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In this review, I’m going to share my analysis and evaluation from my hands-on experience with Framer. But first, if you’re just beginning your search for the best UX design software, check out my picks for the best UX design tools. You probably already know that Framer is among the most popular UX design tools out there, but you need to better understand what’s good (and not so good) about it.

This in-depth Framer review will walk you through the tool's pros and cons, features and functionality, and more to help guide you to better understand its capabilities and its suitability for your needs.

Framer software review, a screenshot of the tool's feature
I like how Framer's comprehensive website-building platform, pictured here, simplifies design by offering tools like drag-and-drop, pre-designed effects, and design and layout templates.

Framer Product Overview

Framer, a dynamic website builder renowned for creating high-quality landing pages and web design, offers a user-friendly interface that simplifies the creation of complex layouts with SEO optimization in mind. Ideal for both beginners venturing into website building and seasoned professionals crafting intricate e-commerce platforms, Framer equips users with customizable templates and advanced features comparable to Webflow, Wix, and WordPress.

The tool garners positive framer reviews for its design systems that facilitate web development, and its framer sites ensure that stakeholders maintain a consistent brand presence across all social media and search engine platforms. Users appreciate the custom domain support and the streamlined mini-editor for quick edits, tackling common pain points such as the need for an all-in-one solution and stakeholder collaboration. Noteworthy is the competitive pricing plans, with a pro plan catering to those who demand the most from their website-building experience.


  • Interactive Design: Framer excels in animation and interaction capabilities, allowing designers to create complex animations and interactive prototypes that feel like the final product.
  • Real-time Collaboration: Teams can work simultaneously on a design, seeing updates and changes in real-time, which enhances team synergy and project flow.
  • Extensive Integrations: The tool integrates with a range of other design and productivity software, making it a flexible addition to the designer's toolkit.


  • Learning Curve: New users may find Framer's interface and features overwhelming, necessitating a period of adjustment and learning.
  • Resource Intensity: Framer can be demanding on system resources, particularly for complex projects, which might hinder performance on less powerful devices.
  • Limited Export Options: While Framer is great for prototyping, exporting options are not as broad, which can be a drawback when transitioning to the development stages.

Expert Opinion

In my judgment, Framer stands out with its superior interactive design capabilities, enabling users to create prototypes that closely mimic the end product. However, when evaluating its overall performance, one must weigh the comprehensive feature set against the steeper learning curve it presents. Its real-time collaboration tools are on par with the best in the industry, fostering efficient teamwork.

Although it may require a more robust system to run smoothly, the breadth of its integrations and the dynamism it offers in prototyping make it a formidable contender in the product design arena. It particularly shines in environments where the intricacy of design and fidelity of prototypes are paramount.

Framer: The Bottom Line

Framer distinguishes itself in the market of design software with its strong emphasis on interactivity and real-time collaboration. Unlike many other tools, it does not just offer a platform for static design mockups but enables designers to bring their prototypes to life with sophisticated animations and transitions.

This capability is particularly beneficial for teams who aim to produce highly interactive, user-centric designs. Among its most noteworthy features are the depth of its animation library and the ease of integrating with other tools, which collectively push the boundaries of what can be expected from a prototyping tool.

Framer Deep Dive

Product Specifications

  1. Vector Editing Tools - Yes
  2. Wireframing - Yes
  3. Prototyping - Yes
  4. Animation - Yes
  5. Real-Time Collaboration - Yes
  6. Code Export - No
  7. User Testing Integration - Yes
  8. Version Control - Yes
  9. Design Handoff - Yes
  10. Component Libraries - Yes
  11. Plugins - Yes
  12. Interaction Design - Yes
  13. Responsive Design - Yes
  14. Drag and Drop Interface - Yes
  15. User Interface Design - Yes
  16. User Experience Design - Yes
  17. Integration with UI Design Tools - Yes
  18. Cloud Storage - Yes
  19. Offline Access - No
  20. Project Sharing - Yes
  21. Feedback Collection - Yes
  22. Mobile App Design - Yes
  23. High-Fidelity Prototyping - Yes
  24. Accessibility Features - No
  25. 3D Design Capabilities - No

Framer Feature Overview

  1. Vector Editing Tools: Framer offers comprehensive vector editing capabilities that allow for detailed graphic work within the app, making it unnecessary to switch between different software for graphic edits.
  2. Prototyping: Its prototyping feature is highly dynamic, providing interactive and animated prototypes that are close to the final product, allowing for more accurate user testing and feedback.
  3. Real-Time Collaboration: Multiple team members can work on the same project simultaneously, which streamlines workflow and improves communication.
  4. Design Handoff: Framer generates shareable links that include all the necessary assets and code snippets, simplifying the transition from design to development.
  5. Component Libraries: Users can create and share reusable components across projects, saving time and ensuring consistency across designs.
  6. Interaction Design: Framer is exceptional in creating complex interactions, and enhancing the prototyping experience with realistic animations and transitions.
  7. Responsive Design: The software allows designers to create responsive designs that adapt easily to different screen sizes, an essential feature for modern web and mobile applications.
  8. User Testing Integration: Framer can integrate with user testing platforms to gather user feedback directly on the prototypes, streamlining the user research process.
  9. Version Control: It supports version history, making it easy to track changes and revert to previous versions if necessary.
  10. Mobile App Design: Framer is adept at mobile app prototyping, offering a high degree of fidelity and interaction that can mimic the final app experience.

Standout Functionality

  1. High-Fidelity Prototyping: Framer's focus on high-fidelity prototyping allows designers to create complex animations and interactions, offering a preview that’s closer to the final product than many other tools.
  2. Extensive Interaction and Animation Capabilities: It has arguably one of the most advanced interaction and animation toolsets available, allowing for intricate prototype behaviors that are often only possible in the development phase.
  3. Real-Time Collaboration: The platform facilitates a collaborative environment where changes are synchronized in real-time across all team members’ devices, which is still not as widespread in other design tools.


Framer offers out-of-the-box integrations with design and productivity tools such as Sketch and Figma, allowing for the importing of design files. They provide an API that developers can use to create custom plugins or integrations to suit their unique workflow needs. The Framer Store is an avenue to access a multitude of add-ons that extend the platform's capabilities, such as icon sets, UI kits, and more advanced animation options.

Framer Pricing

  1. Free Plan: Framer's free plan is perfect for hobby sites. These site use a Framer domain and a Framer banner.
  2. Mini Plan: $5/site/month (billed annually) - For simple sites, this tier offers a custom domain that can support 1,000 visitors per month.
  3. Basic Plan: $14/site/month (billed annually) - Great for building personal sites, this tier provides 150 pages, with 10,000 visitors per month, password protection, and more.
  4. Pro Plan: $28/site/month (billed annually) - This tier is for teams building larger sites. It includes unlimited pages, with 200,000 visitors per month, analytics and cookies, and more.
  5. Enterprise: Custom pricing upon request. For enterprise sites, this tier offers custom hosting, launch support, SSO for sites, and more.

Ease of Use

Navigating Framer's extensive features takes time, and its wide array of options can be overwhelming for newcomers. The onboarding process involves a learning curve, particularly for those unfamiliar with high-fidelity prototyping tools. However, once familiar, its drag-and-drop interface and well-organized workspace foster a smooth design process.

Customer Support

Framer's customer support is robust, with an extensive knowledge base, active community, and responsive support team. They offer resources such as documentation, tutorials, and webinars for learning and troubleshooting. A point of frustration for some users can be the wait times for direct support responses during peak times, but overall, the community and resources are available to mitigate most issues effectively.

Framer Use Case

Who Would Be A Good Fit For Framer?

In my experience, Framer fits best in environments where design precision and interaction fidelity are paramount. This includes agencies and in-house teams working on high-end digital products, especially in the tech and multimedia sectors. Its most loyal users are often experienced UX/UI designers who value the ability to prototype detailed animations and interactions.

Companies of medium to large sizes find Framer useful for its collaborative features, and it excels in team settings where real-time collaboration is crucial. It is ideal for teams that have at least some members with a technical background to leverage their full potential.

Who Would Be A Bad Fit For Framer?

Framer might not suit environments where speed is prioritized over detailed interaction design, such as agencies with rapid turnaround times for projects. Teams without technical expertise may find Framer’s learning curve a barrier. Small startups or individual freelancers on tight budgets might also struggle with the cost when scaling beyond the free tier. It may not be the best fit for companies that need straightforward, static design work without the need for complex prototypes.

Framer FAQs

What platforms does Framer support?

Framer is a web-based platform that also offers a desktop application for Mac.

Can Framer integrate with other design tools?

Yes, Framer offers integrations with design tools such as Sketch and Figma.

Does Framer offer real-time collaboration?

Yes, Framer provides real-time collaboration features for teams.

Can I use Framer for high-fidelity prototyping?

Yes, Framer is well-suited for creating high-fidelity prototypes with intricate animations and interactions.

Does Framer require coding knowledge?

While not required, some knowledge of coding can help to fully utilize all of Framer’s capabilities.

Is there a free version of Framer available?

Framer offers a free tier with basic features, which is ideal for individuals or small teams.

Are mobile prototypes supported in Framer?

Yes, Framer supports and excels at creating prototypes for mobile applications.

Does Framer provide customer support and learning resources?

Framer offers a range of support options including documentation, tutorials, and a responsive customer support team.

Alternatives to Framer

  • Sketch: Known for its vector editing and UI design, Sketch is better for designers looking for a straightforward and established tool for interface design without the need for in-depth prototyping.
  • Adobe XD: Adobe XD offers strong integration with other Adobe products and is a good choice for those embedded in the Adobe ecosystem and who value simplicity and core design functionality.
  • InVision: With its emphasis on collaborative feedback and simple prototyping, it serves well for teams that prioritize ease of use and require extensive collaboration features.

Framer Company Overview & History

Framer is a tool that revolutionizes the way digital products are designed, providing high-fidelity prototyping and real-time collaboration. Renowned tech companies and forward-thinking design teams commonly use it. It is a private company with a mission to make interactive design accessible to all.

Based in Amsterdam, Netherlands, Framer has attracted attention for its innovative approach to design and prototyping. Notable figures in the design community often speak of it highly. Its milestones include significant updates that have expanded its capabilities beyond static designs to intricate interactive prototypes.


Reflecting on my review, Framer stands out for its advanced prototyping and real-time collaboration capabilities, making it a strong contender for design teams looking for depth and precision in their tools. It’s best suited for those who have a technical inclination and value intricacy in their design process.

If you're considering Framer for your team or project, weigh its powerful features against its learning curve and pricing structure. I invite readers to share their experiences with Framer or pose further questions in the comments.

By Hannah Clark

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.