10 Best Free Product Analytics Tools For 2023

Google Analytics is the de facto web analytics tool for good reason. As well as being a free solution, this platform has the backing of the Google brand and a long history of continuous improvement.You can use this tool to gain real-time insights into activity on both websites and mobile apps.

Flexible and easy to use, it uses state-of-the-art conversion attribution and A/B testing tools to help people build better user experiences. Google Analytics helps organizations determine their top sources of traffic, measure the success of social media campaigns, and track goal completions.

Key features include data analysis, visualization, monitoring, and reporting. This tool integrates with a wide variety of applications, including WordPress, Shopify, ZenDesk, and HootSuite.

Google Analytics is free for most users.

Mixpanel is a self-serve product analytics tool that helps you engage, convert and retain more users. Features include analytics reports that allow you to query and visualize data in seconds. Using this data, you can determine how the product is used, who your power users are, and who stays onsite the longest. You can also build retroactive funnels and analyze conversion rates on the fly. It’s easy to build funnels that show top user flows and segment people into cohorts.

Mixpanel also reads directly from any data lake, without the need to install SDKs or build customized data import processes.

Mixpanel integrates with data platforms such as Snowflake, BigQuery, and Redshift. The free Mixpanel plan supports up to 100,000 monthly tracked users. Paid plans cost from $20/month/account.

Hotjar is a cloud-based platform that helps businesses track and analyze visitors’ click, scrolling, or tap actions. Heatmaps give a clear visual picture of how people interact with the website. Analysts can view users’ sessions anonymously and surface usability or navigation issues that may need improvement.They can also add tags to recordings, replay sessions, add notes, and share recordings with colleagues.

It’s also possible to set up custom user behavior triggers while creating surveys. Visitors can leave visual feedback so that sentiment across pages can be measured.

This tool integrates with popular third-party applications such as Slack, HubSpot, WooCommerce, Wix, and Joomla.

Hotjar’s free plan allows for up to 35 daily sessions and 1050 recordings per month.

SimilarWeb is a cloud-based website traffic analysis platform. Features include data export, performance metrics, custom dashboards, and conversion analysis.The software helps businesses optimize their budget, discover new keywords, and identify referral opportunities.

Retailers can monitor shoppers’ buying and browsing patterns, track category performance, and create retail search strategies.Marketing teams benefit from the ability to view demographics, analyze customer behavior and discover new opportunities.

This tool integrates with platforms such as Salesforce through an API.A free plan is available for a single user only.

Pendo is a product analytics tool that helps businesses improve user onboarding, customer retention, and product roadmap planning. It tracks product usage across both web and mobile applications. You can distribute surveys and polls to generate both quantitative and qualitative insights into customer sentiment.

Using the product roadmap module, you can also visualize product strategy and create plans based on features, timeline, and segment. You can also capture, manage and prioritize feature requests from customers. This data can then be used to improve products, facilitate customer success and generate additional revenue.

This tool integrates with popular business platforms such as Jira, Microsoft Teams, Slack, Salesforce, and Tableau.

Pendo is free for websites or apps with up to 1000 monthly active users.

Heap is a digital insights platform that brings together a complete trustworthy dataset. It uses automation to capture every data point in the user journey, integrating data science to surface hidden friction in the user experience and reduce churn.

Using Heap, you can eliminate problems and bottlenecks to build better digital experiences. You get visibility into the complete user journey with no gaps in the real-time data.

Heap can be implemented with a single snippet of code. This tool integrates with major business and ecommerce tools such as Salesforce, HubSpot, Amazon S3, and Shopify. Heap is free for up to 10,000 sessions a month.

Amplitude is a popular product analytics suite that tracks website visitors using collaborative analytics. The software uses custom behavior reports and notifications to offer a better understanding of how visitors interact, as well as provide actionable insights to accelerate product development.

Key features include analysis of the customer product experience, a growth engine for product iteration, and SQL access for custom queries. Users get a 360-degree view of the customer’s journey.

Amplitude also offers the ability to set product strategies, improve customer engagement and optimize conversions. It can also be used to benchmark new features against old ones.

This tool integrates with business applications such as Google Play, iTunes, Adjust, and Iterable.

The Amplitude free plan supports up to 10 million actions per month.

Creabl is a customer experience software that helps businesses track user behavior, understand their audience base, and improve product adoption. The software offers session recording, heatmaps, and user segmentation and cohort analysis to help users dig deeper into their data and uncover insights.

Tracking user data and behavior starts with website users. Teams can watch session recordings to understand how people navigate their site and purchase their product or service. The software also collects data on who these visitors are, providing teams with audience insights. Custom sales funnels can be built in the software, helping to move users through the sales funnel and further understand the customer journey.

Once leads have converted, the software can be used to track their progress through onboarding and feature utilization. The system's retention tracking module helps teams analyze what factors are making or breaking the customer experience. Finally, the software can be used to create a self-serve help center and other customer support content, such as email campaigns.

A 30-day free trial is available, and paid plans start from $36 per month when paid annually.

Open Web Analytics is a free, open-source web analytics framework. Using this tool, you can monitor analytics via the dashboard or see heatmaps of where users click. You can also view the details of usage on any web page, examine pageviews or examine the clickstream of anonymized users sessions.

The software also allows you to track an unlimited number of custom site actions, as well as tracking which search terms are referring visitors and producing rankings. You can track clicks on all elements on web pages and analyze visitor frequency.

You can also customize the workflow and web analytics framework to suit your business needs.

This tool integrates with major web platforms such as WordPress. Open Web Analytics can be used free with no restrictions.

Matomo (formerly Piwik) is a web analytics platform that is committed to complete customer privacy. It’s also fully compliant with GDPR, HIPAA, CCPA, and PECR. This tool includes a built-in tag manager, so you can track and monitor performance across various marketing campaigns.

Features include custom data retention, SAML, and LDAP authentication, activity logs, media analytics, and customizable reports. Matomo offers white-label capabilities. Users can personalize the interface using their own themes, logos, colors, and fonts.

This tool integrates with business apps such as WordPress, Magento, PrestaShop, and Drupal.Matomo is free when hosted on your own servers.