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Product planning software is an essential tool for product managers and development teams. It helps streamline the various stages of product development, from initial concept to market launch. By utilizing these tools, teams can effectively collaborate, prioritize features, and track progress in real-time, increasing the chances of successfully launching a new product.

There are numerous types of product planning software available that cater to specific needs such as market research, brainstorming, roadmapping, capacity planning, product timelines, and even wireframing and UX design. And ultimately, the best product planning software will be the one that suits the needs of your team. Each category of software can address specific challenges faced during different phases of product development, allowing teams to be more efficient and organized.

TL;DR: What You Need To Know About Types of Product Planning Software

  • Product planning software assists in streamlining product development and collaboration
  • Diverse types of software cater to unique aspects of product planning, such as forecasting, market research, roadmapping, and resource allocation
  • Utilizing these tools increases efficient production, and the chances of successfully launching new products and increasing profitability

Overview of Product Planning Software

As a product manager, I frequently utilize product planning software to help streamline the process of managing and executing a successful product strategy. There are various features of product planning software solutions that relate to product management, project management, and planning software that enable teams to successfully plan, prioritize, and track my product roadmaps.

I find that the key benefit of using product planning software is the ability to create and maintain a visual representation of my product plans, whether through a drag-and-drop Kanban board or Gantt charts. This visualization can help teams to easily communicate and share these plans with stakeholders and team members while keeping everything organized and on track. Plus, product planning software often includes native data visualization tools that allow product teams to garner insights and make data-driven decisions.

One notable functionality of product planning software is the ability to create and manage product roadmaps. A product roadmap is an essential component of any successful product development process, as it outlines the progression of a product from conception to launch and beyond (check out these product roadmap templates for a visual). With the help of a product planning software, I can easily create, update, and share these product roadmaps with the relevant team members.

I find that product planning software solutions are invaluable tools for effectively managing my product plans, product roadmaps, and project timelines and milestones. The built-in visualization and data capabilities can help teams to make smart decisions for the success of new products and easily communicate those plans with stakeholders and team members.

Market Research Tools for Product Planning

As a product manager, I understand the importance of having effective market research tools for product planning. These planning tools assist teams in conducting in-depth market research, competitor analysis, and gathering customer feedback to make informed decisions about product direction and help define the product's vision, goals, and strategic initiatives.

One of the best market research tools I've encountered is Wrike. This software offers pre-built product management templates that streamline the research and planning process. Its templates help to organize tasks and effortlessly track progress. Another excellent market research tool is, which provides a platform to connect product strategy with key features. It plays a crucial role in keeping teams aligned with product goals and customer needs and ensuring that we deliver high-quality and valuable key features to our users.

Another essential tool in my market research arsenal is airfocus. This cloud-based tool offers an advanced prioritization and scoring system to help my team focus on the most critical tasks for our product's success. This sort of prioritization is invaluable in the fast-paced world of product development, ensuring efficient resource planning. 

Speaking of efficiency, ProductPlan is a software that allows teams to capture critical product attributes quickly. Its intuitive interface can easily create, update, and communicate product strategy. Integrating ProductPlan into product management workflows significantly improves analysis and project tracking. 

While there are numerous product planning software solutions available, including Microsoft Excel spreadsheets if you prefer the DIY approach, the choice ultimately depends on your unique requirements and preferences. Remember to consider pricing, features, and options for a free trial, as these aspects can influence your decision-making process. Overall, a well-chosen software will go a long way in improving your product planning experience.

By using market research tools like Wrike,, airfocus, and ProductPlan, you can lead your team to develop better products that cater to your target audience's needs and keep ahead of your competitors. These tools can help you optimize your product planning process and make well-informed decisions that ultimately help you create the best product possible and increase customer satisfaction.

Brainstorming Tools for Product Planning

In my experience, brainstorming tools play a crucial role in product planning. Choosing the right tool can enhance collaboration, creativity, and productivity among team members, helping your team to work through your backlog, prevent bottlenecks, and meet your KPIs. Here are a few noteworthy brainstorming tools that can help product managers and their teams throughout the product planning process.

  1. Flowchart software: Tools like Lucidchart enable teams to create flowcharts and diagrams, which can aid in visualizing product ideas and workflows, whether you use Agile sprints or another workflow management system. Given its user-friendly interface and large template library, Lucidchart can be an excellent resource in product planning.
  2. AI apps: AI-powered applications, such as ChatGPT, offer the ability to generate text based on specific prompts. This feature can assist planners in brainstorming sessions by providing ideas, suggestions, and even tackling writer's block.
  3. Video conferencing apps: Communication tools like Webex are essential for enabling team meetings and brainstorming sessions, especially in remote work environments. Though chat channels, like Slack, are useful for asynchronous communication, video conferencing apps can ensure that all team members can contribute their ideas in real-time.
  4. Note-taking apps: Though note-taking software might not seem like a management tool, efficient note-taking is crucial during brainstorming sessions. OneNote is an example of a versatile note-taking tool that supports organizing ideas by categorizing them into notebooks, sections, and pages. This can be quite helpful when it comes to structuring ideas in a systematic manner.
  5. Mind mapping tools: Tools like Coggle allow teams to create visual representations of their ideas in the form of mind maps. These help in connecting various pieces of information and showing the relationships between different concepts. A mind mapping tool can be a true asset in the product planning process.

Overall, incorporating these brainstorming tools in your product planning process can greatly enhance your team's ability to generate and organize ideas. Every tool mentioned above has its unique advantages, and I recommend exploring each one to determine the best fit for your team's needs.

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By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.