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As a product manager, I know the highs of launching a seamless product experience and the lows of scrambling to patch gaps that users unexpectedly uncovered.

On the tough days, you might:

  • Struggle to track scattered customer feedback, making it harder to understand what users really need.
  • Face misaligned teams, where cross-functional collaboration feels more like a tug-of-war than a unified effort.
  • Waste valuable time trying to measure the success of features with unclear data and tools that don’t connect.

Reflecting on these challenges, I’ve realized they often stem from not having the right tools to streamline workflows, centralize insights, and drive alignment. That’s why I’ve put together this roundup of the best Product Experience Management Software. These solutions are designed to help product teams plan, analyze, and improve how customers experience their products.

In this article, you’ll find an overview of top tools, a summary of how they work, and insights into what each does best—empowering you to choose the right software with confidence.

Why Trust Our Software Reviews

We've been testing and reviewing product management tools since 2017. As product managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. 

We invest in deep research to help our audience make better software purchasing decisions. We've tested more than 2,000 tools for different product management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.

The Best Product Experience Management Software Comparison Chart

Here is a table where you can compare the tools we just covered in the overviews.

Tool Best For Trial Info Price
1
Sprig

Sprig uncovers AI-powered opportunities across your entire product experience—based on data from Replay, Heatmap, and Survey studies—to drive revenue, retention, and user satisfaction.

Best for capturing and analyzing product experience insights at scale with AI

14-day free trial + free plan available

From $175/month (billed annually) Website
2
Plytix

WIth Plytix, users can manage product data in a central location.

Best for centralizing product data

Freemium plan available + free trial

From $699/month Website
3
Product Fruits

Craft customized product walkthroughs, and use the checklist widget for easy tracking of user progress.

Best for creating product walkthroughs

14-day free trial

From $89/month Website
4
Survicate

Survicate offers a straightforward way to analyze survey responses, including NPS scores, CSAT scores, and open text responses.

Best for actionable customer feedback

10-day free trial

From $59/month Website
5
SurveySparrow

Build detailed and responsive surveys with multiple question types and rules.

Best for customer feedback surveys

14-day free trial + free plan available

From $19/month Website
6
Jotform

Jotform's dashboard allows users to easily organize and view submissions in an intuitive format so they can analyze results efficiently.

Best enterprise product experience management for customer feedback surveys

Free plan available

From $34/month (billed annually) Website
7
Medallia

Capture text sentiment across multiple social platforms to create word clouds.

Best for social media sentiment tracking

Free demo available

Pricing upon request Website
8
Salsify

Product management for ecommerce specialists with readiness reports and reviews.

Best for ecommerce teams

30 days free trial

From $2500/month Website
9
Kayako

Collaborative customer service help desk workspace with real-time updates for all.

Best customer service help desk

14-day free trial

From $15/user/month (billed annually) Website
10
inRiver

Customer experience empowered by detail-oriented product information upkeep and flow.

Best for PIM automation and analysis

Free demo

Pricing upon request Website

Best Product Experience Management Software Reviews

Here’s a brief description of each of the product experience management software on my list showing what it does best, plus screenshots to showcase some of the features.

Best for capturing and analyzing product experience insights at scale with AI

  • 14-day free trial + free plan available
  • From $175/month (billed annually)
Visit Website
Rating: 4.5/5

Sprig's AI-powered insights are a key differentiator. The platform uses AI to analyze user feedback and behavior data, and transform that data into actionable product learnings and opportunities. This means businesses can quickly understand what changes must be made to enhance their product, leading to better user satisfaction and engagement.

Sprig offers a full suite of tools—session replays, heatmaps, and surveys— that provides deep insight into users’ behavior and their product experience. Compared to other tools, Sprig stands out due to its AI-powered capabilities. These abilities automate the analysis of the user experience data, making it easier to deeply understand your customer and identify actionable product opportunities. For example, it can capture targeted user behavior through features like session replays and heatmaps and then use AI to instantly analyze and surface trends in the data, allowing teams to identify user pain points and product optimizations without hours of manual analysis.

Sprig also offers features like targeted in-app surveys, NPS (Net Promoter Score) and CSAT (Customer Satisfaction) tracking, which provide valuable metrics on users’ loyalty and satisfaction with certain features, and your product as a whole. These features and the platform's ability to deliver targeted and contextual surveys make Sprig a robust solution for managing and improving product experiences at scale.

The software integrates with Mixpanel, Amplitude, Segment, Slack, LaunchDarkly, Optimizely, Figma, and Google Tag Manager.

Sprig starts from $175/month, is billed annually. It offers a 14-day free trial and a free plan.

Best for centralizing product data

  • Freemium plan available + free trial
  • From $699/month
Visit Website
Rating: 4.7/5

Plytix PIM software is a comprehensive product information management solution designed to centralize, manage, optimize, and distribute product data and digital assets efficiently. The platform facilitates team collaboration through real-time updates and built-in project management tools, ensuring data consistency and accuracy. Key features include bulk editing, computed attributes, AI-powered content assistance for generating product descriptions, and completeness tracking, which streamline the process of updating and enriching product data. 

Plytix also automates the distribution of optimized product content to various sales channels, making it easier for businesses to manage their catalogs and potentially increase sales. With a user-friendly interface, dedicated customer support, and flexible pricing, Plytix is an attractive option for businesses looking to improve their product management processes and overall operational efficiency.

The software offers several valuable features including custom user roles, advanced filtering, bulk editing, unlimited attributes, direct data uploads, smart lists and automated workflows, and centralized access.

It integrates with Shopify, WooCommerce, BigCommerce, Mailchimp, QuickBooks, eAccounting, Xero, Yuki, FreshBooks, and Magneto.

Plytix starts at $699/month and offers a freemium plan, as well as a free trial.

Best for creating product walkthroughs

  • 14-day free trial
  • From $89/month
Visit Website
Rating: 4.7/5

Product Fruits is a customer onboarding and adoption software that helps guide users through your product's features and functionalities. You can customize and segment your user journeys, giving a more personalized experience based on customer needs. The software also facilitates user feedback collection, helping your team continuously improve the product experience based on real customer's suggestions.

You can create in-app walkthroughs and tutorials for users to facilitate onboarding and feature adoption in your product. These interactive user experiences offer information about product features and empower customers to use your product to its full capabilities. Users can check off items on their checklist as they progress, incentivizing them to move forward and complete each step of the walkthrough.

You can also track user behavior and monitor any gaps in usage or adoption, helping you understand where improvements are needed. Feedback can also be solicited and collected through the feedback widget. This allows users to report bugs and make suggestions based on their experience.

The software integrates with Segment, Mixpanel, Heap, Customer.io, HubSpot, Sessionstack, Smartlook, and Google Analytics. If you use another platform, you can use their JS API to forward events.

Product Fruits starts from $89/month and comes with a 14-day free trial.

Best for actionable customer feedback

  • 10-day free trial
  • From $59/month
Visit Website
Rating: 4.6/5

Survicate is a market research software that enables businesses to launch targeted surveys for collecting customer feedback and behavior data. The software is recognized for its ease of use and the ability to capture valuable data effectively. 

Survicate provides survey software that enables product teams to collect user feedback and insights. It offers a range of customizable survey templates that can be deployed across various channels such as email, websites, and in-app. Survicate also includes a scheduling feature for appointments and provides metrics to measure user experiences. 

Moreover, the tool offers real-time reporting and analytics to help teams understand and act on the feedback received. This information can then be used to improve product usability, test new concepts, and monitor user satisfaction.

Survicate integrates with a number of third-party applications, including Drip, Google Sheets and Google Analytics, Intercom, HubSpot, Salesforce, Slack, Mailchimp, Fullstory, and Zendesk.

Survicate costs from $59/month. A 10-day free trial is also included.

Best for customer feedback surveys

  • 14-day free trial + free plan available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveySparrow is an omnichannel product management platform that is used by over 50,000 brands including FedEx, Gucci, Duke University, and Siemens.

SurveySparrow prioritizes surveys as a feedback mechanism, offering form templates, chat surveys, offline kiosk management, net promoter score tracking, and text and sentiment analysis tools. Their PXM module focuses on market analysis, customer segmentation, and smart concept testing.

SurveySparrow costs from $99/month and offers a 14-day free trial as well as a free demo.

Best enterprise product experience management for customer feedback surveys

  • Free plan available
  • From $34/month (billed annually)
Visit Website
Rating: 4.7/5

Jotform Enterprise is a web form-building solution that helps companies collect customer insights about their products and services. Businesses can quickly create survey forms and questionnaires, customized with various widgets like text boxes, checkboxes, radio buttons, and sliders, and distribute them directly to customers via URL, email, or SMS. With Jotform, businesses will have access to offline forms, surveys for product feedback and reviews, collaboration tools, approvals for automated workflows, and conditional logic for a personalized customer form experience. They specialize in B2B businesses but can be adapted to various customer markets and industries.

Users can create forms with drag-and-drop functionality and access hundreds of pre-built form elements and templates. They can customize the look of the form with themes and branding options for a professional finish. Additionally, advanced features such as calculation fields and skip logic allow users to automate processes like calculations or skip questions based on certain conditions. Users can easily track key metrics such as response rates, completion times, and conversion rates with its analytics dashboard. 

Other standout features include an app builder, workflow management, an ecommerce store builder, proofing & approvals, e-signature collection, workflow automations, conditional logic, and webhooks.

Jotform Enterprise integrates with Box, OneDrive, Airtable, Google Drive, PayPal Business, Google Sheets, Google Calendar, Slack, HubSpot, monday.com, and other apps.

Pricing details are available upon request.

Best for social media sentiment tracking

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Medallia was voted a top contender for 2020 Gartner Magic Quadrant for Voice of the Customer and is used by the likes of Comcast, Sephora, Mercedes-Benz, and Four Seasons.

Medallia taps into social media, text transcripts, speech analytics, ticketing systems, and other digital behaviors and draws readable reports like word clouds, video summaries, and net promoter score calculations.

Draw social data from Google, TripAdvisor, Facebook, Twitter, and more.

Medallia offers customized pricing upon request and a 30-day free trial and a free demo.

Best for ecommerce teams

  • 30 days free trial
  • From $2500/month
Visit Website
Rating: 4.4/5

Salsify Product Experience Management is a commerce experience platform with PXM, DAM, and PIM all wrapped into one. Their product experience module is mainly what I’ll be focusing on here. Features include the centralization of product content, multichannel data activation, and optimizations around discoverability and conversion.

Salsify also provides SEO and share of search reporting, which are important PXM components for ecommerce businesses.

Salsify Product Experience Management Platform costs from $2500/month and offers a 30-day free trial as well as a free demo.

Best customer service help desk

  • 14-day free trial
  • From $15/user/month (billed annually)
Visit Website
Rating: 4/5

Kayako provides product experience support in multiple languages across live chat, email, Facebook, and Twitter, and is a favored choice for SMBs looking for a fully integrated cloud-hosted help desk.

Kayako’s user interface empowers agent knowledge sharing, behind-the-scenes collaboration, and real-time notifications on who is working on what. Their live chat software integrates into your website, iOS, and Android apps.

Kayako costs from $15/user/month and offers a 14-day free trial.

Best for PIM automation and analysis

  • Free demo
  • Pricing upon request
Visit Website
Rating: 4.1/5

inRiver gathers, optimizes, and employs all of your product data so that useful, actionable information is fed to customers at crucial journey moments and across various channels.

This PXM software extracts data-driven insights about the performance of your product information as it reaches your customers during their buying process. Standout features include high-volume product onboarding, guided up-sell/cross-sell tools, and 258 ISO languages.

inRiver costs offers customized pricing upon request and offers a free demo.

Other Product Experience Management Solutions

Here’s a few more customer experience management software that didn’t make the top list.

  1. Delighted

    Free product experience management tools

  2. Qualtrics XM

    Free product experience management software

  3. Clarabridge CX Suite

    AI-based text analytics software

  4. Informatica

    For enterprise PDX data

  5. UserGuiding

    For no-code onboarding tours

  6. Sogolytics

    For advanced survey analytics

  7. PathPro

    For prioritizing feature requests

  8. Fuel Cycle

    For market research

  9. Productboard

    PXM customer portal

  10. PIMworks

    Omnichannel PIM solution

  11. Prodsight

    Topic and sentiment analysis

  12. FreeAgent CRM

    Lead and contact management

  13. Gainsight PX

    For proactive customer messaging

  14. Solodev

    Digital customer experience (DCX) landing pages

  15. Feefo

    Customer reviews platform

  16. Oracle NetSuite CRM

    For upselling and cross-selling

  17. Adobe Experience Manager

    For building responsive customer touchpoints

  18. NICE Satmetrix

    Customer engagement analytics

  19. Contentserv

    PXM with digital asset solutions

  20. traggr

    Customer feedback forms

  21. The Experience Manager

    Employee feedback tool

  22. FreshLMS

    Learning management software (LMS) experience management

  23. Cisco Webex Experience Management

    Customer journey optimization

  24. AskNicely

    Net promoter score (NPS) software

Product Experience Management Software Selection Criteria

When selecting the best product experience management software to include in this list, I considered common buyer needs and pain points like handling diverse customer feedback and managing cross-functional team collaboration. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Collecting customer feedback
  • Analyzing user behavior
  • Managing product updates
  • Integrating with existing tools
  • Providing actionable insights

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • AI-driven analytics
  • Multi-language support
  • Real-time user testing
  • Customizable dashboards
  • Advanced reporting tools

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive interface
  • Minimal learning curve
  • Responsive design
  • Efficient navigation
  • Clear documentation

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Access to templates
  • Use of chatbots for guidance
  • Webinars for new users

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 support availability
  • Multiple support channels
  • Fast response times
  • Comprehensive knowledge base
  • Personalized assistance

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Transparent fees
  • Flexibility in subscription plans
  • Cost-benefit ratio
  • Inclusion of essential features

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Feedback on reliability
  • User satisfaction ratings
  • Frequency of updates
  • Praise for customer support
  • Reported issues and resolutions

In my research, I sourced countless product updates, press releases, and release logs from different product experience management software vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-Powered Insights: Vendors are using AI to analyze user data more deeply. This helps teams understand customer behavior and preferences quickly. For example, some tools now offer predictive analytics to anticipate user needs.
  • Personalization Features: There's a growing focus on personalizing user experiences. Software now allows tailoring product interactions to individual users, making the experience more relevant and engaging.
  • Voice of Customer Programs: More tools now have features to capture and analyze direct customer feedback. This trend is important for building products that resonate with users, and some vendors provide real-time feedback dashboards.
  • Sustainability Metrics: As businesses focus on sustainability, some software now includes features for tracking environmental impact. This helps teams align product development with company sustainability goals.
  • Augmented Reality (AR) Integration: AR is being used to enhance product experiences, especially in retail and ecommerce. Some vendors offer AR tools for virtual product trials, giving users a more interactive experience.

What Is Product Experience Management Software?

Product experience management software is a tool that helps businesses deliver a cohesive and engaging experience for their products across different digital touchpoints. It provides tools for managing product information, digital assets, and collecting, storing, managing, and analyzing customers' product interactions and feedback in one central location, ensuring that customers receive accurate and compelling information about products wherever they interact with the brand.

This type of software includes features such as centralized product content management, digital asset management, multi-channel publishing, and analytics. Together, they help deliver a unified and positive experience across channels, leading to increased customer satisfaction and loyalty.

Features of Product Experience Management Software

When selecting product experience management software, consider these key features:

  • Localization capabilities: Tailors product content to regional languages, currencies, and cultural nuances for global markets.
  • Personalization tools: Delivers customized product experiences based on customer preferences and behaviors.
  • Centralized product content: Ensures consistent and accurate product data across platforms for digital shelf success.
  • Multi-region adaptability: Supports localized promotions, pricing, and compliance to meet diverse customer needs.
  • Dynamic recommendations: Provides personalized product suggestions to increase engagement and drive conversions.
  • Iterative feedback systems: Collects and analyzes ongoing customer input to refine product experiences and address pain points.
  • Roadmap prioritization tools: Aligns product roadmap and development with customer needs by ranking features based on feedback and impact.

Benefits of Product Experience Management Software

Implementing product experience management software can provide several benefits for your team and your business. Here are a few examples:

  • Consistent brand messaging: Centralized content management ensures accurate, unified product information across all channels.
  • Stronger customer loyalty: Personalization and localization create meaningful connections, encouraging repeat purchases.
  • Faster market entry: Localization features streamline adapting product content for new markets, accelerating expansion timelines.
  • Reduced errors: Automated updates and content synchronization minimize the risk of inaccuracies or outdated product details.
  • Higher conversion rates: Dynamic recommendations and personalized shopping experiences boost engagement and drive sales.

What's Next?

What product experience management software do you use for your day-to-day? Do you have a go-to tool for ecommerce product data management or user experience management that you would add to this list? What's your team's favorite solution for CXM? Let me know in the comments.

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Related Read: How To Reduce NLP Model Biases For Better Text Analysis (with Dan Erickson from Viable)

Ben Aston
By Ben Aston

Ben Aston is an online media entrepreneur and founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.

Ben applies his expertise in design and strategy to enable businesses to deliver innovative products and services that delight customers. Ben is passionate about understanding customer needs through design research, identifying opportunities based on those insights, and empowering designers and technologists to create solutions. He is driven to develop and uncover new opportunities for clients, establishing strong connections with their customers through product solutions that create lasting value.