10 Best Product Experience Management Software For 2023

Jotform Enterprise is a web form-building solution that helps companies collect customer insights about their products and services. Businesses can quickly create survey forms and questionnaires, customized with various widgets like text boxes, checkboxes, radio buttons, and sliders, and distribute them directly to customers via URL, email, or SMS. With Jotform, businesses will have access to offline forms, surveys for product feedback and reviews, collaboration tools, approvals for automated workflows, and conditional logic for a personalized customer form experience. They specialize in B2B businesses but can be adapted to various customer markets and industries.

Users can create forms with drag-and-drop functionality and access hundreds of pre-built form elements and templates. They can customize the look of the form with themes and branding options for a professional finish. Additionally, advanced features such as calculation fields and skip logic allow users to automate processes like calculations or skip questions based on certain conditions. Users can easily track key metrics such as response rates, completion times, and conversion rates with its analytics dashboard. 

Other standout features include an app builder, workflow management, an ecommerce store builder, proofing & approvals, e-signature collection, workflow automations, conditional logic, and webhooks.

Jotform Enterprise integrates with Box, OneDrive, Airtable, Google Drive, PayPal Business, Google Sheets, Google Calendar, Slack, HubSpot, monday.com, and other apps.

Pricing details are available upon request.

Medallia was voted a top contender for 2020 Gartner Magic Quadrant for Voice of the Customer and is used by the likes of Comcast, Sephora, Mercedes-Benz, and Four Seasons.

Medallia taps into social media, text transcripts, speech analytics, ticketing systems, and other digital behaviors and draws readable reports like word clouds, video summaries, and net promoter score calculations.

Draw social data from Google, TripAdvisor, Facebook, Twitter, and more.

Medallia offers customized pricing upon request and a 30-day free trial and a free demo.

Used by the likes of Microsoft and Zendesk, Productboard is a product experience management system that helps your team understand what target users need, prioritize what features to build (and when), and unify everyone from planning to QA around your product roadmap.

Productboard lets product teams create portals for visualizing roadmaps, feature voting, and idea sourcing.

These portals can be made public to customers or kept internal. Productboard costs from $20/user/month and offers a 15-day free trial.

Kayako provides product experience support in multiple languages across live chat, email, Facebook, and Twitter, and is a favored choice for SMBs looking for a fully integrated cloud-hosted help desk.

Kayako’s user interface empowers agent knowledge sharing, behind-the-scenes collaboration, and real-time notifications on who is working on what. Their live chat software integrates into your website, iOS, and Android apps.

Kayako costs from $15/user/month and offers a 14-day free trial.

inRiver gathers, optimizes, and employs all of your product data so that useful, actionable information is fed to customers at crucial journey moments and across various channels.

This PXM software extracts data-driven insights about the performance of your product information as it reaches your customers during their buying process. Standout features include high-volume product onboarding, guided up-sell/cross-sell tools, and 258 ISO languages.

inRiver costs offers customized pricing upon request and offers a free demo.

Salsify Product Experience Management is a commerce experience platform with PXM, DAM, and PIM all wrapped into one. Their product experience module is mainly what I’ll be focusing on here. Features include the centralization of product content, multichannel data activation, and optimizations around discoverability and conversion.

Salsify also provides SEO and share of search reporting, which are important PXM components for ecommerce businesses.

Salsify Product Experience Management Platform costs from $2500/month and offers a 30-day free trial as well as a free demo.

Qualtrics XM is a Gartner leader in customer experience with solutions for design XM, customer XM, employee XM, product XM, brand XM, and other XM services.

Qualtrics provides tools for pricing research, market segmentation, and concept testing. Their free survey platform is a great place to start for small businesses looking to get into product feedback for the first time. The free account gives you access to 50+ survey templates designed by industry experts.

Qualtrics XM costs from $1500/year. Qualtrics XM also has a freemium version of their tool that allows one active survey, 8 question types, and up to 100 responses.

Delighted is a self-serve experience management platform for product feedback collection and analytics. It’s used by modern global brands including Uber, Slack, Bose, and TedX. Delighted is easy to set up and start using, no technical knowledge required.

You can access your product market fit score through the platform immediately upon signing up. For more in-depth experience feedback, customize their flexible, best-practice survey templates before sending them out across 6 digital delivery methods—email, web, SMS, link, Kiosk, and/or iOS SDK.

Delighted integrates with Shopify, Salesforce, Slack, Klaviyo, Zendesk, Chatdesk, Stripe, Intercom, Webhooks, Office 365, Help Scout, Groove, HubSpot, Front, Stitch, Heap, Segment, Kustomer, Autopilot, Mailchimp, Square Space, Airtable, and other apps in your digital toolbelt.

A paid plan through Zapier will unlock hundreds of additional connections. Delighted is free to use for 1 project, 3 users, and a 1000/month survey send limit.

Paid plans start from $224/month and come with a 7-day free trial.

Clarabridge CX Suite is a robust customer feedback management platform that highlights AI-based text analysis solutions in particular. They are used by the likes of United, Adobe, Capital One, and Crate & Barrel for enterprise CXM. Users can leverage natural language processing (NLP), sentiment analysis, and data categorization to measure effort, emotion, and intent.

Clarabridge pulls data from all popular social media sites and review platforms.

Clarabridge CX Suite starts at $500/month and offers a 14-day free trial as well as a free demo.

Informatica is an intelligent data platform with deep cloud integration with popular platforms like Microsoft, AWS, Google Cloud, Accenture, Cognizant, and others. Informatica offers enterprise-grade product data catalogues and engineering solutions in regards to both volume handling and security.

Additionally, they have CX solutions like robust customer profiling, AI-powered data matching, and brick-and-mortar inventory management.

Informatica costs from $3.50/hour or $24,528/year and offers a 30-day free trial.