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In this review, I’m going to share my analysis and evaluation from my hands-on experience with Productboard. But first, if you’re just beginning your search for the best product management tools, check out my picks for the best product management software. You probably already know that Productboard is among the most popular product management tools out there, but you need to better understand what’s good (and not so good) about it.

This in-depth Productboard review will walk you through the tool's pros and cons, features and functionality, and more to help guide you to better understand its capabilities and its suitability for your needs.

Productboard software review screenshot showing a product roadmap
I like how Productboard allows users to build engaging and strategic roadmaps in minutes with customizable roadmap templates that can be filtered to show the right context for each audience.

Productboard Software Product Overview

Productboard serves as a centralized platform for product managers to prioritize new features and gather insights. Its primary users are product managers and product teams aiming to align their work with market demand.

The tool bridges the gap between understanding customers and crafting solutions, alleviating the challenge of disjointed feedback and unclear product roadmaps. Standout features include the user feedback portal, feature prioritization matrix, and integration capabilities.


  • Feedback Portal: Productboard's customer feedback automation portal gathers insights directly from the source, streamlining the feedback process.
  • Prioritization Matrix: This feature ensures product teams focus on high-impact tasks, guiding effective resource allocation.
  • Integration Capabilities: Productboard seamlessly links with other popular tools, bolstering its utility in diverse tech ecosystems.


  • Learning Curve: New users might find an initial hurdle in familiarizing themselves with the platform's wide array of features.
  • Customization Limits: While adaptable, there are constraints to how much one can tailor Productboard to niche use-cases.
  • Collaboration Features: When set against some competitors, Productboard's team collaboration tools can seem somewhat basic.

Expert Opinion

Having judged numerous product management tools over the years, I can determine that Productboard holds a distinct place in the ecosystem. Its functionality, particularly in feedback gathering and prioritization, truly shines. However, there are areas, like customization and collaboration, where it doesn't quite match some of its peers.

Productboard software review screenshot showing prioritization
I also like how Productboard allows you to standardize your product prioritization process, as pictured here.

When choosing a tool, it's essential to weigh these factors. For larger teams or those with a keen eye on customer insights, Productboard stands out. However, teams looking for deep customization or robust collaboration might need to supplement with other tools.

Productboard: The Bottom Line

When it comes to Productboard's unique positioning, its commitment to bridging feedback with product action is commendable. While many tools offer feedback mechanisms, Productboard's emphasis on tying this directly into feature prioritization makes it a noteworthy contender.

Moreover, its integration capabilities ensure it's not an island but can fit comfortably into a broader tech stack. All in all, for teams focused on truly understanding and acting on user needs, Productboard brings a strong offering to the table.

Productboard Deep Dive

Here's a deep dive into Productboard's features, best use cases, pricing, customer support, and other purchase factors.

Productboard software review screenshot showing customer feedback
Productboard also helps users easily capture feedback, identify actionable insights, and infuse the voice of the customer into every phase of the product lifecycle.

Product Specifications

  1. User Feedback Portal: Yes
  2. Feature Prioritization Matrix: Yes
  3. Third-party Integration: Yes
  4. Roadmapping: Yes
  5. Team Collaboration Tools: Yes
  6. Analytics and Reporting: Yes
  7. Task and Workflow Management: Yes
  8. Idea Management: Yes
  9. Notifications and Alerts: Yes
  10. User Segmentation: Yes
  11. Feature Voting: Yes
  12. Customization: No
  13. Product Lifecycle Management: Yes
  14. Document Management: Yes
  15. Feedback Collection Forms: Yes
  16. User Forums: No
  17. Interactive Product Roadmaps: Yes
  18. Competitive Analysis: No
  19. Product Development Strategy: Yes
  20. Mockups and Prototyping: No
  21. Demand Planning: Yes
  22. Release Management: Yes
  23. Backlog Management: Yes
  24. Idea Scoring: Yes
  25. Role-Based Access: Yes

Productboard Feature Overview

  1. User Feedback Portal: Allows product managers to gather insights directly, creating a reservoir of actionable feedback.
  2. Feature Prioritization Matrix: Enables teams to allocate resources to high-impact tasks and focus on what truly matters.
  3. Third-party Integration: Enhances Productboard's functionality, connecting it with a broad array of popular tools.
  4. Roadmapping: Facilitates a clear, visual representation of product strategy and planned developments.
  5. Team Collaboration Tools: Creates a cohesive environment for teams to share ideas, feedback, and tasks.
  6. Analytics and Reporting: Drives data-informed decisions with insightful product metrics.
  7. Task and Workflow Management: Streamlines product tasks, ensuring timely delivery and progress tracking through project management.
  8. Idea Management: Houses and categorizes all product ideas for future reference and action.
  9. Notifications and Alerts: Keeps teams updated on changes, feedback, or important milestones.
  10. User Segmentation: Enables understanding of different customer categories, tailoring features to their needs.

Standout Functionality

  1. User Feedback Portal: Unlike many platforms, Productboard places heavy emphasis on direct user insights, ensuring the voice of the customer remains central.
  2. Feature Prioritization Matrix: While some tools offer prioritization, Productboard's matrix is deeply integrated with feedback, ensuring market-driven decisions.
  3. Interactive Product Roadmaps: Many tools offer static roadmaps, but Productboard provides a dynamic interface, making roadmaps more engaging and comprehensible.


Productboard offers native integrations with tools like Jira, Trello, Zapier, and Slack, as a result simplifying cross-functional work. An open API is available, allowing for custom integrations tailored to unique needs.

Additionally, there are numerous add-ons and extensions that expand Productboard's capabilities, catering to diverse product management needs.

Productboard Pricing

  • Essentials - $20/maker/month (billed annually): For individuals.
  • Pro Plan - $80/maker/month (billed annually): For small teams.
  • Enterprise - Pricing upon request.

Ease of Use

Using Productboard, I find its interface intuitive. For instance, the onboarding process is smooth, with a well-organized layout. However, with its wide array of product features, there's an initial learning curve, especially for those unfamiliar with product management platforms.

Customer Support

Productboard provides quality support, with resources such as documentation and tutorials readily available. While response times are generally good, some users find limited channels a hindrance, wishing for expanded support options.

Productboard Use Case

Who would be a good fit for Productboard?

Productboard shines in environments where user feedback is pivotal. When it comes to what company size this software is made for, its most loyal users are often product managers in mid-sized to large tech companies. The tool is particularly suited for teams looking to align their strategies with market demand.

Who would be a bad fit for Productboard?

Startups or small teams with limited resources might find Productboard overwhelming. Those seeking niche customizations or robust collaborative features might find it lacking in some areas.

Productboard FAQs

What is Productboard primarily used for?

Productboard is primarily used for product management, helping teams prioritize features, collect feedback, and create visual roadmaps.

Does Productboard support third-party integrations?

Yes, Productboard offers integration with various third-party tools to streamline workflows and improve team collaboration.

Is there a feature for collecting user feedback directly in Productboard?

Yes, Productboard has a User Feedback Portal where teams can gather insights directly from their user base.

Can I customize the user interface and workflows in Productboard

While Productboard comes with a set user interface, customization in terms of workflows is limited.

How does Productboard facilitate team collaboration?

Productboard offers Team Collaboration Tools, notifications, and alerts, making it easier for teams to work together and stay updated.

Is there a way to analyze product performance within the software?

Yes, as a matter of fact, Productboard includes Analytics and Reporting features to help team members evaluate product performance and make informed decisions.

How does Productboard handle feature prioritization?

Productboard has a Feature Prioritization Matrix that assists teams in ranking features based on user feedback and strategic importance.

Can I manage the entire product lifecycle using Productboard?

Yes, Productboard offers Product Lifecycle Management, from ideation and planning to release and analysis.

Alternatives to Productboard

  • Aha!: Best for extensive roadmap visualizations.
  • Trello: Suitable for teams seeking a simple, card-based layout.
  • Jira: Ideal for those deeply embedded in the Atlassian ecosystem.

If you're still unsure which Productboard alternative to choose, check out other product management software alternatives.

Productboard Company Overview & History

Productboard focuses on helping companies craft products loved by users. Notable companies using it include Microsoft and Zendesk. Headquartered in San Francisco, this venture-backed firm stands out in the product management space.

Key personnel include CEO Hubert Palan. The company's mission revolves around creating tools that bridge users and creators. Founded in 2014, Productboard has seen rapid growth, with frequent feature updates and expansion.


In conclusion, Productboard offers a comprehensive suite for product management, emphasizing user feedback. While it excels in many areas, like all tools, it has its nuances. Therefore, I encourage potential users to weigh its features against their needs.

For those who've used Productboard, please share your experiences below.

By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.