10 Best Mockup Tools for Product Managers in 2023

Mockplus has over ten years of experience in the mockup software industry. Mockplus specializes in prototyping software and effective collaboration. Some of the biggest brands, including IBM, Microsoft, and Huawei, vouch for Mockplus.

Mockplus features three products called Mockplus Cloud (focussed on collaboration), Mockplus RP (for prototype designing) and Mockplus DS (for fine tuning design nuances). The Mockplus Cloud offering allows product managers to brainstorm and review changes to wireframes, prototypes and mockups. What’s also noteworthy is that Mockplus supports several design tools like Photoshop, and Adobe XD, etc., meaning designers can import assets from various software into Mockplus Cloud.

Why I picked Mockplus: As a former product manager, I always strive for effective team collaboration, and Mockplus helps achieve that. With Mockplus, product managers can involve developers and designers early in the ideation process. As a result, all key stakeholders are on the same page from day 1.

Mockplus has all the firepower developers need regarding code compatibility and versatility in downloading assets. Also, tracking “user stories” or development progress is critical for product managers. Using Mockplus, you can visually prioritize and track progress. 

Mockplus Standout Features and Integrations

Features include vector UI designing, drag-and-drop designing, remote collaboration, streamlined design handoff, custom codes, rapid prototyping, prototype user testing, and version control.

Integrations include 10+ tools, such as Adobe XD, Axure, Confluence, Figma, Jira, Lark, Photoshop, Sketch, Slack, Symbol, and others.

Marvel started as a side hustle in 2013 and quickly rose to prominence in the mockup and wireframe designing industry. Marvel's powerful collaborative platform helps reduce friction from multiple iterations with stakeholders to attain sign-offs on product ideas.

Why I picked Marvel: In my books, Marvel is an absolute marvel mainly because of the supreme collaboration and handoff features. As a product manager, getting sign-offs on ideas to start development takes time and effort. With Marvel, you can promote effective cross-company collaboration and reduce the GTM (go-to-market) time for a new feature or product. 

With shared folders and real-time activity notifications, all relevant stakeholders are constantly in the loop to close open points and march towards sign-offs. Additionally, maintaining team libraries on Marvel helps you elevate brand consistency in your company.

Marvel Standout Features and Integrations

Features include a drag-and-drop design interface, editing Sketch designs, team libraries, a huge repository of pre-made images & assets, and effective design handoff tools.

Integrations include 5+ tools, such as Ballpark, Dropbox Paper, Jira, Sketch, Slack, Userflows, and others.

UXPin has been around in the prototyping and wireframing industry for over a decade. Founded in 2010 in Poland, the company was acquired by Xenon Partners in 2020. UXPin offers a revolutionary technology called Merge that allows you to import and maintain in-sync ReactJS elements.

UXPin promotes component-driven design. This means you can build upon your existing UI components and design mockups with these exact elements.

Why I picked UXPin: UXPin made my cut because of the emphasis the tool places on design customizations. You can design inclusive mockups aligning with Web Content Accessibility Guidelines (WCAG) standards. Features like color blindness simulator and contrast checker help test your prototypes. UXPin enables you to build a tailored UI anatomy focusing on color usage, content layout and typography.

Component-driven design is a significant feature that enables you to create mockups in line with your brand style guidelines easily. You don’t need to reinvent the wheel; leverage existing designs using UXPin’s prototyping tool.

UXPin Standout Features and Integrations

Features include user journeys, usability testing, user research, animation, remote collaboration, and logic-based prototyping with variable definitions and conditional interactions. Heat Mapping is a nifty feature that allows you to visualize where users click or scroll and how far users scroll.

Integrations include 10+ tools, such as Asana, Google Sheets, Microsoft Dynamics 365, NPM, Salesforce, Storybook, Zendesk, and others.

MockFlow helps product and development folks achieve flow in their work. MockFlow has several wireframing and product design tools to help you quickly nail low-fidelity designs and business processes.

If you’re a product manager handling a mobile application launch, MockFlow is your ally! Using MockFlow, you can draw UI for many mobile devices. The tool provides several UI wireframe libraries to design a visually stunning low-fidelity wireframe quickly.

Why I picked MockFlow: As a product manager, you often get bombarded with several ideas. Being able to translate these ideas into something presentable quickly is crucial. MockFlow offers valuable tools to visualize the UI for a mobile app or website effortlessly.

Mockflow also has direct CSS support that helps add an extra layer of customization to your wireframes and mockups. The annotation feature is quite helpful in dropping insights and suggestions.

MockFlow Standout Features and Integrations

Features include a comprehensive UI change log, UX design documentation, a proposal creator, file management, a UI heat mapper, a time-tracker, and video feedback. The whiteboard feature helps you effectively present UI designs during meetings. 

Integrations include 10+ tools, such as Adobe Photoshop, Azure, Confluence, Google Drive, GSuite, Jira, Microsoft Office, Microsoft Teams, Okta, Slack, Trello, and others.

Justinmind is a prototyping software company based out of San Francisco, California. The company has been specializing in software simulations and wireframe tools since 2005.

Justinmind helps product managers create a highly responsive website mockup in minutes. Even if you don’t know basic HTML commands, Justinmind enables you to create aesthetic and interactive mockups.

Why I picked Justinmind: I was impressed with the liquid layouts that Justinmind offers. You can use liquid layouts to create interactive prototypes that dynamically adapt to several screen resolutions. Justinmind takes the sting out of complicated web-design concepts like pinning elements on a specific position and auto-resizing elements. If you’re dealing with a mobile application, Justinmind has fantastic app transitions like a pop, flip, fade or slide to improve engagement.

The testing functionality is also quite handy. Using Justinmind, you can quickly test a mockup and ensure smooth flow with minimal friction. The tool allows you to simulate applications and websites on various devices. Justinmind also allows you to import multiple file formats from applications like Photoshop, Illustrator, and Sketch to add them as layers or images to your mockups.

Although some responsive features typically come under prototyping, Justinmind blurs the line (in a good way) between mockups and prototyping - enabling you to collaborate better with technical teams.

Justinmind Standout Features and Integrations

Features include 4,000+ elements in a library of UI kits, smart templates, responsive and adaptive web design, Adobe and Sketch plugins, mobile gestures, animations, and data-driven variables. You can also set conditions and rules for a given interaction (for example, you can define how the app must react to a mouse-over).

Integrations include 10+ tools, such as Azure, Confluence, Figma, Hotjar, Illustrator, JIRA, Photoshop, Sketch, UserZoom, XD, and others.

Axure is a powerful design software packed with rich web mockup features. As product managers, you ideally want to minimize time spent tinkering with the technicalities and focus more on the value or customer pain points. Axure helps you quickly translate brilliant ideas into unique and interactive mockups.

Axure does it all: diagrams, wireframes, customer journeys, and prototypes. Additionally, the level of prototyping detail is awe-inspiring. You can create tailored responses to user events like OnMouseOver or OnClick. 

Why I picked Axure: I picked Axure because of the sheer firepower this tool offers. With minimal coding knowledge, you can apply complex conditional if-then-else logic to your mockups. Moreover, you can create dynamic content for a more immersive end-user experience.

As a product manager, you want to impart a certain level of uniqueness to your customers. With Axure, you can easily customize interface behaviors, like displaying an element when a user scrolls.

Axure Standout Features and Integrations

Features include conditional logic, interaction events, dynamic content, drag-and-drop working forms (droplists, radio buttons, text fields, etc.), adaptive views, remote collaboration, flow diagrams, and many others.

Integrations include 5+ tools like Adobe XD, Confluence, Figma, Jira, Microsoft Teams, Sketch, Slack, and others.

Mockuuups Studio is a mockup tool that doesn’t require any design skills. Their mockup generator offers several pre-built mockups for several different device types including smartphone, laptops, smart watches, tablets, and even smart TVs.

Mockuuups Studio has a downloadable application for Windows and macOS.

Why I picked Mockuuups Studio: I’m not the most creative person. I’ll be honest — most of my presentations start off with me “stealing” slides from my boss. Mockuuups Studio helps you gain some much needed initial momentum by providing you with tons of templates to create amazing mockups. Also, if you are not well-versed in color scheming, fonts, and the visual aspects of designing, Mockuuups Studio simplifies it all.

The tool has a great repository of (Original Equipment Manufacturers) OEMs devices including Samsung, iPhone, OnePlus and others. You can select royalty-free images for your mockup background and even customize the model’s hand position on your mockup. Also, with photorealistic effects, you can apply great-looking gradient backgrounds to your mockups and leave a long-lasting first impression.

Mockuuups Studio Standout Features and Integrations

Features include a drag-and-drop interface, a growing library of mockups, and a great degree of customization options for your hand mockups.

Integrations include Figma and Sketch. The tool also offers an API to integrate their services into your application or website.

Moqups is an excellent visual collaboration tool that allows you to create several assets like wireframes, diagram maps, mockups, and prototypes.

The pre-built template library thatMoqups offers is simply stunning. Several valuable templates exist for wireframing, diagramming, UX research and even project management. Additionally, there is an excellent level of detail in each template category. For instance, the UX research category features templates for user personas, empathy mapping, and story mapping.

Why I picked Moqups: I picked Moqups because of the wide range of templates. Sometimes, as product managers, you may need more artistic or technical inspiration to draw or design stuff. Consequently, the pre-defined templates and UI elements are a practical starting point. You can look at some templates and start populating them with details relevant to your product.

Moqups is great for several use cases: if you’re early on looking to create a low-fidelity wireframe or a more high-fi mockup. Also, with Moqups’ library of popular icon sets, you can quickly create a comprehensive mockup for a website design.

Moqups Standout Features and Integrations

Features include a library of icon sets, pre-defined templates, an extensive font range, intuitive object editing, powerful page management, and a drag-and-drop image upload. The collaboration capabilities allow stakeholders to collaborate remotely on a wireframe or mockup easily.

Integrations include 10+ tools such as Box, Confluence Cloud, Dropbox, Google Chrome, Google Drive, Jira, Mattermost, Microsoft Azure AD, Mozilla Firefox, Okta, Slack, and others.

Mockitt by Wondershare is a real blessing for product managers. You can translate high-level ideas into mockups using Mockitt’s templates and tools. Also, for designers and web developers, Mockitt helps create dynamic and functional prototypes from mockups made by the product manager.

Product managers must chart business processes and operations in a flowchart or mind map for brainstorming or presenting to management. Mockitt comes topped with several templates to get off the block quickly.

Why I picked Mockitt: I love flowcharts and the notion of diagrammatically expressing my thoughts. Mockitt helps create beautiful flowcharts and features a practical real-time collaboration functionality. Be it standalone business processes or a flowchart of ideas using screenshots or mockups, Mockitt helps you clearly articulate your thoughts and suggestions.

The template library is extensive, with several flowcharting and mind-mapping start points. Some popular flowchart templates include the user journey flowchart, project management system, decision flowchart, and bug fix process.

Mockitt Standout Features and Integrations

Features include rapid prototyping, flowchart templates, real-time collaboration, vector graphic design, and auto-handoff.

Integrations include Sketch and others.

Smartmockups helps businesses generate engaging product mockups. If your product is garment apparel like T-shirts or merch like coffee mugs, Smartmockups can help you quickly create stunning mockups. If you’re an ecommerce product manager, you’re in for a real treat.

Why I picked Smartmockups: Back in the day, I had an idea of starting a T-shirt dropshipping company. I’d spend hours learning Photoshop and eventually procrastinating. I love Smartmockups because of the simplicity and versatility in design selection. 

You can design mockups for T-shirts, smartphones, magazines, books, and even face masks. Smartmockups also offers excellent export quality for your social media and prints. With Smartmockups, you can effortlessly incorporate your brand logo or watermark into the product mockup. Lastly, you can upload assets in various formats, including PDF, JPG, and PNG. 

Smartmockups Standout Features and Integrations

Features include a growing mockup library, 5K resolution exports, crop presets, transparent background, and an advanced color picker.

Integrations include Canva, Dropbox and Unsplash.