and how many licenses or seats you’ll need. You'll also want to assess if the tool will be solely for product managers, or if more departments on your team will require access. Factor in how important ease of use, or speed of getting up and running is for your product management software users.
- What other tools does it need to work with?: Determine what tools you're replacing, which tools are staying, and any existing tools you'll need to integrate with, such as communications, CRM, customer support, development or sales software. Decide if your existing tools need to integrate with your new product management tool or, alternatively, if you can replace multiple options with one consolidated product management tool.
- What outcomes are important?: Factor in the result that the software needs to deliver to be considered a success. Consider what capability you want to gain or what you want to improve and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into feature delivery timing or overall team performance. Keep the outcomes you want in mind as you’re evaluating different options to prioritize the maximum impact for your team.
- How would it work within your organization?: Account for your existing workflows and delivery methodology. Be clear on what's working well and the areas that are causing issues that need to be addressed. Remember, every team is different, so don’t assume that because a product management tool is popular, it'll be a fit for your organization.
Evaluation Methodology for Product Management Software
To evaluate product management software, I developed a comprehensive methodology that involved testing various tools across different use cases. Each software was assessed against a rubric covering seven critical aspects, with each criterion given a weighted score. These scores were then tallied to arrive at a final star rating for each product.
- Core Product Management Software Functionality (20% of final scoring):
- This criterion focused on essential features like roadmap planning, task management, and collaboration tools.
- I tested each software's ability to handle these core functionalities in various scenarios, from small teams to large-scale product launches.
- Additional Standout Features (20% of final scoring):
- Here, I looked for innovative features such as AI integration, advanced user analytics, or unique collaboration capabilities.
- I evaluated how these features contributed to the overall effectiveness and differentiation of the software.
- Ease of Use (10% of final scoring):
- The focus was on the user interface and overall user experience.
- I assessed how intuitive and easy it was to navigate the software, including the complexity of its features and the learning curve involved.
- Onboarding (10% of final scoring):
- I evaluated the onboarding process, including the availability and quality of training materials, templates, and interactive tours.
- The ease with which new users could start using the software effectively was a key consideration.
- Integrations (10% of final scoring):
- The ease with which new users could start using the software effectively was a key consideration.
- Customer Support (10% of final scoring):
- This involved assessing the responsiveness, availability, and helpfulness of the customer support team.
- I also looked at the variety of support channels offered, such as live chat, email, and phone support.
- Value for Money (10% of final scoring):
- I compared the pricing of the software against its feature set and performance.
- This involved considering whether the software offered a good return on investment, particularly for small to medium-sized businesses.
- Customer Reviews (10% of final scoring):
- Customer feedback from various review platforms was analyzed.
- I focused on overall satisfaction, specific praises, and common criticisms to gauge real-world user experiences.
Each software's scores in these categories were calculated based on their performance, weighted according to the importance of each criterion, and then summed to provide an overall star rating. This methodical approach ensured a balanced and comprehensive evaluation, providing clear insights into the strengths and weaknesses of each product management tool.
What Is Product Management Software?
Product management tools are specialized tools or suites of applications that help businesses and product teams effectively plan, develop, and manage their products throughout their lifecycle. It provides functionalities that aid in tasks such as idea generation, product planning, collaboration, communication, and tracking the progress of product development. It also serves as a central hub for product managers, designers, developers, and other stakeholders to collaborate, streamline workflows, and make informed decisions.
Product management software often includes features for design and prototyping, product development, roadmap planning, task management, documentation, team collaboration, and integration with other tools to streamline the overall product management process.
P.S. Even the best software cannot replace the full skillset of a product manager. To hone your craft as a PM, I suggest browsing our list of resources for product managers, which rounds up some of our favorite books, videos, podcasts, newsletters, and more.
Trends in Product Management Software for 2025
In 2025, product management software is evolving rapidly, introducing new features that are reshaping how product managers plan, develop, and market products. These trends reflect the industry's response to the changing needs of product managers, especially focusing on customer-centric development and operational efficiency.
AI Integration
AI-powered tools, like Zeda.io, are providing insightful customer feedback and guiding product development decisions. This trend is pivotal for creating revenue-driving product roadmaps based on customer insights and product intelligence.
Focus on Cybersecurity
With the rise of data breaches, product managers are increasingly responsible for ensuring the cybersecurity of their products throughout their lifecycle. This trend reflects the growing concern for data security in product management.
Emotional Intelligence in Product Management
The importance of emotional intelligence in product management is rising, focusing on empathy, team collaboration, and stakeholder management. Product management software with features like collaborative tools and feedback analysis can help foster a deeper understanding of customer and team emotions.
Work is just a bunch of humans getting together.
Greater Emphasis on Remote Collaboration
With the rise of remote work, there's an increasing demand for features that support remote collaboration. This includes tools for virtual brainstorming, remote sprint planning, and online feedback collection, enabling teams to work effectively regardless of their location.
Increased Focus on Sustainability
Product management tools are also starting to include features that help in planning and tracking a product's environmental impact. This trend is driven by the increasing importance of corporate responsibility and sustainability in product development.
As product management continues to evolve, these trends are not just shaping the tools and software used, but also the way people approach product development and management. Product managers must adapt to these changes by leveraging new technologies and methodologies to stay competitive and effective.
Features of Product Management Software
Here's a look at some of the key features of product management software. Each of these features plays a pivotal role in the successful management and execution of product-related tasks and strategies:
- Product Lifecycle Management (PLM): Manages the entire lifecycle of a product from inception to retirement. PLM features are crucial for maintaining a comprehensive view of the product's development and ensuring consistent progress through each stage.
- AI-Powered Task Automation: Automates routine tasks like insight identification, trend analysis, and summarization. This feature boosts efficiency, enabling teams to focus on strategy and innovation while working faster and smarter.
- Idea Management: Captures and organizes ideas for product features or improvements. This feature is important for fostering innovation, enabling teams to brainstorm and prioritize ideas effectively.
- Design and Prototyping: Although this doesn't necessarily need to be a function of this software, your design software or process should be integrated well with your product management software to ensure alignment with stakeholders, streamline developper handoff and communication, and free up workflows.
- Budgeting and Financial Tools: Track and manage the financial aspects of product development. Effective budget management is key to ensuring that product launches and updates stay within financial constraints and resources are allocated efficiently.
- Compliance and Regulation Tracking: Ensures product compliance with industry standards and regulations. This feature is essential, especially in highly regulated industries, for mitigating risks and ensuring legal compliance.
- Feedback Management: Collects and organizes customer and stakeholder feedback. This feature helps in prioritizing product features and improvements based on direct user input, making the product more market-fit.
These features enhance the capabilities of product management software, ensuring that product managers have a comprehensive suite of tools to effectively plan, develop, and monitor their products.
Benefits of Product Management Software
Product management software offers a range of benefits that can help users manage a product's lifecycle both efficiently and effectively. Understanding these benefits is key to making an informed decision about which tool will be the best fit for your needs. These benefits include:
- Enhanced Collaboration: This software facilitates better teamwork and ensures that everyone is aligned with the product goals, leading to more cohesive product development.
- Data-Driven Insights: By analyzing product performance and market data, businesses can make strategic decisions that align with customer needs and market trends.
- Increased Productivity: Product management software reduces manual workloads, allowing teams to focus on more critical aspects of product development and innovation.
- Risk Management: Early identification of risks allows for proactive mitigation, reducing the likelihood of product delays or budget overruns.
- Customer-Centric Development: Integrating customer feedback directly into the development process ensures that the end product meets market demands and customer expectations.
- Optimized Integration: Enhance the functionality of your existing software ecosystem by syncing seamlessly with design, data, and other collaboration platforms. These integrations ensure smooth handoffs, centralized data insights, and cohesive workflows, helping product managers bridge gaps between tools and departments.
Product management software is a great tool that not only streamlines various aspects of product development but also ensures that products are developed in line with market needs and customer expectations. These benefits collectively contribute to the creation of successful products and the overall growth of an organization.
Costs & Pricing for Product Management Software
Choosing the right plan and pricing for product management software is all about finding that 'Goldilocks zone' between getting the features your product team needs at the right price point. Here's a breakdown of typical product management software plan options and the features you can typically expect from each tier:
Plan Comparison Table for Product Management Software
| Plan Type | Average Price | Best For | Common Features |
|---|---|---|---|
| Starter/Basic | $0 - $15 per month | Early-stage startups working toward product-market fit | - Basic product management features - Limited projects and users - Essential collaboration tools |
| Professional | $15 - $50 per month | Growth-stage startups | - Advanced features like roadmapping - Unlimited projects - Enhanced collaboration tools, basic integrations |
| Business | $50 - $100 per month | Mature organizations, companies expanding their product portfolio | - Full feature access - Advanced analytics - Comprehensive integrations - Higher security levels |
| Enterprise | Custom Pricing | Enterprise organizations | - Custom features - Dedicated support - Advanced security - Scalability options |
| Free | $0 | Founders building their first MVPs | - Limited feature access - Suitable for small teams or individual use |
Each plan typically caters to different business needs, with more advanced features and customization options available at higher pricing tiers. Free options, while limited in functionality, usually offer a good starting point for small teams or individuals just dipping their toes into the pool of product management software options.
When considering these plans, I recommend evaluating your specific needs, such as your team size, the complexity of your products, and the integrations you'll need. Balancing these factors with your budget considerations will help you select the most appropriate plan.
Product Management Software Frequently Asked Questions
Find answers to common questions other people ask about this topic.
Why is product management important?
Product management is important because without it, there are many challenges that can kill your product and make your efforts obsolete. Examples of these challenges are:
- Struggling to keep up with technological changes
- Fierce competition
- Your industry’s boundaries keep changing
- New entrants in your market
- Outliving the novelty factor
Learn more about why product management is important and how your role as a product manager is a crucial piece to the product’s success.
What is a product roadmap used for?
Product management software is used by product teams for any or all of these product-related tasks: prototyping, defining a product roadmap, user journey mapping, user behavior research, product road mapping, feature prioritization, managing sprints, analyzing product data, process mapping, and managing product releases.
Product management software is also critical for remote product management teams who need a central place to develop and manage their products.
Product Management Software vs Project Management Software
There’s a lot of overlap in project management software and product management applications. For example, many of the best tools on this list offer modules to help with both the project management and product management process.
This means in many cases you won’t use different software—you’ll use a single tool where you’ll find project management features like resourcing, scheduling, and reporting alongside product management features like road mapping, product boards, and product diagrams. In this case, you get team management applications, project management applications, and product lifecycle management tools bundled together, or, alternatively as separate modules that you can activate as you need them.
Related Read: How To Use User Story Mapping To Improve Agile Backlog Prioritization
Can these software solutions support agile and waterfall methodologies?
Absolutely, there are tools that cater more to agile or waterfall workflows, but many modern product management software solutions are designed to be versatile enough to support both. This flexibility allows teams to choose the approach that best fits their project needs and organizational culture.
To support agile product management methodologies, tools might offer sprint planning, backlog management, and Kanban boards. These features enhance iterative development, continuous feedback, and adaptability. Meanwhile, for waterfall methodology teams, these tools offer Gantt charts, milestone tracking, and detailed project planning. This ensures projects stay on track from start to finish, regardless of the methodology used.
What is feature flagging in product management?
Feature flagging, also known as feature toggling or feature flags, is a software development and product management technique used to enable or disable certain features or functionality within a software application or product. It allows product teams to control the release and visibility of specific features to different user segments or under different conditions. This approach is particularly valuable in agile development and continuous deployment environments.
Feature flagging software provides product managers with the functionality required to control projects and de-risk feature releases.
How do these tools manage product lifecycle from ideation to retirement?
Many product management software platforms offer features that support every stage of the product lifecycle. Some might focus on one or a selection of the stages, but here are some of the tools that can be useful at each stage:
- Ideation Stage: Idea boards and prioritization matrices help organize and prioritize ideas.
- Development Stage: Task assignments and timeline tracking tools keep projects on schedule.
- Launch Stage: Integrated marketing tools and launch planners ensure a smooth rollout.
- Maturity Stage: Analytics dashboards and user feedback tools facilitate ongoing improvements.
- Retirement Stage: Workflow management systems aid in the efficient sunsetting of products.
These targeted features empower teams to navigate each phase effectively, ensuring products evolve in response to market demands and internal goals.
Can these tools help with market analysis and competitor research?
Certainly, some product management tools offer integrations with data analytics platforms and web research tools. Others have feedback collection and analytics tools built in. This means you can gather, analyze, and track market trends, customer preferences, and competitor activities directly within your product management software. By leveraging these tools, product managers can make more informed decisions, identify market opportunities, and develop strategies that are responsive to the competitive landscape.
Are there different types of product management software?
Some product management software are all-in-one suites, like several of the suites listed above. But there are also a number of great specialized tools that zero in on a particular niche within product planning, research, development, or strategy.
Here is a list of a few types of product management tools for developing, prioritizing, designing, and planning products:
- OKR Software & Tools – Develop and track objectives and key results for your product lifecycle.
- Prototyping Tools – Build product prototypes with little to no coding knowledge.
- Wireframing Tools – Wireframe an app or website with drag-and-drop functionality.
- Customer Feedback Tools – Collect customer feedback and rate it according to priority.
- Roadmap Tools – Visualize the future of your product with product roadmap tools.
- Flowchart Tools – Visualize ideas, brainstorm, or cutomer pathways using online flowcharts.
- Backlog Tools – Log, track, and manage all the backlog items for your product.
- Analytics Tools – Learn about how your poduct is perfoming in the wild to craft actionable insights.
- Product Portfolio Tools – Manage multiple ongoing product projects in one central location.
- Agile Product Management Tools – For Agile product workflows that champion speed and revision.
- Product Adoption Software – Help users and customers make the most out of your product with wikis, wizards, and walkthroughs.
What’s the best way to create and share product roadmaps?
Roadmapping is a crucial part of product management, helping teams align on strategy and communicate plans effectively. ProductPlan is a popular tool for visually planning and sharing roadmaps, offering an intuitive drag-and-drop interface and collaboration features. However, the best tool depends on your specific needs—some teams may require more advanced integrations, flexibility, or affordability. If you’re exploring other options, check out our list of ProductPlan alternatives to find the right fit for your team.
What's Next?
What do you think is the best product development software, and why? How do you use user stories for product focus and feature prioritization? Do you think it’s better to use an all-in-one tool, or do you prefer a collection of product development software?
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