This article will help you quickly compare and evaluate the best product management tools. You’ll find a shortlist of tools, things to look for when selecting the PM tool for your organization, and in-depth reviews for each tool.
The Best Product Management Tools List
Here’s a list of the best product management software I’ve come across:
Productboard – Best product development with customer research
ProductPlan – Product development software with beautiful UI
Roadmunk –Popular roadmap tool to visualize product strategy
Criteria For Selecting Product Management Tools
What are we looking for when we select the best tools for review? Here’s a summary of my evaluation criteria:
User Interface (UI): Does the app have a clean, intuitive, and modern-looking user interface across different operating systems, including mobile and PC variants.
Usability: How steep is the software’s learning curve? Does it offer adequate customer support across different mediums (phone, chat, email, etc.)? Do they have the training, certificates, blogs, webinars, or other materials to assist learning?
Features & Functionality:
Task Management – Does the tool have a way to manage and organize product-specific tasks? Is the task navigation solution suitable for product development and product testing?
Idea Capturing / Roadmaps – Not every feature is a “must-have” right away so any good product management tool should carve out some space to keep functionality wishlists and brainstorming results.
Product Spec Templates – Does the product management system have product spec templates for easy storage of functional details, files, and discussions?
Customer Feedback Aggregation – Does the tool capture customer (or even in-team) feedback through sources like email, support chat, browser-based help tools, and CRM integrations? Does the said tool compile the feedback into highly readable and actionable results?
Integrations: Does the product management tool have an apps marketplace or other way to connect with first- and third-party apps to unlock additional features?
Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
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monday.com is an online product management platform that enables teams of all sizes to plan, track, and manage their daily work. From large scope product roadmaps to weekly iterations, monday.com helps teams define clear ownership, analyze and track their work, manage sprints, and collaborate together. monday.com’s easy-to-use agile platform makes it simple for teams to work together from anywhere.
monday.com’s Work OS is built from visual and flexible features that come together to create any agile workflow your team needs. It supports milestones, Gantt and Kanban views, task dependencies, and project analysis.
monday.com has a simple and intuitive UI, and onboarding is quick and efficient. Teams in any department can easily find the features they need to customize their account to fit their needs. monday.com also offers 24/7 support, recorded webinars and tutorials, and thorough Knowledge Base articles to ensure teams always have answers to their questions.
monday.com has customizable templates for any team or stage of product management. Use the template as is, or customize by adding column types (such as numbers for calculations, deadline, rating, and more) or switching between views (such as Kanban, Gantt, calendar, and more). monday.com’s flexible scrum platform provides value to managers and can support teams with anywhere from 5 to 5,000 members.
monday.com has integrations with 40+ tools which allow a 2-way sync of data. Within monday.com, sales teams can import their lead data from Salesforce, marketing teams can update campaign information in Hubspot, and R&D teams can manage anything through GitHub.
Pricing for monday.com starts from $17/2 users/month. The tool offers a 14-day free trial.
2. Walling – Best for visually organizing project ideas and tasks
Walling is one of the most visual product management platforms that enables you to organize and manage ideas and tasks within a clean interface.
Walling helps product managers and teams get organized and manage their projects by giving them one place that provides clarity on all their project tasks, ideas, and important information. It comes with features that let you collect ideas and organize them in one visual place along with the project tasks.
What makes Walling stand out is that it enables you to organize tasks, ideas, notes, and files side by side to empower you to see the big picture of your work. The tool has a variety of views such as the Kanban view, task lists, calendar and database tables. Walling’s collaboration features include adding comments, assigning tasks and adding due dates and reminders.
Walling integrates with Google Drive and it has a list of other third-party integrations planned for later down the road.
Walling offers a free plan for up to 100 bricks. Paid plans cost from $5/user/month.
3. ClickUp – Best modular product management software
ClickUp is a product management tool that bills itself as the “one app to replace them all,” packaging tasks, docs, chat, goals, and dashboards into one solution. They are used by over 800,000 teams across companies like Samsung, Belmond, Booking.com, and IBM. Because it does so much, you might wonder about the learning curve; ClickUp has you covered with hep docs, on-demand demos, webinars, and even the “ClickUp university” to make sure you’re getting the most out of the platform.
Key product management features include task boards for product roadmaps, collaborative docs for idea sharing, spring management tools for development, and guest accounts for stakeholder access. You’ll also have access to native time tracking and workload capacity reports so you can see what each team member has on their plate in real time.
ClickUp offers native integrations with Slack, G Suite, Dropbox, and many more tools, as well as over 1,000+ integrations through Zapier.
ClickUp is free to use for unlimited users with some feature limitations. Paid plans cost from $5/user/month and offer a 30-day refund policy if you’re unsatisfied with the app.
4. QA Wolf – Best for companies where web-applications are their main product
QA Wolf is a product management tool for product teams at SaaS companies that want to go to market faster by ensuring new software features are bug-free.
QA Wolf helps get teams to 80% automated test coverage in about 3 months. Conversely, traditional QA teams/tools either take years to get to 80% test coverage or simply never get there. To add to that, QA Wolf demands low effort. They create test matrices for clients and think critically on their behalf. QA Wolf proactively creates new tests and ensure they’re always at the 80% coverage benchmark.
QA Wolf also analyzes data and synthesizes findings so product managers immediately know what went wrong instead of having to investigate themselves while other tools/services require you to be prescriptive and closely manage testing. QAWolf is also affordable. They only charge for coverage and not for hours worked, making it so that using QA Wolf is only half the price of a QA Engineer.
Notable features of QA Wolf include: unlimited tests and test runs, full web application testing, no vendor lock-in, and 100% parallelization.
5. Craft.io – Best product feature prioritization engine
Craft.io’s unique prioritization item lets you score tasks and features according to RICE score (reach, impact, confidence, effort) to easily determine the best next steps anywhere in your development pipeline.
Craft.io is a product management platform that comes with features for feedback capturing, workflow planning, and roadmapping. On the platform, you can define product specs, prioritize and share key decisions, and manage workload capacity.
Through integration and collection of fragmented product data, Craft.io is your complete product system of record. It tracks all product information from stakeholder and team member feedback to strategy documentation of OKRs, personas, and themes.
Craft.io is also packed with sharing and collaboration features, various roadmap views, status monitoring, as well as customizable and shareable ways to view your data.
Craft.io integrates with Pivotal Tracker, Azure DevOps, Jira, GitLab, Github, Targetprocess, Intercom, Dropbox, Okta, Google Workspace, Active Directory, SAML, Google Drive, and Ping Identity. More integrations are available via a paid plan through Zapier.
Craft.io costs from $39/user/month (billed annually) and offers a 30-day free trial.
6. Dragonboat – Best for connecting product development to OKRs
Dragonboat connects your desired outcomes and goals directly to ongoing product development and resource allocation systems.
Dragonboat is a comprehensive, user-friendly product portfolio management platform for outcome-focused teams. Connecting OKRs, customer feedback, and roadmaps, Dragonboat offers integrated product planning, resource forecasting, automated tracking, and dynamic stakeholder reporting.
With Dragonboat, product managers can centralize feedback and requests, prioritize features and build Stakeholders can follow along with permission-controlled roles as Reader or Editor.
Dragonboat lets you set resource allocation towards objectives and key results (OKRs) and other initiatives. This way, you can track the direct ROI of new product features and updates to ensure you are using your team’s time effectively.
Dragonboat integrates with Jira, Clubhouse, Azure DevOps, Asana, and Github.
Dragonboat costs from $39/user/month and comes with a free demo. They have a free plan for single users and startups; contact their team for details.
7. ProdPad – Best product lifecycle management tools
ProdPad is a lean product roadmap tool that keeps everyone on your team informed and aligned. Product management gurus will appreciate features such as product spec templates, annotated designs and versioning, and realistic user personas.
Some users might struggle with ProdPad’s browsing and search capabilities, which are not nearly as streamlined as they could be (good luck hunting for that “one” important item in your ideas bank). Regular clean-up and internal naming conventions can ease this pain.
Integration include Slack, Trello, Jira, Active Directory, Azure DevOps, Confluence, Doorbell.io, Dropbox, GitHub, Google Apps, Pivotal Tracker, Rally, TFS, UserVoice, and over 1000 more options with a connection through Zapier.
ProdPad spends considerable effort on ensuring their planning, ideas, and roadmaps solutions are strong; they meet and exceed what I am looking for when I list Idea Capturing as a must-have in the product management tools review criteria outlined above.
ProdPad costs from $99/month and has a free 7-30 day free trial (see: their “free trial” rewards system).
8. Productboard – Best product development with customer research
Used by the likes of Microsoft and Zendesk, Productboard is a product management system that helps your team understand what target users need, prioritize what features to build (and when), and unify everyone from planning to QA around your product roadmap.
One of the things I looked for in my review was the depth and breadth of third-party integration options with popular project management tools. While Productboard has a handful of integration options, a slight downside is that their available connections are fewer than most on this list.
Integrations include Slack, Intercom, Zendesk, Gainsight, Trello, Jira, Pivotal Tracker, and GitHub.
Productboard does a lot of things well but one thing in particular that stood out is the usefulness for being able to aggregate product insights and customer requirements/requests across multiple inboxes, including slack. If an ongoing product feedback loop is important to you, Productboard will stand out.
Productboard costs from $49/user/month and has a 15-day free trial.
9. ProductPlan – Product development software with beautiful UI
Used by HubSpot and Coca-Cola, ProductPlan is an easy way to plan, visualize, and communicate a product strategy using 25+ roadmap templates,
Despite the strong features list above, ProductPlan is missing an adequate way to handle requirement management for the products they host. For many users, this won’t be an issue as requirements are often handled separately; however, it’s a good thing to keep in mind.
Integrations include Jira, GitHub, Slack, PivotalTracker, Trello, Azure DevOps, Confluence, and Microsoft Teams. More options are available using the ProductPlan REST API.
Something I highlight as important in the review criteria for product management tools is an available selection of product spec templates. ProductPlan is great for this, as they not only have product roadmap templates but also offer templates for launch plans, executive-facing portfolios, OKRs, IT strategy, and more.
ProductPlan costs from $39/user/month and has a 14-day free trial.
10. Roadmunk – Popular roadmap tool to visualize product strategy
Roadmunk is an end-to-end, customer-driven roadmapping tool used by the likes of Amazon, Xero, and Slack. Product managers will value being able to capture customer feedback, prioritize what to build, and design boardroom-ready strategy roadmaps.
Some tricky formatting and coloring options require design intervention that prevents Roadmunk reports from being appropriate in an executive boardroom straight off the app. While this may be considered an inconvenience to some, most users won’t even notice.
Integrates natively with Jira and also offers a Roadmunk API powered by GraphQL for further self-lead integration options.
Customer feedback aggregation is a product management tool trait that I specifically call out in the evaluation criteria due to its importance for the development cycle. Roadmunk understands this more than most and scored favorably in its ability to manage all user requests in one organized place (their “feedback inbox” feature).
Roadmunk costs from $19/month and has a 14-day free trial.
Some product tools are all-in-one suites, like several of the suites listed above. But there are also a number of great specialized tools that zero in on a particular niche within product planning, research, development, or strategy.
Here is a list of a few types of tools for developing, prioritizing, designing, and planning products:
Here are a few more product management tools that didn’t make the top list. I encourage you to experiment with these great options as well!
Craft.io – described as the ultimate product management software for the entire product lifecycle
Creately – A visual workspace for team collaboration used to draw flowcharts, diagrams, and mindmaps
Canny – Track feedback to build better products by collecting feedback from customers as well as teammates
Aha – Best product management tool for roadmapping
Product Management Tools FAQ
What Are Product Management Tools?
Product management tools are software applications that help product teams carry out some or all phases of the product lifecycle, from planning, researching, and developing to launching, assessing, and iterating on a product.
There’s a lot of overlap in project management applications and product management applications. For example, many of the best tools on this list offer modules to help with both the project management and product management process.
This means in many cases you won’t use different tools—you’ll use a single tool where you’ll find project management features like resourcing, scheduling, and reporting alongside product management features like road mapping, product boards, and product diagrams. In this case, you get team management applications, project management applications, and product lifecycle management tools bundled together, or, alternatively as separate modules that you can activate as you need them.
What do you think is the best product development software, and why?
Do you think it’s better to use an all-in-one tool or do you prefer a collection of product development tools?
Weigh in with the rest of The PM community and product experts in the comments below especially if there’s a tool that you use that we didn’t include in this list!
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