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Navigating the dynamic world of product marketing can be a challenge, but the right books can be transformative. Over the decades, I've immersed myself in countless books on the subject—each one offering a unique perspective and invaluable insights. My passion for product marketing isn't just theoretical; it's a craft I practice daily.

I've curated this list with an understanding of your thirst for the latest strategies and product marketing tech. Trust me—these selections are not just books; they're gateways to mastery.

17 Best Product Marketing Books

After diving deep into countless reads, I've handpicked the best product marketing books tailored to address your challenges and gaps.

  1. The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi
  2. The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy
  3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran
  4. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King and Bryony Pearce
  5. Product Marketing Debunked: The Essential Go-To-Market Guide
  6. Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush
  7. The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber
  8. INSPIRED: How to Create Tech Products Customers Love by Marty Cagan
  9. Hooked: How to Build Habit-Forming Products by Nir Eyal
  10. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
  11. Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri
  12. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
  13. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink
  14. Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
  15. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge
  16. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
  17. Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Overviews Of The 15 Best Product Marketing Books

For every marketer aiming to excel in the dynamic world of product marketing, here's a succinct overview of each book, highlighting what you'll uncover, the reasons it's a must-read, and a memorable quote that resonated with me.

Additionally, I've included links to the author's LinkedIn and other platforms where you can engage with them further. Explore these bestsellers and elevate your product marketing prowess!

1. The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi

One of the best product marketing books.

Summary:

Dive deep into the intricacies of product launches with Yasmeen Turayhi's comprehensive guide. Discover the 50 pivotal questions every product marketer should ask and the lessons learned from countless successful launches.

What You'll Learn:

  • The art of positioning a product in the market.
  • Strategies for effective pre-launch campaigns.
  • The importance of customer feedback loops.

Why You Should Read It:

To gain a holistic understanding of product launches and to ensure your next product hits the market with a bang.

Quote From The Book:

"Every product tells a story, and it's our job as marketers to narrate it compellingly."

About The Author:

Yasmeen Turayhi is a seasoned product marketing expert with over a decade of experience in the tech industry. Connect with her on LinkedIn, and Twitter.

2. The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy

One of the best product marketing books.

Summary:

Ken Sandy's book is a treasure trove for product managers in the tech space with practical advice. Learn how to wield influence effectively and ensure your technology products are both innovative and market-fit.

What You'll Learn:

  • The role of influence in product management.
  • Techniques for stakeholder management.
  • The lifecycle of technology products from ideation to launch.

Why You Should Read It:

To master the soft skills essential for product management and to lead your team to success.

Quote From The Book:

"Influence is the product manager's superpower. Use it wisely."

About The Author:

Ken Sandy is a veteran in the tech industry, having led multiple product teams to success. Connect with him on LinkedIn, or his personal website.

3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran

One of the best product marketing books.

Summary:

Srini Sekaran breaks down the complexities of product marketing campaigns into digestible bits. Embrace a customer-centric approach and ensure your products resonate with your target audience.

What You'll Learn:

  • The importance of understanding customer personas.
  • Strategies for market segmentation and targeting.
  • Crafting compelling value propositions.

Why You Should Read It:

To adopt a customer-first mindset in your product marketing strategies and ensure market success to target customers.

Quote From The Book:

"The customer is the heart of any business. Understand them, and you understand the market."

About The Author:

Srini Sekaran is a passionate product marketer with a knack for simplifying complex concepts. Connect with him on LinkedIn, and Twitter.

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4. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King and Bryony Pearce

One of the best product marketing books.

Summary:

Richard King and Bryony Pearce delve into the often-misunderstood realm of product marketing. They shed light on its significance, debunking myths and clarifying its pivotal role in businesses and successful companies.

What You'll Learn:

  • The true essence and scope of product marketing.
  • Strategies to establish your authority in the domain.
  • Ways to demonstrate the strategic value of product marketing to stakeholders.

Why You Should Read It:

To gain clarity on the role of successful product marketing and to position yourself as an indispensable asset in your organization.

Quote From The Book:

"Product marketing is not just about selling; it's about understanding, positioning, and delivering value."

About The Author:

Richard King and Bryony Pearce are seasoned professionals in the field of product marketing. Check out more of their works on Amazon- Richard King, Bryony Pearce.

5. Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi

One of the best product marketing books.

Summary:

This book serves as a definitive guide to go-to-market strategies in the realm of product marketing. It demystifies common misconceptions and provides actionable insights for success.

What You'll Learn:

  • The intricacies of go-to-market strategies.
  • Common pitfalls in product marketing and how to avoid them.
  • Techniques to ensure your product resonates with its target audience.

Why You Should Read It:

To master the art of taking your product to market and ensuring it achieves the success it deserves.

Quote From The Book:

"Debunking myths is the first step to mastering product marketing."

About The Author:

The author is a renowned expert in product marketing, with years of experience guiding products to market success. Connect with the author on LinkedIn, Twitter, or their personal website.

About The Author:

Yasmeen Turayhi is a seasoned product marketing expert with over a decade of experience in the tech industry. Connect with her on LinkedIn, and Twitter.

6. Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush

One of the best product marketing books.

Summary:

Wes Bush presents a compelling argument for a product-led growth strategy. Learn how to design products that not only meet customer needs but also become their own best sales agents.

What You'll Learn:

  • The principles of product-led growth.
  • Designing products that users love and advocate for.
  • Strategies to ensure your product is self-promotional.

Why You Should Read It:

To transition from traditional sales-driven strategies to a product-centric approach that ensures sustained growth.

Quote From The Book:

"When your product leads, growth follows."

About The Author:

Wes Bush is a thought leader in the domain of product-led growth. Connect with him on LinkedIn, and Twitter.

7. The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber

One of the best product marketing books.

Summary:

Lucas Weber provides an in-depth look into the multifaceted role of a product marketing manager, especially within the tech industry. He outlines the key responsibilities and shares best practices to excel in this pivotal role for startups and seasoned businesses alike.

What You'll Learn:

  • The core responsibilities of a product marketing manager in tech.
  • Best practices and methodologies to adopt for success.
  • Real-world case studies showcasing effective product marketing strategies.

Why You Should Read It:

To gain a comprehensive understanding of the role of a product marketing manager and to adopt proven strategies for success in the tech startup industry.

Quote From The Book:

"Being a product marketing manager is not just about marketing a product—it's about understanding its soul."

About The Author:

Lucas Weber is a seasoned product marketing professional with years of experience in the tech industry. Connect with him on LinkedIn.

8. INSPIRED: How to Create Tech Products Customers Love by Marty Cagan

One of the best product marketing books.

Summary:

Marty Cagan shares his roadmap on creating tech products that resonate with mainstream customers. Drawing from his vast experience, he provides a practical guide for product creation that ensures customer satisfaction and loyalty.

What You'll Learn:

  • The art and science of creating lovable tech products.
  • Techniques to understand customer needs and preferences.
  • Strategies to ensure product-market fit and sustained growth.

Why You Should Read It:

To learn the secrets of creating tech products that not only meet market demands but also win the hearts of customers.

Quote From The Book:

"Inspiration is the starting point of every great product."

About The Author:

Marty Cagan is a renowned figure in the tech product world, with a rich history of guiding products to market success. Connect with him on LinkedIn, and Twitter.

9. Hooked: How to Build Habit-Forming Products by Nir Eyal

One of the best product marketing books.

Summary:

Nir Eyal explores the psychology behind habit-forming products. He presents a step-by-step framework to design products that customers not only use but also get hooked to.

What You'll Learn:

  • The psychology of habit formation.
  • A framework to design and iterate habit-forming products.
  • Real-world examples of products that have successfully implemented these principles.

Why You Should Read It:

To understand the underlying principles that make products addictive and to apply these insights to your own product development process.

Quote From The Book:

"Habits are not born; they are built."

About The Author:

Nir Eyal is a thought leader in the domain of product design and habit formation. Connect with him on LinkedIn, Twitter, or his personal website.

10. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford

One of the best product marketing books.

Summary:

April Dunford delves deep into the art of product positioning, emphasizing its importance in ensuring that customers understand, purchase, and adore your product.

What You'll Learn:

  • The fundamentals of effective product positioning.
  • Techniques to position your product in a crowded marketplace.
  • Strategies to ensure your product resonates with your target audience.

Why You Should Read It:

To master the art of positioning your product in a way that it stands out, is easily understood, and becomes a favorite among customers.

Quote From The Book:

"Positioning isn't just about standing out; it's about being understood."

About The Author:

April Dunford is a seasoned product marketer with a passion for positioning products perfectly. Connect with her on LinkedIn, Twitter, or her personal website.

11. Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri

One of the best product marketing books.

Summary:

Melissa Perri addresses the common "build trap" many companies fall into and offers insights on how effective product management can lead to genuine value creation.

What You'll Learn:

  • Identifying and escaping the pitfalls of the "build trap."
  • The principles of effective product management.
  • Strategies to ensure your product delivers real value to customers.

Why You Should Read It:

To understand the common mistakes in product management and learn how to focus on creating genuine value rather than just building features.

Quote From The Book:

"Value isn't just in building; it's in understanding and delivering."

About The Author:

Melissa Perri is a product management expert with a keen eye for value-driven product development. Connect with her on LinkedIn, Twitter, or her personal website.

12. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

One of the best product marketing books.

Summary:

The Heath brothers explore the science behind why some ideas thrive while others fade away. They provide a set of principles to craft messages that stick in the minds of audiences and enhance customer development.

What You'll Learn:

  • The anatomy of ideas that stick.
  • Techniques to make your product messaging memorable.
  • Real-world examples of sticky ideas and why they worked.

Why You Should Read It:

To understand the principles behind memorable messaging and apply them to make your new product's marketing strategy unforgettable.

Quote From The Book:

"Sticky ideas are simple, unexpected, concrete, credible, emotional, and tell a story."

About The Author:

Chip Heath and Dan Heath are renowned authors and researchers with a passion for understanding what makes ideas stick. Connect with them on their personal website.

13. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

One of the best product marketing books.

Summary:

Daniel H. Pink delves into the art and science of selling, arguing that we are all in sales in some form or another. He combines social science with practical insights to transform how we perceive the act of selling.

What You'll Learn:

  • The evolution of sales and how it impacts everyone.
  • Social science insights into effective selling techniques.
  • Practical strategies to influence and persuade others.

Why You Should Read It:

To gain a fresh perspective on selling and understand its universal application in our daily lives.

Quote From The Book:

"Today, like it or not, we're all in sales."

About The Author:

Daniel H. Pink is a renowned author and speaker on behavior, work, and motivation. Connect with him on LinkedIn, Twitter, or his personal website.

14. Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

One of the best product marketing books.

Summary:

Dr. Cialdini explores the psychology behind why people say "yes" and offers insights into how to apply these understandings in various aspects of marketing.

What You'll Learn:

  • The six universal principles of persuasion.
  • How to become a skilled persuader.
  • Defense strategies against undue influence.

Why You Should Read It:

To master the art of persuasion and understand the underlying psychological triggers.

Quote From The Book:

"People's ability to understand the factors that affect their behavior is surprisingly poor."

About The Author:

Dr. Robert B. Cialdini is a leading expert on influence and persuasion. Connect with him on LinkedIn or his personal website.

15. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge

One of the best product marketing books

Summary:

Mark Roberge shares his innovative approach to sales, focusing on technology and data-driven strategies to achieve rapid sales growth.

What You'll Learn:

  • How to use data to drive sales strategy.
  • The role of technology in modern sales.
  • Inbound selling techniques for accelerated growth.

Why You Should Read It:

To discover a formulaic approach to scaling sales using technology and data insights.

Quote From The Book:

"Sales success is more science than art."

About The Author:

Mark Roberge is a seasoned sales leader with a passion for technology and data-driven strategies. Connect with him on LinkedIn.

16. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

One of the best product marketing books.

Summary:

Donald Miller introduces a seven-part framework to help entrepreneurs tell a compelling story that resonates with customers, ensuring they not only listen but also engage.

What You'll Learn:

  • The seven universal story points all humans respond to.
  • How to simplify a brand message so people understand it.
  • The real reason customers make purchases.

Why You Should Read It:

To transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Quote From The Book:

"When you confuse, you lose."

About The Author:

Donald Miller is the CEO of StoryBrand, helping businesses clarify their brand message. Connect with him on LinkedIn, Twitter and his Personal Website

17. Positioning: The Battle for Your Mind by Al Ries and Jack Trout

One of the best product marketing books.

Summary:

A seminal work in the world of marketing, this book introduces the concept of "positioning" — a revolutionary approach to creating a position in a prospective customer's mind.

What You'll Learn:

  • The ins and outs of the positioning concept.
  • How to differentiate your brand from competitors.
  • Strategies to secure a lasting place in a customer's mind.

Why You Should Read It:

To understand the strategy that has shaped some of the biggest brands in the world and to apply it to your own marketing endeavors.

Quote From The Book:

"The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist."

About The Author:

Al Ries and Jack Trout are marketing consultants, best known for pioneering the concept of positioning. Check out more of their work on Amazon- Al Ries, Jack Trout.

More Resources for Product Marketers

What Are Your Favourite Product Marketing Books?

We value the insights and recommendations of our readers. If there are any product marketing books you believe should be on this list, please share them with us. Your suggestions help us create a more comprehensive and valuable resource for all.

By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.