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There are endless ways to make a website look amazing, and all of them require equally amazing web design tools. Having built a crazy number of websites over the years, I'll be the first to admit that even a mediocre web design project is a huge job. And if you want to create the kind of UX that stops users in their tracks? Oof, you're gonna need some serious design firepower.

So that's exactly what I had in mind while reviewing these popular web design software tools. My mission is to wireframe, prototype, and usability test my way through the industry's leading tools to bring you the ultimate list of web design software that can handle that big, creative brain of yours. Let's jump in!

What Is Web Design Software?

Web design software is a digital tool that helps designers and developers create, edit, and manipulate the visual elements and layout of websites. It encompasses a range of functionalities to support the design and development of websites, ensuring a user-friendly and aesthetically pleasing online experience.

Key features included in web design software are drag-and-drop functionality, design element libraries, responsive design capabilities, and the ability to export designs for development. These features empower designers to translate their creative ideas into functional and visually appealing web designs, meeting the needs and expectations of online users.

Overviews Of The 10 Best Web Design Software

The web design software space is flooded with tons of options. How do you make the right choice? Don’t fret; here’s an evaluation of the best web design software, including a summary of their key features, screenshots, and information on trials and pricing.

Best for customizable templates

  • 14-day free trial
  • From $11/month
Visit Website
Rating: 4.2/5

Wix is a versatile web design software that enables you to create and manage your own website without needing any coding skills. With its drag-and-drop editor and a vast selection of customizable templates, you can design a site that reflects your personal or business brand. 

Why I picked Wix: Wix has an extensive template library, offering over 800 designer-made options tailored to various industries and styles. This variety allows you to find a design that suits your needs, providing a solid foundation for your website. Additionally, Wix's built-in SEO tools help improve your site's visibility on search engines, making it easier for potential visitors to find you online.

Another notable feature is Wix's App Market, which offers a wide range of applications to enhance your website's functionality. From adding contact forms and live chat to integrating social media feeds, these apps allow you to customize your site to meet your specific requirements.

Wix Standout Features and Integrations

Features include mobile optimization, ensuring your website looks great on any device and advanced design capabilities that let you animate text and images to create a dynamic user experience. Additionally, Wix provides secure hosting, giving you peace of mind that your site is safe and reliable.

Integrations include Google Analytics, Google Ads, Facebook Catalog, Mailchimp, HubSpot, Omnisend, Meta Pixel, Salesforce, Pipedrive, Stripe, PayPal, and QuickBooks.

Pros and cons

Pros:

  • A wide selection of apps and widgets
  • User-friendly drag-and-drop editor
  • Built-in SEO tools

Cons:

  • Storage limits on lower-tier plans
  • Can't switch templates without creating a whole new site

Best web design software with robust cross-functional collaboration features

  • Free plan available
  • From $15/user/month (billed annually)
Visit Website
Rating: 4.7/5

Figma is a leader in the web design software space. The platform is cloud-based and promises seamless collaboration. Its “multiplayer” version-controlled design interface is a delight for designers and developers worldwide.

Why I picked Figma: Figma remains unfazed when it comes to effective web design collaboration. Figma’s “multiplayer” enables you to comment and annotate on designs in real time. You can also branch off to iterate on design options and later merge updates using dynamic overlays. The platform comes with other attributes, such as the OpenType feature that enables you to customize your designs with variable fonts.   

Additionally, Figma keeps track of the contributors accountable for a project's workflow. On “project pages”, for instance, you can view every project; on “team and organization pages”, you can view every contributor. To view the most recent files that each person has worked on, you simply have to click on their respective user profiles. The software also lets you share files with a live link or embed the link in other tools.

Figma Standout Features and Integrations

Features include the ability to convert static files to interactive web elements. You can connect UI design elements, animate objects, specify interactions, and use GIFs to express motion designs, video elements, and animations. Figma’s library contains reusable components with quick search and drag-and-drop features.

Integrations include more than 30 tools, such as Asana, Bubble, Confluence, Dropbox, Flinto, GitLab, Lingo, Microsoft Teams, Mixpanel, ProtoPie, Storybook, UxTweak, and more. Additionally, you can use its API and webhooks to create custom integrations.

Pros and cons

Pros:

  • Generous free plan
  • Auto-layout enables auto-resizing and reduces stretch-to-fill iterations
  • Lots of widgets to help run collaborative workspaces

Cons:

  • Little laggy on Windows compared to Mac
  • Occasional delays in load times

Best drag-and-drop website builder

  • Free plan available
  • From $12.99/month (billed annually)
Visit Website
Rating: 4.7/5

Canva enables you to create visually appealing websites in minutes. It is the perfect platform for beginners with little to no experience. Canva features an easy-to-use drag-and-drop website editor and a vast database of design templates, royalty-free images, and graphics. As a result, your web design process becomes quick, simple, and extremely cost-effective (since you can publish for free!)

You may use Canva online or by downloading the app for your Mac, PC, Chromebook, iOS, or Android device.   

Why I picked Canva: Canva offers thousands of free templates and over 250,000 free photos, icons, illustrations, graphics, social media elements, videos, animations, and more that you can easily drag and drop into your website. The platform has other features, such as Styles, to help you find the perfect color and font combinations for image editing. Additionally, Canva features Magic Write, an AI writer & text generator powered by OpenAI.

Additionally, Canva ships a color palette generator to create custom color palettes. Canva also allows you to add brand elements to your sites. Subsequently, Canva stores your logo, brand colors, and fonts in its Brand Kit (available to only Pro users).

Canva Standout Features and Integrations

Features include its Website Insights. It lets you track traffic and engagement right from Canva without integrating your site with any third-party analytics. Canva also provides robust collaborative functionality, using which you can invite unlimited team members to your class space. 

Some other features include easy exporting and importing tools, free custom domains, automated saving, password protection, and a one-click background remover feature.

Integrations include 150+ third-party applications, such as Brandfolder, Dropbox, Edgar, Flickr, HubSpot, Later, Mojo AI, Moovely, OneDrive, Pinterest, Slack, Shopify Sync, and others. Additionally, you can use its API and webhooks to create custom integrations. 

Pros and cons

Pros:

  • Robust real-time collaboration capabilities for teams
  • Easy drag-and-drop editor with clean UI
  • A vast library of templates and graphics

Cons:

  • Output formats such as .psd (Photoshop’s default) are missing
  • Many images are watermarked in the free version

Best web design software for rapid prototyping

  • 7-day free trial + free plan available
  • From $16/user/month (billed annually)
Visit Website
Rating: 4.4/5

Marvel is a web design software that enables design teams to generate design specs. It is the perfect tool for users seeking to rapidly create wireframes and prototypes without code and give their design thoughts some structure. 

Why I picked Marvel: Marvel offers a centralized platform that unifies all aspects of the web design process from wireframing to prototyping, user testing, and finally, handing it off to your developers. It offers robust collaborative features for designing on the go. Users can access Marvel’s vast library with millions of digital assets, stock photos, and icons to draw inspiration.

Moreover, Marvel helps you overcome the complexities of explaining site hierarchy and user journeys in your design mockups to stakeholders; instead, you can display them through interactive online prototypes that require no code. This makes it super easy to build customized web designs that are interpretable for everyone.  

Marvel Standout Features and Integrations

Features that stand out include its integrated user testing and research feature, Ballpark. It enables Marvel users to capture high-quality feedback on questions, marketing copy, designs, and prototypes (Sketch and Figma) using tasks and video.

Additionally, the platform’s Handoff tool optimizes the design-to-development process in seconds. With just one click, you can produce CSS, Swift, and Android XML code for your prototypes. Moreover, Marvel enables you to give your team and stakeholders complete visibility and control across all projects, via folders, comments and annotations.

Integrations include 10+ third-party applications, such as Dropbox Paper, Jira, Microsoft, Niice, Sketch, Smartmockups, YouTube, Zeroheight, and others. Marvel also integrates with four tools developed by its proprietary platform, Marvel LABS, including BotBot, Dashboard, Keynote, and Userflows. 

Pros and cons

Pros:

  • Team libraries for digital assets and UI kits help maintain design consistency
  • Shareable project links for easy access to prototypes
  • Clean and simple user interface with auto layout web elements

Cons:

  • Does not support group creation within prototypes
  • Limited animation features and no offline version

Best for web and mobile application prototyping

  • Free plan available
  • From $9/user/month
Visit Website
Rating: 4/5

Justinmind is an all-in-one web design platform that generates interactive mockups for online and mobile applications. It also enables interactive graphics, user testing, exchange of feedback in teams, and managing design requirements intuitively. Justinmind is user-friendly for beginners and helps you prototype mobile-first apps for iOS and Android users.

Why I picked Justinmind: Justinmind is ideal for quickly creating first-version mockups, prototypes, and wireframes. The software has pre-installed UI kits that help build flowcharts and wireframe user interfaces for both iOS and Android applications. It also allows you to download extra UI kits that support designing apps for other devices, including the Apple Watch and Google Glass.

Justinmind Standout Features and Integrations

Features include its built-in user-testing heat maps that allow you to understand which sections of your website garner the most impressions and clicks. This is especially helpful for e-commerce sites. Additionally, Justinmind has robust capabilities for creating, managing, and supporting an e-commerce digital storefront. 

Justinmind’s iOS and Android emulators are also a great addition to your web design process since they emulate the exact functionalities of your application for user testing, even if you don’t use a mobile device. 

Integrations include 10+ third-party applications, such as Adobe XD, Adobe Illustrator, Atlassian Jira, Azure DevOps, Clicktale, Crazy Egg, Figma, Hotjar, Photoshop, Sketch, UserTesting, Validately, and more. Additionally, you can use its API to create custom integrations.

Pros and cons

Pros:

  • Can mock up two or three different UI/UX iterations at once
  • Great customer support
  • Rapid prototyping

Cons:

  • Design sharing and displaying system responses are difficult
  • Lacks adequate documentation and tutorials

Best for developing responsive mobile-first projects

  • Free to use
  • Free and open-source

Bootstrap provides reliable HTML, CSS, and JavaScript frameworks for responsive websites. It is an open-source framework that offers cross-platform compatibility. Utilizing pre-built grid systems and components, Bootstrap helps develop mobile-first projects quickly. 

Why I picked Bootstrap: Bootstrap enables easy implementation by either installing its Systematically awesome style sheets (Sass) and JavaScript files via package manager or including them via CDN. Using Sass customizations for a modular architecture, you can enable global options like gradients and shadows and write custom CSS with variables, maps and functions.

Moreover, these CSS variables can override global, component, or utility class variables to alter theme styles, colors, and font styles. Bootstrap also has a Utility API, which acts as a feature-rich Sass map that is customizable. Combining these capabilities, Bootstrap is ideal for users seeking full control of site design and development.  

Bootstrap Standout Features and Integrations

Features include its assortment of powerful JavaScript plugins that can all be integrated without jQuery. These extensions can add toggleable menus, modals, popovers, tooltips, and off-canvas hidden elements. The JavaScript used in Bootstrap is HTML-first, which means the plugins are added with data attributes in your HTML design.

Additionally, Bootstrap offers an open-source SVG icon library called Bootstrap Icons, featuring more than 1800 glyphs designed to work in any project as SVGs or icon fonts. Both these options permit vector scaling and CSS customization. Bootstrap also has an official Themes Marketplace, rich with new plugins, web elements, documentation, and robust build tools.  

Integrations are currently unavailable.

Pros and cons

Pros:

  • Features like grid layouts, padding classes, etc., for mobile-responsiveness
  • Default UI for form control with validations
  • Pre-built components

Cons:

  • Limited customization options and color schemes
  • Poor version compatibility

Best web design platform for smooth design hand-offs

  • Free plan available
  • From $8/user/month

Zeplin is a trusted platform for accelerating web design at scale by documenting, managing, and presenting designs using collaborative workflows. The software automatically generates resources, including measurements, assets, and code snippets that help drive a better understanding of your design criteria. This ultimately leads to seamless design hand-offs, increasing production speed and accuracy.   

Why I picked Zeplin: Zeplin provides a simple user interface that makes it super easy to access measurements, assets, and design criteria. This streamlines implementation, leading to a seamless design and development transfer. The measurements are in pixels, and the assets are available as optimized PNGs, SVGs, and JPGs. Consequently, technical teams can easily swoop in and create responsive designs.

Zeplin Standout Features and Integrations

Features include its async collaborative capabilities that unite workflows across various functions. You can also track changes for each screen automatically and iterate easily.

Additionally, Zeplin provides surface design information on every screen that helps match design components to their code counterparts. The software also allows for easy download of digital products, file tagging for sophisticated organization, and easy sharing through clickable hyperlinks. 

Integrations include 25+ third-party applications, such as ADO, Azure DevOps, Figma, Flutter, Jira, Photoshop, React Native, Slack, Storybook, Trello, VS Code, and more. Additionally, you can use its API and webhooks to create custom integrations.

Pros and cons

Pros:

  • Auto-generated code snippets
  • Great version control
  • Effective task assignment

Cons:

  • Tutorials lack depth
  • No prototyping or full-screen presentation features

Best for technical front-end developers

  • 7-day free trial
  • From $20.99/month

Dreamweaver is Adobe’s proprietary website builder software that helps create responsive websites and web pages through manual programming and a visual interface. This tool is code-heavy but comes with a smart and simplified coding engine. Adobe Dreamweaver supports programming languages like JavaScript, CSS, and most importantly, HTML. 

Why I picked Adobe Dreamweaver: Adobe Dreamweaver provides a comprehensive toolset for front-end developers to create dynamic websites. The software provides access code hints that can help you quickly learn HTML, CSS, and JavaScript on the go. The platform also has starter templates for HTML emails, landing pages, blogs, e-commerce pages, newsletters, and portfolios.

Moreover, Adobe Dreamweaver comes with a modern UI that lets users customize their workspaces. It also has a files panel where you can manage, move, and synchronize files and folders between local and remote websites. 

Adobe Dreamweaver Standout Features and Integrations

Features include its live view editing. It splits the screen in two, with one half of the page displaying your code and the other half updating the page as you make changes to the code. You can choose your preferred screen size and take advantage of smooth editing without having to jump between the code and the live page. The platform also offers image maps, using which you can divide a web page into hotspots, where a user can click to see an action. These hotspots help make your website interactive.

In addition to this, Adobe Dreamweaver provides multi-monitor support for Windows and Linux, Git support for source codes, and a jQuery mobile integration to create mobile applications using HTML, CSS, and JavaScript code.  

Integrations include the Adobe Suite of products, such as Creative Cloud, Flash, Fireworks, Illustrator, Photoshop, and more. Additionally, you can use its API and webhooks to create custom integrations.

Pros and cons

Pros:

  • Comprehensive online training material
  • Code suggestions
  • Word processor features

Cons:

  • Huge installation setup file
  • Steep learning curve

Best for creating animated graphic designs

  • Free to use
  • No paid plans

Google Web Designer is a free HTML5-based design tool for creating animated and interactive graphic designs. The platform is a great starting point for beginners seeking experience with web design.  

Why I picked Google Web Designer: With Google Web Designer, you can animate graphics by stringing together simple scenes in Quick Mode or manipulating 2D designs to visualize 3D components using the power of CSS3. You can also pull Google Fonts from the Studio Assets library, create your own designs using the Shape and Pen tools, and even use pre-made templates in Easy Mode.

Additionally, you can connect your motion graphic elements to data signals and preview ads before publishing.

Google Web Designer Standout Features and Integrations

Features include its event system and web components. It allows you to create incredibly interactive designs, components, and timeline actions tied to any element in your project. You can also set up physical triggers like touch, rotation, and shaking on mobile devices.

The platform has numerous revamped web components, such as Canvas Shapes, 360 Gallery, Carousel Gallery, Swipeable Gallery, iFrame, Map, Tap Area, and more. The tool also allows users to publish designs directly to DoubleClick Studios, which offers cross-screen functionality.

Integrations include Google’s native third-party applications like Google Ads, Campaign Manager 360, Google Display & Video 360, and Google Drive.

Pros and cons

Pros:

  • Creates error-free XML, CSS, and JavaScript files with autocomplete feature
  • No knowledge of HTML5 or JavaScript required
  • Intuitive and flexible drag-and-drop interface

Cons:

  • Does not recognize HTML files created in other software
  • Limited to creating graphic design elements and not full web pages

Best for creating responsive web designs in a real-time visual builder

  • Free plan available
  • From $14/user/month (billed annually)

Webflow is a no-code website design software that allows users to design and publish fully responsive websites. The platform ships an intuitive interface built to generate HTML5, CSS3, or JavaScript code for everything from custom layouts to complex animations. With unstyled elements, reusable components, and publish-ready code, Webflow is a comprehensive platform for creating professional web designs.

Why I picked Webflow: With Webflow, you can take control of CSS3, HTML5, and JavaScript code in a completely visual canvas. You can drag in unstyled HTML elements and use the Quick Stack feature to modify website structures quickly. Moreover, Webflow allows you to utilize pre-built reusable components, such as navigation bars, footers, sliders and tabs, to customize designs further. 

Moreover, you can create reusable CSS classes for style changing in multiple elements. Additionally, you can alter layouts from flexbox and CSS grids to inline-block and absolute positioning. Fine-tune typography is another exciting feature in Webflow. The platform also supports developers in easily adding any custom code to web designs.

Webflow Standout Features and Integrations

Features include its robust integrations with native CMS and e-commerce products. Using these extensions, you can directly build your website with real content, not dummy data. 

Additionally, Webflow has a world-class hosting stack backed by SSL and ISO 27018 certifications. The software also allows you to export code in a ZIP file and is cross-browser compatible.

Integrations include 50+ tools, such as Astroic, Census, Chaty, fluidSEO, HubSpot, Jasper, Memberstack, NoQuestionYet, PageFactory, Typeform, Unspalsh, Vidzflow and more. Additionally, you can use its API and webhooks to create custom integrations.

Pros and cons

Pros:

  • 1000+ responsive pre-designed website templates for beginners
  • Features like display panels, modals, etc., make designs more interactive
  • Live prototyping through real-time collaboration

Cons:

  • Does not have a mobile app
  • Occasional limitations on custom code changes

Best Web Design Software Comparison Chart

Here is a table you can use to compare the tools we just covered in the overviews.

Tool Best For Trial Info Price
1
Wix

Wix lets you choose from a variety of website templates and customize them with its drag-and-drop editor.

Best for customizable templates

14-day free trial

From $11/month Website
2
Figma

Figma’s allows you to see what everyone else is up to in real time.

Best web design software with robust cross-functional collaboration features

Free plan available

From $15/user/month (billed annually) Website
3
Canva

Canva offers a massive library of free templates, images, icons, and graphics.

Best drag-and-drop website builder

Free plan available

From $12.99/month (billed annually) Website
4
Marvel

Marvel comes with an intuitive design and prototyping functionality.

Best web design software for rapid prototyping

7-day free trial + free plan available

From $16/user/month (billed annually) Website
5
Justinmind

Justinmind comes with a feature-heavy toolkit and in-built iOS and Android emulators.

Best for web and mobile application prototyping

Free plan available

From $9/user/month Website
6
Bootstrap

Bootstrap comes with a powerful and extensible front-end toolkit.

Best for developing responsive mobile-first projects

Free to use

Free and open-source Website
7
Zeplin

Zeplin delivers “locked designs” to the developer team, with “commit messages” to note changes in each version.

Best web design platform for smooth design hand-offs

Free plan available

From $8/user/month Website
8
Adobe Dreamweaver

Adobe Dreamweaver offers a “live view” editing feature that lets you modify text and image properties and add classes.

Best for technical front-end developers

7-day free trial

From $20.99/month Website
9
Google Web Designer

Google Web Designer comes with a free set of tools to develop animated and responsive web designs.

Best for creating animated graphic designs

Free to use

No paid plans Website
10
Webflow

Webflow empowers users to create no-code interactive web designs by translating HTML5, CSS3, and JavaScript code into customized sites.

Best for creating responsive web designs in a real-time visual builder

Free plan available

From $14/user/month (billed annually) Website

Other Web Design Software Options

Here are a few more web design software tools that did not make the cut but are still worth considering:

  1. Designmodo

    Web design software with free hosting

  2. Framer

    Web design software with a freeform canvas

  3. WordPress

    Web design platform with robust CMS features

  4. Duda

    For white-labeled website building

  5. Squarespace

    For creating no-code and lightweight websites

  6. Vectr

    Graphic design software for editing vectors

  7. Sketch

    Web design platform for MacOS users

Selection Criteria For Web Design Software 

In case you are wondering how I created this list, I would like you to explore my process. I first assessed a wide range of website design software for their user reviews. Subsequently, I set aside some essential functionalities I would consider as a “must-have” for my recommendations:

Core Functionality

Here’s a list of essentials that every web design software has to offer to clinch a spot on my shortlist:

  • Wide range of customization to strike a unique brand identity. 
  • Basic design workflows like prototyping, wireframing, user testing, and iterative building.
  • Offers a code editor for adding custom CSS code

Key Features

In addition to the core functionalities mentioned above, here are some key attributes of the selected product design tools in my list:

  • Collaborative functionalities: The tools I chose either provide direct collaboration on their platform or grant stakeholders shared access to web designs.
  • Vast library of templates and other web elements: The tools I selected for my list all have a massive collection of pre-designed templates and pre-built design components, like graphics, vectors, images, and videos.
  • Customer service: The tools I chose provide robust, responsive, and helpful customer support (preferably 24/7) to clarify your concerns.

Usability

Web design tools with an intuitive and user-friendly UI rank high in my books. Additionally, the tools I have included are quite simple to learn and will help you get started with web design instantly. The tools also offer detailed resources, documentation, and instructive tutorials.

Software Integrations

The web design software I have included in my list all integrate with a wide range of plugins and third-party applications. The latter provides several capabilities for collaboration, communication, analytics, design, project management, and more. These integrations can help you streamline your workflows, keep your stakeholders up-to-date about design developments, decrease time-to-market, and enable you to optimize the website post-production. 

Pricing

Given the variety of design elements and features that the web design tools on my list offer, their pricing packages are incredibly reasonable. I firmly believe that pricing should be flexible, clear, and cost-effective. For you to try out the software before buying a paid plan for it, I have also highlighted which tools provide free plans or trials. Some tools haven’t mentioned their pricing, so you must contact their sales teams for a quote.

Web Design Software FAQs

Find answers to common questions other people ask about this topic.

Do I need coding for web design?

Coding is no longer a prerequisite for web design. Many contemporary web design tools provide visual drag-and-drop interfaces and vast collections of pre-built components. As a result, you can embrace the power of no-code development and quickly roll out websites.

However, knowledge of HTML, CSS, and JavaScript code languages can offer more flexibility and customization possibilities for more intricate web designs.

How can I create my own website?

You can create your own website in two ways—either choose a website builder or write code on your own.

If you wish to design, develop, and launch a site quickly, website builder platforms such as Wix, Squarespace, or WordPress are your allies. These platforms streamline the whole process using drag-and-drop tools and pre-designed templates.

However, you can use programs like Adobe Dreamweaver and master HTML, CSS, and JavaScript if you want your site to have greater customization and original designs.

Choosing between speed and total creative freedom can be overwhelming. In such cases, consider your business objectives, available resources, and the intricacy of your desired website.

How do I design for an ecommerce website?

To develop an e-commerce site, you must focus on a user-centric design strategy. You can do so by simplifying navigation, maintaining a clean layout, and enabling quick product searches.

Many would encounter your stores on their mobile phones. As a result, you must prioritize mobile responsiveness for your ecommerce website. You can foster brand trust through high-quality, relevant pictures, detailed product descriptions, and positive customer testimonials. Reducing friction brings down cart abandonment and streamlines your overall user experience.

Analyzing user behavior using analytics over time can further help you improve conversions, modify the design, and optimize your website to its best potential. Poor web design can make your brand a pariah in your niche industry. Check out these product detail page design best practices for nailing your next website.

What’s Next?

A good website design is the foundation of a strong online presence in the modern digital era. The right web design software for your business should empower you to prototype, wireframe, and design a website that your target audience finds visually appealing and easily navigable. 

The web design process is multi-faceted, and while the tools I recommended above do not need a particularly expert understanding of design principles, I would still like to recommend that you learn about the differences between prototyping and wireframing. These functionalities are essential for designers, developers, and especially product managers to portray their design thoughts visually. You can learn more about how product managers use wireframes if you are interested and would like to approach your next design project with a superior understanding that guarantees success. 

Or, to learn more advanced skills and learn from industry peers, join a web design community or check out the can't-miss web design conferences happening this year!

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Hannah Clark
By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content marketing space. She’s spent the better part of the past decade working in marketing agencies and offering freelance branding and content development services. Today, she’s a digital publisher who is privileged to work with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.