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With so many different PXM solutions available, figuring out which one is right for you is tough. You know you want to understand the voice of your customer and optimize your services to prevent churn but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different tools with large teams and diverse products, with my picks of the best product experience management software.

What Is Product Experience Management Software?

Product experience management software is a tool that helps businesses deliver a cohesive and engaging experience for their products across different digital touchpoints. It provides tools for managing product information, digital assets, and collecting, storing, managing, and analyzing customers' product interactions and feedback in one central location, ensuring that customers receive accurate and compelling information about products wherever they interact with the brand.

This type of software includes features such as centralized product content management, digital asset management, multi-channel publishing, and analytics. Together, they help deliver a unified and positive experience across channels, leading to increased customer satisfaction and loyalty.

Overviews Of The 10 Best Product Experience Management Software

Here’s a brief description of each of the customer experience management (CEM) software on my list showing what it does best, plus screenshots to showcase some of the features.

Best for no-code onboarding tours

  • 14-day free trial
  • From $89/month (billed annually)
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Rating: 4.7/5

UserGuiding is a walkthrough and user onboarding platform designed to assist businesses in creating interactive onboarding experiences for their users without requiring any coding skills. It provides a suite of features including interactive product tours, onboarding checklists, and in-app surveys, positioning it as a suitable solution for companies looking for a product experience management tool.

Product tours within UserGuiding are step-by-step interactive walkthroughs that guide users through different parts of a web application. They can be used to introduce new features, explain complex processes, or provide a general overview of the product.

Additionally, in-app surveys can be used to collect feedback from users directly within the application. They can be triggered based on user actions or milestones.

UserGuiding integrates with Intercom, Segment, Slack, Google Analytics, Google Tag Manager, Woopra, Mixpanel, and HubSpot.

Best for customer feedback surveys

  • 14-day free trial + free plan available
  • From $19/month
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Rating: 4.4/5

SurveySparrow is an omnichannel product management platform that is used by over 50,000 brands including FedEx, Gucci, Duke University, and Siemens.

SurveySparrow prioritizes surveys as a feedback mechanism, offering form templates, chat surveys, offline kiosk management, net promoter score tracking, and text and sentiment analysis tools. Their PXM module focuses on market analysis, customer segmentation, and smart concept testing.

SurveySparrow costs from $99/month and offers a 14-day free trial as well as a free demo.

Best for creating product walkthroughs

  • 14-day free trial
  • From $89/month
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Rating: 4.7/5

Product Fruits is a customer onboarding and adoption software that helps guide users through your product's features and functionalities. You can customize and segment your user journeys, giving a more personalized experience based on customer needs. The software also facilitates user feedback collection, helping your team continuously improve the product experience based on real customer's suggestions.

You can create in-app walkthroughs and tutorials for users to facilitate onboarding and feature adoption in your product. These interactive user experiences offer information about product features and empower customers to use your product to its full capabilities. Users can check off items on their checklist as they progress, incentivizing them to move forward and complete each step of the walkthrough.

You can also track user behavior and monitor any gaps in usage or adoption, helping you understand where improvements are needed. Feedback can also be solicited and collected through the feedback widget. This allows users to report bugs and make suggestions based on their experience.

The software integrates with Segment, Mixpanel, Heap, Customer.io, HubSpot, Sessionstack, Smartlook, and Google Analytics. If you use another platform, you can use their JS API to forward events.

Product Fruits starts from $89/month and comes with a 14-day free trial.

Best for social media sentiment tracking

  • Free demo available
  • Pricing upon request
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Rating: 4.6/5

Medallia was voted a top contender for 2020 Gartner Magic Quadrant for Voice of the Customer and is used by the likes of Comcast, Sephora, Mercedes-Benz, and Four Seasons.

Medallia taps into social media, text transcripts, speech analytics, ticketing systems, and other digital behaviors and draws readable reports like word clouds, video summaries, and net promoter score calculations.

Draw social data from Google, TripAdvisor, Facebook, Twitter, and more.

Medallia offers customized pricing upon request and a 30-day free trial and a free demo.

Best for ecommerce teams

  • 30 days free trial
  • From $2500/month
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Rating: 4.4/5

Salsify Product Experience Management is a commerce experience platform with PXM, DAM, and PIM all wrapped into one. Their product experience module is mainly what I’ll be focusing on here. Features include the centralization of product content, multichannel data activation, and optimizations around discoverability and conversion.

Salsify also provides SEO and share of search reporting, which are important PXM components for ecommerce businesses.

Salsify Product Experience Management Platform costs from $2500/month and offers a 30-day free trial as well as a free demo.

Best PXM customer portal

  • 15-day free trial
  • From $20/user/month (billed annually)
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Rating: 4.3/5

Used by the likes of Microsoft and Zendesk, Productboard is a product experience management system that helps your team understand what target users need, prioritize what features to build (and when), and unify everyone from planning to QA around your product roadmap.

Productboard lets product teams create portals for visualizing roadmaps, feature voting, and idea sourcing.

These portals can be made public to customers or kept internal. Productboard costs from $20/user/month and offers a 15-day free trial.

Best customer service help desk

  • 14-day free trial
  • From $15/user/month
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Rating: 4/5

Kayako provides product experience support in multiple languages across live chat, email, Facebook, and Twitter, and is a favored choice for SMBs looking for a fully integrated cloud-hosted help desk.

Kayako’s user interface empowers agent knowledge sharing, behind-the-scenes collaboration, and real-time notifications on who is working on what. Their live chat software integrates into your website, iOS, and Android apps.

Kayako costs from $15/user/month and offers a 14-day free trial.

Best for PIM automation and analysis

  • Free demo
  • Pricing upon request
Visit Website
Rating: 4.1/5

inRiver gathers, optimizes, and employs all of your product data so that useful, actionable information is fed to customers at crucial journey moments and across various channels.

This PXM software extracts data-driven insights about the performance of your product information as it reaches your customers during their buying process. Standout features include high-volume product onboarding, guided up-sell/cross-sell tools, and 258 ISO languages.

inRiver costs offers customized pricing upon request and offers a free demo.

Best AI-based text analytics software

  • 14 days free trial
  • From $500/month

Clarabridge CX Suite is a robust customer feedback management platform that highlights AI-based text analysis solutions in particular. They are used by the likes of United, Adobe, Capital One, and Crate & Barrel for enterprise CXM. Users can leverage natural language processing (NLP), sentiment analysis, and data categorization to measure effort, emotion, and intent.

Clarabridge pulls data from all popular social media sites and review platforms.

Clarabridge CX Suite starts at $500/month and offers a 14-day free trial as well as a free demo.

Best free product experience management tools

  • 7-day free trial + free plan available
  • From $224/month (billed yearly)

Delighted is a self-serve experience management platform for product feedback collection and analytics. It’s used by modern global brands including Uber, Slack, Bose, and TedX. Delighted is easy to set up and start using, no technical knowledge required.

You can access your product market fit score through the platform immediately upon signing up. For more in-depth experience feedback, customize their flexible, best-practice survey templates before sending them out across 6 digital delivery methods—email, web, SMS, link, Kiosk, and/or iOS SDK.

Delighted integrates with Shopify, Salesforce, Slack, Klaviyo, Zendesk, Chatdesk, Stripe, Intercom, Webhooks, Office 365, Help Scout, Groove, HubSpot, Front, Stitch, Heap, Segment, Kustomer, Autopilot, Mailchimp, Square Space, Airtable, and other apps in your digital toolbelt.

A paid plan through Zapier will unlock hundreds of additional connections. Delighted is free to use for 1 project, 3 users, and a 1000/month survey send limit.

Paid plans start from $224/month and come with a 7-day free trial.

The Best Product Experience Management Software Comparison Chart

Here is a table where you can compare the tools we just covered in the overviews.

Tools Price
UserGuiding From $89/month (billed annually)
SurveySparrow From $19/month
Product Fruits From $89/month
Medallia Pricing upon request
Salsify From $2500/month
Productboard From $20/user/month (billed annually)
Kayako From $15/user/month
inRiver Pricing upon request
Clarabridge CX Suite From $500/month
Delighted From $224/month (billed yearly)
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Product Experience Management Solutions

Here’s a few more customer experience management software that didn’t make the top list.

  1. Informatica

    Best for enterprise PDX data

  2. Qualtrics XM

    Best free product experience management software

  3. Jotform

    Best enterprise product experience management for customer feedback surveys

  4. Survicate

    Best for actionable customer feedback

  5. PIMworks

    Best omnichannel PIM solution

  6. Fuel Cycle

    Best for market research

  7. Prodsight

    Best topic and sentiment analysis

  8. FreeAgent CRM

    Best lead and contact management

  9. Contentserv

    Best PXM with digital asset solutions

  10. Solodev

    Best digital customer experience (DCX) landing pages

  11. Cisco Webex Experience Management

    Best customer journey optimization

  12. Feefo

    Best customer reviews platform

  13. traggr

    Best customer feedback forms

  14. NICE Satmetrix

    Best customer engagement analytics

  15. AskNicely

    Best net promoter score (NPS) software

  16. SogoSurvey

    Best employee experience (EX) surveys

  17. Gainsight PX

    Best for proactive customer messaging

  18. Adobe Experience Manager

    Best for building responsive customer touchpoints

  19. Oracle NetSuite CRM

    Best for upselling and cross-selling

  20. The Experience Manager

    Best employee feedback tool

  21. FreshLMS

    Best learning management software (LMS) experience management

How I Picked The Best PXM Software

What do I look for when I select the best product experience software? Here’s a summary of my evaluation criteria: 

User Interface (UI)

The best customer experience tools should provide clear, clean, and actionable dashboards and insights so that your product team isn't burdened by data clean up. The UI should prominently display real-time product data and customer behavior metrics.

Usability

Product experience software must embrace a two-fold functionality; it should be easy for customers to access and use, as well as easy for your own product content team to navigate. Does the PXM tool fit seamlessly into your day-to-day workflows? Are customer data metrics accessible, easily segmented, and readable? Does the software come with adequate customer support for you and your team members?

Integrations

PXM software will need to speak to CRM platforms, online stores, social platforms, and more. Does the app integrate easily with common customer-facing platforms like Salesforce, Zendesk, Amazon AWS, Shopify, Facebook, Twitter, Google Drive, and others?

Pricing

Product experience management software should be a fairly priced, scalable, and transparent SaaS or on-premise solution. Pricing options should be flexible and based on the number of experience touchpoints or customer profiles.

Product Experience Management Software FAQs

Find answers to common questions other people ask about this topic.

What key features are in PXM software?

  1. Customer-centric and user-friendly feedback solutions
  2. Robust sentiment and behavioral analysis tools
  3. Feedback and product roadmap prioritization systems
  4. Onboarding and engagement strategies built-in
  5. Integratable or built-in product information management (PIM)

What Are Some Free Product Experience Management Software?

Qualtrics XM made my list as one of the best free product experience management software solutions but it’s primarily meant for surveys. If you are looking for other free PXM software, try these:

  • Totango – Best free customer journey optimizer
  • Akeneo PIM – Best free community edition

Is There Any Open Source Product Experience Management Software?

Yes! I recommend you try Ergonode or Akeneo PIM (which also has a free community edition, as listed above).

What's Next?

What product experience management software do you use for your day-to-day? Do you have a go-to tool for ecommerce product data management or user experience management that you would add to this list? What's your team's favorite solution for CXM? Let me know in the comments.

Related tool lists:

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Related Read: How To Reduce NLP Model Biases For Better Text Analysis (with Dan Erickson from Viable)

By Ben Aston

Ben Aston is an online media entrepreneur and founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.

Ben applies his expertise in design and strategy to enable businesses to deliver innovative products and services that delight customers. Ben is passionate about understanding customer needs through design research, identifying opportunities based on those insights, and empowering designers and technologists to create solutions. He is driven to develop and uncover new opportunities for clients, establishing strong connections with their customers through product solutions that create lasting value.