23 Best Product Led Growth Software To Make A Product That Sells Itself [2023]

UserGuiding is a product walkthrough and user onboarding software designed to assist businesses in creating interactive, personalized onboarding experiences for their users directly within their products.

The tool delivers tailored onboarding flows that can be segmented and customized to meet the specific needs of different user personas, thereby improving trial conversion rates, user activation, and feature adoption.

UserGuiding provides interactive product tours that facilitate step-by-step user guidance through web applications, aiming to accelerate the understanding of core functionalities for new users. Onboarding checklists and tooltips offer structured task completion and contextual hints, respectively, enhancing user familiarity with the application.

Stand-out features include tooltips and user segmentation. Tooltips are small, contextual hints that can be placed next to specific features within the application. They offer quick explanations or tips to help users understand the functions of various elements. User segmentation allows the creation of personalized experiences by segmenting users based on their behavior, properties, or events. Different segments can receive tailored onboarding experiences.

Integrations include Mixpanel, Segment, Intercom, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Product Fruits is a comprehensive product adoption software that enables companies to achieve product-led growth. The software helps product owners to onboard new customers and engage existing ones by creating interactive in-app flows. Users can optimize their product onboarding strategy with the software, enhance user experiences, and drive sustainable growth. Product Fruits helps identify areas for improvement for user onboarding so organizations can prioritize product features and make data-driven decisions to stay ahead of the competition. The software requires no prior technical knowledge, making it easy for anyone to set it up. The user-friendly interface also ensures users can access customer onboarding data to maximize activation rates.

Product Fruits allows businesses to onboard new users, ensuring they have a smooth experience with the product. It guides users through the onboarding, providing clear, interactive instructions and tips to ensure they get the most out of the product. With the feedback widget, organizations can prioritize product development efforts based on customer feedback, market trends, and internal objectives. This feature lets users focus on the most important initiatives, align team efforts, and ensure accountability.

Key features include segmentation and rich styling options. Segmentation allows for the personalization of onboarding flows to distinct user personas, such as admins and managed users or new and returning. Styling via custom CSS lets you customize the experience so it looks like an integral part of your app or website. 

Product Fruit costs $89 per month with a monthly subscription or $69 per month with an annual payment. There is a 14-day free trial with all the features; no credit card is required.

Appcues helps product managers enroll new customers, monitor their behavior, and create interactive workflows. The platform allows you to provide a self-service onboarding experience to new customers when they sign up for your product. Your marketing department can use the platform to manage product promotions, create announcements in your application, and start referral campaigns.

The key features of Appcues help your customer reduce their time to value by assisting them in learning what your app can do quickly. These features include feedback collection, user onboarding tours, A/B testing, and goal management. You can easily add these features without the need of a developer by using Appcues’ drag-and-drop builder.

Appcues integrates with popular software to help you measure and create user experiences, such as Klaviyo, Heap, Customer.io, and Google Analytics.

Appcues costs from $299/month or $249/month when paying annually for up to 2,500 active monthly users. They also offer a free trial that allows you to show up to 50 Appcues flows and track up to 10 events.

Pendo is a product experience program that helps various software teams determine which features their customers are using and which they’re ignoring. These insights can help you set up in-app guides, messages, and walkthroughs to help your users get the most from your product. The data from Pendo’s platform can also help you to analyze customer usage across web and mobile applications.

Pendo’s behavioral analytics tool helps organizations extract and analyze data, such as time spent, trends over time, and drop-off points. These details can help you make any necessary changes based on results and create material for a specific user group. To enhance your customer’s experience, Pendo provides tools to send feedback surveys and polls, enabling you to gather qualitative and quantitative data to understand where there’s any dissatisfaction.

Pendo integrates with multiple third-party applications such as Calendly, Figma, HubSpot, Microsoft Teams, and Optimizely.

Pendo offers customized pricing upon request, but the platform has a free forever option.

Sisense is an AI-powered analytics platform that helps innovative startups to global brands explore their applications’ data and take action based on the results. The platform can empower you to interpret your data efficiently and present its critical insights in plain text. Sisense also helps organizations gather data from multiple sources for a complete business overview.

Sisense can provide you with everything you need to organize your data and give your users a branded analytics dashboard. You can build data visualizations and actionable components to optimize your application’s performance and manage your resources. The platform helps you integrate analytics into your products, no matter your tech stack.

Sisense integrates with Salesforce, Amplitude, and Amazon Web Services. It also integrates with SQL databases, such as PostgreSQL and MySQL.

Sisense offers customized pricing upon request, as well as a free trial.

Heap’s platform allows you to see and understand everything your customers do when using your product. Your marketing and product teams can see where to make vital improvements to the product or your website. With these details, you can create a product that keeps your customers coming back.

Heap can pinpoint where your customers might be struggling in their journey using your product so you can make fast improvements to their experience. The platform helps you see every action from every user. You can get a complete set of behavioral data and learn what your customers are clicking, where they’re going, and what they’re doing.

Heap integrates with over 100 third-party applications, including Shopify, Salesforce, Intercom, and HubSpot.

Heap offers customized pricing upon request, but they provide a free version for up to 10,000 monthly sessions.

Refiner is a survey solution for data-driven SaaS organizations. The platform helps companies create micro survey widgets to help SaaS organizations segment their customers, track satisfaction levels, or research what to make next. You can use the platform to ask users questions while they’re using your product.

Refiner allows organizations to customize their surveys by adding brand-specific colors and multiple languages and visualize the data they collect. Product managers can preview surveys they create to ensure they stay on brand and that the survey is easily understandable for customers. You can also receive notifications about surveys your customers complete and set up triggers to contact them according to their responses.

Refiner integrates with other software such as Salesforce, HubSpot, Heap, Airtable, and Zapier.

Refiner costs from $99/month for up to 5,000 interactions with your survey when paying monthly and $79/month when paying annually. The platform also offers a 14-day free trial.

The Calixa platform gives organizations details to understand their customers’ actions when using their products. You can use this information to engage with customers to improve your conversion rate when they reach vital milestones. When a customer performs a specific action or hits an essential metric, the platform can give you real-time alerts so you can engage with them right away.

Calixa lets you see your customers’ actions when using your product and how they interact with you. You can see payments, events, e-mails, and other actions to give you an idea of what you can do to have efficient conversations. The platform can reduce the time it takes for you to gain the best insights and take action when you get a qualified lead.

Calixa integrates with popular apps and data warehouses, such as Salesforce, Intercom, Clearbit, and Amplitude.

Calixa costs from $499/month and offers a free plan for up to five team members and 5,000 users.

Pocus helps organizations identify how self-serve customers engage with its products to help the sales team prioritize its top leads. The platform aggregates customer and product data to determine high-value leads. The information provides details about the customers, their use of your product, and why they’re an excellent opportunity to pursue.

Pocus has a scoring model that’s easy to understand, transparent, and flexible. This explains why a specific customer appears in a particular segment or view. These scoring models are also configurable without using code that anyone in your growth team can use.

Pocus can integrate well with various data warehouses and customer relationship management (CRM) platforms.

Pocus offers customized pricing upon request.

If your application has an API file that developers can use to integrate your features into their systems, ReadMe can help you create documentation to help them. The platform creates everything a developer needs to start, such as sample code tutorials, help guides, and your API reference. You can also monitor who’s viewing your guide or making an API call and see what features they’re using or if they’re experiencing any challenges.

ReadMe makes it easy to create interactive documentation that lets your potential users try out your API. You can use the platform to automatically generate code snippets to help integrate your application with the customer’s app. ReadMe also creates shareable links for every request to use your API so your team can easily debug issues or provide user support. As your API evolves, you can maintain old or beta versions of your documentation for users.

ReadMe integrates with other third-party applications to help you enhance your customer’s experience with your API, including Slack, Zendesk, Google Site Verification, and reCAPTCHA.

ReadMe costs from $99/project/month and offers a free version to help you start documenting your API.