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In my ProductPlan in-depth review, I’m sharing the results of my analysis and evaluation from hands-on testing and experimentation. Before we dive in, if you’re just starting your search for the best product management tools, you should first check out my picks for the best product management software. ProductPlan is one of the top-rated product management tools out there, but to figure out if it's a good match for you, it's important to understand the software’s benefits and drawbacks.

My in-depth ProductPlan review will take you through everything you need to know to make a more informed decision—pros and cons, features and functionality, pricing, and more—to help you to better understand its capabilities and suitability for your needs.

ProductPlan review, showing the product portfolio master plan interface
I like how ProductPlan's master plan feature consolidates multiple roadmaps into a single view.

ProductPlan Software Product Overview

ProductPlan is a visual roadmap software designed to help teams establish their product strategy and prioritize product development initiatives. Its primary users are product managers and teams who seek an intuitive platform for planning and communicating their product's journey. The tool offers benefits such as enhanced collaboration among stakeholders and improved prioritization of product features. It addresses key pain points such as the complexity of tracking product progress, difficulty in aligning team members, and the challenge of effectively communicating product strategy to all stakeholders. Noteworthy features include drag-and-drop interfaces, comprehensive templates, and clear visualizations of milestones and timeframes.


  • Drag-and-Drop Interface: Simplifies Planning; this intuitive feature allows for easy adjustments and quick modifications to the roadmap, enhancing flexibility in planning.
  • Visual Roadmaps: Enhances Communication; visual elements translate complex product strategies into understandable graphics, aiding in stakeholder engagement.
  • Unlimited Roadmaps: Scales with Needs; teams can create as many roadmaps as needed, which ensures the tool grows with the product and the company.


  • Limited Integrations: Integration Constraints; compared to others, it may not seamlessly connect with all the tools some teams use, potentially complicating workflows.
  • No Backlog Management: Feature Gaps; lacking a built-in backlog feature means teams must use additional tools for managing product backlogs, possibly affecting efficiency.
  • Basic Analytics: Insights Limited; the analytics provided are not as advanced as some competitors, which could hinder deep data-driven decision-making.

Expert Opinion

Judging from the array of features and functionality, ProductPlan excels in providing a user-friendly and visually appealing interface for product roadmap creation. It falls short in advanced analytics and integration capabilities when compared to some top-tier project management software. I find it best suited for startups or smaller product teams that prioritize visual communication of their product strategy over complex data analysis and extensive third-party integrations.

ProductPlan: The Bottom Line

In my view, ProductPlan's unique offering lies in its balance of simplicity and effectiveness for visual roadmap creation. The tool distinguishes itself with an intuitive interface and the ability to create unlimited roadmaps, making it particularly good for teams that require a straightforward platform for managing multiple product strategies. Its templates and milestone visualizations stand out, fostering clear communication within product teams and with external stakeholders.

ProductPlan Deep Dive

Here's a deep dive into ProductPlan's features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Visual Roadmap Creation - Yes
  2. Drag-and-Drop Interface - Yes
  3. Milestone Tracking - Yes
  4. Prioritization Tools - Yes
  5. Collaborative Workspace - Yes
  6. Timeline Views - Yes
  7. Shareable Roadmaps - Yes
  8. Template Library - Yes
  9. Multiple Layout Options - Yes
  10. Progress Tracking - Yes
  11. Integration with Project Management Tools - Yes
  12. Integration with Development Tools (e.g., JIRA, GitHub) - Yes (Limited)
  13. User Story Mapping - No
  14. Feedback Collection - No
  15. Backlog Management - No
  16. Custom Fields - Yes
  17. Secure Access Controls - Yes
  18. Export Functionality (e.g., to PDF or PNG) - Yes
  19. Portfolio Management - No
  20. Analytics and Reporting - Yes (Basic)
  21. Notifications and Alerts - Yes
  22. API Access - Yes
  23. Capacity Planning - No
  24. Scenario Planning - No
  25. Release Planning - Yes

Feature Overview

  1. Visual Roadmap Creation: ProductPlan's visual roadmap tool allows teams to create a "big picture" view of their strategy, which stands out for its high-level clarity and visual appeal.
  2. Drag-and-Drop Interface: The intuitive drag-and-drop functionality of ProductPlan simplifies roadmap adjustments, making it easy for the development team to stay agile and responsive to change.
  3. Milestone Tracking: By providing clear milestones, ProductPlan helps teams celebrate progress and stay aligned with the master plan, distinguishing itself with visual cues that keep everyone focused on key targets.
  4. Prioritization Tools: This feature assists teams in determining which initiatives are most critical, standing out for its straightforward approach to defining a better product trajectory.
  5. Collaborative Workspace: ProductPlan enables stakeholders to collaborate in a cloud-based environment, making it distinct in fostering real-time input and consensus on product direction.
  6. Shareable Roadmaps: The ability to share roadmaps easily with internal and external stakeholders makes ProductPlan different by enhancing communication and ensuring everyone is aligned.
  7. Template Library: A wide array of templates equips teams with best practices for roadmap creation, offering a distinct advantage for those seeking to implement industry standards quickly.
  8. Custom Fields: Custom fields in ProductPlan allow for tailored data entry, which stands out as a flexible feature that can be customized to fit the unique metrics and data points relevant to a team's needs.
  9. Secure Access Controls: With robust access controls, ProductPlan ensures that sensitive product information is shared responsibly, standing out as a secure SaaS platform for product management.
  10. API Access: The API access provided by ProductPlan enables integration with other tools and systems, distinguishing itself as a versatile web-based platform capable of fitting into a variety of tech ecosystems.

Standout Functionality

  1. Visual Roadmap Creation: ProductPlan's visual roadmap creation tool leverages a highly intuitive and aesthetically pleasing interface that exceeds many ProductPlan alternatives, particularly in its ability to simplify complex product strategies into engaging, easy-to-understand visual formats, setting it apart in user reviews for its user-friendliness.
  2. Unlimited Roadmaps with Customizable Layouts: Unlike many roadmap software options, ProductPlan allows for an unlimited number of roadmaps with customizable layouts, enabling product managers to create tailored roadmaps for different audiences, products, or strategies without constraints, a feature often highlighted in its overall rating by satisfied users.
  3. Advanced Filtering and Tags: ProductPlan's advanced filtering and tagging capabilities offer a distinctive, granular approach to organizing and navigating roadmap items. This functionality stands out by allowing users to segment and view initiatives based on custom criteria, which can be pivotal for teams to track progress across various products and milestones efficiently.


ProductPlan integrates natively with Slack for real-time notifications, Trello for importing tasks into the roadmap, and Confluence for embedding roadmaps into documentation, streamlining communication, and project tracking. It also offers an API for custom integration and data synchronization with other systems, while additional add-ons are available to enhance its product management functionality.

ProductPlan Pricing

  1. Essential Plan: This tier is priced at $39/user/month (billed annually), suitable for teams that need basic roadmap features, including unlimited viewers and reviewers, unlimited roadmaps, and standard support.
  2. Professional Plan: At $79/user/month (billed annually), this plan includes everything in the Essential tier, plus advanced features like custom fields, JIRA integration, and enhanced collaboration tools. It's designed for teams requiring more robust functionality.
  3. Enterprise Plan: The price is available upon request and is tailored for organizations needing enterprise-level services. This tier provides full API access, advanced user management, and dedicated support, addressing the needs of large teams with complex product management requirements.

Ease of Use

In my experience, ProductPlan presents an intuitive interface that aligns with the expectations of a modern management platform, facilitating ease of navigation and organization. The onboarding process is streamlined, aiding new users in quickly adopting the tool. Yet, there is a complexity in customizing the tool to match the detailed tracking found in platforms like Pivotal Tracker, which may pose a challenge for users seeking in-depth task management features within their roadmaps.

Customer Support

I observe that ProductPlan offers a comprehensive range of support channels, including extensive documentation, informative webinars, and responsive live chat. Customers generally appreciate the availability of tutorials which enhance the learning experience. However, some users report frustrations with longer response times for email support inquiries, particularly those with more complex issues that live chat cannot immediately resolve.

ProductPlan Use Case

Who Would Be A Good Fit For ProductPlan

I find that ProductPlan serves best in environments where visual product roadmapping and strategic planning are vital, particularly in the tech and software industries. The tool is a strong fit for mid-sized to large companies where multiple stakeholders, including product teams and executives, need to align on product vision and progress, with its loyal users often coming from organizations that value high-level overviews and collaborative features for product strategy development.

Who Would Be A Bad Fit For ProductPlan

From my assessment, ProductPlan might disappoint in environments that demand highly detailed, task-oriented project management, such as manufacturing or construction, where granular tracking and operational specifics outweigh strategic planning. Small teams or startups with limited resources may also find the tool-less suitable, as it's geared towards broader product strategy rather than day-to-day task management, potentially making it an oversized solution for their needs.

ProductPlan FAQs

Can I create multiple roadmaps within ProductPlan?

Yes, ProductPlan allows you to create an unlimited number of roadmaps.

Does ProductPlan support integration with JIRA?

Yes, ProductPlan offers integration with JIRA, allowing for the synchronization of issues and tasks.

Is there a free trial available for ProductPlan?

Yes, ProductPlan provides a free trial to test its features before committing to a paid plan.

Can ProductPlan be used for team collaboration?

Yes, ProductPlan has features that support team collaboration, including sharing roadmaps and gathering feedback.

Are there templates available in ProductPlan to get started quickly?

Yes, ProductPlan offers a variety of templates that can be used to quickly start creating roadmaps.

Does ProductPlan have an API for custom integrations?

Yes, ProductPlan offers an API to help users create custom integrations with other tools and services.

Can I prioritize items within my ProductPlan roadmap?

Yes, ProductPlan allows you to set priorities for items within your roadmap to indicate their relative importance.

Is ProductPlan suitable for agile development teams?

Yes, ProductPlan is suitable for agile development teams, providing flexibility and visual tools that align with agile methodologies.

Alternatives to ProductPlan

  • Jira Software: Often chosen by teams deeply invested in the Atlassian ecosystem, Jira Software provides a robust, issue-centric roadmap tool that is better for teams needing detailed task tracking integrated with their development workflow.
  • Wrike: Wrike stands out for teams that require a blend of project management with their roadmaps, offering detailed task breakdowns and extensive collaborative features which can be a better fit for those looking for a comprehensive work management solution.
  • Microsoft Azure Boards: Part of the Azure DevOps suite, Microsoft Azure Boards is ideal for users already utilizing Microsoft's suite of tools, providing seamless integration and a familiar interface that is better for teams looking for a Microsoft-centric project tracking tool.

ProductPlan Company Overview & History

ProductPlan is a company that specializes in creating roadmap software for product teams, helping them visualize, plan, and communicate their strategy. The platform is utilized by a diverse range of companies, from startups to Fortune 500 enterprises across various industries. As a privately held company, ProductPlan maintains its headquarters in Santa Barbara, California.

While specific details on ownership and notable individuals within the company are not publicly disclosed, the company operates with a clear mission to simplify roadmap planning and enhance collaboration among stakeholders. Since its inception, ProductPlan has marked significant milestones, including substantial user growth, the launch of key features like Table Layouts and Dependencies, and recognition as a leading roadmap tool in the product management space.


In this ProductPlan review, we've explored the tool's intuitive interface, collaborative features, and strategic roadmapping capabilities, which are particularly beneficial for mid-sized to large companies in the tech industry. With its user-friendly design, robust support system, and comprehensive integration options, ProductPlan stands out as a top-tier choice for organizations seeking to align their product teams and stakeholders around a clear, visual product strategy.

If you're in the market for an effective roadmap solution, ProductPlan warrants strong consideration. I encourage you to comment below and share your experiences with ProductPlan or how it compares to other tools you’ve used, as your insights could be invaluable to others in their selection process.

Hannah Clark
By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.